siegelgale.com
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141.193.213.20
Public Scan
Submitted URL: https://c--2-04.na1.hubspotlinks.com/Btc/UA+113/c--2-04/VWdh2y7klnP-W59BxMv6cj6CpW4bWRWk4G6yQ2N2dmMwm3lSbtV1-WJV7CgRndW9cx1zw45k4LZW3...
Effective URL: https://siegelgale.com/
Submission: On March 07 via api from SE — Scanned from DE
Effective URL: https://siegelgale.com/
Submission: On March 07 via api from SE — Scanned from DE
Form analysis 2 forms found in the DOM
Name: contactForm — POST /wp-admin/admin-post.php
<form action="/wp-admin/admin-post.php" method="post" name="contactForm" id="contactForm" data-f24="1">
<input type="hidden" name="action" value="contact_form">
<input type="hidden" name="website" value="false">
<div class="contact-form__form-wrapper">
<div class="contact-form__left-column">
<div class="form-group">
<input class="form-input" type="text" name="first_name" placeholder="First Name" required="">
<span class="form-group-background"></span>
</div>
<div class="form-group">
<input class="form-input" type="text" name="last_name" placeholder="Last Name" required="">
<span class="form-group-background"></span>
</div>
<div class="form-group">
<input class="form-input" type="email" name="email" placeholder="Email" required="">
<span class="form-group-background"></span>
</div>
<!-- -->
<div class="form-group">
<input class="form-input" type="text" name="title" placeholder="Title" required="">
<span class="form-group-background"></span>
</div>
<div class="form-group">
<input class="form-input" type="text" name="company" placeholder="Company" required="">
<span class="form-group-background"></span>
</div>
<!--
<div class="form-group">
<select class="form-input form-input--select" name="industry" required>
<option value="" disabled selected>Industry</option>
</select>
<span class="form-group-background"></span>
</div>
-->
<div class="form-group">
<input class="form-input" type="text" name="challenge" placeholder="What challenge are you facing?">
<span class="form-group-background"></span>
</div>
</div>
<!--
<div class="contact-form__right-column">
<div class="contact-form__right-column--size">
<div class="form-group">
<select class="form-input form-input--select" name="country" required>
<option value="" disabled selected>Country</option>
</select>
<span class="form-group-background"></span>
</div>
<div class="form-group">
<select class="form-input form-input--select" name="state" disabled>
<option value="" disabled selected>State</option>
</select>
<span class="form-group-background"></span>
</div>
<div class="form-group">
<input class="form-input" type="text" name="city" placeholder="City" required>
<span class="form-group-background"></span>
</div>
<div class="form-group">
<input class="form-input" type="text" name="phone_number" placeholder="Phone Number">
<span class="form-group-background"></span>
</div>
</div>
<div class="contact-form__right-column--right contact-form__right-column--size">
<div class="form-group">
<select class="form-input form-input--select" name="lead_source" required>
<option value="" disabled selected>How did you hear about us?</option>
</select>
<span class="form-group-background"></span>
</div>
<div class="form-group">
<input class="form-input" type="text" name="challenge" placeholder="What challenge are you facing?" required>
<span class="form-group-background"></span>
</div>
</div>
</div>
-->
</div>
<div class="contact-form__button-wrapper">
<button class="contact-form__submit-button" type="submit">Submit your info</button>
</div>
<div class="contact-form__error"></div>
</form>POST /#gf_1
<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_1" id="gform_1" action="/#gf_1">
<div class="gform_body gform-body">
<ul id="gform_fields_1" class="gform_fields top_label form_sublabel_below description_below">
<li id="field_1_9" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible"><label class="gfield_label" for="input_1_9">First Name<span class="gfield_required"><span
