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October 12, 2022



INDUSTRY DIVE AND INFORMA TECH JOIN FORCES TO CONNECT AND INSPIRE THRIVING
BUSINESS COMMUNITIES

Suzanne Struglinski
Public relations manager
by

Suzanne Struglinski
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Industry Dive was officially acquired by Informa PLC on Sept. 1 and is now part
of the Informa Tech division. Under the new parent company, Industry Dive will
accelerate the pace of new product development, including the launch of new
publications. Today, Informa Tech released the announcement below on what this
means for both companies moving forward.

‍

In 2012, Sean Griffey, Eli Dickinson and Ryan Willumson set out to deliver on an
ambitious vision: founding a B2B business journalism company which disregarded
paywalls and focused on delivering original news and analysis to carefully
curated audiences of business leaders and decision-makers, with the goal of
helping them navigate complex issues and shifting environments.

The company now counts an audience of nearly 13 million executives and leaders,
including readers at all of the Fortune 100 companies, who get their news via 28
web-based publications and more than 70 daily and weekly email newsletters.

Industry Dive’s success in creating a thriving media business and attracting a
highly-engaged and relevant audience caught global publisher Informa’s
attention. Informa’s technology-focused division, Informa Tech, is equally
focused on inspiring an engaged audience and helping clients start high-value,
highly relevant conversations.

Following Informa’s successful $389m bid to acquire Industry Dive announced in
July, Informa Tech and Industry Dive are set to start a close collaboration to
inspire audiences to drive progress in their respective industries and help
connect peers, thought-leaders, buyers and sellers across business
communities.  

Informa Tech CEO, Gary Nugent, and Sean Griffey, CEO of Industry Dive, discuss
the industry landscape, collaboration benefits and opening up new opportunities
to clients.

‍The evolution of Industry Dive since its inception in 2012 is one of the most
positive stories in the media space recently. How do you see this acquisition
placed in the context of the future of the media?

‍Sean –  There have been a number of positive media evolution stories recently
and I'm flattered that we are considered one of them.

I think the acquisition of Industry Dive by Informa validates a few of the key
components of our underlying business thesis. Mostly, the incredible value of
niche audiences, how the ability to collect and utilize first-party data
differentiates media companies; and, ultimately, quality content still matters.
If you aren’t serving your audience unique and valuable content, you won’t be in
business long.

Overall, I'd hope this acquisition highlights that there are no shortcuts when
it comes to media. Building and serving audiences takes time and a tremendous
amount of care. No fad or pivot is going to change that dynamic.

Gary – Industry Dive understands its audiences and places their needs at the
heart of the decision-making. This leads to a captive, high-quality community
that is fully engaged with the communications sent to them. As Sean highlighted,
quality content still matters, and thankfully this is always going to be a
fundamental principle of successful media in the future.

In a world of yesterday’s ‘chip wrapper’ and today’s ‘clickbait,' a focus on
quality is actually highly differentiating. It generates high value, and it is
what makes the Industry Dive approach stand out in a competitive landscape.
Ultimately, success is about what the audiences need when they need it.

Industry Dive is a very successful business. What are the other qualities that
make it an attractive business to partner with?

Gary –  One of Industry Dive’s strongest qualities is its focus on high quality
journalism and the pride that they take in producing content that engages and
informs. That is translated into so many results, such as an engaged and growing
audience and, of course, the industry awards they have earned so far.

The simplicity and the scalability of the business model are impressive and,
within that, the keen judgment they have used to strike a balance between
customization and standardization of content.

And perhaps most importantly, their culture - everyone I have met at Industry
Dive is passionate about what they do and incredibly professional and humble. We
definitely have common values, common spirits.

What makes Informa the right home for Industry Dive?

Sean – First and foremost, we were looking for a place that understood our
mission and shared our values. We found that with Informa.

Ten years ago, Industry Dive was started with the goal of helping senior
executives in niche business markets navigate complex issues and shifting
environments. With that background, Informa’s purpose of "championing the
specialist" spoke to us right away.

On the surface, many of the industries that we both operate in aren't considered
flashy or sexy but they impact everybody. The work we do helps define markets
and ultimately has dramatic impacts on the world we live in. We wanted to
partner with someone who not only understood the potential of niche markets but
celebrated it.

Culturally, we also felt an immediate fit. The people at both companies are
curious, ambitious, and want to have a real impact. Equally important, the
leadership at both companies are committed to creating an environment where
colleagues can bring their own personality and succeed. It's a great match.

Looking forward, what can we expect from this union?

Gary –  The possibilities for our clients are really exciting! We will be
exploring opportunities to create new and innovative services together to really
maximize what we each do best. This is all about being at the heart of the
world’s largest, engaged business community, inspiring our audiences, and
starting key conversations for our clients.

The future includes harnessing Industry Dive’s content marketing services
expertise with our own and working together to create a next-generation
portfolio of digital demand generation products and services, fueled by our
fully permissioned, first-party audience data.

At the same time, we want to bring the power of Informa to Industry Dive - to
accelerate the launch of new Dives; to bring the interest of our extensive
communities; and to use our event experience to provide more connection
opportunities for their audiences.

Sean –  Long-term, I'm particularly excited about how we might jointly build new
data products. The media and demand generation landscapes are rapidly changing.
The next great company is being built today and it will leverage niche
communities, first-party data, and world-class marketing services.

Tying online interests and actions to in-person behaviors will create something
truly unique. The shared vision and complementary capabilities we each bring is
what makes this partnership so powerful for our industry communities.

###

Industry Dive is a leading business journalism company. Nearly 13 million
decision-makers across 20+ competitive industries rely on our exclusive insight
and analysis delivered through 28 publications.



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