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SUPERCHARGE YOUR APP GROWTH
WITH IN-APP MONETIZATION

Fast growing consumer apps are moving away from incessant push notifications;
and towards gamified user journeys for activation, retention and delight. And
you?

Watch 2 minute demo
Get Started →

64%



CTA conversions

Learn more >
4X



purchase conversions

Learn more >
200%



user engagement

Learn more >
2X



new user conversions

Learn more >
50%



bounce rates

Learn more >
185%



average session time

Learn more >
3X



coupon conversions

Learn more >
215%



D7 retention

Learn more >
200%


increase in engagement

25%


increase in average session time

As used by

200%


uplift in D7 retention

30X


improvement in conversions

As used by




RETAIN MORE USERS & BUILD STRONGER RELATIONSHIPS. IMPROVE ENGAGEMENT & RETENTION
METRICS BY UP TO 200%

Same problems, better solution

Leverage game mechanics as a lever to improve your key business metrics


Learn and earn

Improve engagement by asking users to watch a video, answer a series of
questions, and receive rewards based on their score.

As used by

Sale conversions

Get users to come back to platform daily during the sale and boost visibility
and conversions on sale products

As used by

Onboarding and Activation

Motivate users to setup for success with a Challenge that rewards and nudges
them through the steps

As used by

42%
Uplift in Active User
10%
Increase in Conversions
4x
Uplift in Revenue
Get Started →

Use 50+ ready templates to solve for all your existing retention and engagement
problems


RECOMMEND A PRODUCT

Ask a series of questions to give a personalised recommendation based on their
answers. Prompt users to login, add email to see the results

Conversion
Engagement


NEW USER SURVEY

Run a survey on new users to learn where they are coming from and learn which
channels to invest in

Data collection


REDUCE DROP-OFFS IN THE FUNNEL

Improve conversions by showing a Spin the wheel on the cart page to win a
coupon/reward

Conversion


REPEAT TRANSACTIONS

Showing a scratch card after a user placed an order to improve repeat rates

Retention


ORDER STREAK

Place orders consecutively every week/day and build a habit of transacting with
the platform

Retention


FEATURE ADOPTION

Give a time-bound challenge to existing customers to try features and reward
them for it

Engagement
Retention


WHAT GROWTH TEAMS HAVE TO SAY ABOUT CUSTOMERGLU

Neha Malhan

Director of Retention, Purplle

“We saw a 4x uplift in conversions compared to the previous sale, engagement has
been pretty fascinating too!”


Akul Aggarwal

Chief Technology Officer, Threedots

“Our core in-app retention activities built using CustomerGlu boosted the
retention rates by 200% and cut down costs on Ad spends.”


Manasi Rawalgaonkar

Content & Strategy, BookMyShow

"If you are looking for solutions to increase user retention and engagement,
CustomerGlu is everything you need."



ACCELERATE YOUR GROWTH ROADMAP. WITH A ROBUST GAMIFICATION PLATFORM BY YOUR
SIDE.


GAMIFICATION CONSTRUCTS DESIGNED FOR RETENTION

Run tried and tested gamification constructs such as streaks, quizzes, games,
and challenges - straight out of the box.





IDEA TO LAUNCH IN DAYS INSTEAD OF MONTHS

Start from scratch or choose from 50+ templates for any growth goal that you
have in mind. No more waiting for Growth experiments to go to a backlog. Think
the experiment and launch in days instead of months




OVER THE AIR UPDATES

Metrics not moving up as expected? Make changes to the configuration in minutes
and Set them live




IN-APP NUDGES AND ENTRY POINTS

Increase visibility and introduce behaviour change via rich in-app discovery
points. Let your users explore campaigns at the right moment with engaging
in-app discovery points.




CUSTOMISE THE LOOK AND FEEL OF CAMPAIGNS TO MATCH YOUR BRAND

Make the experience seamless within the app with low-level UI customisation
options make it native to your app




SCALE RESULTS WITH PERSONALISATION

Create segments based on behaviour and profile attributes and run personalised
experiences or




GAMIFICATION AND RETENTION FOCUSSED REPORTING

Near-real time rich reporting to learn and course correct experiments fast


Join the waitlist
Start 7-Day Free Trial

RETENTION & CONVERSION FOCUSED REPORTING

Near-real time rich reporting to learn and course correct experiments fast


SCALE RESULTS WITH PERSONALISATION

Create segments based on behaviour and profile attributes and run personalised
experiences or


CUSTOMISE THE LOOK AND FEEL OF CAMPAIGNS TO MATCH YOUR BRAND

Make the experience seamless within the app with low-level UI customisation
options make it native to your app


IDEA TO LAUNCH IN DAYS INSTEAD OF MONTHS

Start from scratch or choose from 50+ templates for any growth goal that you
have in mind. No more waiting for Growth experiments to go to a backlog. Think
the experiment and launch in days instead of months


OVER THE AIR UPDATES

Metrics not moving up as expected? Make changes to the configuration in minutes
and Set them live

IN-APP NUDGES AND ENTRY POINTS

Increase visibility and introduce behaviour change via rich in-app discovery
points. Let your users explore campaigns at the right moment with engaging
in-app discovery points.



