www.dentaly.org Open in urlscan Pro
2606:4700:3108::ac42:28e3  Public Scan

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Text Content

MANAGE YOUR CONSENT PREFERENCES

We and our 336 partners use cookies and similar methods to store and access
information on your device. We use your data for personalised advertising and
content, advertising and content measurement, audience research and services
development; precise geolocation data, and identification through device
scanning; and to store and/or access information on a device. By clicking
“Accept All,” you consent to use of these technologies to process your personal
data, such as IP address, unique identifiers, and browsing data. You can
withdraw your consent at any time by clicking the “Manage Preferences” link at
the bottom of the website. Some partners may process your personal data based on
legitimate interest rather than consent. You may object to the processing based
on legitimate interest by visiting our vendors page.


WE AND OUR PARTNERS PROCESS DATA FOR THE FOLLOWING PURPOSES

 * Store and/or access information on a device
 * Use limited data to select advertising
 * Create profiles for personalised advertising
 * Use profiles to select personalised advertising
 * Create profiles to personalise content
 * Use profiles to select personalised content
 * Measure advertising performance
 * Measure content performance
 * Understand audiences through statistics or combinations of data from
   different sources
 * Develop and improve services
 * Use limited data to select content
 * Use precise geolocation data
 * Actively scan device characteristics for identification

Manage PreferencesReject AllAccept All
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Privacy Policy
Manage your consent preferences



We use cookies and similar methods to recognize visitors and remember their
preferences. We may also use these technologies to gauge the effectiveness of
advertising campaigns, target advertisements, and analyze website traffic. Some
of these technologies are essential for ensuring the proper functioning of the
service or website and cannot be disabled, while others are optional but serve
to enhance the user experience in various ways. We, in collaboration with our
partners, store and/or access information on a user's device, including but not
limited to IP addresses, unique identifiers, and browsing data stored in
cookies, in order to process personal data. You have the option to manage your
preferences by selecting the 'Manage Preferences' option located in the page's
footer. To review or object to instances where our partners assert a legitimate
interest in utilizing your data, please visit our vendors page.



 * Purposes
 * Features
 * Vendors

Below, you will find a list of the purposes and special features for which your
data is being processed. You may exercise your rights for specific purposes,
based on consent or legitimate interest, using the toggles below.
ConsentLegitimate interest
Purposes
Store and/or access information on a device
Off

Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.

Most purposes explained in this notice rely on the storage or accessing of
information from your device when you use an app or visit a website. For
example, a vendor or publisher might need to store a cookie on your device
during your first visit on a website, to be able to recognise your device during
your next visits (by accessing this cookie each time).

Vendors212 vendor(s)

 * 1plusX
 * 33Across
 * A.Mob
 * ADYOULIKE (OpenWeb)
 * Active Agent (Virtual Minds)
 * AcuityAds
 * AdColony (Digital Turbine)
 * AdGear
 * AdKernel
 * AdSpirit AdServer

1-10 / 212




Use limited data to select advertising
Off

Advertising presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device type
or which content you are (or have been) interacting with (for example, to limit
the number of times an ad is presented to you).

A car manufacturer wants to promote its electric vehicles to environmentally
conscious users living in the city after office hours. The advertising is
presented on a page with related content (such as an article on climate change
actions) after 6:30 p.m. to users whose non-precise location suggests that they
are in an urban zone.

A large producer of watercolour paints wants to carry out an online advertising
campaign for its latest watercolour range, diversifying its audience to reach as
many amateur and professional artists as possible and avoiding showing the ad
next to mismatched content (for instance, articles about how to paint your
house). The number of times that the ad has been presented to you is detected
and limited, to avoid presenting it too often.

Vendors59 vendor(s)

 * AcuityAds
 * AdGear
 * AdKernel
 * AdUp (Axel Springer Teaser Ad)
 * Adform
 * Advanced store
 * Amazon Ad Server
 * Appier
 * Appush
 * Artworx (Adserve.zone)

1-10 / 59




Create profiles for personalised advertising
Off

Information about your activity on this service (such as forms you submit,
content you look at) can be stored and combined with other information about you
(for example, information from your previous activity on this service and other
websites or apps) or similar users. This is then used to build or improve a
profile about you (that might include possible interests and personal aspects).
Your profile can be used (also later) to present advertising that appears more
relevant based on your possible interests by this and other entities.

If you read several articles about the best bike accessories to buy, this
information could be used to create a profile about your interest in bike
accessories. Such a profile may be used or improved later on, on the same or a
different website or app to present you with advertising for a particular bike
accessory brand. If you also look at a configurator for a vehicle on a luxury
car manufacturer website, this information could be combined with your interest
in bikes to refine your profile and make an assumption that you are interested
in luxury cycling gear.

