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OVERHAND PITCHING REVOLUTION: HOW IT CHANGED BASEBALL

Baseball, America’s pastime, has evolved significantly since its inception. One
of the pivotal moments in its history was the introduction and subsequent
dominance of overhand pitching. This change not only transformed how pitchers
played their role but also had far-reaching effects on the entire sport,
including its rules, strategies, and the very fabric of the game.


THE EARLY DAYS: UNDERHAND PITCHING

To understand the impact of overhand pitching, it’s essential to look at the
state of baseball before its introduction. In the early days of baseball in the
19th century, pitching was predominantly an underhand affair. The pitcher’s role
was primarily to initiate play, with a focus on accuracy rather than speed or
deception. The ball was thrown underhand, and the emphasis was on making it easy
for the batter to hit.


RULES FAVORING BATTERS

During this period, the rules of baseball heavily favored batters. The pitcher
stood closer to the batter, and the pitches were expected to be “fair,” giving
the batter a good chance to hit. Games often resulted in high scores, reflecting
the ease with which batters could connect with the ball.


EMERGENCE OF OVERHAND PITCHING

The overhand pitch began as a novelty, with a few pioneering pitchers
experimenting with this style in the 1870s. Initially met with resistance,
overhand pitching was viewed as a radical departure from the established norm.
However, its effectiveness quickly became apparent.


THE CONTROVERSY AND RULE CHANGES

The introduction of overhand pitching sparked controversy. Traditionalists saw
it as a distortion of the game’s spirit, while supporters argued for its
strategic merits. This division led to a series of rule changes, initially aimed
at limiting the advantages of overhand pitching.

INCREASE IN PITCHING DISTANCE

One significant change was the increase in the distance between the pitcher’s
mound and home plate. This adjustment was made to counterbalance the increased
speed and reduce the batter’s disadvantage.

INTRODUCTION OF THE PITCHER’S MOUND

The flat pitching area was transformed into a raised mound, giving pitchers a
height advantage. This change added to the pitcher’s momentum, making the
overhand throw even more potent.


THE STRATEGIC SHIFT

The acceptance of overhand pitching marked a strategic shift in baseball. The
game moved from a hitter-dominated sport to a more balanced contest between
pitching and hitting.


PITCHERS AS KEY PLAYERS

Pitchers emerged as key players in the game’s strategy. The ability to throw
fast, coupled with variations in speed and direction, made pitching a critical
component of a team’s defense.


EVOLUTION OF BATTING TECHNIQUES

Batters had to adapt to the new pitching style. This led to the development of
new batting techniques, including the timing and positioning adjustments
necessary to hit faster and more varied pitches.


IMPACT ON THE GAME’S POPULARITY

The changes brought by overhand pitching made baseball more dynamic and
unpredictable. This shift contributed significantly to the growing popularity of
the sport in the late 19th and early 20th centuries.


RISE OF STAR PITCHERS

The era saw the rise of star pitchers, who became celebrities in their own
right. Players like Cy Young and Walter Johnson captured the public’s
imagination with their fast and skillful pitching, drawing crowds and boosting
the sport’s profile.


INCREASED COMPETITION AND EXCITEMENT

Games became more competitive and exciting. The duel between pitcher and batter
added a psychological element to the game, with strategy and skill playing a
larger role in the outcome of games.


THE LEGACY OF OVERHAND PITCHING

The introduction of overhand pitching was more than just a change in technique;
it was a revolution that reshaped baseball. It affected how the game was played,
watched, and understood.


ONGOING EVOLUTION

The evolution of baseball did not stop with overhand pitching. The sport has
continued to evolve, with changes in equipment, training, and analytics further
shaping the game. However, the fundamental shift brought about by overhand
pitching remains a defining moment in baseball history.


INFLUENCE ON MODERN BASEBALL

Today’s baseball is a product of its history, with overhand pitching at its
core. The balance between pitching and hitting, the importance of strategy, and
the thrill of the pitcher-batter duel are direct legacies of this revolutionary
change.

