www.conversica.com Open in urlscan Pro
141.193.213.20  Public Scan

Submitted URL: https://click.conversica.com/MjIxLVVRTy0xNDMAAAGO6C15Puzc81wAvg8uTc3TujvW_ffml_MN5jiAuRQ2Jp6cEed9j2Gpl_n66gnc5hWM-Ndix8g=
Effective URL: https://www.conversica.com/marketing-resources/video/map-vs-conversation-automation-snack-size-ai-ep-1/?utm_source=mkto&utm...
Submission: On October 20 via manual from US — Scanned from DE

Form analysis 1 forms found in the DOM

GET https://www.conversica.com/

<form role="search" method="get" class="searchform" action="https://www.conversica.com/" __bizdiag="115" __biza="WJ__">
  <div>
    <label class="screen-reader-text" for="s">Search for</label>
    <input type="text" id="searchsubmit" class="search-field" placeholder="What are you looking for?" value="" name="s">
    <input type="submit" class="search-submit" value="Search now">
  </div>
</form>

Text Content

Cookie Notice

By clicking “Accept”, you agree to the storing of cookies on your device to
enhance site navigation, analyze site usage, and assist in our marketing
efforts.

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Customize Consent Preferences

When you visit any website, it may store or retrieve information on your
browser, mostly in the form of cookies. This information might be about you,
your preferences or your device and is mostly used to make the site work as you
expect it to and give you a more personalized web experience. Because we respect
your right to privacy, you can choose not to allow some types of cookies which
may result from your visit to this Conversica, Inc. website. Click on the
different category headings to find out more and change our default settings.
However, disabling some types of cookies may impact your experience on our site.
See our Privacy Policy for more information regarding your choices and our use
of your personal information.... Show more

NecessaryAlways Active

Necessary cookies are required to enable the basic features of this site, such
as providing secure log-in or adjusting your consent preferences. These cookies
do not store any personally identifiable data.

 * Cookie
   _biz_sid
 * Duration
   29 minutes
 * Description
   This cookie is set by Bizible, to store the user's session id.

 * Cookie
   _biz_pendingA
 * Duration
   1 year
 * Description
   A Cloudflare cookie set to record users’ settings as well as for
   authentication and analytics.

 * Cookie
   _biz_flagsA
 * Duration
   1 year
 * Description
   A Cloudflare cookie set to record users’ settings as well as for
   authentication and analytics.

 * Cookie
   ARRAffinity
 * Duration
   session
 * Description
   ARRAffinity cookie is set by Azure app service, and allows the service to
   choose the right instance established by a user to deliver subsequent
   requests made by that user.

 * Cookie
   ARRAffinitySameSite
 * Duration
   session
 * Description
   This cookie is set by Windows Azure cloud, and is used for load balancing to
   make sure the visitor page requests are routed to the same server in any
   browsing session.

 * Cookie
   BIGipServersjrtp4_https
 * Duration
   1 hour
 * Description
   This cookie is associated with a computer network load balancer by the
   website host to ensure requests are routed to the correct endpoint and
   required sessions are managed.

 * Cookie
   _help_center_session
 * Duration
   session
 * Description
   No description available.

 * Cookie
   _zendesk_shared_session
 * Duration
   session
 * Description
   No description available.

 * Cookie
   _zendesk_session
 * Duration
   session
 * Description
   No description available.

 * Cookie
   _zendesk_authenticated
 * Duration
   past
 * Description
   No description

 * Cookie
   BIGipServersj15web-nginx-app_https
 * Duration
   session
 * Description
   This cookie is associated with a computer network load balancer by the
   website host to ensure requests are routed to the correct endpoint and
   required sessions are managed.

 * Cookie
   __cfruid
 * Duration
   session
 * Description
   Cloudflare sets this cookie to identify trusted web traffic.

 * Cookie
   PHPSESSID
 * Duration
   session
 * Description
   This cookie is native to PHP applications. The cookie is used to store and
   identify a users' unique session ID for the purpose of managing user session
   on the website. The cookie is a session cookies and is deleted when all the
   browser windows are closed.

Functional


Functional cookies help perform certain functionalities like sharing the content
of the website on social media platforms, collecting feedback, and other
third-party features.

 * Cookie
   __cf_bm
 * Duration
   29 minutes
 * Description
   This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

 * Cookie
   UserMatchHistory
 * Duration
   1 month
 * Description
   LinkedIn sets this cookie for LinkedIn Ads ID syncing.

