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   * Brand Disruption 2022
   * Brand Disruption 2021
   
   



Nominate Now

Regular Deadline for Nominations (late fee applicable):
6Days
17Hrs
17Min
52Sec


#ETBrandDisruption



MARCH, 2024
Nominate NowDownload Guidebook




OFFICIAL TABULATOR

AN INITIATIVE BY



For Innovators, Creators & Trailblazers


OVERVIEW

The term ‘creative disruption’ might have an ominous ring to it, but it’s
actually at the heart of the changes that we see around us. These changes are
brought about by the transformative work of “disruptors”, who create a necessary
inflexion point to ensure progress within their own industries and outside.
Keeping this in view, The Brand Disruption Awards will recognise those
individuals and organisations that made breakthrough changes in their domains.
The awards will felicitate visionaries, who were inspired by the corpus of
existing ideas to create a lasting impact on their contemporaries, as well as
those that are yet to come, through their thoughts and actions. In other words,
these trailblazers have managed to carry everyone along and change things for
the better. The award celebrates disruptive innovation across the full spectrum
of traditional and non-traditional domains ranging from technology, education,
healthcare, sports, fashion, banking, telecom and auto.

These disruptors could have created an impactful campaign, made crucial changes
in their organisations that improved workflow and increased profits, come up
with a product or service that was unique or made substantial improvements to
existing ones. Finally, these disruptors could also be thought-leaders who
brought about important changes in industries by proposing ideas through books
and articles that made companies rethink their old ways of functioning.




DATES TO REMEMBER

EARLY BIRD DEADLINE

5th January 2024

REGULAR DEADLINE

8th February 2024

JURY MEET

March, 2024

AWARDS NIGHT

March, 2024



LOOKING FOR INSPIRATION?HEAR FROM THE 2022 JURY ON WHY LAST YEARS BRAND
DISRUPTION WINNERS WERE CHOSEN.