class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_text"><input name="input_9" id="input_1_9" type="text" value="" class="medium" aria-required="true" aria-invalid="false"> </div>
</li>
<li id="field_1_10" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible"><label class="gfield_label" for="input_1_10">Last Name<span class="gfield_required"><span
class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_text"><input name="input_10" id="input_1_10" type="text" value="" class="medium" aria-required="true" aria-invalid="false"> </div>
</li>
<li id="field_1_3" class="gfield field_sublabel_below field_description_below gfield_visibility_visible"><label class="gfield_label" for="input_1_3">Title</label>
<div class="ginput_container ginput_container_text"><input name="input_3" id="input_1_3" type="text" value="" class="medium" aria-invalid="false"> </div>
</li>
<li id="field_1_4" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible"><label class="gfield_label" for="input_1_4">Company<span class="gfield_required"><span
class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_text"><input name="input_4" id="input_1_4" type="text" value="" class="medium" aria-required="true" aria-invalid="false"> </div>
</li>
<li id="field_1_5" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible"><label class="gfield_label" for="input_1_5">Company's HQ City<span class="gfield_required"><span
class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_text"><input name="input_5" id="input_1_5" type="text" value="" class="medium" aria-required="true" aria-invalid="false"> </div>
</li>
<li id="field_1_16" class="gfield state_field field_sublabel_below field_description_below gfield_visibility_visible"><label class="gfield_label" for="input_1_16">State</label>
<div class="ginput_container ginput_container_select"><select name="input_16" id="input_1_16" class="medium gfield_select" aria-invalid="false" style="cursor: auto;">
<option value="Alaska" selected="selected">Alaska</option>
<option value="Arizona">Arizona</option>
<option value="Arkansas">Arkansas</option>
<option value="California">California</option>
<option value="Colorado">Colorado</option>
<option value="Connecticut">Connecticut</option>
<option value="Delaware">Delaware</option>
<option value="District of Columbia">District of Columbia</option>
<option value="Florida">Florida</option>
<option value="Georgia">Georgia</option>
<option value="Hawaii">Hawaii</option>
<option value="Idaho">Idaho</option>
<option value="Illinois">Illinois</option>
<option value="Indiana">Indiana</option>
<option value="Iowa">Iowa</option>
<option value="Kansas">Kansas</option>
<option value="Kentucky">Kentucky</option>
<option value="Louisiana">Louisiana</option>
<option value="Maine">Maine</option>
<option value="Maryland">Maryland</option>
<option value="Massachusetts">Massachusetts</option>
<option value="Michigan">Michigan</option>
<option value="Minnesota">Minnesota</option>
<option value="Mississippi">Mississippi</option>
<option value="Missouri">Missouri</option>
<option value="Montana">Montana</option>
<option value="Nebraska">Nebraska</option>
<option value="Nevada">Nevada</option>
<option value="New Hampshire">New Hampshire</option>
<option value="New Jersey">New Jersey</option>
<option value="New Mexico">New Mexico</option>
<option value="New York">New York</option>
<option value="North Carolina">North Carolina</option>
<option value="North Dakota">North Dakota</option>
<option value="Ohio">Ohio</option>
<option value="Oklahoma">Oklahoma</option>
<option value="Oregon">Oregon</option>
<option value="Pennsylvania">Pennsylvania</option>
<option value="Rhode Island">Rhode Island</option>
<option value="South Carolina">South Carolina</option>
<option value="South Dakota">South Dakota</option>
<option value="Tennessee">Tennessee</option>
<option value="Texas">Texas</option>
<option value="Utah">Utah</option>
<option value="Vermont">Vermont</option>
<option value="Virginia">Virginia</option>
<option value="Washington">Washington</option>
<option value="West Virginia">West Virginia</option>
<option value="Wisconsin">Wisconsin</option>
<option value="Wyoming">Wyoming</option>
