edition.cnn.com Open in urlscan Pro
2a04:4e42:600::323  Public Scan

Form analysis
2 forms found in the DOM

Name: q — /search

<form action="/search" name="q" class="sc-dxgOiQ cDylkZ"><input type="search" autocomplete="off" id="header-search-bar" name="q" placeholder="Search CNN..." data-zjs="click" data-zjs-campaign="header-expanded-search-btn"
    class="sc-ckVGcZ kncukQ"><button color="inherit" width="24,,80" tabindex="0" aria-label="Search" class="Flex-sc-1sqrs56-0 sc-jKJlTe eaiROF">
    <div class="Text-sc-1amvtpj-0 gYetWy" font-size=",,14">Search</div>
    <div class="Box-sc-1fet97o-0 bQmsQJ" display="none,,block"><svg class="arrow-right-10-icon" style="outline:0" width="10" height="10" viewBox="0 0 20 20" fill="#4D4D4D" tabindex="-1" focusable="false" xmlns="https://www.w3.org/2000/svg"
        aria-hidden="true">
        <path d="M1.53,8.52H14.76L10,3.71a1.5,1.5,0,0,1,2.12-2.12l7.44,7.47a1.49,1.49,0,0,1,0,2.12l-7.44,7.47a1.5,1.5,0,0,1-2.12,0,1.51,1.51,0,0,1,0-2.12l5-5H1.53a1.5,1.5,0,1,1,0-3Z"></path>
      </svg></div>
    <div class="Box-sc-1fet97o-0 fyifOt" display="block,,none"><svg class="search-icon" style="outline:0" width="24" height="24" viewBox="0 0 64 64" fill="#4D4D4D" tabindex="-1" focusable="false" xmlns="https://www.w3.org/2000/svg"
        aria-hidden="true">
        <path d="M55.3,51.89,42.46,39a19.22,19.22,0,1,0-3.38,3.43L51.9,55.29a2.38,2.38,0,0,0,3.4,0A2.42,2.42,0,0,0,55.3,51.89ZM11.2,27.28a16,16,0,1,1,16,16.07A16.07,16.07,0,0,1,11.2,27.28Z"></path>
      </svg></div>
  </button></form>

Name: q — /search

<form action="/search" name="q" class="sc-dxgOiQ cDylkZ"><input type="search" autocomplete="off" id="footer-search-bar" name="q" placeholder="Search CNN..." data-zjs="click" data-zjs-campaign="footer-search-btn" class="sc-ckVGcZ kncukQ"><button
    color="inherit" width="24,,80" tabindex="0" aria-label="Search" class="Flex-sc-1sqrs56-0 sc-jKJlTe eaiROF">
    <div class="Text-sc-1amvtpj-0 gYetWy" font-size=",,14">Search</div>
    <div class="Box-sc-1fet97o-0 bQmsQJ" display="none,,block"><svg class="arrow-right-10-icon" style="outline:0" width="10" height="10" viewBox="0 0 20 20" fill="#4D4D4D" tabindex="-1" focusable="false" xmlns="https://www.w3.org/2000/svg"
        aria-hidden="true">
        <path d="M1.53,8.52H14.76L10,3.71a1.5,1.5,0,0,1,2.12-2.12l7.44,7.47a1.49,1.49,0,0,1,0,2.12l-7.44,7.47a1.5,1.5,0,0,1-2.12,0,1.51,1.51,0,0,1,0-2.12l5-5H1.53a1.5,1.5,0,1,1,0-3Z"></path>
      </svg></div>
    <div class="Box-sc-1fet97o-0 fyifOt" display="block,,none"><svg class="search-icon" style="outline:0" width="24" height="24" viewBox="0 0 64 64" fill="#4D4D4D" tabindex="-1" focusable="false" xmlns="https://www.w3.org/2000/svg"
        aria-hidden="true">
        <path d="M55.3,51.89,42.46,39a19.22,19.22,0,1,0-3.38,3.43L51.9,55.29a2.38,2.38,0,0,0,3.4,0A2.42,2.42,0,0,0,55.3,51.89ZM11.2,27.28a16,16,0,1,1,16,16.07A16.07,16.07,0,0,1,11.2,27.28Z"></path>
      </svg></div>
  </button></form>