JURY FROM PREVIOUS EDITION

JURY CHAIR

SAMEER SATPATHY

Divisional Chief Executive- Personal Care
ITC



GRAND JURY

NEIL GEORGE

MD
Nivea India

ZARIN DARUWALA

Cluster CEO, India & South Asia
Standard Chartered Bank

ABHISHEK GANGULY

MD
PUMA

RAKESH SRIVASTAVA

MD
Nissan Motor India

VENU NAIR

MD & CEO
Shoppers Stop

SHARMILA SAHAI

MD
Timex Group

SATYAKI GHOSH

CEO- Domestic Textiles
Aditya Birla Group

HIMANSHU BAKSHI

MD
Danone

BHARTI BALAKRISHNAN

Country Head
Shopify

PC MUSTHAFA

CEO & Co-Founder
iD Fresh Food

DARPAN SANGHVI

Founder & CEO
Good Glamm Group

MATHEW JOB

CEO & Executive Director
Crompton Greaves Consumer Electricals

ASHISH GOEL

Co- Founder & CEO
Urban Ladder

SHARAD AGARWAL

Head
Lamborghini India

GUNJAN SHAH

CEO
Bata

ABHIJIT ROY

MD & CEO
Berger Paints



ASSESSMENT JURY MEMBERS

ANJANA GHOSH

Director- Marketing & Business Development
Bisleri International

KAVITA CHATURVEDI

COO - Snack Foods Business
ITC

ANKIT KASLIWAL

Head of Marketing, Fragrance & Personal Care
Titan

SMITA MURARKA

CMO
Duroflex

KAVITA JAGTIANI

Chief Marketing- Consumer Products Division
Pidilite

ANAND DUBEY

Head Marketing
Mahindra Finance

SHOMA NARAYANAN

Executive Director - Group Strategic Marketing & Communications
DBS Bank

RITESH SUD

Associate Director- Marketing
Perfetti Van Melle

IPSITA CHATTERJEE

Head- Innovation Development & Brand Strategy
Lotus

KARTIKEYA BHANDARI

CMO
Livspace

SAAKSHI VERMA MENON

Marketing Director
Kimberly-Clark

SHRISHAIL DESHNUR

Director & Head Consumer Marketing and Breathefree
Cipla

PRITIKA SHAH

SVP- Marketing & CRM
HDFC Life

UDIT JAIN

VP & Head of Marketing
Airtel Payments Bank

MEGHA AGARWAL

VP & GM- User Growth
Meesho

ROHAN TYAGI

VP- Business Strategy & Operations
Triller India

ANUPAM KATHERIYA

AVP- Marketing & Business Development
Emami

MEGHA AGARWAL

Head Marketing
WeWork

RANJIT BEHERA

Head of Marketing
MyGate

SAMIR SETHI

VP & Head of Brand Marketing
PolicyBazaar

IMRAN QADRI

Head - Marketing & PR, Asia Emerging Markets
Harley Davidson

ABHILASHA MATHUR

VP- Brand Communications
HDFC Bank

SHREYAS SHEVADE

Head of Creative & Content Marketing
upGrad

ABHINAV IYER

General Manager- Marketing & Strategy
The Muthoot Group

GAURAV VERMA

Director- User Growth
Games 24*7

SAYAN BANERJEE

Head Marketing
Bajaj Finserv Direct

GEETANJALI KOTHARI

Head - Marketing and Corporate Communication
Bharti AXA Life Insurance

BHAVESH DALMIA

Associate Director- Consumer Marketing
Cipla

PRAJWALITA BORAH

AVP- Marketing
91mobiles.com

RAJESH SETHURAMAN

Head - Marketing, Easybuy Format, MAX Retail
Landmark Group

SUMIT SAURAV

Head of Marketing
Fonterra Future Dairy



CATEGORIES

Entries must be able to demonstrate that the innovative ideas or actions, on
which they are supposedly based, have disrupted the industry/existing market
space. Each entry should elaborate on the key strategies implemented and
innovative technologies used to achieve the claimed breakthrough results.

We have put together a robust set of categories that aim to cover every aspect
of disruption on the marketing side. These categories will help an individual
and organisation to showcase their work to the stalwarts of the industry.

Criteria considered during judging will predominantly be The Approach (Strategy
& Execution), Key Technology/ Key Strategy Used, Impact on the industry/ Result,
Sustainability

Read More


ENTRY GUIDELINES

The Brand Disruption Awards recognises the innovations that had a major and
lasting impact. The awards are segmented into 5 main categories: Industry
Specific, Campaign Specific and Special Awards. You can apply in multiple
categories with different initiatives or campaigns, as long as the entries
submitted comply with the category definition. Here’s how you can submit your
entry:

Read More

 


FIVE REASONS TO ENTER THE BRAND DISRUPTION AWARDS

 * Get your work judged by the best
 * Be Counted Among The Best
 * Celebrate your team's efforts
 * Highlight award-winning talent to help attract new business
 * Set New Benchmark




HOW TO ENTER





CONTACT US

For Nominations
Nikita Vig
nikita.vig@timesinternet.in
Mob: +91 8860302087
For Partnership
Riju Goel Jain
riju.jain@timesinternet.in
Mob: +91 9873089731

For any issues requiring immediate escalation, please write to
shahbaz.khan@timesinternet.in - Md. Shahbaz Khan, Head of Special Initiatives &
Business Strategy, The Economic Times Business Verticals.




ABOUT ETBRANDEQUITY.COM

ETBrandEquity.com is the online avatar of Brand Equity, India's premier source
of information, news and opinion on the marketing and advertising industries.

For over two decades as a weekly print magazine and for six years as an
incendiary TV show, Brand Equity has set the agenda for the Indian marketing and
marketing communications industry, chronicling the latest trends, the larger
than life personalities and the hottest campaigns and agencies.

ETBrandEquity will be the single largest, most reliable source for information
on the latest in the Indian marketing industry: from market share battles,
account movements and pitches, quarterly performances of leading consumer goods
companies, and the latest movements of key industry personnel.



For any issues requiring immediate escalation, please write to
shahbaz.khan@timesinternet.in - Md. Shahbaz Khan,
Head of Special Initiatives & Business Strategy, The Economic Times Business
Verticals


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