An apparel company wishes to promote its new line of high-end baby clothes. It
gets in touch with an agency that has a network of clients with high income
customers (such as high-end supermarkets) and asks the agency to create profiles
of young parents or couples who can be assumed to be wealthy and to have a new
child, so that these can later be used to present advertising within partner
apps based on those profiles.

Vendors2 vendor(s)

 * Permutive
 * Sirdata



Use profiles to select personalised advertising
Off

Advertising presented to you on this service can be based on your advertising
profiles, which can reflect your activity on this service or other websites or
apps (like the forms you submit, content you look at), possible interests and
personal aspects.

An online retailer wants to advertise a limited sale on running shoes. It wants
to target advertising to users who previously looked at running shoes on its
mobile app. Tracking technologies might be used to recognise that you have
previously used the mobile app to consult running shoes, in order to present you
with the corresponding advertisement on the app.

A profile created for personalised advertising in relation to a person having
searched for bike accessories on a website can be used to present the relevant
advertisement for bike accessories on a mobile app of another organisation.

Vendors1 vendor(s)

 * Sirdata



Create profiles to personalise content
Off

Information about your activity on this service (for instance, forms you submit,
non-advertising content you look at) can be stored and combined with other
information about you (such as your previous activity on this service or other
websites or apps) or similar users. This is then used to build or improve a
profile about you (which might for example include possible interests and
personal aspects). Your profile can be used (also later) to present content that
appears more relevant based on your possible interests, such as by adapting the
order in which content is shown to you, so that it is even easier for you to
find content that matches your interests.

You read several articles on how to build a treehouse on a social media
platform. This information might be added to a profile to mark your interest in
content related to outdoors as well as do-it-yourself guides (with the objective
of allowing the personalisation of content, so that for example you are
presented with more blog posts and articles on treehouses and wood cabins in the
future).

You have viewed three videos on space exploration across different TV apps. An
unrelated news platform with which you have had no contact builds a profile
based on that viewing behaviour, marking space exploration as a topic of
possible interest for other videos.

Vendors3 vendor(s)

 * P&G
 * Permutive
 * Sirdata



Use profiles to select personalised content
Off

Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or other
services (for instance, the forms you submit, content you look at), possible
interests and personal aspects. This can for example be used to adapt the order
in which content is shown to you, so that it is even easier for you to find
(non-advertising) content that matches your interests.

You read articles on vegetarian food on a social media platform and then use the
cooking app of an unrelated company. The profile built about you on the social
media platform will be used to present you vegetarian recipes on the welcome
screen of the cooking app.

You have viewed three videos about rowing across different websites. An
unrelated video sharing platform will recommend five other videos on rowing that
may be of interest to you when you use your TV app, based on a profile built
about you when you visited those different websites to watch online videos.

Vendors1 vendor(s)

 * Sirdata



Measure advertising performance
Off

Information regarding which advertising is presented to you and how you interact
with it can be used to determine how well an advert has worked for you or other
users and whether the goals of the advertising were reached. For instance,
whether you saw an ad, whether you clicked on it, whether it led you to buy a
product or visit a website, etc. This is very helpful to understand the
relevance of advertising campaigns.

You have clicked on an advertisement about a “black Friday” discount by an
online shop on the website of a publisher and purchased a product. Your click
will be linked to this purchase. Your interaction and that of other users will
be measured to know how many clicks on the ad led to a purchase.

You are one of very few to have clicked on an advertisement about an
“international appreciation day” discount by an online gift shop within the app
of a publisher. The publisher wants to have reports to understand how often a
specific ad placement within the app, and notably the “international
appreciation day” ad, has been viewed or clicked by you and other users, in
order to help the publisher and its partners (such as agencies) optimise ad
placements.

Vendors74 vendor(s)

 * 1plusX
 * AcuityAds
 * AdGear
 * AdKernel
 * AdUp (Axel Springer Teaser Ad)
 * Adform
 * Adobe Advertising Cloud
 * Advanced store
 * Amazon Ad Server
 * Amobee (Nexxen)

1-10 / 74




Measure content performance
Off

Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance, whether
you read an article, watch a video, listen to a podcast or look at a product
description, how long you spent on this service and the web pages you visit etc.
This is very helpful to understand the relevance of (non-advertising) content
that is shown to you.

You have read a blog post about hiking on a mobile app of a publisher and
followed a link to a recommended and related post. Your interactions will be
recorded as showing that the initial hiking post was useful to you and that it
was successful in interesting you in the related post. This will be measured to
know whether to produce more posts on hiking in the future and where to place
them on the home screen of the mobile app.

You were presented a video on fashion trends, but you and several other users
stopped watching after 30 seconds. This information is then used to evaluate the
right length of future videos on fashion trends.