Text Content

By continuing to browse our site you agree to our use of cookies, revised
Privacy Policy and Terms of Service. More information about cookies
I agree

 * Markets
 * Tech
 * Media
 * Success
 * Perspectives
 * Videos


Edition
 * U.S.
 * International
 * Arabic
 * Español

Search CNN
Open Menu
 * Markets
 * Tech
 * Media
 * Success
 * Perspectives
 * Videos

Search


Edition
 * U.S.
 * International
 * Arabic
 * Español

--------------------------------------------------------------------------------


 * Markets
   * Premarkets
   * Dow
   * After-Hours
   * Market Movers
   * Fear & Greed
   * World Markets
   * Investing
   * Markets Now
   * Before the Bell
   * Leading Indicator
   * Global Energy Challenge
   * Economy
   * Tracking America's Recovery
   * Energy
   * Money
 * Tech
   * Innovate
   * Gadget
   * Foreseeable Future
   * Mission: Ahead
   * Upstarts
   * Business Evolved
   * Innovative Cities
   * Unhackable
 * Media
   * Reliable Sources
 * Success
   * Boss Files
   * Risk Takers
   * Fresh Money
   * Invest Ahead
   * Work Transformed
   * Cars
   * Homes
   * Wealth Coach
 * Center Piece
 * Perspectives
 * Videos
 * International
   * Switzerland
   * India
   * Davos
   * Reliable Sources
   * Passion to Portfolio
   * On: Germany
 * More
   * Accessibility & CC
   * About Us
   * Newsletters

--------------------------------------------------------------------------------

 * World
 * US Politics
 * Business
 * Health
 * Entertainment
 * Tech
 * Style
 * Travel
 * Sports
 * Videos
 * Features
 * Weather
 * More

--------------------------------------------------------------------------------

Follow CNN Business

 * 
 * 
 * 


DOW

36,421.660.24%


S&P 500

4,780.500.32%


NASDAQ

15,779.570.89%


MARKETS

see all


DOW

36,421.6687.390.24%


S&P 500

4,780.5015.190.32%


NASDAQ

15,779.57138.700.89%


FEATURED

THE US ECONOMY IN 12 CHARTS


FEATURED



THE US ECONOMY IN 12 CHARTS

From jobs to GDP, these key indicators provide a comprehensive, up-to-date
picture of the US Economy.


LATEST

We can't afford to let Build Back Better fail


LATEST

We can't afford to let Build Back Better failSweetgreen is selling a salad
subscriptionTech's biggest event starts this week. Here's what to expect






THE HOUSING MARKET WAS ON A WILD RIDE THIS YEAR. HERE'S WHAT TO EXPECT IN 2022

By Anna Bahney, CNN Business



Updated 1951 GMT (0351 HKT) December 28, 2021


JUST WATCHED


HEAR WHY THESE REAL ESTATE AGENTS ARE SELLING HOMES ON TIKTOK


Replay
More Videos ...

MUST WATCH


Play







(16 VIDEOS)




THE CHILD TAX CREDIT HAS SUPPORTED THESE FAMILIES. THEY'RE WORRIED ABOUT WHAT'S
NEXT


CONSUMER PRICES ROSE AT THE FASTEST PACE SINCE 1982


RURAL AMERICANS HAVE FEWER OPTIONS TO OFFSET INFLATION


FROM GAS PRICES TO SUPPLY CHAINS: SIGNS OF IMPROVEMENT FOR THE US ECONOMY


NOVEMBER JOBS REPORT DISAPPOINTS AFTER RECENT GAINS


WHY ARE PEOPLE QUITTING THEIR JOBS?


