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The web3 native content marketing agency you needed

We help you get clarity on product messaging, encourage you to create less
content, and remove the unpredictability from your content goals.

Book Consultation



Web3 content marketing:
The way it’s supposed to be done.


GET CLARITY ON PRODUCT MESSAGING

Stop changing your website copy all the time. Understand what’s your
differentiator in the market, the category you should anchor to, and how best to
communicate it to your audience.


GET CLARITY ON PRODUCT MESSAGING

Stop changing your website copy all the time. Understand what’s your
differentiator in the market, the category you should anchor to, and how best to
communicate it to your audience.


WORK WITH WEB3 NATIVE CONTENT STRATEGISTS & MARKETERS

Ditch traditional web2 agencies that don’t understand the constantly evolving
web3 space. Hire a team that knows the industry in and out and has a proven
track record of working with leading web3 brands.




CREATE A CONTENT CALENDAR THAT WORKS

Understand what content you should create for every step of your potential
user’s buying journey. Leverage a healthy balance of AI and manual content to
scale with less effort and cost.


REMOVE UNPREDICTABILITY FROM CONTENT MARKETING GOALS

Find content gaps in your niche and create content with KPIs and goals in mind.
Balance long term goals and short term traction with web3 content experts that
know when to focus on what.




OUR APPROACH


STRATEGY

Create a bespoke editorial calendar that meets your business goals (encapsulates
your brand ethos and market positioning) with SEO keywords, thought leadership
topics, and product updates coming along the way.




Check out ‘tokenization-as-a-service’ (our Client Dibbs owns the key term); did
you know who wrote the Bitcoin Pizza story of Ledger that went viral? Or the
Smart contract wallets topic of Thirdweb doing the rounds on Twitter? (Unhashed,
of course!)


EXECUTION

Write content that’s a healthy balance of TOFU (blog posts, social media,
whitepapers, lead magnets, whitepapers) MOFU (guides, newsletters, product
documentation) and BOFU content (case studies, customer stories, demo videos).


STRATEGY

Create a bespoke editorial calendar that meets your business goals (encapsulates
your brand ethos and market positioning) with SEO keywords, thought leadership
topics, and product updates coming along the way.




EXECUTION

Write content that’s a healthy balance of TOFU (blog posts, social media,
whitepapers, lead magnets, whitepapers) MOFU (guides, newsletters, product
documentation) and BOFU content (case studies, customer stories, demo videos).




Go to the official website of Dfinity (Internet Computer Blockchain) and check
out all their case studies—we interviewed all the devs building on ICP to work
on that. Also, take a look at the Merkle Science reports or Aleo’s website. 


DISTRIBUTION

Strategize how content will be distributed to your target audience. This isn’t
just repurposing after content has been written but also carefully choosing
topics that are likely to be picked up by the algorithm.

Google ‘Account Abstraction’ ‘Zk rollup projects’ ‘Optimistic rollups’ ‘what is
layer1’ ‘Flash loans’ ‘web3 wallets’ or any few key terms in the industry—you’ll
see our bylines in the top ranking articles.


DISTRIBUTION

Strategize how content will be distributed to your target audience. This isn’t
just repurposing after content has been written but also carefully choosing
topics that are likely to be picked up by the algorithm.




OPTIMIZATION

Content is not a once done and over thing. You need to set KPIs and use data to
double down on what’s working and use that traction to draw attention to the
content pieces that aren’t (working.)




OPTIMIZATION

Content is not a once done and over thing. You need to set KPIs and use data to
double down on what’s working and use that traction to draw attention to the
content pieces that aren’t (working.)


OPTIMIZATION

Content is not a once done and over thing. You need to set KPIs and use data to
double down on what’s working and use that traction to draw attention to the
content pieces that aren’t (working.)

Look into the ‘No Blueprint Podcast’—we’ve worked on Dominik Karaman’s LinkedIn
to help him create killer content and build thought leadership in the industry
(we started working with him when he had just started out on LinkedIn)


GOVERNANCE

When content reaches a particular scale, you need a tech stack to organize,
manage (govern), and find the right content, and use data to inform high-level
content strategies.