The overhand pitching revolution was a turning point in baseball’s history. It
not only changed how the game was played but also how it was perceived, laying
the foundation for modern baseball. This evolution reflects the dynamic nature
of sports and how innovation, even when controversial, can redefine an entire
game.


THE RISE OF OVERHAND PITCHING

The birth of overhand pitching marked a significant turning point in baseball’s
history. Before the 1880s, pitchers delivered balls underhand, and the game was
more about skillful hitting and fielding rather than the pitcher-dominated sport
it is today. The introduction of overhand pitching, however, revolutionized the
game, making it faster, more challenging, and immensely more exciting for
players and spectators alike.

THE ERA OF UNDERHAND PITCHING

To appreciate the impact of overhand pitching, it’s essential to understand the
era of underhand pitching. In the early days of baseball, the pitcher’s role was
primarily to initiate play, providing the batter with a ball they could hit.
Pitchers threw underhand, and the game focused on the batter’s ability to hit
strategically and the fielders’ skills. Pitching was not yet a dominant part of
the game.

THE TRANSITION TO OVERHAND PITCHING

The transition from underhand to overhand pitching did not happen overnight. It
was a gradual shift that began in the late 19th century. In 1884, the major
leagues officially legalized overhand pitching, a monumental rule change that
altered the game’s dynamics. This shift was driven partly by pitchers who were
continually pushing the boundaries of the existing rules, experimenting with
sidearm throws and other techniques that stretched the definition of underhand
pitching.


THE IMPACT ON THE GAME

The introduction of overhand pitching had several profound effects on baseball,
shaping it into the form we recognize today.

INCREASE IN STRIKEOUTS AND PITCHING DOMINANCE

The most immediate effect was the increase in strikeouts. With the ability to
throw faster and with more variety in pitches, pitchers gained an edge over
hitters. This era saw the rise of legendary pitchers who could dominate a game,
a sharp contrast to the hitter-dominated early days of baseball.

CHANGES IN EQUIPMENT AND PLAY STYLE

As pitchers threw faster and with more movement, the need for better equipment
became evident. This era saw the development of the catcher’s mitt and more
protective gear, as catchers faced harder, more unpredictable pitches. Batters,
too, had to adapt, developing quicker swings and new hitting strategies to cope
with the diverse pitching styles.

THE STRATEGY OF THE GAME

The strategy of baseball evolved significantly with overhand pitching. Managers
and players had to think more about the matchups between pitchers and hitters,
leading to a more tactical and analytical approach to the game. This change laid
the groundwork for the complex strategies and analytics used in modern baseball.


THE EVOLUTION CONTINUES

Overhand pitching was just one step in the ongoing evolution of baseball. Since
its introduction, the game has continued to evolve, with changes in rules,
equipment, and playing styles. Each era has brought new challenges and
innovations, from the dead-ball era to the modern emphasis on home runs and
advanced analytics.

MODERN INNOVATIONS

Today, baseball continues to evolve. Technological advancements, such as
high-speed cameras and sophisticated data analysis tools, have brought new
insights into pitching mechanics and strategies. The game is now more nuanced
and complex than ever, with a continuous interplay between pitching, hitting,
and fielding.

THE FUTURE OF BASEBALL

As we look to the future, it’s clear that baseball will continue to evolve. New
rules, emerging technologies, and shifts in playing styles will keep shaping the
game. However, the introduction of overhand pitching remains a pivotal moment in
baseball history, a change that fundamentally transformed the sport and set the
stage for more than a century of evolution.


CONCLUSION

The introduction of overhand pitching in the 1880s was a watershed moment in the
history of baseball. It changed the game from a hitter-dominated sport to one
where pitching and strategy became central. This evolution has continued over
the years, with each era bringing new changes and challenges. Baseball, like all
sports, is a reflection of the times and the people who play it, continuously
growing and adapting. The story of overhand pitching is a testament to the
dynamic and ever-evolving nature of this beloved sport.

Rules and Evolution of the Game


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interaction data, Precise location data, Device characteristics, User-provided
data, Privacy choices, Non-precise location data, Users’ profiles, Probabilistic
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, User-provided
data, Privacy choices, Non-precise location data, Users’ profiles, Probabilistic
identifiers, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


NANO INTERACTIVE GROUP LTD.

