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 * Home
 * Photographs
   * My 351 Cougar
   * My 390 GT Cougar
   * My 390 GT in 1985
   * 3D Photograph
   * First Dutch Cougar meeting
   * Second Dutch Cougar meeting
 * Cougar Warranty
   * Cougar Warranty 1967
   * Cougar Warranty 1969
   * Recall due to a seat defect
 * Advertising Gallery
   * Advertising Gallery 1967
   * Advertising Gallery 1968
   * Advertising Gallery 1969
   * Advertising Gallery 1970
   * 1967 Advertising Postcards
   * 1967 XR-7 Introduction Postcard
   * Advertising Gallery Other
 * Cougar Road Tests
   * Cougar Road Tests 1967
   * GT-E Prototype
 * Cougar Wrecks
   * Cougar Wrecks 1967
   * Cougar Wrecks 1967-1
   * Cougar Wrecks 1968
   * Cougar Wrecks 1968-1
   * Cougar Wrecks 1969 1
   * Cougar Wrecks 1969 2
   * Cougar Wrecks 1969 3
   * Cougar Wrecks 1969 4
   * Cougar Wrecks 1970
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   * Mercury Cougar
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   * Eliminator
   * Introducing The XR7-G
 * Commercials
   * Commercials 1967
   * Commercials 1968
   * Commercials 1969
   * Commercials 1970
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 * Paint Samples
   * Paint Samples 1967
   * Paint Samples 1968
   * Paint Samples 1969
   * Paint Samples 1970
 * Drag Racing
   * Dyno Don Nicholson
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 * Super Cat
   * The Super Cat
   * Found The Super Cat
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 * Nascar Racing
   * Homologating The TransAm
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 * Special Cougars
   * 1970 Mercury Cougar El Gato
   * Special Cougar
   * Sports Special 1969
   * Ultimate Mystery Cat GT E
   * One Of A Kind Find
   * FOUND! First Production GT
   * Eliminator Defined
   * Ski Pac 1969
   * Calypso Coupe 1968
   * Cougar 500 1968
   * The GT-E prototype story
 * VIN Decoder
 * Dataplate Decoder
   * The Warranty Plate
   * Body Type (from Door Tag)
   * Exterior Color
     * Exterior Color 1967
     * Exterior Color 1968
     * Exterior Color 1969
     * Exterior Color 1970
     * Exterior Color 1971
     * Exterior Color 1972
     * Exterior Color 1973
   * Interior Trim
     * Interior Trim Color 1967
     * Interior Trim Color 1968
     * Interior Trim Color 1969
     * Interior Trim Color 1970
     * Interior Trim Color 1971
     * Interior Trim Color 1972
     * Interior Trim Color 1973
   * Date
   * DSO
   * Axle
     * Axle 1967
     * Axle 1968
     * Axle 1969
     * Axle 1970
     * Axle 1971
     * Axle 1972
     * Axle 1973
   * Transmission
 * Other info
   * 1969-1970 Mercury Cougar
   * 380HP For Less Than $2,000
   * Cougar Rarity
   * A close look at the 1967-1968
   * Benchmark Cat
   * Classic Cougar FAQs
   * The Cougar Eliminator
   * Definition of Horsepower
   * Braking System
   * Mercury Cougar 1967 - 1973
   * Traction Control Systems
   * The Holy Grail?
   * Motor Trend Car of the Year
   * Miss Teenage America Cougar
   * FE Oiling Mods
   * 1967 - 1968 Cougar Tune-Up Charts
   * 1969 Cougar Tune-Up Charts
 * Restoration and Repair
   * 1969 Door Windo Glass Repair
   * Restarting an Old Engine
   * Tail Light Restoration
   * Restoring Brake Valves
   * Troubleshooting Sequential Turn Signals
   * Repairing power steering
   * Convertible Inner Rocker Repair
 * Paper archive
   * Accident form
   * Warranty Application
   * 1971 vehicle inspection form
   * Gulf Safety "CAR-CHEK" SERVICE
   * Colonial Lincoln-Mercury receipt
   * Boomershine Pontiac
 * For Sale
   * Dutch Cougar
 * Guest book


1967 COUGAR WARRANTY



New car warranties have come a long ways since the 1967 Cougar was introduced. 
Or have they?  On a new 2002 "Cougar" everything on the car (except the tires)
is covered for three years or 36,000 miles, and the seatbelts and air bags are
covered for five years or fifty thousand miles.