</select></div>
</li>
<li id="field_1_21" class="gfield country_field field_sublabel_below field_description_below gfield_visibility_visible"><label class="gfield_label" for="input_1_21">Country</label>
<div class="ginput_container ginput_container_select"><select name="input_21" id="input_1_21" class="medium gfield_select" aria-invalid="false">
<option value="United States" selected="selected">United States</option>
<option value="Afghanistan">Afghanistan</option>
<option value="Åland Islands">Åland Islands</option>
<option value="Albania">Albania</option>
<option value="Algeria">Algeria</option>
<option value="American Samoa">American Samoa</option>
<option value="Andorra">Andorra</option>
<option value="Angola">Angola</option>
<option value="Anguilla">Anguilla</option>
<option value="Antarctica">Antarctica</option>
<option value="Antigua and Barbuda">Antigua and Barbuda</option>
<option value="Argentina">Argentina</option>
<option value="Armenia">Armenia</option>
<option value="Aruba">Aruba</option>
<option value="Australia">Australia</option>
<option value="Austria">Austria</option>
<option value="Azerbaijan">Azerbaijan</option>
<option value="Bahamas">Bahamas</option>
<option value="Bahrain">Bahrain</option>
<option value="Bangladesh">Bangladesh</option>
<option value="Barbados">Barbados</option>
<option value="Belarus">Belarus</option>
<option value="Belgium">Belgium</option>
<option value="Belize">Belize</option>
<option value="Benin">Benin</option>
<option value="Bermuda">Bermuda</option>
<option value="Bhutan">Bhutan</option>
<option value="Bolivia">Bolivia</option>
<option value="Bonaire, Sint Eustatius and Saba">Bonaire, Sint Eustatius and Saba</option>
<option value="Bosnia and Herzegovina">Bosnia and Herzegovina</option>
<option value="Botswana">Botswana</option>
<option value="Bouvet Island">Bouvet Island</option>
<option value="Brazil">Brazil</option>
<option value="British Indian Ocean Territory">British Indian Ocean Territory</option>
<option value="Brunei Darrussalam">Brunei Darrussalam</option>
<option value="Bulgaria">Bulgaria</option>
<option value="Burkina Faso">Burkina Faso</option>
<option value="Burundi">Burundi</option>
<option value="Cambodia">Cambodia</option>
<option value="Cameroon">Cameroon</option>
<option value="Canada">Canada</option>
<option value="Cape Verde">Cape Verde</option>
<option value="Cayman Islands">Cayman Islands</option>
<option value="Central African Republic">Central African Republic</option>
<option value="Chad">Chad</option>
<option value="Chile">Chile</option>
<option value="China">China</option>
<option value="Christmas Island">Christmas Island</option>
<option value="Cocos Islands">Cocos Islands</option>
<option value="Colombia">Colombia</option>
<option value="Comoros">Comoros</option>
<option value="Congo, Democratic Republic of the">Congo, Democratic Republic of the</option>
<option value="Congo, Republic of the">Congo, Republic of the</option>
<option value="Cook Islands">Cook Islands</option>
<option value="Costa Rica">Costa Rica</option>
<option value="Côte d'Ivoire">Côte d'Ivoire</option>
<option value="Croatia">Croatia</option>
<option value="Cuba">Cuba</option>
<option value="Curaçao">Curaçao</option>
<option value="Cyprus">Cyprus</option>
<option value="Czech Republic">Czech Republic</option>
<option value="Denmark">Denmark</option>
<option value="Djibouti">Djibouti</option>
<option value="Dominica">Dominica</option>
<option value="Dominican Republic">Dominican Republic</option>
<option value="Ecuador">Ecuador</option>
<option value="Egypt">Egypt</option>
<option value="El Salvador">El Salvador</option>
<option value="Equatorial Guinea">Equatorial Guinea</option>
<option value="Eritrea">Eritrea</option>
<option value="Estonia">Estonia</option>
<option value="Eswatini (Swaziland)">Eswatini (Swaziland)</option>
<option value="Ethiopia">Ethiopia</option>
<option value="Falkland Islands">Falkland Islands</option>
<option value="Faroe Islands">Faroe Islands</option>
<option value="Fiji">Fiji</option>
<option value="Finland">Finland</option>