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, Device
characteristics, Non-precise location data

more




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Consent


SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device identifiers, Precise location
data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PUBMATIC, INC

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, User-provided
data, Privacy choices, Non-precise location data, Users’ profiles, Probabilistic
identifiers, Authentication-derived identifiers

more

Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Probabilistic identifiers, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Privacy choices, Non-precise location
data, Users’ profiles, Probabilistic identifiers, Authentication-derived
identifiers

more




View details | Privacy policylaunch
Consent


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, User-provided
data, Privacy choices, Non-precise location data, Users’ profiles,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Privacy choices

more

Cookie duration resets each session.


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Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, User-provided
data, Privacy choices, Non-precise location data, Users’ profiles, Probabilistic
identifiers, Authentication-derived identifiers

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Privacy choices, Non-precise location
data, Users’ profiles, Probabilistic identifiers, Authentication-derived
identifiers

more

Cookie duration resets each session.


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Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Privacy choices, Non-precise location
data, Users’ profiles, Probabilistic identifiers, Authentication-derived
identifiers

more

Uses other forms of storage.


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Consent


ADLOOX SA

Doesn't use cookies.

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Non-precise location data,
Probabilistic identifiers

more

Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, User-provided
data, Privacy choices, Non-precise location data, Users’ profiles, Probabilistic
identifiers, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Users’ profiles, Probabilistic identifiers, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Privacy choices, Non-precise location
data, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, Privacy
choices, Non-precise location data, Probabilistic identifiers,
Authentication-derived identifiers

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, User-provided
data, Privacy choices, Non-precise location data, Users’ profiles, Probabilistic
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Non-precise location data, Users’ profiles, Authentication-derived identifiers

more

Cookie duration resets each session.


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Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: IP addresses, Device identifiers, Precise location
data, Device characteristics, Privacy choices, Non-precise location data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


AZIRA

Doesn't use cookies.

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, Privacy
choices, Non-precise location data, Users’ profiles

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Device characteristics, Privacy choices, Non-precise location data,
Probabilistic identifiers

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, Privacy
choices, Non-precise location data, Probabilistic identifiers,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Non-precise location data, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Non-precise location data, Users’ profiles

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Privacy choices, Non-precise location
data, Users’ profiles, Probabilistic identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Privacy choices, Non-precise location
data, Users’ profiles, Probabilistic identifiers

more

Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


OS DATA SOLUTIONS GMBH & CO. KG

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Non-precise location data, Users’ profiles, Probabilistic identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Privacy choices, Non-precise location
data, Users’ profiles

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, Privacy
choices, Non-precise location data, Users’ profiles, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, Privacy
choices, Non-precise location data, Users’ profiles, Authentication-derived
identifiers

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Device
characteristics, User-provided data, Privacy choices, Non-precise location data,
Users’ profiles, Probabilistic identifiers

more

Cookie duration resets each session.


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Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Non-precise location data, Users’
profiles, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, Privacy
choices, Non-precise location data, Users’ profiles, Probabilistic identifiers

more

Cookie duration resets each session.


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Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Non-precise location data

more

Uses other forms of storage.


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ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, Privacy
choices, Non-precise location data, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, User-provided
data, Privacy choices, Non-precise location data, Users’ profiles, Probabilistic
identifiers, Authentication-derived identifiers

more




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ConsentLegitimate interesthelp_outline


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Users’ profiles

more

Cookie duration resets each session.


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Consent


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Non-precise location data, Users’ profiles, Probabilistic identifiers,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Non-precise location data, Users’ profiles, Probabilistic identifiers,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Non-precise location data, Probabilistic identifiers

more




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ConsentLegitimate interesthelp_outline


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Privacy choices, Non-precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Privacy choices, Non-precise location
data, Users’ profiles, Authentication-derived identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, User-provided
data, Privacy choices, Non-precise location data, Users’ profiles, Probabilistic
identifiers, Authentication-derived identifiers

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Privacy choices,
Authentication-derived identifiers

more




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ConsentLegitimate interesthelp_outline


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device characteristics, Privacy
choices, Non-precise location data

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


TABMO SAS

Doesn't use cookies.

