www.hrmorning.com Open in urlscan Pro
3.89.178.98 Public Scan

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Submitted URL:
http://email.hrmorning.com/c/eJyFU8uOozoQ_Rp6lxa2MYZFFiSEJJBAnt1Jb5BtIJhneId8_eXe0VxpViNVlVR1TtWmzgnmEBGmRB9iDmUIZA3oUEYYaJ...
Effective URL:
https://www.hrmorning.com/articles/recruit-gen-z/?utm_content=hrmorning-specialedition-enewsletter&utm_source=Iterable&utm...
Submission: On August 19 via api (August 19th 2021, 9:33:22 pm UTC) from US

Form analysis
4 forms found in the DOM

GET https://www.hrmorning.com/

<form class="search-form" method="get" action="https://www.hrmorning.com/" role="search"><label class="search-form-label screen-reader-text" for="searchform-1">Search this website</label><input class="search-form-input" type="search" name="s"
    id="searchform-1" placeholder="Search HRMorning"><input class="search-form-submit" type="submit" value="Search">
  <meta content="https://www.hrmorning.com/?s={s}">
</form>

POST /articles/recruit-gen-z/?utm_content=hrmorning-specialedition-enewsletter&utm_source=Iterable&utm_medium=email&utm_campaign=HRM_SPED_08-19-2021&campaignId=%5B2754316&udbId=170f6bf9-9409-4179-856e-23028c055323&emailAddress=a2FyZW4ubWFydGluZWxsaUByb3MuY29t