 * Cookie
   lang
 * Duration
   session
 * Description
   LinkedIn sets this cookie to remember a user's language setting.

 * Cookie
   bcookie
 * Duration
   1 year
 * Description
   LinkedIn sets this cookie from LinkedIn share buttons and ad tags to
   recognize browser ID.

 * Cookie
   lidc
 * Duration
   1 day
 * Description
   LinkedIn sets the lidc cookie to facilitate data center selection.

 * Cookie
   bscookie
 * Duration
   1 year
 * Description
   LinkedIn sets this cookie to store performed actions on the website.

 * Cookie
   li_gc
 * Duration
   5 months 27 days
 * Description
   Linkedin set this cookie for storing visitor's consent regarding using
   cookies for non-essential purposes.

 * Cookie
   _biz_uid
 * Duration
   1 year
 * Description
   This cookie is set by Bizible, to store user id on the current domain.

 * Cookie
   _biz_nA
 * Duration
   1 year
 * Description
   This cookie, set by Bizible, is a sequence number that Bizible includes for
   all requests, for internal diagnostics purposes.

Analytics


Analytical cookies are used to understand how visitors interact with the
website. These cookies help provide information on metrics such as the number of
visitors, bounce rate, traffic source, etc.

 * Cookie
   _gcl_au
 * Duration
   3 months
 * Description
   Provided by Google Tag Manager to experiment advertisement efficiency of
   websites using their services.

 * Cookie
   _ga
 * Duration
   2 years
 * Description
   The _ga cookie, installed by Google Analytics, calculates visitor, session
   and campaign data and also keeps track of site usage for the site's analytics
   report. The cookie stores information anonymously and assigns a randomly
   generated number to recognize unique visitors.

 * Cookie
   _gid
 * Duration
   1 day
 * Description
   Installed by Google Analytics, _gid cookie stores information on how visitors
   use a website, while also creating an analytics report of the website's
   performance. Some of the data that are collected include the number of
   visitors, their source, and the pages they visit anonymously.

 * Cookie
   _gat_UA-40586505-1
 * Duration
   past
 * Description
   A variation of the _gat cookie set by Google Analytics and Google Tag Manager
   to allow website owners to track visitor behaviour and measure site
   performance. The pattern element in the name contains the unique identity
   number of the account or website it relates to.

 * Cookie
   _ga_ZYL4PJ8TLB
 * Duration
   2 years
 * Description
   This cookie is installed by Google Analytics.

 * Cookie
   AnalyticsSyncHistory
 * Duration
   1 month
 * Description
   Linkedin set this cookie to store information about the time a sync took
   place with the lms_analytics cookie.

 * Cookie
   _BUID
 * Duration
   1 year
 * Description
   This cookie, set by Bizible, is a universal user id to identify the same user
   across multiple clients’ domains.

 * Cookie
   _hjFirstSeen
 * Duration
   29 minutes
 * Description
   Hotjar sets this cookie to identify a new user’s first session. It stores a
   true/false value, indicating whether it was the first time Hotjar saw this
   user.

 * Cookie
   _hjIncludedInSessionSample
 * Duration
   1 minute
 * Description
   Hotjar sets this cookie to know whether a user is included in the data
   sampling defined by the site's daily session limit.

 * Cookie
   _hjIncludedInPageviewSample
 * Duration
   1 minute
 * Description
   Hotjar sets this cookie to know whether a user is included in the data
   sampling defined by the site's pageview limit.

 * Cookie
   _hjAbsoluteSessionInProgress
 * Duration
   29 minutes
 * Description
   Hotjar sets this cookie to detect the first pageview session of a user. This
   is a True/False flag set by the cookie.

 * Cookie
   _ga_ZYL4PJ8TLB_drsn
 * Duration
   session
 * Description
   This cookie is installed by Google Analytics.

 * Cookie
   _gat_UA-197743957-1
 * Duration
   1 minute
 * Description
   A variation of the _gat cookie set by Google Analytics and Google Tag Manager
   to allow website owners to track visitor behaviour and measure site
   performance. The pattern element in the name contains the unique identity
   number of the account or website it relates to.

 * Cookie
   visitor_id
 * Duration
   10 years
 * Description
   Set by Pardot, this cookie is used for visitors. The cookie contains a unique
   ID and identifier for the account which is derived from the Pardot tracking
   code placed on the site.