Domain authority impacts your content more than you know. We’ve worked with all
our clients to improve their internal links, set up their CMS, and establish a
structured process around publishing content.




OUR CONTENT HAS ALL THE 5 ELEMENTS MENTIONED ABOVE. 

But Unhashed serves different purposes for different clients.

For some clients, we do the process end to end from strategy to governance.

For others, we’re just a group of freelancers who produce top quality
content—the team takes care of the strategy and sets up the KPIs on their own. 


ARE WE A GOOD FIT?

UNHASHED DOESN’T WORK ON ONE-OFF PROJECTS.

Creating top-notch content requires a thorough understanding of the products and
its customers, which requires time and attention. 

WE ONLY DO RETAINERS FOR A MINIMUM OF 3 MONTHS

We are happy to do a trial for a month before we sign a contract but the
expectation is that of a retainer at the end of it.

WE’RE NOT JUST ANOTHER VENDOR IN THE MARKET

You should only work with us if you want partners who can help you scale your
content engine and help you achieve business goals





WE LET OUR WORK DO THE TALKING

Previous
Next

Results we delivered

Merkle Science is a predictive intelligence platform that allows crypto-native
and Web3 businesses to mitigate risk and manage compliance. Preventing fraud and
complying with AML, KYC and CFT regulations using tech means that you’ve been
through with every detail and you educate your customers about how the process
works.  

Merkle Science onboarded Unhashed to research crypto regulations across the U.S.
and around the globe and prepare detailed documentations to ensure the company’s
clients can remain on top of the regulatory compliance matters. 

The research papers are titled “Merkle Science RegWatch: 2021 Global
Cryptocurrency Regulatory Review” and “A Guide to U.S. Crypto Regulations | Part
1: Federal Regulators & Corresponding Regulations”

17,885

Total content views

5,962

Monthly content views

502

Content Downloads



When the largest crypto on-ramp platform Moonpay decided to increase their
exposure to new crypto users, guess who they decided to reach out to? Unhashed.

We helped the billion dollar tech giant strategically plan their content pieces,
build the product story into every content piece, and optimize for the keywords
that had the highest ROI. 

Just four months later, Moonpay’s content ranks as the featured snippet on
Google for multiple crucial Web3 keywords. Further, their organic search drove
32.8% of the traffic on the homepage. Our content assets were viewed ~79K times
every month and ranked for 38,065 organic keywords in the space.

79,036

Monthly content views 

38,065

Organic keywords 

32.8%

Leads (Organic search)



Poolz is a decentralized launchpad offering everyone the opportunity to be an
early investor in the most innovative projects in Web3 and Metaverse space. In
2020, while Poolz was building its MVP, the team wanted investors to commit
their cash towards the product and to attract projects that would be listed on
the platform after the raise.

Unhashed helped the team create their white paper, pitch deck, and web copy that
outlined the business at a high level and built the case for why the project was
worth investing in. 

The result? Poolz’s private round was oversubscribed by 25x, and Poolz decided
to raise $1M in return for its native POOLZ tokens. The platform has since
helped 91 innovative Web3 projects raise a combined total of $16 million through
public offerings. 

$1 million

Private round funding

$16+ million

Funds raised for IDOs

91

Projects funded



At the start of the 2020 bull market, the largest crypto hardware wallet company
Ledger decided to go all in on their digital strategy to expand their user base
beyond pro crypto users. Inconsistent content and no clear strategy meant
failing to acquire new customers and leaving money on the table.  

This gave birth to Ledger Academy that set out to establish the company as a
trailblazer through a series of educational, thought leadership, and brand
content. 

We helped Ledger execute on its content strategy between December 2020 and
February 2022, creating stellar content and grabbing the attention of thousands
of new crypto-curious users. Currently, we are helping Ledger’s Growth team with
their SEO initiatives.

