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AUDIENCE DATA

Target your ideal research-based audience

Plan and execute perfect ad campaigns. Find your ideal audience using YouGov’s
Living Consumer Intelligence, then push a model of it to your desired
addressable channel, or a wide range of buying platforms.

Contact us



RAPID SELF-SERVICE

Choose from a wide range of pre-built audiences for instant campaign activation.

Pre-scaled, regularly updated and built using data from YouGov Profiles – our
industry-leading audience intelligence tool – for segments including
demographics, consumer behavior, lifestyle and attitudes.




GRANULAR CUSTOM AUDIENCES

Create exclusive, research-based audience segments to suit your campaign or
brand needs, using syndicated YouGov data or your own bespoke research.

We create an accurate seed audience based on the definition you provide, then
our tech partners create a precise lookalike for targeting across all
addressable channels.


BENEFITS


RESEARCH-BASED AUDIENCES FOR EFFECTIVE ACTIVATION


ADDRESSABLE

Target accurate, research-based seed audiences on addressable channels and
platforms including social, display and TV.


UNIQUE

Research-based approach to targeting lets advertisers develop audiences that
would have not been possible before.


CUSTOMIZABLE

Segments can be based on individual campaign or brand specific needs.


EXCLUSIVE

Custom segments crafted exclusively for your brand or agency.


INTEGRATED

Using single-source data mitigates waste when translating strategic audiences
into media target groups.


PRIVACY COMPLIANT

GDPR compliant and consent based on the IAB’s Transparency and Consent
Framework.

PARTNERS


ENABLED WITH PARTNERSHIPS

YouGov Audience Data is enabled through a range of partnerships in each market.
We have relationships with open marketplace tech companies, and direct
integrations with media agencies and media owners for audience extension and
activation.

Available across UK, US, mainland Europe, APAC. Contact us to find out if we are
integrated with your agency stack.

 * Eyeota
 * semasio
   

 * adform
 * LiveRamp
   

 * Acxiom
   

Solutions & Products


EXPLORE OUR CONNECTED LIVING DATA SOLUTIONS


PROFILES

Unparalleled audience intelligence with thousands of data points.


CUSTOM RESEARCH

100% bespoke market research intelligence, with full end-to-end support.


DIRECT

24/7 research platform with exceptional speed.

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ABOUT YOUGOV

At the heart of our company is a global online community, where millions of
people and thousands of political, cultural and commercial organisations engage
in a continuous conversation about their beliefs, behaviours and brands.



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At the heart of our company is a global online community, where millions of
people and thousands of political, cultural and commercial organisations engage
in a continuous conversation about their beliefs, behaviours and brands.

Company
 * About Us
 * Contact Us
 * Careers
 * Investor relations
 * Press Office
   

Global sites
 * Australia
 * China
 * Denmark
 * Finland
 * France
 * Germany
 * Hong Kong
 * India
 * Indonesia
 * Italy
 * Malaysia
 * Mexico
 * Middle East
 * Norway
 * Pakistan
 * Philippines
 * Poland
 * Singapore
 * Spain
 * Sweden
 * Taiwan
 * Thailand
 * United Kingdom
 * United States
 * Vietnam
   

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