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URL: https://republic.com/moriondo-coffee?utm_source=moriondo-coffee&utm_medium=email&utm_campaign=issuer_ref
Submission: On January 27 via manual from US — Scanned from DE

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            <p>We are very grateful to have already reached our minimum goal!&nbsp;</p>
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GET /moriondo-coffee/invest?utm_campaign=issuer_ref&utm_medium=email&utm_source=moriondo-coffee

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MORIONDO

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$39,650
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$460,350
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Invest in Moriondo
$100 minimum investment · Deal terms
Pitch Discussion 28 Updates 2 Reviews 2
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DOCUMENTS

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities
offering by Luxbeverage LLC. View the official SEC filing and all updates:
Form C SEC.gov
Company documents
Moriondo Crowd SAFE Moriondo Coffee Form C.pdf
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For 2023 we are excited to launch several new features and products that we have
been working on during the past year. This week we officially launched our NYC
Showroom to demo our machines and try our coffee in person. This is just part
one of the new features that we will be launching this year and it is a concept
that will be evolving into something bigger.



362
<p>For 2023 we are excited to launch several new features and products that we
have been working on during the past year. This week we officially launched our
NYC Showroom to demo our machines and try our coffee in person. This is just
part one of the new features that we will be launching this year and it is a
concept that will be evolving into something bigger.</p><p><img
src="https://uploads.republic.com/p/images/attachments/original/000/082/030/82030-1673707070-df2edb4c8a56109cd38ee60f9e189c8e349ad727.jpg"
class="fr-fic fr-dib"></p>
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Jan 17
2023


MORIONDO LAUNCHING NYC SHOWROOM

For 2023 we are excited to launch several new features and products that we have
been working on during the past year. This week we officially launched our NYC
Showroom to demo our machines and try... Read more

Alvise Pasqualetti
Moriondo

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We are very grateful to have already reached our minimum goal! 

We have been working hard to be capital efficient and stay cash positive while
focusing on testing customer acquisition, learning customer retention and
receive as much feedback to improve new product development. This equity round
will hep us to have more visibility on what we are doing while focusing on
growth. 

Our next milestone is to cross the 100K! Thank you

428
<p>We are very grateful to have already reached our minimum goal! </p><p>We have
been working hard to be capital efficient and stay cash positive while focusing
on testing customer acquisition, learning customer retention and receive as much
feedback to improve new product development. This equity round will hep us to
have more visibility on what we are doing while focusing on growth. </p><p>Our
next milestone is to cross the 100K! Thank you</p>
Public Investors only
Cancel
Dec 26
2022


MINIMUM GOAL REACHED IN LESS THAN 3 DAYS. THANK YOU!

We are very grateful to have already reached our minimum goal! We have been
working hard to be capital efficient and stay cash positive while focusing on
testing customer acquisition, learning... Read more

Alvise Pasqualetti
Moriondo

Liked

Like
2
Dec 23
2022
Raised 100% 💥
Dec 23
2022
Raised 90% 🏁
Dec 21
2022
Raised 50% 🍹
Dec 21
2022
Raised 30% 🎂
Dec 21
2022
Launched 🚀


HEAR FROM SOME OF THE 52 INVESTORS IN MORIONDO

--------------------------------------------------------------------------------



Show more


HIGHLIGHTS

--------------------------------------------------------------------------------


 * A quick, fresh cup of coffee with no "Aluminum/Plastic Pod" waste
 * Over 7 million coffee pods worth of waste saved to date
 * $1.9M lifetime revenue | Bootstrapped with positive EBITDA
 * B2B and B2C monthly subscription-based revenue model
 * Founded by an Italian Immigrant from Venice, Italy | Harvard Grad


PROBLEM

--------------------------------------------------------------------------------


EVERYONE LOVES COFFEE — BUT COFFEE CAPSULES ARE A HUGE LANDFILL BURDEN





SOLUTION

--------------------------------------------------------------------------------


OUR STORY:
TIRED OF PLASTIC PODS


During a workday in 2015, I sat in my office and reflected on the amazing coffee
that I used to drink in my hometown of Venice, Italy. I had grown tired of the
coffee from plastic pods and realized that many others probably felt the same
way.



So, I decided to create and launch a machine that would grind and brew freshly
roasted coffee beans with the same profile taste as the Italian coffee I've
missed so much.


PRODUCT

--------------------------------------------------------------------------------


OEM/ODM COFFEE MACHINES AND PROPRIETARY COFFEE BLENDS

7M coffee pods saved to date




Your browser does not support HTML5 video.


TRACTION

--------------------------------------------------------------------------------


$1.9M LIFETIME REVENUE


Gross profit margin: 75%EBITDA margin: 26%
 * Excluding depreciation

 * Positive monthly cash flow
 * Bootstrapped with low debt

 
—
Manufacturing partnerships:
Over 5 years of established relationships 
with OEM/ODM capabilities
—




CUSTOMERS

--------------------------------------------------------------------------------


THREE-PRONGED CUSTOMER ACQUISITION STRATEGY







BUSINESS MODEL

--------------------------------------------------------------------------------


B2B & B2C MONTHLY SUBSCRIPTIONS BETWEEN $80-$1000




B2B SUBSCRIPTION-BASED MODEL

 * Office coffee market size: $5.7B
 * Pricing: monthly coffee subscription from $175-$1K on a cup consumption
   between 39-80 cents







B2C subscription-based model

 * Home coffee market size: $14B
 * Pricing: monthly coffee subscription from $80-$120 on a cup consumption
   between 70-80 cents


MARKET

--------------------------------------------------------------------------------


150M US COFFEE DRINKERS



Total addressable market: 
$88B

Serviceable addressable market: 
$25.1B



The US coffee market is projected to grow at a CAGR of 4.8% during the forecast
period (2020-2025).




