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HOW TO LIVE YOUR HEADLINE

BY Matthew McConaughey
Academy Award-winning Actor
WATCH


HOW TO LIVE YOUR HEADLINE

BY Matthew McConaughey Academy Award-winning Actor
VIEW ALL INSIGHTS
I believe in writing the headline first and living the story toward the
headline. This is a form of goal setting. Let’s write that headline first, then
let’s live our story towards that goal. 




Often, by the time we reach our goal, the headline has changed a little bit.
When you’re on your way to your goal, don’t give yourself a narrow one lane
highway to get there. Just pick a general direction, what your general idea of
what that goal is going to be.

In highway terms, think of it like picking out if you’re going north, south,
east or west—and then give yourself a 16-lane Autobahn. You can weave through
all those lanes, take unplanned exits, and be inspired along the way, always
knowing you're still headed the same direction but giving yourself leniency to
experience some magic and exercise some creativity along the way.

My one liner for setting and going after goals: it’s all chasing, we never
arrive. Understand that achieving a goal, it ain’t no “tada” moment. You don’t
get there and go, “Yippee, I did it! Rocked it. Okay, what’s next?” It doesn’t
feel like that. Either the headline has changed or you show up and there’s still
more distance to the top of that mountain, or an even taller mountain you now
want to get to.

Life is a verb. If we can realize that, we can become less result-oriented but
still have the big picture in mind. We can enjoy the process of getting to
things and know that once we reach our said goal, it’s just another rung on the
ladder.

It’s never the top. If we can stay in the race–whether that’s a personal goal, a
company goal, the collective goal of a nation, or even our whole species–if we
can commit to the chase of getting a little bit better each day, that’s as good
as we can get.

We’re never going to be our most transcendent selves. America is never going to
have perfect equality. But if we keep chasing it, we’re more likely to hand it
off to the next generation better.

You can get frustrated if you fixate on ultimate results. Instead, look at it
as… “I’m on my way.”




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