 * Cookie
   _hjTLDTest
 * Duration
   session
 * Description
   To determine the most generic cookie path that has to be used instead of the
   page hostname, Hotjar sets the _hjTLDTest cookie to store different URL
   substring alternatives until it fails.

 * Cookie
   CONSENT
 * Duration
   2 years
 * Description
   YouTube sets this cookie via embedded youtube-videos and registers anonymous
   statistical data.

 * Cookie
   BrowserId
 * Duration
   1 year
 * Description
   This cookie is used for registering a unique ID that identifies the type of
   browser. It helps in identifying the visitor device on their revisit.

Performance


Performance cookies are used to understand and analyze the key performance
indexes of the website which helps in delivering a better user experience for
the visitors.

 * Cookie
   _uetsid
 * Duration
   1 day
 * Description
   Bing Ads sets this cookie to engage with a user that has previously visited
   the website.

 * Cookie
   _uetvid
 * Duration
   1 year 24 days
 * Description
   Bing Ads sets this cookie to engage with a user that has previously visited
   the website.

 * Cookie
   _gat
 * Duration
   1 minute
 * Description
   This cookie is installed by Google Universal Analytics to restrain request
   rate and thus limit the collection of data on high traffic sites.

Advertisement


Advertisement cookies are used to provide visitors with customized
advertisements based on the pages you visited previously and to analyze the
effectiveness of the ad campaigns.

 * Cookie
   test_cookie
 * Duration
   14 minutes
 * Description
   The test_cookie is set by doubleclick.net and is used to determine if the
   user's browser supports cookies.

 * Cookie
   MUID
 * Duration
   1 year 24 days
 * Description
   Bing sets this cookie to recognize unique web browsers visiting Microsoft
   sites. This cookie is used for advertising, site analytics, and other
   operations.

 * Cookie
   uuid2
 * Duration
   3 months
 * Description
   The uuid2 cookie is set by AppNexus and records information that helps in
   differentiating between devices and browsers. This information is used to
   pick out ads delivered by the platform and assess the ad performance and its
   attribute payment.

 * Cookie
   _mkto_trk
 * Duration
   2 years
 * Description
   This cookie, provided by Marketo, has information (such as a unique user ID)
   that is used to track the user's site usage. The cookies set by Marketo are
   readable only by Marketo.

 * Cookie
   personalization_id
 * Duration
   2 years
 * Description
   Twitter sets this cookie to integrate and share features for social media and
   also store information about how the user uses the website, for tracking and
   targeting.

 * Cookie
   muc_ads
 * Duration
   2 years
 * Description
   Twitter set this cookie to collect visitor navigation data to optimise ad
   relevance.

 * Cookie
   YSC
 * Duration
   session
 * Description
   YSC cookie is set by Youtube and is used to track the views of embedded
   videos on Youtube pages.

 * Cookie
   VISITOR_INFO1_LIVE
 * Duration
   5 months 27 days
 * Description
   A cookie set by YouTube to measure bandwidth that determines whether the user
   gets the new or old player interface.

 * Cookie
   yt-remote-device-id
 * Duration
   never
 * Description
   YouTube sets this cookie to store the video preferences of the user using
   embedded YouTube video.

 * Cookie
   yt.innertube::requests
 * Duration
   never
 * Description
   This cookie, set by YouTube, registers a unique ID to store data on what
   videos from YouTube the user has seen.

 * Cookie
   yt.innertube::nextId
 * Duration
   never
 * Description
   This cookie, set by YouTube, registers a unique ID to store data on what
   videos from YouTube the user has seen.

 * Cookie
   yt-remote-connected-devices
 * Duration
   never
 * Description
   YouTube sets this cookie to store the video preferences of the user using
   embedded YouTube video.

 * Cookie
   fr
 * Duration
   3 months
 * Description
   Facebook sets this cookie to show relevant advertisements to users by
   tracking user behaviour across the web, on sites that have Facebook pixel or
   Facebook social plugin.

Others


Other uncategorized cookies are those that are being analyzed and have not been
classified into a category as yet.

 * Cookie
   CLIENT_SESSION
 * Duration
   session
 * Description
   No description

 * Cookie
   ln_or
 * Duration
   1 day
 * Description
   No description

 * Cookie
   trwv.uid
 * Duration
   2 years
 * Description
   No description available.

 * Cookie
   trwsa.sid
 * Duration
   29 minutes
 * Description
   No description available.