COMPETITION

--------------------------------------------------------------------------------


COMPARABLES IN
THE COFFEE SPACE





VISION AND STRATEGY

--------------------------------------------------------------------------------


TARGETING GROWTH TO $3M ARR IN 12 TO 18 MONTHS*






—
MARKETING-FOCUSED USE OF FUNDS
—





—
7 YEARS TO EXIT
—

Moriondo Espresso Club
Increase market reach




Moriondo FABRICA
Increase vertical integration




FUNDING

--------------------------------------------------------------------------------


BOOTSTRAPPED TO DATE

Non-dilutive funding capital partnerships:




FOUNDERS

--------------------------------------------------------------------------------


ALVISE PASQUALETTI
& MAX GENDLER



$

Invest in Moriondo


DEAL TERMS SPECIAL

--------------------------------------------------------------------------------

Valuation cap
$6.4M $8M
The maximum valuation at which your investment converts into equity shares or
cash.
Learn more.
Minimum investment
$100
The smallest investment amount that Moriondo is accepting.
Learn more
Maximum investment
$124K
The largest investment amount that Moriondo is accepting.
Learn more
Funding goal
$25K / $1.24M
Moriondo needs to raise $25K before the deadline. The maximum amount Moriondo is
willing to raise is $1.24M.
Learn more
Deadline
February 20, 2023
Moriondo needs to reach their minimum funding goal before the deadline (February
20, 2023 at 7:59 AM GMT). If they don’t, all investments will be refunded.
Learn more
Security type
Crowd SAFE
A SAFE allows an investor to make a cash investment in a company, with rights to
receive certain company stock at a later date, in connection with a specific
event.
Learn more
Nominee Lead
Chief Executive Officer of Luxbeverage LLC (currently Alvise Pasqualetti)


How it works


DOCUMENTS

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities
offering by Luxbeverage LLC. View the official SEC filing and all updates:
Form C SEC.gov
Company documents
Moriondo Crowd SAFE Moriondo Coffee Form C.pdf


BONUS PERKS

In addition to your Crowd SAFE, you'll receive perks for investing in Moriondo .
Invest
$200
Receive
 * 10% off 1st membership order

Invest $200
Invest
$500
Receive
 * 15% off 1st membership order
 * Free Set of Espresso Cups

Invest $500
Invest
$1,000
Receive
 * 20% off 1st membership order
 * Free Set of Espresso Cups
 * Moriondo To-Go Tumbler

Invest $1,000
Invest
$2,500
Receive
 * 10% off 3 month membership
 * Free Set of Espresso Cups
 * Moriondo To-Go Tumbler
 * Moriondo Hat

Invest $2,500
Invest
$5,000
Receive
 * 15% off 3 month membership
 * Free Set of Espresso Cups
 * Moriondo To-Go Tumbler
 * Moriondo Hat

Invest $5,000
Invest
$10,000
Receive
 * 20% off 3 month membership
 * Free Set of Espresso Cups
 * Moriondo To-Go Tumbler
 * Moriondo Hat

Invest $10,000
Invest
$25,000
Receive
 * 20% off 6 month membership
 * Zoom Meeting with CEO
 * Free Set of Espresso Cups
 * Moriondo To-Go Tumbler
 * Moriondo Hat

Invest $25,000
Invest
$50,000
Receive
 * 20% off 1 year membership
 * Zoom Meeting with CEO
 * Free Set of Espresso Cups
 * Moriondo To-Go Tumbler
 * Moriondo Hat

Invest $50,000
Invest
$100,000
Receive
 * 1 year free coffee membership
 * Monthly meeting with CEO
 * Free Set of Espresso Cups
 * Moriondo To-Go Tumbler
 * Moriondo Hat

Invest $100,000


ABOUT MORIONDO

Legal Name
Luxbeverage LLC
Founded
Jun 2014
Form
New Jersey LLC
Employees
2
Website
moriondocoffee.com
Social Media

Headquarters
1412 Broadway 21st FL , New York, NY
Headquarters
1412 Broadway, 21st FL, New York, NY, United States 10018
MORIONDO TEAM
EVERYONE HELPING BUILD MORIONDO , NOT LIMITED TO EMPLOYEES

Alvise Pasqualetti
FOUNDER / CEO


Max Gendler
OPERATION


Manjin Singh
DESIGN
Sara Borghi
INBOUND STRATEGY
2 more team members
Alvise Pasqualetti
FOUNDER / CEO
Max Gendler
OPERATION
Manjin Singh
DESIGN
Sara Borghi
INBOUND STRATEGY


RISKS

We have a limited operating history upon which you can evaluate our performance,
and accordingly, our prospects must be considered in light of the risks that any
new company encounters.

The Company is still in an early phase and we are just beginning to implement
our business plan. There can be no assurance that we will ever operate
profitably. The likelihood of our success should be considered in light of the
problems, expenses, difficulties, complications and delays usually encountered
by early stage companies. The Company may not be successful in attaining the
objectives necessary for it to overcome these risks and uncertainties.

Global crises and geopolitical events, including without limitation, COVID-19
can have a significant effect on our business operations and revenue
projections.

The Company’s revenue was adversely affected related to the COVID-19 crisis.
Conditions have eased. If another significant outbreak of COVID-19 or another
contagious disease were to occur, we may lose a significant portion of our
revenue.

In addition, a significant outbreak of contagious diseases in the human
population could result in a widespread health crisis. Additionally,
geopolitical events, such as wars or conflicts, could result in global
disruptions to supplies, political uncertainty and displacement. Each of these
crises could adversely affect the economies and financial markets of many
countries, including the United States where we principally operate, resulting
in an economic downturn that could reduce the demand for our products and
services and impair our business prospects, including as a result of being
unable to raise additional capital on acceptable terms, if at all.

The amount of capital the Company is attempting to raise in this Offering may
not be enough to sustain the Company’s current business plan.

In order to achieve the Company’s near and long-term goals, the Company may need
to procure funds in addition to the amount raised in the Offering. There is no
guarantee the Company will be able to raise such funds on acceptable terms or at
all. If we are not able to raise sufficient capital in the future, we may not be
able to execute our business plan, our continued operations will be in jeopardy
and we may be forced to cease operations and sell or otherwise transfer all or
substantially all of our remaining assets, which could cause an Investor to lose
all or a portion of their investment.

We may face potential difficulties in obtaining capital.

We may have difficulty raising needed capital in the future as a result of,
among other factors, lack of revenues from sales, as well as the inherent
business risks associated with our Company and present and future market
conditions. Additionally, our future sources of revenue may not be sufficient to
meet our future capital requirements. As such, we may require additional funds
to execute our business strategy and conduct our operations. If adequate funds
are unavailable, we may be required to delay, reduce the scope of or eliminate
one or more of our research, development or commercialization programs, product
launches or marketing efforts, any of which may materially harm our business,
financial condition and results of operations.

We may implement new lines of business or offer new products and services within
existing lines of business.

As an early-stage company, we may implement new lines of business at any time.
There are substantial risks and uncertainties associated with these efforts,
particularly in instances where the markets are not fully developed. In
developing and marketing new lines of business and/or new products and services,
we may invest significant time and resources. Initial timetables for the
introduction and development of new lines of business and/or new products or
services may not be achieved, and price and profitability targets may not prove
feasible. We may not be successful in introducing new products and services in
response to industry trends or developments in technology, or those new products
may not achieve market acceptance. As a result, we could lose business, be
forced to price products and services on less advantageous terms to retain or
attract clients or be subject to cost increases. As a result, our business,
financial condition or results of operations may be adversely affected.