600x

Audience reach boost

15x

Audience growth

200x

Brand mentions



Merkle Science is a predictive intelligence platform that allows crypto-native
and Web3 businesses to mitigate risk and manage compliance. Preventing fraud and
complying with AML, KYC and CFT regulations using tech means that you’ve been
through with every detail and you educate your customers about how the process
works.  

Merkle Science onboarded Unhashed to research crypto regulations across the U.S.
and around the globe and prepare detailed documentations to ensure the company’s
clients can remain on top of the regulatory compliance matters. 

The research papers are titled “Merkle Science RegWatch: 2021 Global
Cryptocurrency Regulatory Review” and “A Guide to U.S. Crypto Regulations | Part
1: Federal Regulators & Corresponding Regulations”

17,885

Total content views

5,962

Monthly content views

502

Content Downloads



When the largest crypto on-ramp platform Moonpay decided to increase their
exposure to new crypto users, guess who they decided to reach out to? Unhashed.

We helped the billion dollar tech giant strategically plan their content pieces,
build the product story into every content piece, and optimize for the keywords
that had the highest ROI. 

Just four months later, Moonpay’s content ranks as the featured snippet on
Google for multiple crucial Web3 keywords. Further, their organic search drove
32.8% of the traffic on the homepage. Our content assets were viewed ~79K times
every month and ranked for 38,065 organic keywords in the space.

79,036

Monthly content views 

38,065

Organic keywords 

32.8%

Leads (Organic search)



Previous
Next

Results We Delivered

Dfinity was set out to take Ethereum’s decentralized world to the next level
with the Internet Computer that set out to create the infrastructure for the
decentralized internet.  

However, replacing the current version of the internet meant that they had to
define how their ecosystem worked and help developers build on the platform.

Dfinity hired us to interview teams building innovative decentralized
applications on the Internet Computer and write content targetted toward showing
the potential of the blockchain and how it enables a wide range of innovative
solutions. 

500+

Developers building

250,000+

Users

$2.1 billion

Total volume locked


Poolz is a decentralized launchpad offering everyone the opportunity to be an
early investor in the most innovative projects in Web3 and Metaverse space. In
2020, while Poolz was building its MVP, the team wanted investors to commit
their cash towards the product and to attract projects that would be listed on
the platform after the raise.

Unhashed helped the team create their white paper, pitch deck, and web copy that
outlined the business at a high level and built the case for why the project was
worth investing in. 

The result? Poolz’s private round was oversubscribed by 25x, and Poolz decided
to raise $1M in return for its native POOLZ tokens. The platform has since
helped 91 innovative Web3 projects raise a combined total of $16 million through
public offerings. 

$1 million

Private round funding

$16+ million

Funds raised for IDOs

91

Projects funded



At the start of the 2020 bull market, the largest crypto hardware wallet company
Ledger decided to go all in on their digital strategy to expand their user base
beyond pro crypto users. Inconsistent content and no clear strategy meant
failing to acquire new customers and leaving money on the table.  

This gave birth to Ledger Academy that set out to establish the company as a
trailblazer through a series of educational, thought leadership, and brand
content. 

We helped Ledger execute on its content strategy between December 2020 and
February 2022, creating stellar content and grabbing the attention of thousands
of new crypto-curious users. Currently, we are helping Ledger’s Growth team with
their SEO initiatives.

600x

Audience reach boost

15x

Audience growth

200x

Brand mentions



Merkle Science is a predictive intelligence platform that allows crypto-native
and Web3 businesses to mitigate risk and manage compliance. Preventing fraud and
complying with AML, KYC and CFT regulations using tech means that you’ve been
through with every detail and you educate your customers about how the process
works.  

Merkle Science onboarded Unhashed to research crypto regulations across the U.S.
and around the globe and prepare detailed documentations to ensure the company’s
clients can remain on top of the regulatory compliance matters. 

