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Sources: Walmart heir to buy Broncos for $4.65B
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DENVER BRONCOS REACH SALE AGREEMENT; PRICE TAG IS $4.65 BILLION, SOURCES SAY
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Denver Broncos reach record sale agreement for $4.65 billion (0:23)
The Denver Broncos have entered a sale agreement with the Walton-Penner family
ownership group for $4.65 billion. (0:23)
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4:13 AM UTC
* Jeff LegwoldESPN Senior Writer
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* Covered Broncos for nine years for Denver Post and Rocky Mountain News
* Previously covered Steelers, Bills and Titans
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ENGLEWOOD, Colo. -- The Denver Broncos have entered a sale agreement with the
Walton-Penner family ownership group, the sides announced Tuesday night.
The agreement is for $4.65 billion, sources told ESPN, confirming multiple
reports. That would be a record price paid for a North American sports
franchise.
The Walton-Penner group -- headed by Walmart heir Rob Walton; his daughter,
Carrie Walton Penner; and her husband, Greg Penner -- will also include Mellody
Hobson, co-CEO of Ariel Investments as well as chair of the board of the
Starbucks Corp. and a director at JP Morgan Chase.
"Today marks a significant step on the path to an exciting new chapter in
Broncos history," Broncos CEO Joe Ellis said in a statement.
The sale agreement is subject to review by the NFL's finance committee and must
be approved by a full vote of NFL owners. Twenty-four yes votes are needed for
the sale to be approved.
It is expected to take 60 to 90 days for the sale to be approved and the deal to
be closed; no issues are expected, a source told ESPN's Adam Schefter.
EDITOR'S PICKS
* THE WALTON-PENNER GROUP AND DENVER BRONCOS HAVE A $4.65 BILLION AGREEMENT,
WHAT'S NEXT?
5HJEFF LEGWOLD
* BARNWELL RANKS NFL OFFSEASONS FROM FIRST TO WORST: HOW MUCH BETTER ARE THE
BRONCOS?
7DBILL BARNWELL
* DENVER BRONCOS' NEW PLAYBOOK TESTING STRATEGY INCLUDES STAR WARS TRIVIA,
VINTAGE PHOTO IDENTIFICATION
5DJEFF LEGWOLD
2 Related
"We are thrilled to be selected to move forward with the purchase of the Denver
Broncos!" Walton said in a statement. "Carrie, Greg and I are inspired by the
opportunity to steward this great organization in a vibrant community full of
opportunity and passionate fans. Having lived and worked in Colorado, we've
always admired the Broncos. Our enthusiasm has only grown as we've learned more
about the team, staff and Broncos Country over the last few months."
The Walton-Penner group was, according to multiple sources, one of four groups
that had advanced to the second round of bidding this week. Those bids had been
due to the trustees of the Pat Bowlen Trust by 5 p.m. ET Monday. Forbes has
estimated Walton's net worth at $59 billion.
The Broncos have been one of the NFL's most successful franchises in the Super
Bowl era, with three Super Bowl wins in Pat Bowlen's ownership tenure, and they
now have an ownership group with some of the deepest pockets.
The Carolina Panthers had held the record for most paid for an NFL franchise
when David Tepper purchased the team in 2018 for $2.3 billion. The most paid
previously for a North American sports franchise was $2.475 billion in 2020 by
Steven Cohen to purchase the New York Mets.
A group led by Todd Boehly, who has interests in the Los Angeles Dodgers and Los
Angeles Lakers among his vast portfolio, recently purchased Chelsea in the
English Premier League for more than $5 billion.
Bowlen and his siblings originally paid $78 million in 1984 for controlling
interest in the Broncos. Bowlen later purchased the shares held by his sister
and two brothers. The team had more Super Bowl appearances (seven) than losing
seasons in his tenure.
It is expected Penner will have a prominent role in the day-to-day operations of
the team, and Ellis had expressed the importance, since the team was formally
put up for sale Feb. 1, that the new owner be "visible" in the community and
understand the Broncos' place in Denver, the state of Colorado and the region.
The agreement ends an eight-year odyssey since Bowlen stepped away from the
day-to-day operations of the team he had owned for 30 years in July 2014 due to
the onset of Alzheimer's disease. Bowlen died in 2019.
Bowlen never formally declared a successor among his children, and when he
stepped away from the team's day-to-day operations, he had his interest in the
team (estimated to be about 78% at the time) placed in a trust overseen by
Ellis, Broncos counsel Rich Slivka and Denver attorney Mary Kelly.
What followed included a lawsuit between family members, harsh words and court
dates that coincided with a current six-year streak of playoff misses on the
field. The team's Super Bowl 50 win to close out the 2015 season was the last
postseason game the Broncos played.
The trustees and team officials had met with all the prospective bidders, who
toured the team's facilities as well as its home stadium in recent weeks.
Broncos coach Nathaniel Hackett said Monday he had met "a solid amount'' of the
potential bidders and added: "After talking to everybody, I think that they all
have an amazing passion and want to be a part of this league and they want to be
a part of a team. I think that's something that's really beautiful. They want to
come to win, and they want to do something great here. Whoever it is, I think
that we're going to be very grateful.''
The sale agreement with the Walton-Penner group also means Walton and Stan
Kroenke, Walton's cousin by marriage, will own five of the six major
professional sports franchises in Colorado. Kroenke owns the Denver Nuggets,
Colorado Avalanche, Colorado Rapids and Colorado Mammoth lacrosse team, in
addition to a regional media company in the state.
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