We rely on other companies to provide components and services for our products.

We depend on suppliers and contractors to meet our contractual obligations to
our customers and conduct our operations. Our ability to meet our obligations to
our customers may be adversely affected if suppliers or contractors do not
provide the agreed-upon supplies or perform the agreed-upon services in
compliance with customer requirements and in a timely and cost-effective manner.
Likewise, the quality of our products may be adversely impacted if companies to
whom we delegate manufacture of major components or subsystems for our products,
or from whom we acquire such items, do not provide components which meet
required specifications and perform to our, and our customers’, expectations.
Our suppliers may also be unable to quickly recover from natural disasters and
other events beyond their control and may be subject to additional risks such as
financial problems that limit their ability to conduct their operations. The
risk of these adverse effects may be greater in circumstances where we rely on
only one or two contractors or suppliers for a particular component. Our
products may utilize custom components available from only one source. Continued
availability of those components at acceptable prices, or at all, may be
affected for any number of reasons, including if those suppliers decide to
concentrate on the production of common components instead of components
customized to meet our requirements. The supply of components for a new or
existing product could be delayed or constrained, or a key manufacturing vendor
could delay shipments of completed products to us adversely affecting our
business and results of operations.

We rely on various intellectual property rights, including trademarks, in order
to operate our business.

The Company relies on certain intellectual property rights to operate its
business. The Company’s intellectual property rights may not be sufficiently
broad or otherwise may not provide us a significant competitive advantage. In
addition, the steps that we have taken to maintain and protect our intellectual
property may not prevent it from being challenged, invalidated, circumvented or
designed-around, particularly in countries where intellectual property rights
are not highly developed or protected. In some circumstances, enforcement may
not be available to us because an infringer has a dominant intellectual property
position or for other business reasons, or countries may require compulsory
licensing of our intellectual property. Our failure to obtain or maintain
intellectual property rights that convey competitive advantage, adequately
protect our intellectual property or detect or prevent circumvention or
unauthorized use of such property, could adversely impact our competitive
position and results of operations. We also rely on nondisclosure and
noncompetition agreements with employees, consultants and other parties to
protect, in part, trade secrets and other proprietary rights. There can be no
assurance that these agreements will adequately protect our trade secrets and
other proprietary rights and will not be breached, that we will have adequate
remedies for any breach, that others will not independently develop
substantially equivalent proprietary information or that third parties will not
otherwise gain access to our trade secrets or other proprietary rights. As we
expand our business, protecting our intellectual property will become
increasingly important. The protective steps we have taken may be inadequate to
deter our competitors from using our proprietary information. In order to
protect or enforce our intellectual property rights, we may be required to
initiate litigation against third parties, such as infringement lawsuits. Also,
these third parties may assert claims against us with or without provocation.
These lawsuits could be expensive, take significant time and could divert
management’s attention from other business concerns. We cannot assure you that
we will prevail in any of these potential suits or that the damages or other
remedies awarded, if any, would be commercially valuable.

The Company’s success depends on the experience and skill of its executive
officers and key personnel.

We are dependent on our executive officers and key personnel. These persons may
not devote their full time and attention to the matters of the Company. The loss
of all or any of our executive officers and key personnel could harm the
Company’s business, financial condition, cash flow and results of operations.

Although dependent on certain key personnel, the Company does not have any key
person life insurance policies on any such people.

We are dependent on certain key personnel in order to conduct our operations and
execute our business plan, however, the Company has not purchased any insurance
policies with respect to those individuals in the event of their death or
disability. Therefore, if any of these personnel die or become disabled, the
Company will not receive any compensation to assist with such person’s absence.
The loss of such person could negatively affect the Company and our operations.
We have no way to guarantee key personnel will stay with the Company, as many
states do not enforce non-competition agreements, and therefore acquiring key
man insurance will not ameliorate all of the risk of relying on key personnel.

In order for the Company to compete and grow, it must attract, recruit, retain
and develop the necessary personnel who have the needed experience.

Recruiting and retaining highly qualified personnel is critical to our success.
These demands may require us to hire additional personnel and will require our
existing management and other personnel to develop additional expertise. We face
intense competition for personnel, making recruitment time-consuming and
expensive. The failure to attract and retain personnel or to develop such
expertise could delay or halt the development and commercialization of our
product candidates. If we experience difficulties in hiring and retaining
personnel in key positions, we could suffer from delays in product development,
loss of customers and sales and diversion of management resources, which could
adversely affect operating results. Our consultants and advisors may be employed
by third parties and may have commitments under consulting or advisory contracts
with third parties that may limit their availability to us, which could further
delay or disrupt our product development and growth plans.

We need to rapidly and successfully develop and introduce new products in a
competitive, demanding and rapidly changing environment.

To succeed in our intensely competitive industry, we must continually improve,
refresh and expand our product and service offerings to include newer features,
functionality or solutions, and keep pace with changes in the industry.
Shortened product life cycles due to changing customer demands and competitive
pressures may impact the pace at which we must introduce new products or
implement new functions or solutions. In addition, bringing new products or
solutions to the market entails a costly and lengthy process, and requires us to
accurately anticipate changing customer needs and trends. We must continue to
respond to changing market demands and trends or our business operations may be
adversely affected.

The development and commercialization of our products is highly competitive.

We face competition with respect to any products that we may seek to develop or
commercialize in the future. Our competitors include major companies worldwide.
Many of our competitors have significantly greater financial, technical and
human resources than we have and superior expertise in research and development
and marketing approved products and thus may be better equipped than us to
develop and commercialize products. These competitors also compete with us in
recruiting and retaining qualified personnel and acquiring technologies. Smaller
or early stage companies may also prove to be significant competitors,
particularly through collaborative arrangements with large and established
companies. Accordingly, our competitors may commercialize products more rapidly
or effectively than we are able to, which would adversely affect our competitive
position, the likelihood that our products will achieve initial market
acceptance, and our ability to generate meaningful additional revenues from our
products.

Industry consolidation may result in increased competition, which could result
in a loss of customers or a reduction in revenue.

