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Submitted URL: https://brandequity.economictimes.indiatimes.com/decoding-your-customers-for-scaling-growth
Effective URL: https://brandequity.economictimes.indiatimes.com/decoding-your-customers-for-scaling-growth?redirect=1
Submission: On August 23 via api from SG — Scanned from DE
Effective URL: https://brandequity.economictimes.indiatimes.com/decoding-your-customers-for-scaling-growth?redirect=1
Submission: On August 23 via api from SG — Scanned from DE
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We have updated our terms and conditions and privacy policy Click "Continue" to accept and continue with ET BrandEquity ACCEPT THE UPDATED PRIVACY & COOKIE POLICY Dear user, ET BrandEquity privacy and cookie policy has been updated to align with the new data regulations in European Union. Please review and accept these changes below to continue using the website. You can see our privacy policy & our cookie policy. We use cookies to ensure the best experience for you on our website. If you choose to ignore this message, we'll assume that you are happy to receive all cookies on ET BrandEquity. * Analytics * Necessary * Newsletter NameProviderExpiryTypePurpose Google AnalyticsGoogle1 YearHTTPSTo track visitors to the site, their origin & behaviour.iBeat AnalyticsIbeat1 YearHTTPSTo track article's statisticsGrowthRx AnalyticsGrowthRx1 YearHTTPSTo track visitors to the site and their behaviour NameProviderExpiryTypePurpose optoutTimes Internet1 YearHTTPSStores the user's cookie consent state for the current domainPHPSESSIDTimes Internet1 dayHTTPSStores user's preferencesaccessCodeTimes Internet2.5 HoursHTTPSTo serve content relevant to a regionpfuuidTimes Internet1 YearHTTPSUniquely identify each userOSTIDTimes Internet1 YearHTTPSOauth secure tokenOSSOIDTimes Internet1 YearHTTPSOauth user identifierOSTPID Times Internet1 YearHTTPSused to sync accross portalsfpidTimes Internet1 YearHTTPSBrowser Fingerprinting to uniquely identify client browsers NamePurpose Daily NewsletterReceive daily list of important newsPromo MailersReceive information about events, industry, etc. I've read & accepted the terms and conditions Sign in/Sign up ETBrandEquity * * News * Marketing * Advertising * Digital * Media * Business of Brands * The Pitch Report * The People Report * Research The Changing Yin-Yang codes of Modern India4 hrs ago Winner brands will be those cracking the engagement code on gaming: Shivanandan Pare, Adda523 hrs ago * How P&G tides over uncertainty * Figuring the way inside MarTech with Manu Prasad, Scripbox * Strategygram: Start where you are not * When 'eggheads' turned into ZooZoo for Vodafone * MarTech Asia 2022 Summit: Building the MarTech Roadmap * Key trends in consumer health market in India * Martech stack that delivers in-flight optimisation via CDP now pertinent: Vidya Kailasam, Mondelez * 5 ways digital advertisers can win over shoppers as prices rise * App Bundling: Is this the only way forward in the OTT space? * Features * BE This Week * Web Exclusives * Digital * BE Limitless * Brand Solutions * Create Great Customer Experience * Workplace Transformation * India DigiPlus Awards 2020 * DigiPlus Conclave 2020 * India Communication Summit * Kaleido Awards * Spott Awards 2019 * Shark Awards 2019 * iStream Congress 2019 * Brand World Summit 2019 * The Leader's Edge * Overview * Discussion Points * Why Should You Attend * Contact Us Thursday, 28 July 2022 | 6:30 PM Bangalore Express Interest UPCOMING ROADSHOWS Bangalore August 4, 2022 DELHI AUGUST 18, 2022 MUMBAI AUGUST 25, 2022 OVERVIEW A customer’s financial relationship consists of various journeys, ranging from onboarding, transactions to maintenance and problem resolution. With Pandemic, not only more and more customers are opting for digital marketing solutions, their behavior has also changed and they are more demanding with little patience. Delivering a product that fulfils their needs isn’t enough anymore. They want brands to treat them with special attention, anticipate their needs and understand their preferences, to offer relevant, contextual and Personalised solutions. BFSI Industry has been witnessing a massive change as well with newer kinds of risk, need of more digitalized solutions leading to need to emergence of newer business models to sustain and grow. Reports suggest that over 50% business leaders believe that CX and business growth have a strong correlation. Delivering remarkable Customer Experience can be key to scale growth. Brands need to delve deeper to decode the customer journey and behavior across multiple touchpoints and capture the right data to design hyper-Personalised solutions and empowering service teams to provide frictionless service engagements. Consequently, the future-forward brands are investing in marketing technologies to deliver delightful customer experiences, which helps in retention, growth, recall, and scaling the business. The extensive multi-city series focused around various aspects of delivering remarkable CX, will provide an opportunity to learn from the CX leaders the best practices and be part of a discourse around various facets of Customer Experience in financial services. Express Interest KEY DISCUSSION POINTS High Customer expectations in service delivery & support Mapping customer behavior and preferences to draw insights Benefits of Keeping customer first Deigning Personalized Experiences, from products/services to communication Mapping their cross channel behavior Delivering personalization at scale SPEAKERS WHY SHOULD YOU ATTEND? * Meet CX Industry leaders on one platform * Networking opportunity with Industry stalwarts * Seek industry insights on delivering remarkable * Get first-hand insights on customer experience & engagement CONTACT US FOR ANY QUERIES Aashi Kameshwar aashi.kameshwar@timesinternet.in +91 9999108347 For any issues requiring immediate esclation, please write to shahbaz.khan@timesinternet.in - Md. Shahbaz Khan, Head of Special Initiatives & Business Strategy, The Economic Times Business Verticals EVENTS * ETBrandEquity.com Shark Awards * ETBrandEquity.com Brand World Summit * ETBrandEquity.com SPOTT Awards * ETBrandEquity.com iStream Congress * About Us * Contact Us * Advertise with us * Newsletter * RSS Feeds * Invite Friends * Privacy Policy * Terms & Conditions * Guest-Post Guidelines * Sitemap * Embed ETBrandEquity.com Widgets on your Website Copyright © 2022 ETBrandEquity.com . All Rights Reserved.