WEEKLY JOBLESS CLAIMS FALL BELOW PRE-PANDEMIC LEVELS


US ECONOMY ROARING BACK AFTER PANDEMIC SLUMP


HEAR WHY THESE REAL ESTATE AGENTS ARE SELLING HOMES ON TIKTOK


MANPOWER CEO: EMPLOYERS ARE OPTIMISTIC


ECONOMIST PREDICTS HOW OMICRON WILL IMPACT THE ECONOMY


'GIFTS ARE BEING DELIVERED': BIDEN SAYS SUPPLY CHAIN IS MOVING


COAL MINERS URGE MANCHIN TO RECONSIDER BUILD BACK BETTER


THERE IS A CANDY CANE SHORTAGE IN US THIS YEAR


US GRAPPLES WITH SHORTAGE OF CHILD CARE WORKERS


THE FEDERAL RESERVE SIGNALS RATE HIKES IN 2022


THE CHILD TAX CREDIT HAS SUPPORTED THESE FAMILIES. THEY'RE WORRIED ABOUT WHAT'S
NEXT


CONSUMER PRICES ROSE AT THE FASTEST PACE SINCE 1982


RURAL AMERICANS HAVE FEWER OPTIONS TO OFFSET INFLATION


FROM GAS PRICES TO SUPPLY CHAINS: SIGNS OF IMPROVEMENT FOR THE US ECONOMY


NOVEMBER JOBS REPORT DISAPPOINTS AFTER RECENT GAINS


WHY ARE PEOPLE QUITTING THEIR JOBS?


WEEKLY JOBLESS CLAIMS FALL BELOW PRE-PANDEMIC LEVELS


US ECONOMY ROARING BACK AFTER PANDEMIC SLUMP


HEAR WHY THESE REAL ESTATE AGENTS ARE SELLING HOMES ON TIKTOK


MANPOWER CEO: EMPLOYERS ARE OPTIMISTIC


ECONOMIST PREDICTS HOW OMICRON WILL IMPACT THE ECONOMY


'GIFTS ARE BEING DELIVERED': BIDEN SAYS SUPPLY CHAIN IS MOVING


COAL MINERS URGE MANCHIN TO RECONSIDER BUILD BACK BETTER


THERE IS A CANDY CANE SHORTAGE IN US THIS YEAR


US GRAPPLES WITH SHORTAGE OF CHILD CARE WORKERS


THE FEDERAL RESERVE SIGNALS RATE HIKES IN 2022




(CNN)The US housing market has had a white hot year. Home sales are on track to
reach the highest level in 15 years, with an estimated 6 million homes sold in
2021.

But whether you benefited from this surge depended a lot on if you were selling
a home or buying one.
Homeowners saw average home prices skyrocket nearly 20% through the third
quarter compared to a year ago, according to the Federal Housing Finance Agency.
It was the largest annual home price increase in the history of the agency's
House Price Index. And, in some hot markets, the price increase was double that.



America's 10 most expensive zip codes have median home prices over $4 million
Homes also sold at a record pace, with sellers often fielding multiple competing
bids and all-cash offers. Even homes that were disgusting or burned out sold
quickly, and at amounts that were well over the asking price.

For buyers, it was a different story. While mortgage rates kicked off the year
at record lows, it was difficult to even find a home to buy. Inventory of
available homes reached an all-time low early in the year and competition was
extremely stiff.
Read More
Many prospective buyers left the market dejected and without a home to call
their own. As a result, demand for rentals surged and rents went up across the
country.
"It was an insane year," said Matt Holm, an agent with Compass in Austin. Last
January, he put a smaller five-year-old home on the market at $425,000, higher
than comparable sale prices, and was flooded with offers. "I stopped counting at
35 offers," he said. The home sold for $545,000, a 30% increase over the list
price.
Another buyer, who bought a lakefront luxury home for $6 million in 2020, was
offered $9 million a few months later and $11 million two months after that by
buyers desperate for a lakefront property, Holm said.
"My sellers said, that's a lot of money," Holm said. "They wanted to sell and
get something as good or better. But they realized they shouldn't sell because
to get something a little bit nicer than what they had was going to cost $18 to
$20 million. That is a remarkable jump for a calendar year."
Without a doubt, the housing market was on a wild ride in 2021. Here's what to
expect as we head into the new year.