Some of our competitors have made or may make acquisitions or may enter into
partnerships or other strategic relationships to offer more comprehensive
services than they individually had offered or achieve greater economies of
scale. In addition, new entrants not currently considered to be competitors may
enter our market through acquisitions, partnerships or strategic relationships.
We expect these trends to continue as companies attempt to strengthen or
maintain their market positions. The potential entrants may have competitive
advantages over us, such as greater name recognition, longer operating
histories, more varied services and larger marketing budgets, as well as greater
financial, technical and other resources. The companies resulting from
combinations or that expand or vertically integrate their business to include
the market that we address may create more compelling service offerings and may
offer greater pricing flexibility than we can or may engage in business
practices that make it more difficult for us to compete effectively, including
on the basis of price, sales and marketing programs, technology or service
functionality. These pressures could result in a substantial loss of our
customers or a reduction in our revenue.

We face various risks as an e-commerce retailer.

We operate a business that sells directly to consumers via e-commerce. This may
require additional investments to sustain or grow our e-commerce business,
including increased capital requirements. Additionally, there are business risks
we face related to operating our e-commerce business which include our inability
to keep pace with rapid technological change, failure in our security procedures
or operational controls, failure or inadequacy in our systems or labor resource
levels to effectively process customer orders in a timely manner, government
regulation and legal uncertainties with respect to e-commerce, and the
collection of sales or other taxes by one or more states or foreign
jurisdictions. If any of these risks materialize, they could have an adverse
effect on our business. In addition, we may face increased competition in the
future from internet retailers who enter the market. Our failure to positively
differentiate our product and services offerings or customer experience from
these new internet retailers could have a material adverse effect on our
business, financial condition and results of operations.

Damage to our reputation could negatively impact our business, financial
condition and results of operations.

Our reputation and the quality of our brand are critical to our business and
success in existing markets, and will be critical to our success as we enter new
markets. Any incident that erodes consumer loyalty for our brand could
significantly reduce its value and damage our business. We may be adversely
affected by any negative publicity, regardless of its accuracy. Also, there has
been a marked increase in the use of social media platforms and similar devices,
including blogs, social media websites and other forms of internet-based
communications that provide individuals with access to a broad audience of
consumers and other interested persons. The availability of information on
social media platforms is virtually immediate as is its impact. Information
posted may be adverse to our interests or may be inaccurate, each of which may
harm our performance, prospects or business. The harm may be immediate and may
disseminate rapidly and broadly, without affording us an opportunity for redress
or correction.

We have not prepared any audited financial statements.

The financial statements attached as Exhibit A to this Form C have been
“reviewed” only and such financial statements have not been verified with
outside evidence as to management’s amounts and disclosures. Additionally, tests
on internal controls have not been conducted. Therefore, you will have no
audited financial information regarding the Company’s capitalization or assets
or liabilities on which to make your investment decision.

Our business could be negatively impacted by cyber security threats, attacks and
other disruptions.

We may face advanced and persistent attacks on our information infrastructure
where we manage and store various proprietary information and
sensitive/confidential data relating to our operations. These attacks may
include sophisticated malware (viruses, worms, and other malicious software
programs) and phishing emails that attack our products or otherwise exploit any
security vulnerabilities. These intrusions sometimes may be zero-day malware
that are difficult to identify because they are not included in the signature
set of commercially available antivirus scanning programs. Experienced computer
programmers and hackers may be able to penetrate our network security and
misappropriate or compromise our confidential information or that of our
customers or other third-parties, create system disruptions, or cause shutdowns.
Additionally, sophisticated software and applications that we produce or procure
from third-parties may contain defects in design or manufacture, including
“bugs” and other problems that could unexpectedly interfere with the operation
of the information infrastructure. A disruption, infiltration or failure of our
information infrastructure systems or any of our data centers as a result of
software or hardware malfunctions, computer viruses, cyber-attacks, employee
theft or misuse, power disruptions, natural disasters or accidents could cause
breaches of data security, loss of critical data and performance delays, which
in turn could adversely affect our business.

Security breaches of confidential customer information, in connection with our
electronic processing of credit and debit card transactions, or confidential
employee information may adversely affect our business.

Our business requires the collection, transmission and retention of personally
identifiable information, in various information technology systems that we
maintain and in those maintained by third parties with whom we contract to
provide services. The integrity and protection of that data is critical to us.
The information, security and privacy requirements imposed by governmental
regulation are increasingly demanding. Our systems may not be able to satisfy
these changing requirements and customer and employee expectations, or may
require significant additional investments or time in order to do so. A breach
in the security of our information technology systems or those of our service
providers could lead to an interruption in the operation of our systems,
resulting in operational inefficiencies and a loss of profits. Additionally, a
significant theft, loss or misappropriation of, or access to, customers’ or
other proprietary data or other breach of our information technology systems
could result in fines, legal claims or proceedings.

The use of individually identifiable data by our business, our business
associates and third parties is regulated at the state, federal and
international levels.

The regulation of individual data is changing rapidly, and in unpredictable
ways. A change in regulation could adversely affect our business, including
causing our business model to no longer be viable. Costs associated with
information security – such as investment in technology, the costs of compliance
with consumer protection laws and costs resulting from consumer fraud – could
cause our business and results of operations to suffer materially. Additionally,
the success of our online operations depends upon the secure transmission of
confidential information over public networks, including the use of cashless
payments. The intentional or negligent actions of employees, business associates
or third parties may undermine our security measures. As a result, unauthorized
parties may obtain access to our data systems and misappropriate confidential
data. There can be no assurance that advances in computer capabilities, new
discoveries in the field of cryptography or other developments will prevent the
compromise of our customer transaction processing capabilities and personal
data. If any such compromise of our security or the security of information
residing with our business associates or third parties were to occur, it could
have a material adverse effect on our reputation, operating results and
financial condition. Any compromise of our data security may materially increase
the costs we incur to protect against such breaches and could subject us to
additional legal risk.

The Company is not subject to Sarbanes-Oxley regulations and may lack the
financial controls and procedures of public companies.

The Company may not have the internal control infrastructure that would meet the
standards of a public company, including the requirements of the Sarbanes Oxley
Act of 2002. As a privately-held (non-public) Company, the Company is currently
not subject to the Sarbanes Oxley Act of 2002, and its financial and disclosure
controls and procedures reflect its status as a development stage, non-public
company. There can be no guarantee that there are no significant deficiencies or
material weaknesses in the quality of the Company’s financial and disclosure
controls and procedures. If it were necessary to implement such financial and
disclosure controls and procedures, the cost to the Company of such compliance
could be substantial and could have a material adverse effect on the Company’s
results of operations.

Changes in federal, state or local laws and government regulation could
adversely impact our business.