The research papers are titled “Merkle Science RegWatch: 2021 Global
Cryptocurrency Regulatory Review” and “A Guide to U.S. Crypto Regulations | Part
1: Federal Regulators & Corresponding Regulations”

17,885

Total content views

5,962

Monthly content views

502

Content Downloads



Alchemy is a SaaS product that helps Web3 developers with tools to build and
scale their dApps.

Up until 2022, Alchemy had a strong social brand that drove the majority of the
business for the company. 

But when their new SEO lead, Brady Werkheiser joined and encouraged the team to
look into the SEO opportunity lurking, Alchemy was ready to go.

The team collaborated with Unhashed to turn some very brain-heavy topics into
compelling content that ranked on SERPs and attracted more devs to their
products.

65,500+

Organic monthly traffic

102,800+

Monthly content views

24,000+

Ranking keywords 



When the largest crypto on-ramp platform Moonpay decided to increase their
exposure to new crypto users, guess who they decided to reach out to? Unhashed.

We helped the billion dollar tech giant strategically plan their content pieces,
build the product story into every content piece, and optimize for the keywords
that had the highest ROI. 

Just four months later, Moonpay’s content ranks as the featured snippet on
Google for multiple crucial Web3 keywords. Further, their organic search drove
32.8% of the traffic on the homepage. Our content assets were viewed ~79K times
every month and ranked for 38,065 organic keywords in the space.

79,036

Monthly content views 

38,065

Organic keywords 

32.8%

Leads (Organic search)



Dfinity was set out to take Ethereum’s decentralized world to the next level
with the Internet Computer that set out to create the infrastructure for the
decentralized internet.  

However, replacing the current version of the internet meant that they had to
define how their ecosystem worked and help developers build on the platform.

Dfinity hired us to interview teams building innovative decentralized
applications on the Internet Computer and write content targetted toward showing
the potential of the blockchain and how it enables a wide range of innovative
solutions. 

500+

Developers building

250,000+

Users

$2.1 billion

Total volume locked


Poolz is a decentralized launchpad offering everyone the opportunity to be an
early investor in the most innovative projects in Web3 and Metaverse space. In
2020, while Poolz was building its MVP, the team wanted investors to commit
their cash towards the product and to attract projects that would be listed on
the platform after the raise.

Unhashed helped the team create their white paper, pitch deck, and web copy that
outlined the business at a high level and built the case for why the project was
worth investing in. 

The result? Poolz’s private round was oversubscribed by 25x, and Poolz decided
to raise $1M in return for its native POOLZ tokens. The platform has since
helped 91 innovative Web3 projects raise a combined total of $16 million through
public offerings. 

$1 million

Private round funding

$16+ million

Funds raised for IDOs

91

Projects funded



Previous
Next


WHY WELL-KNOWN WEB3 BRANDS WORK WITH US

We brought in Mrig and the Unhashed team to help us with SEO strategy and
execution. Her work was excellent from the start, immediately upgrading our
content strategy across the board. The approach and frameworks she implemented
are data driven, user/customer focused, and perfectly bespoke to our buyer
intents. Mrig's a true professional -- she's delivered for us and I strongly
recommend her for your content needs.

Jay JenkinsHead of Product, Raleon
Unhashed has been instrumental in helping us scale organic content at thirdweb.
As a web3 development company, we needed content marketers that could write 1)
informative & educational content for beginners, and 2) technical deep-dives on
more advanced concepts as web3 accelerates faster every day. The Unhashed team’s
deep web3 expertise, unique insights, & ability to break down complicated topics
in simple terms have been immensely valuable for our organic growth. Having a
team of web3-native content marketers that we can partner & collaborate with has
been amazing for us — they've been very proactive in suggesting content ideas &
working through them together (rather than us just assigning them work). I
highly recommend the Unhashed team for any & all content marketing efforts — and
to every web3 company (or any company) looking to scale their organic growth!

Juan LealGrowth, Thirdweb
Unhashed team has the rare and extremely valuable combination of two things:
deep technical knowledge of blockchain and the surrounding space, and an innate
ability to simplify the technical. This is why they were a key content creator
at Ledger. There is no question that they'd be an asset to any other
crypto-based platform looking to build its content offering and credibility.