NO MORE RECORD LOW MORTGAGE RATES

The year began with the lowest interest rates on record, with average rates for
a 30-year fixed rate mortgage at 2.65%. But they didn't last long. By April 1,
that had reached a 2021 peak of 3.18%. Rates have fluctuated since, with the
30-year fixed at 3.05% last week, according to Freddie Mac. And we can expect
rates to move even higher in the new year.
How much house can I afford?
The Federal Reserve has given several signals that its pandemic monetary policy
will come to an end as it works to curb inflation. Ultimately, that will push
interest rates higher.
The Fed's revised policy won't put a dent in the pockets of people looking to
purchase a home within the next few months, but they might want to act soon,
said Melissa Cohn, the regional vice president and executive mortgage banker of
William Raveis Mortgage.
"Mortgage rates should remain range bound around 3% through the end of the year
and hopefully through the first two months of 2022," said Cohn, who anticipates
rates to increase by up to a half a percentage point over the next couple of
months.
Similarly, Lawrence Yun, chief economist at the National Association of
Realtors, expects the 30-year fixed mortgage rate to increase to 3.7% by the end
of next year, but noted this will still be lower than the pre-pandemic rate of
around 4%.
"Increased mortgage rates, coupled with inflation eating away at savings, will
take a toll on buyers," said Allison Salzer, a Compass agent in San Francisco.
"It will affect the lower-priced and median-priced home purchasers more than the
luxury buyers."


INVENTORY WILL REMAIN TIGHT

Even though more properties became available as the spring home buying season
heated up this year, there were also more people looking to buy, creating fierce
competition and pushing prices skyward.
There were so few homes, people were taking extreme measures like offering to
buy the seller's next home for them, giving thousands of dollars to competing
buyers to walk away and paying as much as $1 million over the home's asking
price. One home in Maryland received 76 all-cash offers.
Inventory was tightest at the lower end of the market. Homes priced under
$200,000 have been hard to come by, with the number of available properties
falling 19% this year compared to last year, while there was a 40% annual
increase for homes above $600,000, according to HouseCanary, a real estate data
company.
While the inventory picture is expected to improve in 2022, it isn't expected to
perk up by much. Inventory will remain limited and grow by only 0.3% in 2022,
according to a Realtor.com forecast.
"The greatest factor I see affecting the 2022 housing market is the low
inventory," said Paulo Prietto, a Compass agent in Orange County, California.
"While inventory remains low, buyers will become more accustomed to the lack of
choices and will continue to aggressively compete to purchase homes."
As long as that happens, prices will continue to go up.


HOME PRICES WILL KEEP RISING

Home prices rose nearly everywhere in the country in 2021.
While existing home sales reached a median price of $353,900 by November, up
13.9% from a year ago, new construction home prices were even higher. New
construction homes hit a median price of $416,900 in November, according to the
US Census Bureau, about 19% higher than a year ago, and another new record.
While we won't see the double-digit gains that were made in the past year,
prices are expected to keep rising in 2022 at a slightly more moderate pace.
A group of 20 top economic and housing experts brought together by the National
Association of Realtors projected that median home prices will increase by 5.7%
next year. The NAR survey participants said they expect the housing market and
broader economy to normalize next year as the Fed tries to tame inflation.
"Slowing price growth will partly be the consequence of interest rate hikes by
the Federal Reserve," Yun said.


FIRST-TIME BUYERS WILL CONTINUE TO FACE CHALLENGES

The prevalence of all-cash offers, few available homes and skyrocketing prices
pushed many first-time buyers out of the market in 2021.
By the end of November the share of first-time buyers had fallen to 26% from 32%
a year before, the lowest level since the National Association of Realtors began
tracking in 2008.
"We are creating a divided society," said Yun. "People don't feel like they are
participating in what they consider to be American life through homeownership.
All their work to build up savings can feel less meaningful in the face of
rising prices."
Soaring home prices pushed the share of first-time buyers to historic lows
Not only were prices rising faster than people could save for a down payment,
many mortgage types favored by new homebuyers, like FHA and VA loans, were often
passed over for all-cash deals or conventional loans.
The inventory of homes at the lower end of the price range was so tight that the
number of sales priced between $100,000 and $250,000 were down by nearly 20% in
November, according to NAR.
And while new construction homes are now starting to come on line, most are
priced outside of the typical first-time homebuyer's budget.
"Builders are focusing more on high-priced houses, with the percent sold for
under $300,000 falling to just 14% from 33% a year ago," said Robert Frick,
corporate economist at Navy Federal Credit Union.

