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Inspiring
New Thinking
 


STRATEGIC NAVIGATOR

Strategic Navigator is a full-service market research boutique that provides
qualitative and quantitative research, strategy and facilitation.




5 REASONS TO WORK WITH US:

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1. WE ARE COLLABORATIVE PARTNERS.

Working together to solve business challenges leads to better results and a
clearer path forward. That’s why we believe in listening and collaboration. By
combining our custom-designed solutions, analytical rigor, and sharp strategic
lens with your deep knowledge of your business, we are able to deliver research
that will truly inspire new thinking.

2. WE ARE NIMBLE AND HIGHLY RESPONSIVE.

We have no hierarchies, bureaucracy or timesheets to slow us down! Our boutique
methodologies are precisely tailored to meet your specific business goals.

3. WE ARE CREATIVE AND VISUAL STORYTELLERS.

Even the best research and brand thinking is useless if it is not engaging. We
believe in the power of visual storytelling. We deliver world-class research,
innovation, and brand strategy in a way that will engage your team. We provide
strong narratives that shine a clear beacon for business growth.

4. WE ARE SEASONED RESEARCHERS AND STRATEGISTS.

We are senior researchers and strategists who take a hands-on approach. Our
consultants will be with you every step of the way, managing your project from
start to finish. Our comprehensive backgrounds and broad industry expertise will
bring insight and acuity to your project.

5. WE ARE PASSIONATE ABOUT OUR JOB.

Our passion and enthusiasm makes us the perfect blend of daydreamers,
perfectionists, brainiacs, raconteurs and workaholics. It’s the driving force
behind everything we do; it’s what gets us out of bed in the morning and it’s
what keeps us up at night. We listen better and think more deeply about your
challenges. We like to think we care as much about your business and your
research as you do.
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What we do
Our comprehensive suite of services provides a one-stop shop for the insights
you need to propel your business forward and galvanize your team.
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How we do it
We are equally adept at both qualitative and quantitative research, customizing
our approaches & tools to meet your specific needs and objectives.
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Who we talk to
Whomever you need to talk to, including precarious, hard to research audiences.


RESEARCH THAT REACHES YOUR AUDIENCE

 * Whomever
 * Wherever
 * How ever

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There are no geographic boundaries. We talk to all kinds of people, anywhere in
the world.
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Wherever your target market is. We will go to them or Invite them to come to us.
We will interact with them in their environments and on their turf. We have
shopped with consumers, baked with them, joined their dinner parties, made them
breakfast, suffered through colds, cleaned houses and even enjoyed a night on
the town together.
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However they are most comfortable communicating, whether that be online,
in-person, on the phone, etc.
Highlighted Experience


1000 VOICES FOR WOMEN'S HEALTH

We helped Women’s College Hospital understand what all women need with respect
to hospitals and healthcare services by hosting intimate get-togethers with
groups of women who often fall through the cracks with respect to their health.
Spending time with women in their homes, community centres, local healthcare
centres and coffee shops, we unearthed transformational insights. See the video
and report here for a peek at our work.
View Story
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1000 VOICES FOR WOMEN'S HEALTH



“Our goal in choosing a research setting and methodology is to create the
intimacy required to foster an honest conversation. Our driving philosophy of
fostering intimacy and being intuitively sensitive to the needs of our research
subjects in turn has lead us to become a leading research partner in Canada’s
not-for-profit sector.”

- Jen Bermingham, Strategic Navigator


TRUSTED BY

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OUR TEAM

Jen Bermingham

Jen founded Strategic Navigator in 1999, recognizing a need among client
organizations for research that digs a little deeper and a strategic partner who
can navigate by channeling research insights into a clear path forward. Prior to
starting Strategic Navigator, Jen honed her marketing and communications
strategy skills during a span of 15 years in Canadian advertising agencies,
including several in the role of Senior Vice President, Director of Strategic
Planning.

Jen appreciates and employs creativity in design, interpretation and
presentation. She is motivated by her passion for understanding people. She
cares deeply about people – the ones she is researching and the ones for whom
she is conducting the research.

Read More Read Less
Janet Halliday

Janet started her market research career a little differently than many of her
peers; after several years on client side, she realized supplier side was where
she belongs. Her time spent on client-side has given her a great appreciation
for the importance of easily digestible research with a clear and actionable
narrative.

Janet has over 18 years experience as a research practitioner, joining Strategic
Navigator in 2016 from Northstar Research Partners where she was a Senior Vice
President. Prior to joining Northstar in 2001, Janet held a number of
client-side positions including Program Manager of Canadian Tire’s 430 store
Customer Satisfaction Program.

...
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THE END OF CONFUSING RESEARCH


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