Kirsty MorelandEditor, Ledger
Rare is the good writer who truly understands web3. But rarest of all is a good
writer who understands web3 AND knows how to rank for SEO. Mrig is that writer.
She communicates difficult concepts succinctly and engages the reader from start
to finish. Her content has truly been a godsend to MoonPay, and has launched us
into the #1 spot for a handful of crucial search terms. I highly recommend Mrig.

Geoffrey LyonsLead Writer, Moonpay
I’ve been working with Mrig for the last 5 months now and her pillar and cluster
strategy model has been instrumental in helping Dibbs rank for key terms in our
industry including asset backed nfts, tokenization as a service, digital
collectibles, etc. In addition to her professional competence, her team has been
a pleasure to work with-they have consistently demonstrated a high level of
responsiveness and adaptability to our unique needs and challenges. I would
recommend them without any reservation to any web3 organization that wants to
achieve tangible results from their marketing efforts.

Ben PlomionEx-Chief Marketing Officer, Dibbs
We have been working with Unhashed since the time we were only finalizing our
MVP. From working on our white paper and deck that helped us raise funds to
documenting our regulatory content and blogs, they’ve done it all for us over
the last two years. They've been a highly lucrative addition to our project.
Their responsiveness and quality content has made a great impact on our success.
I’d highly recommend working with Unhashed.

Liam CohenCMO, Poolz Finance
Unhashed is our team for our end-to-end content requirements. Onboarding them to
work on our decentralized exchange’s white paper turned into a really good
decision and we have since continued to collaborate on multiple content
projects. They have an unparalleled capability to grasp Bitcoin technology
stacks and our economic and community's values. If you are looking for a team
that is technically sound and also understands content, Unhashed can be a great
choice.

Simona MacellariFounder, Seven Labs
We brought in Mrig and the Unhashed team to help us with SEO strategy and
execution. Her work was excellent from the start, immediately upgrading our
content strategy across the board. The approach and frameworks she implemented
are data driven, user/customer focused, and perfectly bespoke to our buyer
intents. Mrig's a true professional -- she's delivered for us and I strongly
recommend her for your content needs.

Jay JenkinsHead of Product, Raleon
Unhashed has been instrumental in helping us scale organic content at thirdweb.
As a web3 development company, we needed content marketers that could write 1)
informative & educational content for beginners, and 2) technical deep-dives on
more advanced concepts as web3 accelerates faster every day. The Unhashed team’s
deep web3 expertise, unique insights, & ability to break down complicated topics
in simple terms have been immensely valuable for our organic growth. Having a
team of web3-native content marketers that we can partner & collaborate with has
been amazing for us — they've been very proactive in suggesting content ideas &
working through them together (rather than us just assigning them work). I
highly recommend the Unhashed team for any & all content marketing efforts — and
to every web3 company (or any company) looking to scale their organic growth!

Juan LealGrowth, Thirdweb

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FREQUENTLY ASKED QUESTIONS (FAQS)

WHAT DOES THE TEAM LOOK LIKE?

Every client that starts with Unhashed gets a client manager assigned with team
members who work dedicatedly for that client. We have a set client onboarding
process on Slack where the team members are assigned the project and added to
the channel.

DOES UNHASHED OUTSOURCE WORK TO FREELANCERS?

All employees at Unhashed work full-time and have been with the company (and in
web3) for a long time. We DO NOT outsource work to any external contractors or
freelancers outside of the company.

CAN UNHASHED HELP ME WITH SOCIAL MEDIA?

Unhashed specializes in long form content marketing. We have two clients for
whom we manage social media. However, that’s not the team’s forte.

WHAT IS THE COST OF THE ARTICLE PER WORD?

Unhashed believes in delivering results for its clients and DOES NOT WORK on a
per word basis.

Enabling mass web3 adoption with organic content 

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