But many hopeful homebuyers are saying they will be back in the spring, armed
with the knowledge they gained from a frustrated search this past year,
according to a recent survey from Realtor.com
"Despite a challenging year, aspiring first-time homebuyers are surprisingly
optimistic about 2022," said George Ratiu, Realtor.com's manager of economic
research. "They're looking at the new year as a fresh opportunity to make their
dreams of owning a home come true."



 * 

 * Paid Content
    * 
      European Cities With the Highest Quality of Life Far & Wide
    * 
      Your IQ Is Over 140 If You Get Even 5/20 On This Quiz Parentsdome
      Galleries
   
   
   
   Recommended
   1/5
   TikTok sued by content moderator who claims she developed PTSD from reviewing
   disturbing content
   Two of America's biggest banks return to remote work to start 2022
   Scientists Discover How Dirty Your Toothbrush Really Is
   Jerusalem Post website hacked on Soleimani assassination anniversary
   We Finally Know Which European Country is the Worst
   TikTok sued by content moderator who claims she developed PTSD from reviewing
   disturbing content
   Two of America's biggest banks return to remote work to start 2022
   
   Two of America's biggest banks return to remote work to start 2022
   
   Read More
   
    * 
      6 Dresses That Wowed at the 2021 Emmys POPSUGAR
    * 
      We Will Guess Your Education Level in 20 Questions Parentsdome Galleries
    * 
      These Maps Will Blow Your Mind Far & Wide
   
   
   
    * 
      Business Bill Gates on Omicron: 'We could be entering the worst part of…
    * 
      Business Queen Mary 2 ocean liner won't return to New York after…
   
   
   
    * 
      Business Amazon's Alexa tells 10-year-old child to touch penny to exposed…
    * 
      Business Walmart sued for allegedly dumping over a million…
    * 
      Business Boeing and Airbus want Biden administration to delay rollout of…
   
   
   
    * 
      The Ultimate Baby-Boomers Quiz: Will You Score Even 3/30 On This…
      TooCool2BeTrue
    * 
      50 Terrible Maps That Made Us Laugh Far & Wide
   
   
   

 * PAID CONTENT
    * European Cities With the Highest Quality of Life Far & Wide
    * Europe's 11 Best Overlooked Small Towns Thrillist
    * Your IQ Is Over 140 If You Get Even 5/20 On This Quiz Parentsdome
      Galleries
    * [Pics] Do you Remember Him? This Is Him At 63 Best Of Senior
   
   MORE FROM CNN
    * China's Xi'an lockdown hits some of the world's largest…
    * AT&T, Verizon CEOs reject US request for 5G deployment delay
    * Disney needs a comeback year. Will it get it?
    * Bernie Sanders: Pay your workers better. Warren Buffett: That's…
   
   Recommended by
   

 * 


 * TOP STORIES
    * 
      Bill Gates on Omicron: 'We could be entering the worst part of the…
    * 
      Queen Mary 2 ocean liner won't return to New York after dropping…
   
   Recommended by
   


 * MORE FROM CNN BUSINESS
    * 
      Bernie Sanders: Pay your workers better. Warren Buffett:…
    * 
      Queen Mary 2 ocean liner won't return to New York after…
   
    * 
      Disney needs a comeback year. Will it get it?
    * 
      McDonald's limits french fry sales in Japan because of…
   
   
   


 * PAID CONTENT
    * 
      Type 2 Diabetes? Do This Immediately (Watch) healthgoodtop
    * 
      [Fotos] Mit 39 ist das das Vermögen von Susanne Steiger Editionist
   
    * 
      [Bilder] Die außergewöhnlichsten Autodesigns aller Zeiten Housecoast
   
   BY
   

 * MORE FROM CNN BUSINESS
    * 
      Jerusalem Post website hacked on Soleimani…
    * 
      Here's what Elon Musk is likely to do with those billions of…
   
    * 
      Evergrande suspends trading of shares in Hong Kong
    * 
      AT&T, Verizon CEOs reject US request for 5G deployment delay
   
   
   