The Company is subject to legislation and regulation at the federal and local
levels and, in some instances, at the state level. New laws and regulations may
impose new and significant disclosure obligations and other operational,
marketing and compliance-related obligations and requirements, which may lead to
additional costs, risks of non-compliance, and diversion of our management's
time and attention from strategic initiatives. Additionally, federal, state and
local legislators or regulators may change current laws or regulations which
could adversely impact our business. Further, court actions or regulatory
proceedings could also change our rights and obligations under applicable
federal, state and local laws, which cannot be predicted. Modifications to
existing requirements or imposition of new requirements or limitations could
have an adverse impact on our business.

We operate in a highly regulated environment, and if we are found to be in
violation of any of the federal, state, or local laws or regulations applicable
to us, our business could suffer.

We are also subject to a wide range of federal, state, and local laws and
regulations. The violation of these or future requirements or laws and
regulations could result in administrative, civil, or criminal sanctions against
us, which may include fines, a cease and desist order against the subject
operations or even revocation or suspension of our license to operate the
subject business. As a result, we may incur capital and operating expenditures
and other costs to comply with these requirements and laws and regulations.

Changes in employment laws or regulation could harm our performance.

Various federal and state labor laws govern our relationship with our employees
and affect operating costs. These laws include minimum wage requirements,
overtime pay, healthcare reform and the implementation of the Patient Protection
and Affordable Care Act, unemployment tax rates, workers’ compensation rates,
citizenship requirements, union membership and sales taxes. A number of factors
could adversely affect our operating results, including additional government-
imposed increases in minimum wages, overtime pay, paid leaves of absence and
mandated health benefits, mandated training for employees, increased tax
reporting and tax payment requirements for employees who receive tips, a
reduction in the number of states that allow tips to be credited toward minimum
wage requirements, changing regulations from the National Labor Relations Board
and increased employee litigation including claims relating to the Fair Labor
Standards Act.

Affiliates of the Company, including officers, managers and existing members of
the Company, may invest in this Offering and their funds will be counted toward
the Company achieving the Minimum Amount.

There is no restriction on affiliates of the Company, including its officers,
managers and existing members, investing in the Offering. As a result, it is
possible that if the Company has raised some funds, but not reached the Minimum
Amount, affiliates can contribute the balance so that there will be a closing.
The Minimum Amount is typically intended to be a protection for investors and
gives investors confidence that other investors, along with them, are
sufficiently interested in the Offering and the Company and its prospects to
make an investment of at least the Minimum Amount. By permitting affiliates to
invest in the offering and make up any shortfall between what non-affiliate
investors have invested and the Minimum Amount, this protection is largely
eliminated.

The U.S. Securities and Exchange Commission does not pass upon the merits of the
Securities or the terms of the Offering, nor does it pass upon the accuracy or
completeness of any Offering document or literature.

You should not rely on the fact that our Form C is accessible through the U.S.
Securities and Exchange Commission’s EDGAR filing system as an approval,
endorsement or guarantee of compliance as it relates to this Offering. The U.S.
Securities and Exchange Commission has not reviewed this Form C, nor any
document or literature related to this Offering.

Neither the Offering nor the Securities have been registered under federal or
state securities laws.

No governmental agency has reviewed or passed upon this Offering or the
Securities. Neither the Offering nor the Securities have been registered under
federal or state securities laws. Investors will not receive any of the benefits
available in registered offerings, which may include access to quarterly and
annual financial statements that have been audited by an independent accounting
firm. Investors must therefore assess the adequacy of disclosure and the
fairness of the terms of this Offering based on the information provided in this
Form C and the accompanying exhibits.

The Company's management may have broad discretion in how the Company uses the
net proceeds of the Offering.

Unless the Company has agreed to a specific use of the proceeds from the
Offering, the Company’s management will have considerable discretion over the
use of proceeds from the Offering. You may not have the opportunity, as part of
your investment decision, to assess whether the proceeds are being used
appropriately.

Because the Offering consists of two separate tranches, a single investor may
receive different Crowd SAFEs with different terms, depending on the timing of
its investment commitment.

The Offering is divided into separate tranches for early investors and standard
investors. “Early Investors,” which include investors who invest during the
first tranche of the Offering, which includes the initial subscriptions
amounting up to and including a sum of $500,000.00 USD, will receive a Crowd
SAFE with preferential terms, namely a reduced pre-money valuation cap
($6,400,000 instead of $8,000,000). A Crowd SAFE with different terms will be
issued to “Standard Investors,” or investors who invest during the second
tranche of the Offering, which includes all subscriptions from $500,000.01 USD
to $1,235,000.00 USD. Accordingly, a single investor may be issued two different
Crowd SAFEs with different terms, depending on the timing of the investor’s
investment commitment.

The Company has the right to limit individual Investor commitment amounts based
on the Company’s determination of an Investor’s sophistication.

The Company may prevent any Investor from committing more than a certain amount
in this Offering based on the Company’s determination of the Investor’s
sophistication and ability to assume the risk of the investment. This means that
your desired investment amount may be limited or lowered based solely on the
Company’s determination and not in line with relevant investment limits set
forth by the Regulation CF rules. This also means that other Investors may
receive larger allocations of the Offering based solely on the Company’s
determination.

The Company has the right to extend the Offering Deadline.

The Company may extend the Offering Deadline beyond what is currently stated
herein. This means that your investment may continue to be held in escrow while
the Company attempts to raise the Target Offering Amount even after the Offering
Deadline stated herein is reached. While you have the right to cancel your
investment in the event the Company extends the Offering Deadline, if you choose
to reconfirm your investment, your investment will not be accruing interest
during this time and will simply be held until such time as the new Offering
Deadline is reached without the Company receiving the Target Offering Amount, at
which time it will be returned to you without interest or deduction, or the
Company receives the Target Offering Amount, at which time it will be released
to the Company to be used as set forth herein. Upon or shortly after the release
of such funds to the Company, the Securities will be issued and distributed to
you.

The Company may also end the Offering early.

If the Target Offering Amount is met after 21 calendar days, but before the
Offering Deadline, the Company can end the Offering by providing notice to
Investors at least 5 business days prior to the end of the Offering. This means
your failure to participate in the Offering in a timely manner, may prevent you
from being able to invest in this Offering – it also means the Company may limit
the amount of capital it can raise during the Offering by ending the Offering
early.

The Company has the right to conduct multiple closings during the Offering.

If the Company meets certain terms and conditions, an intermediate close (also
known as a rolling close) of the Offering can occur, which will allow the
Company to draw down on seventy percent (70%) of Investor proceeds committed and
captured in the Offering during the relevant period. The Company may choose to
continue the Offering thereafter. Investors should be mindful that this means
they can make multiple investment commitments in the Offering, which may be
subject to different cancellation rights. For example, if an intermediate close
occurs and later a material change occurs as the Offering continues, Investors
whose investment commitments were previously closed upon will not have the right
to re-confirm their investment as it will be deemed to have been completed prior
to the material change.