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, User-provided
data, Privacy choices, Non-precise location data, Users’ profiles, Probabilistic
identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Device characteristics, Privacy choices, Non-precise location data

more




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Legitimate interesthelp_outline


WIZALY

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Device characteristics, Privacy choices, Non-precise location data,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, User-provided
data, Privacy choices, Non-precise location data, Users’ profiles, Probabilistic
identifiers, Authentication-derived identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Privacy choices, Non-precise location
data, Users’ profiles

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


VISTAR MEDIA EMEA BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

more




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Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, User-provided
data, Non-precise location data

more




View details | Storage details | Privacy policylaunch
Consent


ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Device characteristics, Non-precise location data

more




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Legitimate interesthelp_outline


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Privacy choices,
Authentication-derived identifiers

more

Cookie duration resets each session.


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Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device identifiers, Precise location
data, Device characteristics

more

Uses other forms of storage.


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Consent


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Non-precise location data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Privacy choices, Users’ profiles

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Privacy choices, Non-precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


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SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, User-provided
data, Privacy choices, Non-precise location data, Users’ profiles

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Non-precise location data

more




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Consent


ORACLE ADVERTISING

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Non-precise location data, Users’ profiles, Authentication-derived identifiers

more

Uses other forms of storage.


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Consent


NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Non-precise location data, Users’ profiles, Authentication-derived identifiers

more

Cookie duration resets each session.


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Consent


AUDIENCEPROJECT A/S

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Non-precise location data, Users’ profiles, Probabilistic identifiers,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, User-provided
data, Privacy choices, Non-precise location data, Users’ profiles, Probabilistic
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


EFFILIATION / EFFINITY

Cookie duration: 30 (days).

Data collected and processed: Device characteristics

more

Cookie duration resets each session.


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Consent


ARRIVALIST CO.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Non-precise location data

more

Cookie duration resets each session.


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Consent


SEENTHIS AB

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics

more




View details | Privacy policylaunch


COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers

more




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Consent


TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, Non-precise
location data, Users’ profiles, Probabilistic identifiers,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


HUMAN

Doesn't use cookies.

Data collected and processed: IP addresses, Device identifiers, Device
characteristics, Non-precise location data, Probabilistic identifiers

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


ADLUDIO LTD.

Doesn't use cookies.

Data collected and processed: Device identifiers, Precise location data, Device
characteristics

more




View details | Privacy policylaunch
Consent


BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Non-precise location data, Users’ profiles, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Privacy choices, Non-precise location
data

more

Cookie duration resets each session.


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PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

more




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Legitimate interesthelp_outline


NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Non-precise location data, Users’ profiles, Probabilistic identifiers,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, User-provided
data, Privacy choices, Non-precise location data, Users’ profiles,
Authentication-derived identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, User-provided data, Privacy choices, Users’ profiles

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, User-provided
data, Privacy choices, Non-precise location data, Users’ profiles, Probabilistic
identifiers, Authentication-derived identifiers

more

Cookie duration resets each session.


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Consent


LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: IP addresses, Device identifiers, Precise location
data, Device characteristics, Privacy choices, Non-precise location data

more

Uses other forms of storage.


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Consent


ONLINE SOLUTION

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, User-provided
data, Privacy choices, Non-precise location data, Users’ profiles, Probabilistic
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Users’ profiles, Probabilistic identifiers

more




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Consent


GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Device characteristics, User-provided data, Privacy choices, Non-precise
location data

more

Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


THE MEDIAGRID INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Precise location data, Device characteristics, Privacy
choices, Non-precise location data, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


MINDTAKE RESEARCH GMBH

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Users’ profiles, Probabilistic
identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


CINT AB

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, Privacy choices

more

Uses other forms of storage.


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Consent


GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
Non-precise location data, Users’ profiles, Authentication-derived identifiers

more

Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


GFK GMBH

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Device characteristics, User-provided data, Privacy choices,
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EBAY INC

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