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https://www.stuff.co.nz/national/300598436/bold-fun-original-the-kaupapa-behind-stuffs-new-look
Submission: On May 31 via manual (May 31st 2022, 4:35:58 am UTC) from NZ — Scanned from DE

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1. National

TVNZ admits flaws in recruitment process after Kamahl Santamaria saga ... read
more

BOLD, FUN, ORIGINAL: THE KAUPAPA BEHIND STUFF'S NEW LOOK

Joanna Norris05:00, May 30 2022
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Stuff's executive team reflects on two years of Kiwi ownership
Sinead Boucher bought Stuff in 2020. Now, NZ's largest media company is rolling
out a new look.

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STUFF
Sinead Boucher bought Stuff in 2020. Now, NZ's largest media company is rolling
out a new look.

Joanna Norris is the chief content officer for Stuff.

OPINION: Today, Stuff looks a little different, and we want to tell you why.

We are rolling out a new look because we want to be really clear about what we
stand for.

Sure, companies do this a lot. They update their brand with new colours and
logos – but for us, the changes you are seeing on Stuff today are about so much
more.

READ MORE:
* Why the media are banding together to bargain with Google and Facebook
* About Stuff - learn about our mission, ownership, funding and journalism
* World News Day: Why Stuff measures success by trust not clicks

This is about the way we work and the role our independent journalism plays in
New Zealand.

This month marks two years since our chief executive Sinead Boucher bought Stuff
from its Australian owners. This was an important and gutsy moment for the
company; it meant we could start to define our own path.

To be clear, our Aussie owners didn’t ever control or influence our journalism,
but they did control our commercial strategy.

Stuff's new logo is lifted on to the company's Auckland office
The Stuff Ltd office on Williamson Ave gets a brand new look.

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SUPPLIED/MOE BROWN, MB PROPERTY SERVICES
The Stuff Ltd office on Williamson Ave gets a brand new look.

Now, we control our own fortunes, and this means we can shape our own strategic
path, be resolute about the impact our independent journalism has, and keep
strengthening the relationship we have with our readers, listeners and viewers
right across the country.

This is also about the relationships Stuff as a wider business has with partners
and our advertisers, who by doing business with the company help fund our
journalism. These relationships are built on trust.

Stuff is New Zealand’s most-read news website, and we do not take this lightly.
We are hungrier than ever before to keep bringing you the very best journalism,
from our people on the ground in every province.

Stuff
Stuff’s new look represents Aotearoa, transparency, and two sides to every
story.

So yes, we do have a new logo and we love it. It speaks to some of the fun and
playfulness that defined Stuff’s origins and really does represent the bold
spirit of the company today in 2022. We think it’s fun and relevant to modern
Aotearoa, but we’ll let you be the judge of that.

What we can say is that it comes with an editorial promise that we will always
bring you high-originality, high-integrity journalism that is accessible to all.
We want to stoke people’s confidence to think for themselves. We want to share a
unique, more progressive understanding of Aotearoa.

This means we are driving journalism that helps people build quality lives, that
understands the way we live, is diverse and representative and fosters inclusion
not division. Journalism that is locally relevant, helps us take better care of
our environment, and importantly, sparks quality conversations.

Moe Brown, MB Property Services/Supplied
The new Stuff logo is craned on to the company's Williamson Ave office in
Auckland.

Fake news, misinformation, disinformation and content designed to mislead sneaks
into the lives of New Zealanders every day through the global tech platforms; it
is the job of professional journalists with boots on the ground across Aotearoa
to counter this insidious tide. We and our colleagues across the media industry
take this extremely seriously. Following the truth takes courage.

From breaking news to long-form investigations and quality lifestyle reading,
journalism matters. We will always break stories and shine a light. We will work
harder than ever to hold the powerful to account. And we want you, our readers,
listeners and viewers to hold us to account.

New colours and a logo tell just part of the story, our journalists tell the
rest.

400 journalists work for you at Stuff

We're 100% locally owned, and our team is of the people, for the people.

We publish more than 200 articles a day - for you - covering everything from
local politics to world news. And those articles are free.

If you value what we do, become a supporter today.

Support Stuff’s journalism today

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www.stuff.co.nz Open in urlscan Pro 2a02:26f0:1700:386::3871 Public Scan

Form analysis 1 forms found in the DOM

GET /searchresults

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www.stuff.co.nz Open in urlscan Pro
2a02:26f0:1700:386::3871 Public Scan

Form analysis
1 forms found in the DOM