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Attain Associates was born from our unique knowledge of the independent schools'
sector, developed over twenty years of working with schools.

We offer tailored advice and strategic support to schools which unites our
communications, marketing, public affairs and business development expertise
with our independent sector experience.


OUR HISTORY

Headed by Matthew Smith, our knowledge of the independent schools' sector
started through helping schools with brand identity, photography, video,
prospectus design and web development – all at a time when the internet was
still in its infancy.

At the heart of our work was the relationship between schools and key
stakeholders: prospective, current and former parents and pupils, as well as the
wider community.

Building on this knowledge, Matthew launched and became Editor of Attain
Magazine in 2006, a new style of publication for parents which quickly grew to
become the sector's leading national magazine, read by Heads, teachers and
parents at schools across the country. In 2020, Attain Magazine switched to be
fully digital and became part of the Attain Guide, helping parents navigate the
maze of independent education.


Over the years, we have worked with schools of all sizes – from small preps to
large senior day and boarding schools. For several years, Matthew advised the
Independent Association of Prep Schools (IAPS) on strategic communications and
served on the Independent Schools Council (ISC) Communications Advisory Group.
He regularly presented on communications, marketing and strategy to audiences of
Heads and staff at a variety of events and conferences.


ATTAIN TODAY

Based in Oxford, Attain Associates is part of Chapel Studios, a strategic brand
communications agency. In a highly competitive and often challenging market, the
perception and value of a school's brand has never been more important.

We help schools to ensure their brand is at the heart of everything they do and
correctly communicates their values to all stakeholders. We can advise on all
aspects of strategy where the school's brand is centre stage – from attracting
prospective parents through to market position and future direction. To arrange
a time to discuss a project, please do not hesitate to contact us.



LATEST THINKING


BEING AUTHENTIC

For a news story to be brilliant, it needs to have certain ingredients. But what
does it need? Matthew Smith has put together a checklist to help, conveniently
linked against a memorable word... authentic.
‍Read more...


IS YOUR SCHOOL NEWSWORTHY?

Schools can be a wonderful source of news but not all stories are newsworthy.
Matthew Smith looks at the distinction between 'story-telling' and news and why
their objectives rarely align.
‍Read more...


IS SCHOOL NEWS DEAD?

Matthew Smith reflects on the unhelpful influence of marketing on school news
stories. As some schools attempt to produce more and more content, they risk
losing any semblance of journalistic quality.
‍Read more...

Chapel Studios
Oxford Centre for Innovation
New Road
Oxford, OX1 1BY
contact@attain.associates

01865 582582

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