SETUP IN MONTHS DAYS


IDEA TO LAUNCH IN DAYS INSTEAD OF MONTHS

Start from scratch or choose from 50+ templates for any growth goal that you
have in mind. No more waiting for Growth experiments to go to a backlog. Think
the experiment and launch in days instead of months




FITS RIGHT IN YOUR TOOL STACK

Connect your existing tools like Clevertap, Iterable, Segment.com etc. to setup
faster and leverage functionalities like personalisation, reminder notifications
etc.


ENTERPRISE LEVEL SECURITY

CustomerGlu is a secure platform that is SOC2 compliant and uses encryption to
protect data. It has a dedicated security team that monitors the system 24/7 and
provides regular updates to its security practices.


GUIDED SETUP

Setup with ease with detailed step by step guide and verify the integration at
each step


WHAT GROWTH TEAMS HAVE TO SAY ABOUT CUSTOMERGLU

Neha Malhan

Director of Retention, Purplle

“We saw a 4x uplift in conversions compared to the previous sale, engagement has
been pretty fascinating too!”

Akul Aggarwal

Chief Technology Officer, Threedots

“Our core in-app retention activities built using CustomerGlu boosted the
retention rates by 200% and cut down costs on Ad spends.”

Manasi Rawalgaonkar

Content & Strategy, BookMyShow

"If you are looking for solutions to increase user retention and engagement,
CustomerGlu is everything you need."


INTEGRATION IN MINUTES

Integrate gamified user journeys into your platform in just a few minutes. We
provide SDKs for popular platforms such as React Native, Native iOS and Android,
Flutter on mobile, and JavaScript for web.




WHY TRUST CUSTOMERGLU?

Protecting user data is our core responsibility and we are driven to follow
global compliance standards. With an ongoing end-to-end approach to data privacy
and security, your privacy is assured with CustomerGlu.




BE THE FIRST TO EXPERIENCE THE NEW WAY TO ENGAGE USERS

Learn more about how you can leverage the full power of CustomerGlu for
yourself.

Get Started →


LEARN MORE ABOUT GAMIFICATION

Engagement
11 Minutes

ULTIMATE GUIDE TO IMPLEMENT IN-APP GAMIFICATION IN 2023 (WITH EXAMPLES)

Read more

Teardown
8 Mins

GAMIFICATION IN CRED: WHY SHOULD THE FINTECH INDUSTRY LEVERAGE GAMIFICATION?

Read more

Engagement
7 Mins

GAMIFICATION IN ECOMMERCE: THE BEST WAY TO BOOST SALES (2022)

Read more

View all


QUESTIONS & ANSWERS

What’s the effort to integrate?

The effort to integrate CustomerGlu depends on the platform you are using.
CustomerGlu provides SDKs for popular platforms such as React Native, Native iOS
and Android, Flutter on mobile, and JavaScript for web. The guided setup and
detailed step-by-step guide provided by CustomerGlu make it easy to verify the
integration at each step.
How is the pricing decided?

Plans are based on usage. We have slabs based on Monthly Tracked Users(MTUs)
What’s gamification and how is relevant for growth?

Gamification is the use of game design principles and mechanics in non-game
settings to increase engagement, retention, and conversions. By incorporating
game mechanics like points, leaderboards, and rewards, gamification can make the
experience more fun and motivating for users.
Does it work only for mobile apps? Any support for desktop?

CustomerGlu can be integrated into both mobile apps and desktop websites. It
offers SDKs for React Native, Native iOS and Android, Flutter on mobile, and
JavaScript for web.
Does this run on a separate app? How does it fit into my product experience?

CustomerGlu can be integrated into both mobile apps and desktop websites with
SDKs for popular platforms like React Native, Native iOS and Android, Flutter on
mobile, and JavaScript for web. It incorporates game mechanics to improve
engagement, retention, and conversions.
How do I get access to the dashboard?

Once you signup for a 7-day trial, our team will get on a consultation call with
you, and also give you access to the dashboard to get started.
What’s the SDK size?

The size of our SDK is 376 KB for mobile app, and 8 KB for desktop websites.
HomeGamification Starter KitThe Gamification 101 Course
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