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SUSTAINABILITY / FOR PEOPLE


PRADA GROUP X UNFPA

Prada Group joins forces with UNFPA, the United Nations sexual and reproductive
health agency, to further strengthen its commitment to diversity, equity and
inclusion.  

The training program "Fashion Expressions: The Stories She Wears" provides young
women with valuable knowledge and practical skills in the fashion industry. 




“FASHION EXPRESSIONS: THE STORIES SHE WEARS” QUERÉTARO, MEXICO


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The project involved 30 women artisans in Querétaro state (Mexico), from
indigenous and surrounding communities with experience in weaving and
embroidery, to strengthen their technical, artistic, and financial skills.

The participants – embroiderers and wevaers between 18 and 50 years old – are
mothers who work as artisans in small family-run home workshops, usually with
the help of their children, supporting their families through the sale of
artisanal items Querétaro’s local markets.


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Through a six-month training period, together with the local non-profit
organization Nest, this project gave the fermale participants the opportunity to
showcase their cultural heritage and equipped them with a greater understanding
of their sexual and reproductive rights at the same time.

The training is followed up by opportunities to collaborate with companies under
the guidance of fashion professionals.



The beauty of the UNFPA partnership with the Prada Group is that it places
creativity at the center of building inclusive communities for women and girls.
We have seen the impact of this model in Africa, using fashion to advance sexual
and reproductive health and rights, gender equality, and women’s economic
empowerment, and are excited to see the results it can have for the women
artisans from Querétaro, Mexico

Mariarosa Cutillo, Chief of Strategic Partnerships, UNFPA




“FASHION EXPRESSIONS: THE STORIES SHE WEARS” GHANA AND KENYA


OFF


The Prada Group, with a leading role in the fashion sector, and UNFPA, which has
always been committed to promoting gender equality, formally entered into the
partnership in 2021 and developed this training programme in collaboration with
International Needs (Ghana), the Kitui County Government and the Kitui County
Textile Center (Kenya).

At the end of the twelve months, the trainees held a fashion show to present
their works in Ghana or Kenya: the perfect opportunity to get in contact with
local fashion companies, start the internships process and establish long-term
employment opportunities.


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The training course promoted a greater understanding of women's rights and the
reduction of gender inequalities. The programme provided comprehensive
educational sessions in sexual and reproductive health - on topics such as
menstrual health management, puberty and prevention of teenage pregnancies. In
addition, participants received training in the prevention of and response to
gender-based violence, equipping participants with valuable skills needed to
help combat harmful practices, including female genital mutilation and child
marriages.


OFF



“This training programme reflects Prada Group’s belief in fashion as a force for
good. We are honoured to partner with UNFPA on this unique project to leverage
the social and economic power of our industry to create more inclusive and equal
societies.”

Lorenzo Bertelli, Prada Group Marketing Director & Head of Corporate Social
Responsibility



OFF



“We are excited to continue deepening our partnership with UNFPA to mentor and
empower the next generation of female artists through the “Fashion Expressions:
The Stories She Wears” project. It is a privilege for Prada Group to play a role
in expanding the opportunities available to aspiring young designers from around
the world.”

Malika Savell, Chief Diversity, Equity & Inclusion Officer, Prada Group, The
Americas


DOWNLOAD

04 March 2024
Prada Group & UNFPA Expand their Training Program to Mexico
EN
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 * IT

19 October 2022
Prada Group and UNFPA: First of its kind fashion training programme in Ghana and
Kenya
EN
 * EN
 * IT

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