<option value="France">France</option>
<option value="French Guiana">French Guiana</option>
<option value="French Polynesia">French Polynesia</option>
<option value="French Southern Territories">French Southern Territories</option>
<option value="Gabon">Gabon</option>
<option value="Gambia">Gambia</option>
<option value="Georgia">Georgia</option>
<option value="Germany">Germany</option>
<option value="Ghana">Ghana</option>
<option value="Gibraltar">Gibraltar</option>
<option value="Greece">Greece</option>
<option value="Greenland">Greenland</option>
<option value="Grenada">Grenada</option>
<option value="Guadeloupe">Guadeloupe</option>
<option value="Guam">Guam</option>
<option value="Guatemala">Guatemala</option>
<option value="Guernsey">Guernsey</option>
<option value="Guinea">Guinea</option>
<option value="Guinea-Bissau">Guinea-Bissau</option>
<option value="Guyana">Guyana</option>
<option value="Haiti">Haiti</option>
<option value="Heard and McDonald Islands">Heard and McDonald Islands</option>
<option value="Holy See">Holy See</option>
<option value="Honduras">Honduras</option>
<option value="Hong Kong">Hong Kong</option>
<option value="Hungary">Hungary</option>
<option value="Iceland">Iceland</option>
<option value="India">India</option>
<option value="Indonesia">Indonesia</option>
<option value="Iran">Iran</option>
<option value="Iraq">Iraq</option>
<option value="Ireland">Ireland</option>
<option value="Isle of Man">Isle of Man</option>
<option value="Israel">Israel</option>
<option value="Italy">Italy</option>
<option value="Jamaica">Jamaica</option>
<option value="Japan">Japan</option>
<option value="Jersey">Jersey</option>
<option value="Jordan">Jordan</option>
<option value="Kazakhstan">Kazakhstan</option>
<option value="Kenya">Kenya</option>
<option value="Kiribati">Kiribati</option>
<option value="Kuwait">Kuwait</option>
<option value="Kyrgyzstan">Kyrgyzstan</option>
<option value="Lao People's Democratic Republic">Lao People's Democratic Republic</option>
<option value="Latvia">Latvia</option>
<option value="Lebanon">Lebanon</option>
<option value="Lesotho">Lesotho</option>
<option value="Liberia">Liberia</option>
<option value="Libya">Libya</option>
<option value="Liechtenstein">Liechtenstein</option>
<option value="Lithuania">Lithuania</option>
<option value="Luxembourg">Luxembourg</option>
<option value="Macau">Macau</option>
<option value="Macedonia">Macedonia</option>
<option value="Madagascar">Madagascar</option>
<option value="Malawi">Malawi</option>
<option value="Malaysia">Malaysia</option>
<option value="Maldives">Maldives</option>
<option value="Mali">Mali</option>
<option value="Malta">Malta</option>
<option value="Marshall Islands">Marshall Islands</option>
<option value="Martinique">Martinique</option>
<option value="Mauritania">Mauritania</option>
<option value="Mauritius">Mauritius</option>
<option value="Mayotte">Mayotte</option>
<option value="Mexico">Mexico</option>
<option value="Micronesia">Micronesia</option>
<option value="Moldova">Moldova</option>
<option value="Monaco">Monaco</option>
<option value="Mongolia">Mongolia</option>
<option value="Montenegro">Montenegro</option>
<option value="Montserrat">Montserrat</option>
<option value="Morocco">Morocco</option>
<option value="Mozambique">Mozambique</option>
<option value="Myanmar">Myanmar</option>
<option value="Namibia">Namibia</option>
<option value="Nauru">Nauru</option>
<option value="Nepal">Nepal</option>
<option value="Netherlands">Netherlands</option>
<option value="New Caledonia">New Caledonia</option>
<option value="New Zealand">New Zealand</option>
<option value="Nicaragua">Nicaragua</option>
<option value="Niger">Niger</option>
<option value="Nigeria">Nigeria</option>
<option value="Niue">Niue</option>
<option value="Norfolk Island">Norfolk Island</option>
<option value="North Korea">North Korea</option>
<option value="Northern Mariana Islands">Northern Mariana Islands</option>
<option value="Norway">Norway</option>
<option value="Oman">Oman</option>
<option value="Pakistan">Pakistan</option>