On a 1967 Cougar the bumper to bumper (except tires) portion of the coverage was
only two years or 24,000 miles, but the power train warranty was five years or
50,000 miles and there was an additional five year/50,000 mile warranty on the
steering components, suspension components and wheels.  Ask the guy who owns a
2002 "Cougar" with a computer controlled transmission module that goes south at
36,005 miles which is the better deal.  Come to think of it, the cost of
replacing that transmission might also explain why Mercurys don't come with five
year/50,000 mile warranties anymore.

It appears Chrysler was the first of the Big Three to realize that a new car
warranty could actually help sell cars.  They announced a five year/50,000 power
train coverage plan in the early '60s and played the warranty for all it was
worth in their advertising.  Chrysler was gambling that the cost of repairs
covered under their new extended warranty would be outweighed by the increased
sales the warranty would foster.  The idea must have been a good one, because it
wasn't long before all American car builders were touting the same coverage.

Getting back to the '67 Cougar warranty, we thought it might be interesting to
take a look at what was actually covered and what wasn't.  So, with the loan of
a 1967 Cougar Warranty Manual from Elaine and Jim Pinkerton, here we go.

This nifty little 12 page booklet was found with the Owner's Manual in the glove
compartment of every new 1967 Cougar.  In it are the good news and bad news
about the car's warranty coverage.  Note that L-M hadn't yet recognized the
possibility that a woman might own one of their cars.



Skipping ahead to page two, we get right down to business with simple English
answers to our questions about what's covered in the Cougar's Basic Vehicle
Warranty and its Power Train Warranty extension.



On page three we find a list of the specific components covered by the Power
Train Warranty.  As the note at the bottom indicates, if it ain't here, it ain't
covered.



Next, on page four, we come to a description of the items covered by the five
year/50,000 mile Steering, Suspension and Wheel Warranty.  The list is actually
quite extensive.



The first three items on page five provide fairly straight forward explanations
of the kinds of failure and wear covered by the warranty.  If the wear was
normal, the vehicle owner paid for the repairs.  If the wear was what Ford
considered abnormal, they paid for the repairs.

However, things start getting more interesting in the last section of this page,
where the vehicle owner's responsibilities are detailed.  Meeting the scheduled
maintenance service requirements is certainly reasonable, but the second
requirement opens up a loophole so big you could drive an Econoline van through
it.  You have to wonder how many warranty claims were denied because vehicle
owners failed to come into their friendly Ford or Lincoln-Mercury dealer once a
year to have their maintenance service record certified.





Pages six and seven contain more details about the coverage and include a plug
for having your Cougar serviced at your dealer, especially so he would have a
complete record of service performed.  Thus, you would have avoided any
inconvenience that might have resulted from insufficient service records.



On pages eight and nine, we find even more coverage details, and--oops!  What's
this?  Only a six month/6,000 mile warranty on squeaks and rattles, and on
window and door adjustment?  I don't recall seeing that mentioned back on page
two with the rest of the coverages.  Maybe the writers of the Warranty Manual
figured nobody would bother to read this far.



Pages ten and eleven seem dedicated to explaining what isn't covered by the
various warranties.  Most of the items mentioned here are normal wear problems
and seem reasonable.

The final page of the Warranty Manual reminds new vehicle owners of the
factory-trained technicians, special tools and genuine parts awaiting them at
their Lincoln-Mercury Dealer.

More interesting is the tiny print at the very bottom of the page, which tells
us that the Warranty Manual was produced by Lincoln-Mercury's Marketing
Department, not the "Service Department."  Also note that this particular
version of the 1967 Warranty Manual was printed in January, 1967.



 

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