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DATE: NOV 19TH FROM 9AM - 3:30PM EST 
LOCATION: AMAZON, 450 W 33RD ST, NEW YORK, NY
‍


AMC FOR EVERYONE: MASTERCLASS


UNLOCKING THE POWER OF AMAZON MARKETING CLOUD FOR SPONSORED ADS 
‍

First Name*

Last Name*

Work Email*

Company Name

Company Type
Please SelectAgencyBrandSellerAggregator
What is your estimated monthly ad spend (USD)? *
Please SelectLess than $5K$5K - $50K$50K - $150K$150K - $250K$250K - $500K$500K
- $1MMore than $1M
Custom Message




WHAT YOU'LL LEARN:

Join us for a complimentary masterclass to unlock the full potential of Amazon
Marketing Cloud (AMC) data. With AMC expanding to support Sponsored Ads
alongside Amazon DSP, we’ll introduce specific models and strategies to help you
drive measurable growth.
‍
Hear from Xmars and Amazon experts in this interactive workshop, designed to
showcase practical applications, success stories, and tools to refine your
audience targeting and maximize your ad spend.

Note: Agenda details below are subject to change. 



AMC MASTERCLASS AGENDA:

9:00AM - 9:40AM EST
Breakfast and networking

Enjoy a morning meal and refreshments while networking with fellow attendees,
speakers, and leaders from Amazon and Xmars.


9:40AM - 10:15AM EST
Harness a simpler, faster, and richer AMC

Over the years, Amazon Marketing Cloud (AMC) has evolved to an all-encompassing
clean room that empowers organizations to perform effective signal
collaboration, generate deep insights, and take data-driven actions. In this
session, learn about new updates that make AMC easier to use, faster to operate,
and richer to explore.

10:15AM - 11:00AM EST
Xmars AMC Hub and real-world use cases

Introduction to the Xmars AMC Hub's ten pre-built models. Amazon and Xmars
experts will share use cases and real-world success stories to show you how to
leverage AMC to answer your most pressing business questions. Get practical
guidance on how brands can easily access AMC data to reach their advertising and
sales objectives.

Matt Yu
VP, Head of Product and Customer Success
Joon Choi
Senior Vice President at Xmars
11:00AM - 11:45AM EST
Unlock the power of Sponsored Ads with AMC

Now that Amazon has opened up AMC to Sponsored Ad advertisers, learn how to
leverage its advanced analytics for better ad targeting, budget allocation, and
performance tracking. We’ll explore eight AMC Hub models to enhance your
Sponsored Ads strategy, helping you reach new customers and drive higher ROAS.

Matt Yu
VP, Head of Product and Customer Success at Xmars
Amazon leader
Representative from the AMC product team
11:45AM - 12:30PM EST
Lunch and networking

Join us for a mid-day break with a delicious meal, providing a chance to
recharge, continue discussions, and ask questions to the speakers.


12:30PM - 1:15PM EST
AMC custom audience creation

Learn how to leverage Xmars to create custom AMC audiences for Sponsored Ads,
Sponsored Brand and Sponsored Display Ads without needing SQL code. Discover
strategies to engage with shoppers across different stages of the funnel.

Matt Yu
VP, Head of Product and Customer Success at Xmars
Joon Choi
Senior Vice President at Xmars
1:15PM - 1:45PM EST
Create incrementality with new-to-brand growth

Discover how leading brands have harnessed Amazon Marketing Cloud (AMC) to
expand their reach. Uncover strategies to gain deep insights into the customer
journey and grow new-to-brand sales by over 10% on Amazon.

Matt Yu
VP, Head of Product and Customer Success at Xmars
Joon Choi
Senior Vice President at Xmars
1:45PM - 2:30PM EST
Master AMC for Sponsored Ads: Workshop

Unlock the potential of AMC for Sponsored Ads in this hands-on workshop for
advertisers at all levels. In this session, you’ll participate in group
activities, explore real-world use cases, and receive handouts to guide your
learning. Gain actionable insights on how to leverage AMC Hub models and create
custom audiences to drive campaign success.

Matt Yu
VP, Head of Product and Customer Success at Xmars
Amazon leader
Representative from the AMC product team
2:30PM - 3:30PM EST
Social hour

Wrap up the day with drinks and light snacks during our social hour. This
informal gathering allows you to connect with other attendees, engage with
speakers, and discuss key takeaways from the day's sessions.


Register for free


ADVANCED AMC CAPABILITIES

Learn how AMC integrates with Sponsored Ads to provide deeper insights into user
interactions and cross-channel performance.


NEW-TO-BRAND GROWTH

Uncover strategies to gain deep insights into the customer journey and grow
new-to-brand sales by over 10% on Amazon.  


PRECISION TARGETING

Find out how to use sophisticated audience creation tools to specify and engage
your most valuable shopper segments.


REAL-WORLD SUCCESS STORIES


Discover how leading brands on Amazon have leveraged Xmars AMC Hub to achieve
their advertising and business goals.

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