<option value="Palau">Palau</option>
<option value="Palestine, State of">Palestine, State of</option>
<option value="Panama">Panama</option>
<option value="Papua New Guinea">Papua New Guinea</option>
<option value="Paraguay">Paraguay</option>
<option value="Peru">Peru</option>
<option value="Philippines">Philippines</option>
<option value="Pitcairn">Pitcairn</option>
<option value="Poland">Poland</option>
<option value="Portugal">Portugal</option>
<option value="Puerto Rico">Puerto Rico</option>
<option value="Qatar">Qatar</option>
<option value="Réunion">Réunion</option>
<option value="Romania">Romania</option>
<option value="Russia">Russia</option>
<option value="Rwanda">Rwanda</option>
<option value="Saint Barthélemy">Saint Barthélemy</option>
<option value="Saint Helena">Saint Helena</option>
<option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
<option value="Saint Lucia">Saint Lucia</option>
<option value="Saint Martin">Saint Martin</option>
<option value="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option>
<option value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines</option>
<option value="Samoa">Samoa</option>
<option value="San Marino">San Marino</option>
<option value="Sao Tome and Principe">Sao Tome and Principe</option>
<option value="Saudi Arabia">Saudi Arabia</option>
<option value="Senegal">Senegal</option>
<option value="Serbia">Serbia</option>
<option value="Seychelles">Seychelles</option>
<option value="Sierra Leone">Sierra Leone</option>
<option value="Singapore">Singapore</option>
<option value="Sint Maarten">Sint Maarten</option>
<option value="Slovakia">Slovakia</option>
<option value="Slovenia">Slovenia</option>
<option value="Solomon Islands">Solomon Islands</option>
<option value="Somalia">Somalia</option>
<option value="South Africa">South Africa</option>
<option value="South Georgia">South Georgia</option>
<option value="South Korea">South Korea</option>
<option value="South Sudan">South Sudan</option>
<option value="Spain">Spain</option>
<option value="Sri Lanka">Sri Lanka</option>
<option value="Sudan">Sudan</option>
<option value="Suriname">Suriname</option>
<option value="Svalbard and Jan Mayen Islands">Svalbard and Jan Mayen Islands</option>
<option value="Sweden">Sweden</option>
<option value="Switzerland">Switzerland</option>
<option value="Syria">Syria</option>
<option value="Taiwan">Taiwan</option>
<option value="Tajikistan">Tajikistan</option>
<option value="Tanzania">Tanzania</option>
<option value="Thailand">Thailand</option>
<option value="Timor-Leste">Timor-Leste</option>
<option value="Togo">Togo</option>
<option value="Tokelau">Tokelau</option>
<option value="Tonga">Tonga</option>
<option value="Trinidad and Tobago">Trinidad and Tobago</option>
<option value="Tunisia">Tunisia</option>
<option value="Turkey">Turkey</option>
<option value="Turkmenistan">Turkmenistan</option>
<option value="Turks and Caicos Islands">Turks and Caicos Islands</option>
<option value="Tuvalu">Tuvalu</option>
<option value="Uganda">Uganda</option>
<option value="Ukraine">Ukraine</option>
<option value="United Arab Emirates">United Arab Emirates</option>
<option value="United Kingdom">United Kingdom</option>
<option value="Uruguay">Uruguay</option>
<option value="US Minor Outlying Islands">US Minor Outlying Islands</option>
<option value="Uzbekistan">Uzbekistan</option>
<option value="Vanuatu">Vanuatu</option>
<option value="Venezuela">Venezuela</option>
<option value="Vietnam">Vietnam</option>
<option value="Virgin Islands, British">Virgin Islands, British</option>
<option value="Virgin Islands, U.S.">Virgin Islands, U.S.</option>
<option value="Wallis and Futuna">Wallis and Futuna</option>
<option value="Western Sahara">Western Sahara</option>
<option value="Yemen">Yemen</option>
<option value="Zambia">Zambia</option>
<option value="Zimbabwe">Zimbabwe</option>
</select></div>
</li>
<li id="field_1_23" class="gfield field_sublabel_below field_description_below gfield_visibility_visible"><label class="gfield_label" for="input_1_23">Industry</label>