<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_30" id="gform_30"
  action="/articles/recruit-gen-z/?utm_content=hrmorning-specialedition-enewsletter&amp;utm_source=Iterable&amp;utm_medium=email&amp;utm_campaign=HRM_SPED_08-19-2021&amp;campaignId=%5B2754316&amp;udbId=170f6bf9-9409-4179-856e-23028c055323&amp;emailAddress=a2FyZW4ubWFydGluZWxsaUByb3MuY29t">
  <input type="hidden" class="gforms-pum" value="{&quot;closepopup&quot;:false,&quot;closedelay&quot;:0,&quot;openpopup&quot;:false,&quot;openpopup_id&quot;:0}">
  <div class="gform_heading">
    <span class="gform_description">Sign up for a free HRMorning membership and get our newsletter!</span>
  </div>
  <div class="gform_body">
    <ul id="gform_fields_30" class="gform_fields top_label form_sublabel_below description_below">
      <li id="field_30_61" class="gfield gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below field_description_below gfield_visibility_visible"></li>
      <li id="field_30_1" class="gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible"><label class="gfield_label" for="input_30_1">Email<span class="gfield_required">*</span></label>
        <div class="ginput_container ginput_container_email">
          <input name="input_1" id="input_30_1" type="text" value="" class="large" tabindex="2" placeholder="Enter your email here" aria-required="true" aria-invalid="false">
        </div>
      </li>
      <li id="field_30_16" class="gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible"><label class="gfield_label" for="input_30_16">username<span
            class="gfield_required">*</span></label>
        <div class="ginput_container ginput_container_text"><input name="input_16" id="input_30_16" type="text" value="" class="large" tabindex="3" placeholder="Create a memorable Username" aria-required="true" aria-invalid="false"></div>
      </li>
      <li id="field_30_8" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_8">formOffer</label>
        <div class="ginput_container ginput_container_text"><input name="input_8" id="input_30_8" type="text" value="HRMorning Free Member Sign Up - Footer" class="medium" tabindex="4" aria-invalid="false"></div>
      </li>
      <li id="field_30_9" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_9">businessUnit</label>
        <div class="ginput_container ginput_container_text"><input name="input_9" id="input_30_9" type="text" value="PBPMedia" class="medium" tabindex="5" aria-invalid="false"></div>
      </li>
      <li id="field_30_11" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_11">businessUnitId</label>
        <div class="ginput_container ginput_container_text"><input name="input_11" id="input_30_11" type="text" value="16" class="medium" tabindex="6" aria-invalid="false"></div>
      </li>
      <li id="field_30_12" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_12">brand</label>
        <div class="ginput_container ginput_container_text"><input name="input_12" id="input_30_12" type="text" value="HR Morning" class="medium" tabindex="7" aria-invalid="false"></div>
      </li>
      <li id="field_30_14" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_14">brandId</label>
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      </li>
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        <div class="ginput_container ginput_container_text"><input name="input_25" id="input_30_25" type="text" value="" class="medium" tabindex="18" placeholder="Zoom Job Function" aria-invalid="false"></div>
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      <li id="field_30_26" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_26">Zoom Management Level</label>
        <div class="ginput_container ginput_container_text"><input name="input_26" id="input_30_26" type="text" value="" class="medium" tabindex="19" placeholder="Zoom Management Level" aria-invalid="false"></div>
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        <div class="ginput_container ginput_container_text"><input name="input_27" id="input_30_27" type="text" value="" class="medium" tabindex="20" placeholder="Zoom Department" aria-invalid="false"></div>
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        <div class="ginput_container ginput_container_text"><input name="input_28" id="input_30_28" type="text" value="" class="medium" tabindex="21" placeholder="Zoom Contact Street" aria-invalid="false"></div>
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      <li id="field_30_31" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_31">Zoom Contact Country</label>
        <div class="ginput_container ginput_container_text"><input name="input_31" id="input_30_31" type="text" value="" class="medium" tabindex="24" placeholder="Zoom Contact Country" aria-invalid="false"></div>
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      <li id="field_30_32" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_32">Zoom Contact Zip</label>
        <div class="ginput_container ginput_container_text"><input name="input_32" id="input_30_32" type="text" value="" class="medium" tabindex="25" placeholder="Zoom Contact Zip" aria-invalid="false"></div>
      </li>
      <li id="field_30_33" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_33">Zoom Contact Accuracy Score</label>
        <div class="ginput_container ginput_container_text"><input name="input_33" id="input_30_33" type="text" value="" class="medium" tabindex="26" placeholder="Zoom Contact Accuracy Score" aria-invalid="false"></div>
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      <li id="field_30_34" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_34">Zoom Contact Accuracy Grade</label>
        <div class="ginput_container ginput_container_text"><input name="input_34" id="input_30_34" type="text" value="" class="medium" tabindex="27" placeholder="Zoom Contact Accuracy Grade" aria-invalid="false"></div>
      </li>
      <li id="field_30_35" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_35">Zoom Info Company ID</label>
        <div class="ginput_container ginput_container_text"><input name="input_35" id="input_30_35" type="text" value="" class="medium" tabindex="28" placeholder="Zoom Info Company ID" aria-invalid="false"></div>
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      <li id="field_30_36" class="gfield copy-42-to-20 gwcopy field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_36">Zoom Company Name</label>
        <div class="ginput_container ginput_container_text"><input name="input_36" id="input_30_36" type="text" value="" class="medium" tabindex="29" placeholder="Zoom Company Name" aria-invalid="false"></div>
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      <li id="field_30_37" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_37">Zoom Company Website</label>
        <div class="ginput_container ginput_container_text"><input name="input_37" id="input_30_37" type="text" value="" class="medium" tabindex="30" placeholder="Zoom Company Website" aria-invalid="false"></div>
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      <li id="field_30_38" class="gfield copy-64-to-4 field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_38">Zoom Company Phone</label>
        <div class="ginput_container ginput_container_text"><input name="input_38" id="input_30_38" type="text" value="" class="medium" tabindex="31" placeholder="Zoom Company Phone" aria-invalid="false"></div>
      </li>
      <li id="field_30_39" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_39">Zoom Company Revenue</label>
        <div class="ginput_container ginput_container_text"><input name="input_39" id="input_30_39" type="text" value="" class="medium" tabindex="32" placeholder="Zoom Company Revenue" aria-invalid="false"></div>
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      <li id="field_30_40" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_40">Zoom Company Number of Employees</label>
        <div class="ginput_container ginput_container_text"><input name="input_40" id="input_30_40" type="text" value="" class="medium" tabindex="33" placeholder="Zoom Company Number of Employees" aria-invalid="false"></div>
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      <li id="field_30_41" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_41">Zoom Company SIC</label>
        <div class="ginput_container ginput_container_text"><input name="input_41" id="input_30_41" type="text" value="" class="medium" tabindex="34" placeholder="Zoom Company SIC" aria-invalid="false"></div>
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      <li id="field_30_42" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_42">Zoom Company NAICS</label>
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      <li id="field_30_43" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_43">Zoom Company Street</label>
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      <li id="field_30_46" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_46">Zoom Company Country</label>
        <div class="ginput_container ginput_container_text"><input name="input_46" id="input_30_46" type="text" value="" class="medium" tabindex="39" placeholder="Zoom Company Country" aria-invalid="false"></div>
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      <li id="field_30_47" class="gfield field_sublabel_below field_description_below gfield_visibility_hidden"><label class="gfield_label" for="input_30_47">Zoom Company Zip Code</label>
        <div class="ginput_container ginput_container_text"><input name="input_47" id="input_30_47" type="text" value="" class="medium" tabindex="40" placeholder="Zoom Company Zip Code" aria-invalid="false"></div>
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 * PREMIUM CONTENT
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KEYS TO TURN TALENT ACQUISITION INTO TALENT RETENTION

by Vern Howard, HR Expert Contributor
June 9, 2021
4 minute read
 * SHARE ON
 * 
 * 
 * 

Is it true that entire industries and businesses will rise and fall in the wake
of Generation Z?

Deloitte thinks so.

It also notes that Gen Z is the most diverse generation in America’s history.
“Traditional” is not a word that this generation gets excited about, and it’s
important to keep this in mind when you’re recruiting and developing young
talent.