Investors will not have voting rights, even upon conversion of the Securities
and will grant a third-party nominee broad power and authority to act on their
behalf.

In connection with investing in this Offering to purchase a Crowd SAFE (Simple
Agreement for Future Equity) investors will designate Republic Investment
Services LLC (f/k/a NextSeed Services, LLC) (the “Nominee”) to act on their
behalf as agent and proxy in all respects. The Nominee will be entitled, among
other things, to exercise any voting rights (if any) conferred upon the holder
of the Securities or any securities acquired upon their conversion, to execute
on behalf of an investor all transaction documents related to the transaction or
other corporate event causing the conversion of the Securities, and as part of
the conversion process the Nominee has the authority to open an account in the
name of a qualified custodian, of the Nominee’s sole discretion, to take custody
of any securities acquired upon conversion of the Securities. Thus, by
participating in the Offering, investors will grant broad discretion to a third
party (the Nominee and its agents) to take various actions on their behalf, and
investors will essentially not be able to vote upon matters related to the
governance and affairs of the Company nor take or effect actions that might
otherwise be available to holders of the Securities and any securities acquired
upon their conversion. Investors should not participate in the Offering unless
he, she or it is willing to waive or assign certain rights that might otherwise
be afforded to a holder of the Securities to the Nominee and grant broad
authority to the Nominee to take certain actions on behalf of the investor,
including changing title to the Security.

The Securities will not be freely tradable under the Securities Act until one
year from the initial purchase date. Although the Securities may be tradable
under federal securities law, state securities regulations may apply, and each
Investor should consult with their attorney.

You should be aware of the long-term nature of this investment. There is not now
and likely will not ever be a public market for the Securities. Because the
Securities have not been registered under the Securities Act or under the
securities laws of any state or foreign jurisdiction, the Securities have
transfer restrictions and cannot be resold in the United States except pursuant
to Rule 501 of Regulation CF. It is not currently contemplated that registration
under the Securities Act or other securities laws will be effected. Limitations
on the transfer of the Securities may also adversely affect the price that you
might be able to obtain for the Securities in a private sale. Investors should
be aware of the long-term nature of their investment in the Company. Each
Investor in this Offering will be required to represent that they are purchasing
the Securities for their own account, for investment purposes and not with a
view to resale or distribution thereof. If a transfer, resale, assignment or
distribution of the Security should occur prior to the conversion of the
Security or after, if the Security is still held by the original purchaser
directly, the transferee, purchaser, assignee or distribute, as relevant, will
be required to sign a new Nominee Rider (as defined in the Security) and provide
personally identifiable information to the Nominee sufficient to establish a
custodial account at a later date and time. Under the Terms of the Securities,
the Nominee has the right to place units received from the conversion of the
Security into a custodial relationship with a qualified third party and have
said Nominee be listed as the holder of record. In this case, Investors will
only have a beneficial interest in the equity securities derived from the
Securities, not legal ownership, which may make their resale more difficult as
it will require coordination with the custodian and Republic Investment
Services.

Investors will not become equity holders until the Company decides to convert
the Securities or until there is a change of control or sale of substantially
all of the Company’s assets. The Investor may never directly hold equity in the
Company.

Investors will not have an ownership claim to the Company or to any of its
assets or revenues for an indefinite amount of time and depending on when and
how the Securities are converted, the Investors may never become equity holders
of the Company. Investors will not become equity holders of the Company unless
the Company receives a future round of financing great enough to trigger a
conversion and the Company elects to convert the Securities. The Company is
under no obligation to convert the Securities. In certain instances, such as a
sale of the Company or substantially all of its assets, an initial public
offering or a dissolution or bankruptcy, the Investors may only have a right to
receive cash, to the extent available, rather than equity in the Company.
Further, the Investor may never become an equity holder, merely a beneficial
owner of an equity interest, should the Company or the Nominee decide to move
the Crowd SAFE or the securities issuable thereto into a custodial relationship.

Investors will not be entitled to any inspection or information rights other
than those required by law.

Investors will not have the right to inspect the books and records of the
Company or to receive financial or other information from the Company, other
than as required by law. Other security holders of the Company may have such
rights. Regulation CF requires only the provision of an annual report on Form C
and no additional information. Additionally, there are numerous methods by which
the Company can terminate annual report obligations, resulting in no information
rights, contractual, statutory or otherwise, owed to Investors. This lack of
information could put Investors at a disadvantage in general and with respect to
other security holders, including certain security holders who have rights to
periodic financial statements and updates from the Company such as quarterly
unaudited financials, annual projections and budgets, and monthly progress
reports, among other things.

Investors will be unable to declare the Security in “default” and demand
repayment.

Unlike convertible notes and some other securities, the Securities do not have
any “default” provisions upon which Investors will be able to demand repayment
of their investment. The Company has ultimate discretion as to whether or not to
convert the Securities upon a future equity financing and Investors have no
right to demand such conversion. Only in limited circumstances, such as a
liquidity event, may Investors demand payment and even then, such payments will
be limited to the amount of cash available to the Company.

The Company may never elect to convert the Securities or undergo a liquidity
event and Investors may have to hold the Securities indefinitely.

The Company may never conduct a future equity financing or elect to convert the
Securities if such future equity financing does occur. In addition, the Company
may never undergo a liquidity event such as a sale of the Company or an initial
public offering. If neither the conversion of the Securities nor a liquidity
event occurs, Investors could be left holding the Securities in perpetuity. The
Securities have numerous transfer restrictions and will likely be highly
illiquid, with no secondary market on which to sell them. If a transfer, resale,
assignment or distribution of the Security should occur prior to the conversion
of the Security or after, if the Security is still held by the original
purchaser directly, the transferee, purchaser, assignee or distribute, as
relevant, will be required to sign a new Nominee Rider (as defined in the
Security) and provide personally identifiable information to the Nominee
sufficient to establish a custodial account at a later date and time. Under the
terms of the Securities, the Nominee has the right to place units received from
the conversion of the Security into a custodial relationship with a qualified
third party and have said Nominee be listed as the holder of record. In this
case, Investors will only have a beneficial interest in the equity securities
derived from the Securities, not legal ownership, which may make their resale
more difficult as it will require coordination with the custodian and Republic
Investment Services. The Securities are not equity interests, have no ownership
rights, have no rights to the Company’s assets or profits and have no voting
rights or ability to direct the Company or its actions.

Any equity securities acquired upon conversion of the Securities may be
significantly diluted as a consequence of subsequent equity financings.