Vendors29 vendor(s)

 * 1plusX
 * AcuityAds
 * Apester
 * Crimtan
 * Dentsu
 * DistroScale
 * GroupM
 * Jetpack Digital
 * Media.net
 * N.Rich

1-10 / 29




Understand audiences through statistics or combinations of data from different
sources
Off

Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain contents).

The owner of an online bookstore wants commercial reporting showing the
proportion of visitors who consulted and left its site without buying, or
consulted and bought the last celebrity autobiography of the month, as well as
the average age and the male/female distribution of each category. Data relating
to your navigation on its site and to your personal characteristics is then used
and combined with other such data to produce these statistics.

An advertiser wants to better understand the type of audience interacting with
its adverts. It calls upon a research institute to compare the characteristics
of users who interacted with the ad with typical attributes of users of similar
platforms, across different devices. This comparison reveals to the advertiser
that its ad audience is mainly accessing the adverts through mobile devices and
is likely in the 45-60 age range.

Vendors31 vendor(s)

 * 1plusX
 * AdGear
 * Amazon Ad Server
 * Amobee (Nexxen)
 * Appier
 * Appush
 * Bombora
 * Crimtan
 * DeepIntent
 * EMX Digital

1-10 / 31




Develop and improve services
Off

Information about your activity on this service, such as your interaction with
ads or content, can be very helpful to improve products and services and to
build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.

A technology platform working with a social media provider notices a growth in
mobile app users, and sees based on their profiles that many of them are
connecting through mobile connections. It uses a new technology to deliver ads
that are formatted for mobile devices and that are low-bandwidth, to improve
their performance.

An advertiser is looking for a way to display ads on a new type of consumer
device. It collects information regarding the way users interact with this new
kind of device to determine whether it can build a new mechanism for displaying
advertising on this type of device.

Vendors65 vendor(s)

 * AcuityAds
 * AdGear
 * AdUp (Axel Springer Teaser Ad)
 * Adform
 * Admixer
 * Amazon Ad Server
 * Amobee (Nexxen)
 * Apester
 * Appier
 * Appush

1-10 / 65




Use limited data to select content
Off

Content presented to you on this service can be based on limited data, such as
the website or app you are using, your non-precise location, your device type,
or which content you are (or have been) interacting with (for example, to limit
the number of times a video or an article is presented to you).

A travel magazine has published an article on its website about the new online
courses proposed by a language school, to improve travelling experiences abroad.
The school’s blog posts are inserted directly at the bottom of the page, and
selected on the basis of your non-precise location (for instance, blog posts
explaining the course curriculum for different languages than the language of
the country you are situated in).

A sports news mobile app has started a new section of articles covering the most
recent football games. Each article includes videos hosted by a separate
streaming platform showcasing the highlights of each match. If you fast-forward
a video, this information may be used to select a shorter video to play next.

Vendors6 vendor(s)

 * Jetpack Digital
 * Media.net
 * Revcontent (Star Mountain Capital)
 * Sirdata
 * StackAdapt
 * retailAds



Below, you will find a list of the features for which your data is being
processed. You may exercise your rights for special features using the toggles
below.
Features
Match and combine data from other data sources

Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.

Vendors127 vendor(s)

 * 1plusX
 * A.Mob
 * Active Agent (Virtual Minds)
 * AdGear
 * AdTheorent
 * Adara (Rate Gain)
 * Adform
 * Admixer
 * Adobe Advertising
 * AdsWizz

1-10 / 127




Link different devices

In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).

Vendors124 vendor(s)

 * 1plusX
 * 33Across
 * A.Mob
 * Active Agent (Virtual Minds)
 * AcuityAds
 * AdGear
 * AdTheorent
 * Adara (Rate Gain)
 * Adform
 * Admixer

1-10 / 124




Identify devices based on information transmitted automatically

Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.

Vendors149 vendor(s)

 * 33Across
 * A.Mob
 * ADYOULIKE (OpenWeb)
 * Active Agent (Virtual Minds)
 * AdColony (Digital Turbine)
 * AdGear
 * AdKernel
 * AdSpirit AdServer
 * AdTheorent
 * AdUp (Axel Springer Teaser Ad)

1-10 / 149




Special features
Use precise geolocation data
Off

With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.

Vendors76 vendor(s)

 * A.Mob
 * Active Agent (Virtual Minds)
 * AdGear
 * AdKernel
 * AdTheorent
 * Admixer
 * AdsWizz
 * Appier
 * Basis Global Technologies
 * Beeswax (Freewheel)

1-10 / 76




Actively scan device characteristics for identification
Off

With your acceptance, certain characteristics specific to your device might be
requested and used to distinguish it from other devices (such as the installed
fonts or plugins, the resolution of your screen) in support of the purposes
explained in this notice.

