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Learn where you’re lagging and where you’re leading the pack! Download the
Behavioral Data Maturity Matrix.

 * Product
   Platform Overview
   Overview of the Fullstory platfom
   Data DirectSee all the data you need and none you don't
   Product AnalyticsAnalyze your customer experiences
   Mobile AnalyticsOptimize without sacrificing privacy
   Behavioral InsightsWatch what your users are doing in real-time
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FROM CLICK TO CLARITY

GET A DEMOStart a free trial



THE MOST TRUSTED NAME IN BEHAVIORAL DATA ANALYTICS

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WE CAPTURE HUNDREDS OF EVENTS AND SIGNALS THAT HELP YOU UNDERSTAND THE SENTIMENT
IMPLIED BY EVERY ACTION.




WITH FULLSTORY YOU CAN...


BUILD AI READY MODELS

Build predictive models and train AI with behavioral data synced to your
warehouse.
More about Data Integrations



ANALYZE USER DATA

Analyzed user behavioral data and take action
More about Product Analytics



WATCH REAL-TIME REPLAYS

Watch a real-time capture of hundreds of signals to gain a comprehensive
understanding of your customers and enhance their experience.
More about Session Replay



WITH FULLSTORY YOU CAN...


BUILD AI READY MODELS

Build predictive models and train AI with behavioral data synced to your
warehouse.
More about Data Integrations



ANALYZE USER DATA

Analyzed user behavioral data and take action
More about Product Analytics



WATCH REAL-TIME REPLAYS

Watch a real-time capture of hundreds of signals to gain a comprehensive
understanding of your customers and enhance their experience.
More about Session Replay



UNLOCK GREATER CUSTOMER INSIGHTS

With superior data comes superior personalization. This leads to more satisfied
customers, increased loyalty, and higher ROI. And it all starts when you get a
clearer picture of your customer with Fullstory.

Behavioral data visualizationSystem Datatemp filescachedisk
imagepluginTransactional DatapurchasedsubscribedwithdrawldepositDemographic
DataagegendereducationracereligionincomeBehavioral Datataps “cart”taps
“add”error “page load”clickclickclickclickpage reloadcloses app


THE DATA YOU NEED TO WIN LOYAL CUSTOMERS FOR LIFE

Use case

Introduce user-specific discounts

Identify signals of intent and frustration

Detect and deter bad actors in real-time



Business impact

Increase conversion rates, improve profitability

Improve experiences & build customer loyalty

Minimize costs associated with fraud


HOW BEHAVIORAL DATA FROM FULLSTORY PLAYS A CRITICAL ROLE IN BOOHOO'S SUCCESS

Jonny Longden
Group Digital Product Director at Boohoo Group




ADDITIONAL RESOURCES

Gap Inc. prioritize fixes and saves valuable time and revenue

Learn how this major retailer is able to gain a comprehensive understanding of
customers’ shopping experiences without compromising site speed.

Read the story
JetBlue reduces payment errors by 20%

See how this major airline streamlines collaboration and saves critical
engineering time with Fullstory.

Read the story
Carvana drives increase in site performance and user experience

See how this leading e-commerce platform optimizes critical features without
sacrificing site performance.

Read the story


ADDITIONAL RESOURCES

What is behavioral data & why is it important?

Learn the essentials of behavioral data and its transformative impact on
customer experience.

Read the blog
6 Hurdles of Modern Data Teams

A field guide and workbook to help leaders prioritize and plan how to address
the biggest challenges

Get the guide
The four data quality dimensions every business should know

Learn how quality data transforms business strategy, driving decisions with
insight on accessibility, timeliness, relevance, and accuracy.

Read the blog


FOLLOW US




 * PLATFORM
   
   * Platform Overview
   * Data Direct
   * Product Analytics
   * Behavioral Insights
   * Mobile Analytics
   * Integrations
   * Developer API
   * 
   * Plans
   * Get A Demo


 * FEATURES
   
   * Autocapture
   * Private by Default
   * Sentiment Signals
   * Funnels & Conversions
   * Journey Mapping
   * Dashboards
   * User Segments
   * Session Replay
   * Heatmaps


 * SOLUTIONS
   
   * Product Managers
   * Engineering
   * Data Teams
   * 
   * Retail & Ecommerce
   * Travel & Hospitality
   * Finance & Insurance
   * SaaS
   * Gaming
   * Food & Beverage


 * COMPANY
   
   * About
   * Careers
   * Events
   * News
   * 
   * Privacy and Security
   * Legal Center


 * RESOURCES
   
   * Resource Center
   * Blog
   * Deep Dives
   * Customer Stories
   * 
   * Learn
   * Help Center
   * User Community

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