Search


 * World
   * Africa
   * Americas
   * Asia
   * Australia
   * China
   * Europe
   * India
   * Middle East
   * United Kingdom
 * US Politics
   * The Biden Presidency
   * Facts First
   * US Elections
 * Business
   * Markets
   * Tech
   * Media
   * Success
   * Perspectives
   * Videos
 * Health
   * Life, But Better
   * Fitness
   * Food
   * Sleep
   * Mindfulness
   * Relationships
 * Entertainment
   * Stars
   * Screen
   * Binge
   * Culture
   * Media
 * Tech
   * Innovate
   * Gadget
   * Foreseeable Future
   * Mission: Ahead
   * Upstarts
   * Work Transformed
   * Innovative Cities
 * Style
   * Arts
   * Design
   * Fashion
   * Architecture
   * Luxury
   * Beauty
   * Video
 * Travel
   * Destinations
   * Food and Drink
   * Stay
   * News
   * Videos
 * Sports
   * Football
   * Tennis
   * Golf
   * Tokyo 2020
   * US Sports
   * Climbing
   * Motorsport
   * Formula E
   * Esports
 * Videos
   * Live TV
   * Digital Studios
   * CNN Films
   * HLN
   * TV Schedule
   * TV Shows A-Z
   * CNNVR
 * Features
   * As Equals
   * Call to Earth
   * Freedom Project
   * Impact Your World
   * Inside Africa
   * 2 Degrees
   * CNN Heroes
   * All Features
 * Weather
   * Climate
   * Storm Tracker
   * Wildfire Tracker
   * Video
 * More
   * Photos
   * Longform
   * Investigations
   * CNN Profiles
   * CNN Leadership
   * CNN Newsletters
   * Work for CNN

--------------------------------------------------------------------------------

Follow CNN Business

 * 
 * 
 * 

--------------------------------------------------------------------------------

Most stock quote data provided by BATS. Market indices are shown in real time,
except for the DJIA, which is delayed by two minutes. All times are ET.
Disclaimer. Morningstar: Copyright 2018 Morningstar, Inc. All Rights Reserved.
Factset: FactSet Research Systems Inc.2018. All rights reserved. Chicago
Mercantile Association: Certain market data is the property of Chicago
Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The
Dow Jones branded indices are proprietary to and are calculated, distributed and
marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been
licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are
registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones
is a registered trademark of Dow Jones Trademark Holdings LLC. All content of
the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC 2018 and/or
its affiliates.
 * Terms of Use
 * Privacy Policy
 * Manage Cookies+
 * Ad Choices
 * About Us
 * Modern Slavery Act Statement
 * Advertise with us
 * CNN Store
 * Newsletters
 * Transcripts
 * License Footage
 * CNN Newsource
 * Sitemap

© 2022 Cable News Network.A Warner Media Company.All Rights Reserved.CNN Sans ™
& © 2016 Cable News Network.






MANAGE COOKIES+

We process your personal data to personalize content and ads, measure the
delivery of such content and ads, to provide social media features, to extract
insights about our properties and as otherwise specified in our Privacy Policy.
We share this information with our Affiliates and Vendors on the basis of
consent or legitimate interest. You may exercise your right to consent or, in
some cases object to, a legitimate interest based on a specific purpose below.
Additionally, you may exercise your preferences for consent or object to
legitimate interest processing at a vendor level in the “Vendors” link under
each purpose. These choices will be signaled to our vendors participating in the
Transparency and Consent Framework.
Privacy Policy
Accept All


PLEASE NOTE: CONSENT TO STORE AND/OR ACCESS INFORMATION ON A DEVICE IS REQUIRED
TO CUSTOMIZE AND IMPROVE YOUR EXPERIENCE

STORE AND/OR ACCESS INFORMATION ON A DEVICE


Store and/or access information on a device

Cookies, device identifiers, or other information can be stored or accessed on
your device for the purposes presented to you.

Vendors‎ | View Full Legal Text Opens in a new Tab

SELECT PERSONALISED ADS


Select personalised ads

Personalised ads can be shown to you based on a profile about you.

Vendors‎ | View Full Legal Text Opens in a new Tab

CREATE A PERSONALISED ADS PROFILE


Create a personalised ads profile

A profile can be built about you and your interests to show you personalised ads
that are relevant to you.

Vendors‎ | View Full Legal Text Opens in a new Tab

SELECT PERSONALISED CONTENT


Select personalised content

Personalised content can be shown to you based on a profile about you.

Object to Legitimate Interests Remove Objection
Vendors‎ | View Full Legal Text Opens in a new Tab

CREATE A PERSONALISED CONTENT PROFILE


Create a personalised content profile

A profile can be built about you and your interests to show you personalised
content that is relevant to you.