 * Cookie
   outbrain_cid_fetch
 * Duration
   4 minutes
 * Description
   No description available.

 * Cookie
   _hjSessionUser_2780395
 * Duration
   1 year
 * Description
   No description

 * Cookie
   _hjSession_2780395
 * Duration
   29 minutes
 * Description
   No description

 * Cookie
   DEVICE_INFO
 * Duration
   5 months 27 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_7704
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_9400
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_3998
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_8227
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_2429
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_8394
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_4747
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_8092
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_7990
 * Duration
   7 days
 * Description
   No description

 * Cookie
   BrowserId_sec
 * Duration
   1 year
 * Description
   No description available.

 * Cookie
   dynamic_menu_zd_6456
 * Duration
   7 days
 * Description
   No description

 * Cookie
   CookieConsentPolicy
 * Duration
   1 year
 * Description
   No description

 * Cookie
   LSKey-c$CookieConsentPolicy
 * Duration
   1 year
 * Description
   No description

 * Cookie
   dynamic_menu_zd_9462
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_8501
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_2904
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_2867
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_8145
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_9116
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_4715
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_269
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_2596
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_6678
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_803
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_2312
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_3635
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_1515
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_5552
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_1705
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_6414
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_6884
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_2855
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_3166
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_5011
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_8899
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_1103
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_505
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_8980
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_7918
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_4345
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_3660
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_7636
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_915
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_7147
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_5872
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_3114
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_425
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_351
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_8084
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_4315
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_6838
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_8068
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_1052
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_6034
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_7460
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_2674
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_2231
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_4040
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_3960
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_9374
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_2954
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_862
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_6448
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_6293
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_5548
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_4750
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_7790
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_3840
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_1637
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_3600
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_9973
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_6157
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_2437
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_8999
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_4861
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_7503
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_4867
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_8823
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_9326
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_5001
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_5606
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_5582
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_2581
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_8651
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_5511
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_3826
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_699
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_359
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_6767
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_6086
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_7288
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_4227
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_3238
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_6009
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_4028
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_8456
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_2504
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_9484
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_1979
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_9193
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_7101
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_188
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_5156
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_4329
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_340
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_9981
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_9447
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_1388
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_8966
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_5457
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_9259
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_2928
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_9168
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_3561
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_9455
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_3390
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_4312
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_4517
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_3378
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_3
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_8032
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_7781
 * Duration
   7 days
 * Description
   No description

 * Cookie
   dynamic_menu_zd_2454
 * Duration
   7 days
 * Description
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MAP VS. CONVERSATION AUTOMATION | SNACK-SIZE AI EP. 1

How, exactly, are Conversation Automation solutions like Conversica different
from Marketing Automation Platforms? It’s a question we get a lot, and it’s an
important one to understand for anyone thinking of integrating Revenue Digital
Assistants into their revenue teams. Conversica Director of Product Marketing
Kendra Matthews explains.



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Published 06/04/22
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TRANSCRIPT

Kendra

So Conversica doesn’t just talk at you, right? We talk with the lead. So if you
think about it, marketing automation is very linear, it’s very structured, and
it’s one-way communication. It often looks a little marketing-ish. Even if you
try not to, it looks very marketing-ish.



Also, every email that goes out is going to be the same. If you design a
program, Program A, and the first email in Program A is going out to a hundred
people, those hundred people get exactly the same email, right?



Conversica and Conversation Automation is actually quite different. We are a
conversation platform, right? Our goal is to do personalized outreach. But it
doesn’t stop at outreach.



Our goal is not to reach the leads. Our goal is to have a conversation with
them. So we’re all about making sure that our communications are structured in a
very human-like manner. Just like your friend would send you a note or your
colleague would send you a note: short, sweet, intended to get a response. And
that’s why we have a very high engagement rate.



You add that to the fact that our AI actually dynamically generates every
communication. So even if you want to have a similar conversation—like program
A, right—with a hundred people, each one of those hundred emails is going to be
slightly different. The sentence structure is going to be different.



We use variables and our AI then takes those variables and actually dynamically
generates the email. So it very rarely hits the spam folder. It very rarely gets
seen as a robotic or an automated email, right? Even if you’re sending it to 10
people in the same organization, they’re all going to get slightly different
emails. So if they share it around, it’s not going to look like it was a blast.

Conversica + MAP = Better Together

Learn more about how Conversica works with Marketing Automation Platforms.
Download the Data Sheet.

Read the Data Sheet
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