Recruiting and retaining Gen Z employees starts with understanding what they
value. Just as importantly, it pays to know what turns off high-value Gen Z
talent. Your organization’s future could hinge on your ability to study and
appease this emergent talent base.


AUTHENTICITY GETS RESULTS

When dealing with a diverse talent base, the cookie-cutter approach just doesn’t
cut it. You’re not addressing a uniform candidate pool, and so a uniform
approach is hardly appropriate. 



An authentic approach, on the other hand, resonates with candidates of all
backgrounds and experiences. When your organization embraces authenticity in
recruiting, you attract not only diverse talent, but capable talent. This is the
diversity ideal.

It’s simply not true that top candidates will be wooed by the richest offer.
Young talent in today’s marketplace will take a pay cut if it means securing a
better professional fit.

They may very well choose the company that reaches out to them on social media,
takes a prolonged interest in them as a person and goes the extra mile in
recruiting over the company that offers more money, but in a very impersonal
manner.

Younger candidates associate a savvy recruiting pitch with authenticity. 
Shrewdly, many Gen Z-ers see such authenticity as a harbinger of their future at
the company — their employer interactions, work evaluations, salary negotiations
and overall satisfaction.

Authentic recruiting is tailor-made for each candidate. The approach is
perfectly suited to a diverse talent pool, and is therefore the ideal approach
for the age of diversity. Ultimately, top talent of all stripes will acknowledge
your personal approach and be more inclined to sign on the dotted line.


GEN Z IS SAVVY

Companies that remain stuck in the days of massive job fairs and in-person
interviews are at a competitive disadvantage in 2021 and beyond. 

Young talent expects the recruiting process to be conducted largely online.
Innovative organizations will gladly meet them there, and won’t skip a beat from
their legacy recruiting practices.

WORKSHOP


THE TURNOVER TOOLKIT: STRATEGIES AND TOOLS TO IMPROVE RETENTION

It impacts every level of a company with lost productivity, shifting workloads
and lost profits.

Learn More >>

Your recruiters can speak the language of Gen Z prospects by:

 * Following and engaging with them on social media
 * Gleaning as much data about the prospect’s likes and dislikes from their
   online presence
 * Introducing the candidate to your organization’s social channels, which
   allows them to absorb your values and culture 
 * Crafting a recruiting pitch around information you gain from their online
   personality

These approaches indicate that your organization is in-tune with Gen Z’s modus
operandi. You may even use tech behind the scenes as you recruit your top
candidates.


TECH TO RECRUIT

As Toolbox explains, some organizations are leveraging natural language
processing (NLP), predictive analytics, and other cutting-edge tech to
facilitate recruitment. Why not be just as tech savvy as the candidates that you
are recruiting?

When you do identify the right candidates, the spotlight will be reflected back
upon your organization. For top-tier talent, interviews are often two-way. When
candidates realize that you are interested in them, they will examine your
organizational credentials through Gen Z-centric lens.

Before you establish online relationships with individual recruits, you will
want to tune your brand’s messaging to reflect Gen Z’s prevailing values.


ALIGNING VALUES

The sooner your organization embraces Gen Z, the sooner top young talent will
embrace your organization. Values like diversity, meaningful professional
relationships, and flexibility are non-negotiables for young talent today.

Your recruiting must reflect the tastes of today’s emerging professionals. To
attract and retain top talent, you may:

 * Offer flexible compensation options, as young professionals have shown
   interest in student loan repayment assistance and other non-traditional forms
   of compensation 
 * Provide peer coaching programs to ease the candidate into your organization’s
   culture
 * Show the recruit instances of teamwork within your organization, as being
   part of a community has great appeal to young professionals
 * Explain how your organization embraces diversity beyond the cliché talking
   points

Don’t be afraid to ask candidates what they value in an employer. This direct
approach is authentic, and it can help you avoid hiring someone who is not the
right fit. 


EMBRACE AUTHENTICITY, TECHNOLOGY AND GEN Z’S CORE VALUES

With technology on your side, your recruiters have more access to young talent
than ever before. By crafting hyper-personal recruiting pitches delivered where
candidates are most comfortable (Instagram), you position your organization as a
true contender.

Gen Z isn’t as mercurial as some might suggest. But they do expect a different
recruiting experience than their parents had.

Embrace change. Offer a paid trial project instead of the crusty, trite
interview carousel. Don’t be afraid to meet a recruit in their DMs. 

Word of your direct, authentic recruiting approach will spread. And, if your
values and culture check out, you may just find top talent hitting up your DMs,
offering their services. 

Authenticity combined with Gen Z-friendly values and a tech-driven approach is a
strong recruiting formula. 


Vern Howard, HR Expert Contributor
Vern Howard is the CEO of Hallo, a diversity recruiting platform that helps
connect college students across the country with leading companies like Apple
and Google.
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