Vendors28 vendor(s)

 * 33Across
 * A.Mob
 * AdKernel
 * AdTheorent
 * Appush
 * Captify
 * Clickagy
 * Dentsu
 * Dentsu Product & Services GmbH
 * Disqus

1-10 / 28




Below, you will find a list of vendors processing your data and the purposes or
features of processing they declare. You may exercise your rights for each
vendor based on the legal basis they assert.
ConsentLegitimate interest
IAB TCF Vendors
1plusXIAB TCF
Off

1plusX stores cookies with a maximum duration of about this many days: 365. This
vendor also uses other methods like "local storage" to store and access
information on your device.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device90 day(s)Create
profiles for personalised advertising90 day(s)Create profiles to personalise
content90 day(s)Measure advertising performance90 day(s)Measure content
performance90 day(s)Understand audiences through statistics or combinations of
data from different sources90 day(s)

FeaturesMatch and combine data from other data sourcesLink different devices

Data categoriesIP addressesDevice characteristicsDevice identifiersBrowsing and
interaction dataUser-provided dataUsers’ profilesPrivacy choices

33AcrossIAB TCF
Off

33Across stores cookies with a maximum duration of about this many days: 366.
These cookies may be refreshed.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device30 day(s)Use limited
data to select advertising30 day(s)Create profiles for personalised
advertising30 day(s)Use profiles to select personalised advertising30
day(s)Measure advertising performance90 day(s)Develop and improve services90
day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors 90 day(s)Deliver and present advertising and content30 day(s)

FeaturesLink different devicesIdentify devices based on information transmitted
automatically

Special featuresActively scan device characteristics for identification

Data categoriesIP addressesDevice characteristicsDevice identifiersProbabilistic
identifiersBrowsing and interaction dataNon-precise location dataUsers’
profilesPrivacy choices

A.MobIAB TCF
Off

A.Mob stores cookies with a maximum duration of about this many days: 395. This
vendor also uses other methods like "local storage" to store and access
information on your device.

Privacy policy

PurposesRetentionStore and/or access information on a device395 day(s)Use
limited data to select advertising395 day(s)Create profiles for personalised
advertising395 day(s)Use profiles to select personalised advertising395
day(s)Measure advertising performance395 day(s)Understand audiences through
statistics or combinations of data from different sources395 day(s)Develop and
improve services395 day(s)

FeaturesMatch and combine data from other data sourcesLink different
devicesIdentify devices based on information transmitted automatically

Special featuresUse precise geolocation dataActively scan device characteristics
for identification

Data categoriesIP addressesDevice characteristicsDevice identifiersProbabilistic
identifiersAuthentication-derived identifiersBrowsing and interaction
dataUser-provided dataNon-precise location dataPrecise location dataUsers’
profilesPrivacy choices

ADYOULIKE (OpenWeb)IAB TCF
Off

ADYOULIKE (OpenWeb) stores cookies with a maximum duration of about this many
days: 365. These cookies may be refreshed.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device60 day(s)Use limited
data to select advertising60 day(s)Create profiles for personalised
advertising60 day(s)Use profiles to select personalised advertising60
day(s)Measure advertising performance60 day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors 60 day(s)Deliver and present advertising and content60 day(s)

FeaturesIdentify devices based on information transmitted automatically

Data categoriesIP addressesDevice characteristicsDevice identifiersProbabilistic
identifiersBrowsing and interaction dataNon-precise location dataPrivacy choices

Active Agent (Virtual Minds)IAB TCF
Off

Active Agent (Virtual Minds) stores cookies with a maximum duration of about
this many days: 365. These cookies may be refreshed. This vendor also uses other
methods like "local storage" to store and access information on your device.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device90 day(s)Use limited
data to select advertising90 day(s)Create profiles for personalised
advertising90 day(s)Use profiles to select personalised advertising90
day(s)Measure advertising performance30 day(s)Understand audiences through
statistics or combinations of data from different sources7 day(s)Develop and
improve services7 day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors 3 day(s)Deliver and present advertising and content3 day(s)

FeaturesMatch and combine data from other data sourcesLink different
devicesIdentify devices based on information transmitted automatically

Special featuresUse precise geolocation data

Data categoriesIP addressesDevice characteristicsDevice identifiersProbabilistic
identifiersBrowsing and interaction dataUser-provided dataNon-precise location
dataPrecise location dataUsers’ profilesPrivacy choices

AcuityAdsIAB TCF
Off

AcuityAds stores cookies with a maximum duration of about this many days: 365.
These cookies may be refreshed.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device180 day(s)Create
profiles for personalised advertising180 day(s)Use profiles to select
personalised advertising180 day(s)Use limited data to select advertising180
day(s)Measure advertising performance180 day(s)Measure content performance180
day(s)Develop and improve services180 day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors 180 day(s)Deliver and present advertising and content180 day(s)

FeaturesLink different devices

Data categoriesIP addressesDevice characteristicsDevice
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