<div class="ginput_container ginput_container_select"><select name="input_23" id="input_1_23" class="medium gfield_select" aria-invalid="false">
<option value="" selected="selected">Please Select</option>
<option value="Agency/Marketing Consultant">Agency/Marketing Consultant</option>
<option value="Consumer brands">Consumer brands</option>
<option value="Defense">Defense</option>
<option value="Education">Education</option>
<option value="Energy">Energy</option>
<option value="Engineering and architectural firms">Engineering and architectural firms</option>
<option value="Financial services">Financial services</option>
<option value="Government">Government</option>
<option value="Healthcare">Healthcare</option>
<option value="Hospitality and travel">Hospitality and travel</option>
<option value="Hospitals">Hospitals</option>
<option value="Manufacturing and industrial">Manufacturing and industrial</option>
<option value="Media and entertainment">Media and entertainment</option>
<option value="Nonprofits">Nonprofits</option>
<option value="Professional and business services">Professional and business services</option>
<option value="Real estate">Real estate</option>
<option value="Retail">Retail</option>
<option value="Technology">Technology</option>
<option value="Telecommunications">Telecommunications</option>
<option value="Transportation and automotive">Transportation and automotive</option>
<option value="Utilities">Utilities</option>
<option value="Other">Other</option>
</select></div>
</li>
<li id="field_1_12" class="gfield contact_two_col gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible"><label class="gfield_label" for="input_1_12">Email<span class="gfield_required"><span
class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_email">
<input name="input_12" id="input_1_12" type="text" value="" class="medium" aria-required="true" aria-invalid="false">
</div>
</li>
<li id="field_1_22" class="gfield contact_two_col field_sublabel_below field_description_below gfield_visibility_visible"><label class="gfield_label" for="input_1_22">What are the brand challenge(s) you are facing?</label>
<div class="ginput_container ginput_container_text"><input name="input_22" id="input_1_22" type="text" value="" class="medium" aria-invalid="false"> </div>
</li>
<li id="field_1_24" class="gfield field_sublabel_below field_description_below hidden_label gfield_visibility_visible"><label class="gfield_label" for="input_1_24">CAPTCHA</label>
<div id="input_1_24" class="ginput_container ginput_recaptcha gform-initialized" data-sitekey="6LergTUaAAAAAHlFmIFMJwdDTGlNaT3-xh3Udblp" data-theme="light" data-tabindex="-1" data-size="invisible" data-badge="inline">
<div class="grecaptcha-badge" data-style="inline" style="width: 256px; height: 60px; box-shadow: gray 0px 0px 5px;">
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* WorkThe goods * IdeasGet smart * EventsYou’re Invited * World's Simplest BrandsWorld’s Simplest Brands WSB Simple * AboutOur story * ContactHello * WorkThe goods * IdeasGet smart * EventsYou’re Invited * World's Simplest BrandsWorld’s Simplest Brands WSB Simple * AboutOur story * ContactHello SOCIAL * Twitter * Facebook * LinkedIn * YouTube * Instagram * WeChat | 微信 See More CVS HEALTH HEART OF THE MATTER BRISTOL MYERS SQUIBB COMPASSIONATE SCIENCE SAP THE BEST RUN SIMPLE SOME OF OUR LATEST THINKING SEE MORE Research IN THEIR WORDS: HEALTHCARE LOOKING TO THE FUTURE “In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic. Siegel+Gale February 2022 Research IN THEIR WORDS: HEALTHCARE LOOKING TO THE FUTURE “In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic. Siegel+Gale February 2022 Media Mentions FROM PREMIUM PRODUCTS TO PREMIUM EXPERIENCES, CONSUMERS WANT RADICAL SIMPLICITY Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple. Brian Rafferty December 2021 Media Mentions FROM PREMIUM PRODUCTS TO PREMIUM EXPERIENCES, CONSUMERS WANT RADICAL SIMPLICITY Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple. Brian Rafferty December 2021 WE’RE THE SIMPLICITY COMPANY. 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