The Company’s equity securities will be subject to dilution. The Company intends
to issue equity to employees and third-party financing sources in amounts that
are uncertain at this time, and as a consequence holders of equity securities
resulting from the conversion of the Securities will be subject to dilution in
an unpredictable amount. Such dilution may reduce the Investor’s control and
economic interests in the Company.

The amount of additional financing needed by the Company will depend upon
several contingencies not foreseen at the time of this Offering. Generally,
additional financing (whether in the form of loans or the issuance of other
securities) will be intended to provide the Company with enough capital to reach
the next major corporate milestone. If the funds received in any additional
financing are not sufficient to meet the Company’s needs, the Company may have
to raise additional capital at a price unfavorable to their existing investors,
including the holders of the Securities. The availability of capital is at least
partially a function of capital market conditions that are beyond the control of
the Company. There can be no assurance that the Company will be able to
accurately predict the future capital requirements necessary for success or that
additional funds will be available from any source. Failure to obtain financing
on favorable terms could dilute or otherwise severely impair the value of the
Securities.

In addition, the Company has certain equity grants outstanding. Should the
Company enter into a financing that would trigger any conversion rights, the
converting securities would further dilute the equity securities receivable by
the holders of the Securities upon a qualifying financing.

Any equity securities issued upon conversion of the Securities may be
substantially different from other equity securities offered or issued by the
Company at the time of conversion.

In the event the Company decides to exercise the conversion right, the Company
will convert the Securities into equity securities that are materially different
from the equity securities being issued to new investors at the time of
conversion in many ways, including, but not limited to, liquidation preferences,
dividend rights, or anti-dilution protection. Additionally, any equity
securities issued at the First Equity Financing Price (as defined in the Crowd
SAFE agreement) shall have only such preferences, rights, and protections in
proportion to the First Equity Financing Price and not in proportion to the
price per unit paid by new investors receiving the equity securities. Upon
conversion of the Securities, the Company may not provide the holders of such
Securities with the same rights, preferences, protections, and other benefits or
privileges provided to other investors of the Company.

The forgoing paragraph is only a summary of a portion of the conversion feature
of the Securities; it is not intended to be complete, and is qualified in its
entirety by reference to the full text of the Crowd SAFE agreement, which is
attached as Exhibit B.

There is no present market for the Securities and we have arbitrarily set the
price.

The Offering price was not established in a competitive market. We have
arbitrarily set the price of the Securities with reference to the general status
of the securities market and other relevant factors. The Offering price for the
Securities should not be considered an indication of the actual value of the
Securities and is not based on our asset value, net worth, revenues or other
established criteria of value. We cannot guarantee that the Securities can be
resold at the Offering price or at any other price.

In the event of the dissolution or bankruptcy of the Company, Investors will not
be treated as debt holders and therefore are unlikely to recover any proceeds.

In the event of the dissolution or bankruptcy of the Company, the holders of the
Securities that have not been converted will be entitled to distributions as
described in the Securities. This means that such holders will only receive
distributions once all of the creditors and more senior security holders,
including any holders of preferred interests, have been paid in full. No holders
of any of the Securities can be guaranteed any proceeds in the event of the
dissolution or bankruptcy of the Company.

While the Securities provide mechanisms whereby holders of the Securities would
be entitled to a return of their subscription amount upon the occurrence of
certain events, if the Company does not have sufficient cash on hand, this
obligation may not be fulfilled.

Upon the occurrence of certain events, as provided in the Securities, holders of
the Securities may be entitled to a return of the principal amount invested.
Despite the contractual provisions in the Securities, this right cannot be
guaranteed if the Company does not have sufficient liquid assets on hand.
Therefore, potential Investors should not assume a guaranteed return of their
investment amount.

There is no guarantee of a return on an Investor’s investment.

There is no assurance that an Investor will realize a return on their investment
or that they will not lose their entire investment. For this reason, each
Investor should read this Form C and all exhibits carefully and should consult
with their attorney and business advisor prior to making any investment
decision.

Show all Risks


DISCUSSION

Ask questions and share feedback with the Moriondo team below. If you have
support related questions for Republic, please contact investors@republic.co.
Shu Jiang
11 days ago
Hi Alvise, How many active B2B and B2C subscribers do you currently have?
0 Like Reply


Alvise Pasqualetti @shu-jiang we have over 400+ recurring paying subscribers
with slightly more B2C vs B2B but lower AOV on B2C. .
Moriondo team
11 days ago
0 Like
·
Reply
·
Moriondo team
·
11 days ago


Richard Muhlenbruch
13 days ago
Alvise,
So are these coffee machines for sale or for lease? What's the price (if
selling) and/or lease terms. And what if a customer doesn't want to use your
coffee beans and just brew another brand of coffee?
0 Like Reply


Alvise Pasqualetti @richard-muhlenbruch Hi Richard, with our business model we
price the machine cost into the coffee subscription. Our revenue is from the
coffee subscription and not from selling the hardware. B2C users automatically
own the machine after one year subscription and we have seen most of users keep
the subscription after one year because they love the coffee. B2B users do not
own the hardware.

Machines track the coffee consumption so we actually know if users will use
other coffee. There is no need for the customer to use other coffee since they
are paying for the amount of coffee drinkers w/the subscription. We are also
focused on providing quality coffee delivered to the customer within a week from
roasting. We roast different variety blends and will continue to add new ones as
this builds our awareness as a coffee brand.
Moriondo team
13 days ago
1 like
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Reply
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Moriondo team
·
13 days ago


Ryan Steinberg
13 days ago
Dear Sir,

I work with an investment firm looking to expand its portfolio globally through
project financing. We can finance viable project, by making investment in form
of a debt financing. If you are interested kindly contact me. 