Object to Legitimate Interests Remove Objection
Vendors‎ | View Full Legal Text Opens in a new Tab

MEASURE CONTENT PERFORMANCE


Measure content performance

The performance and effectiveness of content that you see or interact with can
be measured.

Object to Legitimate Interests Remove Objection
Vendors‎ | View Full Legal Text Opens in a new Tab

APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS


Apply market research to generate audience insights

Market research can be used to learn more about the audiences who visit
sites/apps and view ads.

Object to Legitimate Interests Remove Objection
Vendors‎ | View Full Legal Text Opens in a new Tab

DEVELOP AND IMPROVE PRODUCTS


Develop and improve products

Your data can be used to improve existing systems and software, and to develop
new products

Object to Legitimate Interests Remove Objection
Vendors‎ | View Full Legal Text Opens in a new Tab

SELECT BASIC ADS


Select basic ads

Ads can be shown to you based on the content you’re viewing, the app you’re
using, your approximate location, or your device type.

Object to Legitimate Interests Remove Objection
Vendors‎ | View Full Legal Text Opens in a new Tab

MEASURE AD PERFORMANCE


Measure ad performance

The performance and effectiveness of ads that you see or interact with can be
measured.

Object to Legitimate Interests Remove Objection
Vendors‎ | View Full Legal Text Opens in a new Tab

ENSURE SECURITY, PREVENT FRAUD, AND DEBUG


Always Active
Ensure security, prevent fraud, and debug

Your data can be used to monitor for and prevent fraudulent activity, and ensure
systems and processes work properly and securely.

Vendors‎ | View Full Legal Text Opens in a new Tab

TECHNICALLY DELIVER ADS OR CONTENT


Always Active
Technically deliver ads or content

Your device can receive and send information that allows you to see and interact
with ads and content.

Vendors‎ | View Full Legal Text Opens in a new Tab

MATCH AND COMBINE OFFLINE DATA SOURCES


Always Active
Match and combine offline data sources

Data from offline data sources can be combined with your online activity in
support of one or more purposes

Vendors‎ | View Full Legal Text Opens in a new Tab

LINK DIFFERENT DEVICES


Always Active
Link different devices

Different devices can be determined as belonging to you or your household in
support of one or more of purposes.

Vendors‎ | View Full Legal Text Opens in a new Tab

RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION


Always Active
Receive and use automatically-sent device characteristics for identification

Your device might be distinguished from other devices based on information it
automatically sends, such as IP address or browser type.

Vendors‎ | View Full Legal Text Opens in a new Tab

STRICTLY NECESSARY COOKIES


Always Active
Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched
off in our systems. You can set your browser to block or alert you about these
cookies, but some parts of the site will not work.

Reject All Save Preferences

Back Button

Back


PERFORMANCE COOKIES



Vendor Search Search Icon Filter Icon


Clear Filters

Information storage and access
Apply
Consent Leg.Interest

All Consent Allowed

Select All Vendors
Select All Vendors
All Consent Allowed

Reject All Save Preferences



OUR USE OF COOKIES AND OTHER TECHNOLOGIES

We, our Affiliates and Vendors use cookies and other technologies to process
personal data (including device identifiers and IP addresses) for the following
purposes: Store and/or access information on a device, Select personalised
ads, Create a personalised ads profile, Create a personalised content
profile, Select personalised content, Measure content performance, Apply market
research to generate audience insights, Develop and improve products, Select
basic ads and Measure ad performance. Privacy Policy

By clicking “Accept All” you agree to these purposes. For more information, to
provide or withdraw consents, and in some cases object to legitimate interest
purposes for processing your personal data, click “Manage Cookies+”.
Additionally, you may exercise your preferences for consent or object to
legitimate interest processing at a vendor level in the “Vendors” link. These
settings are accessible on a site or app specific basis, at any time through the
‘Manage Cookies+’ link located on webpages or in application settings. We work
in coordination with an industry framework which will signal your preferences to
our participating Vendors

Accept All Reject All Manage Cookies+


House committee appears to have learned what was going on inside the White House
while Trump refused to stop the attack on the Capitol