Regards 
Ryan 
0 Like Reply


Alvise Pasqualetti @ryan-steinberg-1 Thank you for reaching out Ryan. We will
keep your contact info.
Moriondo team
13 days ago
0 Like
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Reply
·
Moriondo team
·
13 days ago


ABDULLAH ALSHABIB
Investor in Moriondo
·
13 days ago
Congrats on the campaign! I like how the company is already profitable even
though it's tiny...it shows the right fundemtals are there in terms of cost
structure, very important in such a shrewd business! I am concerned about the
inflexibility of the business model (subscription only) which could be
challenging to scale geographically. Especially given that fresh roasting is a
main part of the value proposition. What's your thought on that?
0 Like Reply


ABDULLAH ALSHABIB @alvise-pasqualetti Great! Thanks for the prompt reply.
Investor in Moriondo
12 days ago
1 like
·
Reply
·
Investor in Moriondo
·
12 days ago


Alvise Pasqualetti @abdullah-alshabib First of all thank you for being an
investor, truly appreciate it! Our business model as you got it right, combines
machines, coffee and service and what the customer needs to be happy with all 3
segments. We had to implement systems and processes to make sure we have strong
retention once we acquire a customer while at the same time be very capital
efficient on how we execute. In fact, we run the company very lean such as
having our coffee freshly roasted and shipped directly to our customers from our
roasting partners. This is done without having extra warehouses with high fixed
costs or having to rely on 3PL companies. We are also exploring potential
distribution partnerships with revenue shares that is not subscription only. So
far we were able to grow with very limited capital and our first equity round
will help us grow while keeping the principles we learned from bootrstrapping.
Moriondo team
13 days ago
1 like
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Reply
·
Moriondo team
·
13 days ago


Pashmina Deshon
13 days ago
How do your machines actual work? eg Spinn uses centrifugal brewing. What is
your brew process and how good are the parts?
What is your churn rate? What is your CAC?
0 Like Reply


Alvise Pasqualetti @pashmina-lalchandani We don't use centrifugal brewing but we
use the brew unit technology with 19 bar pump pressure. Currently several parts
we use are from Italy such as the 19 bar pump and we work directly with our
manufacture to constantly improve the product.

For the metrics please see below:
Yearly Churn rate: 5%
CAC: 150 to 200 (Excluding cost of Hardware)
Happy to share more metrics in details
Moriondo team
13 days ago
0 Like
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Reply
·
Moriondo team
·
13 days ago


Tirupathi Mangalarapu
13 days ago
How is this different compared to steeped coffee?
0 Like Reply


Alvise Pasqualetti @tirupathi-mangalarapu It's very different. We use freshly
roasted whole beans and provide our machine for the end user to enjoy our coffee
Moriondo team
13 days ago
1 like
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Reply
·
Moriondo team
·
13 days ago


Meet Shah
20 days ago
Hi. Really interesting product and definitely the office market is there. Some
questions I had:
- Are other bigger well-established companies (Nespresso, delonghi etc) trying
to enter into this recyclable pod industry?
- How do you make sure your supply chain is efficient (source of coffee, travel
to offices, different roasters, different distributors)
- What do you think about your at home coffee maker (% of total sales, how is it
different from what is currently in the market)
- Is the home pod and office pod of the same quality?
1 like Reply


Andrii Khmelkov @alvise-pasqualetti Thank you for the response! I was just
curious about exactly that. Question though: are you prepared for Nespresso's
and other large coffee transition to compostable coffee pods? To me, it seems
that established companies have a much higher probability of success in
successfully transitioning to compostable coffee pods, than for a new player to
build a successful and profitable business from scratch competing with
established companies. MorningStar has this rating called "Economic Moat" that
is basically indicates that how likely a company is to keep competitors at bay
for an extended period of time. Besides compostable coffee pods, is there is
anything that you think will be hard for competitors to copy/recreate?
13 days ago
0 Like
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Reply
·
13 days ago


Alvise Pasqualetti @meet-shah-8 Thank you! Please see below:
- Our main focus and the more sustainable option is our roasted whole bean
coffee. We have one model of machine that uses compostable pods as well.
Nespresso and other large coffee companies have recyclable pods but they can't
be composted. Delonghi focus is manufacturing of the machines and less on coffee
production (they are actually one of the machines manufacturer of Nespresso and
it would not make sense for them to compete on coffee with Nespresso)
- Our supply chain stays efficient because everything gets shipped from
multiples locations directly to customers and all our coffee roasting and
suppliers of materials are in the USA. Only our machine
manufacturers are overseas and we have seen the supply chain become more stable
compared 2021.
-During COVID the home coffee market grew substantially but we have seen a come
back to b2b and right now we have 40% of our sales for the home.
- The home and office version are the same quality but the office can handle
more consumption. We have 3 machines, the Workspace Machine and Home machine
that use whole bean coffee and the Ecodisk machine which uses compostable pods.
The whole beans are freshly roasted and shipped to customers within a week of a
roast and the Ecodisk machine also uses our freshly roasted coffee that's put
into a compostable pod.
Moriondo team
20 days ago
1 like
·
Reply
·
Moriondo team
·
20 days ago


Isai Cortez
21 days ago
Very cool. How does it compare to Jura?
0 Like Reply


Alvise Pasqualetti @thinkboi-isai Thanks. We focus on having easier UX and we
make it more accessible than a Jura without compromising quality. We also roast
our own coffee brand to optimize the coffee extraction on the machines.
Moriondo team
21 days ago
1 like
·
Reply
·
Moriondo team
·
21 days ago


Majed Mahmood
about 1 month ago
@alvise-pasqualetti Hi, Have you invested in SEO and app development?
1 like Reply


Alvise Pasqualetti @majed-mahmood Hi Majed, before investing we test and see
what is working or not with a small budget and then focus our spending on what
is working. With more funds we will be able to run more tests and include
testing more SEO and eventually app development.
Moriondo team
About 1 month ago
0 Like
·
Reply
·
Moriondo team
·
About 1 month ago


Majed Mahmood @alvise-pasqualetti Sure, happy to help with both.
About 1 month ago
0 Like
·
Reply
·
About 1 month ago


Marked as helpful Helpful
Dylan Talbot
about 1 month ago
Could you help me understand your current debt structure? The financial
statements (Note-5 Loans) are a bit confusing compared to the Form C
Capitalization Debt and Ownership section (specifically outstanding debt).
Thanks!
2 likes Reply


Alvise Pasqualetti @dylan-talbot-1 Hi Dylan, sure I would be happy to explain:

On Note 5 Loans it explains loans for 2021, 2020 and some of them such as the
$55,000 from stripe have already been paid off in 2022.
On the Form C it current debt that is actually outstanding.

This is the structure of Debt:

Short Term Liabilities: Stripe Capital and Intuit Quick Loan. Stripe is a
revenue based financing loan deducted automatically from our sales from stripe.
Intuit is a 12 months loan at a fixed rate.

Long Term Liabilities: Equipment Lease it's a 36 month fixed rate loan and it's
going to be paid off on October 19, 2023

The remaining balances you can see it on the Form C. Keep in mind that stripe
deducts payment daily as a % of sales so that amount now is actually lower than
what you see on Form C.

If you have any other questions let me know!
Moriondo team
About 1 month ago
2 likes
·
Reply
·
Moriondo team
·
About 1 month ago


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Moriondo
The new fresh cup: no waiting, no plastic

Raised amount Valuation cap $500,000.01 — $1,235,000 $8M 0 — $500,000 $6.4M

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