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 * 00.HOME
 * 01.LOGO
 * 02.TYPE
 * 03.COLOR
 * 04.LAYOUT
 * 05.PHOTOGRAPHY
 * 06.MANIFEST


TYPE

In this manual, we will guide you through the entire visual communication of the
BBDO brand.


LOGO




TYPE




COLOR




LAYOUT




PHOTOGRAPHY




MANIFEST




01.LOGO

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THERE IS ONE OFFICIAL BBDO LOGO

To be used in representing the company name. For certain offices that use BBDO
in conjunction with another identity name (i.e. Clemenger BBDO) there are
suggestions on the following page.
The logo as it is to be generally used has one color for the primary BBDO logo
(Red Pantone 1795).




LOGO CONSTRUCTION

Our logo was create from the font we used, Gotham. We removed the spacing
between the letters and made the letters “BBDO” a shape, for the brand to adapt
both to being used alone, as well as being used as a mask in layouts.




LOGO CONSTRUCTION

Our logo was create from the font we used, Gotham. We removed the spacing
between the letters and made the letters “BBDO” a shape, for the brand to adapt
both to being used alone, as well as being used as a mask in layouts.




LOGO CLEARSPACE

The protection area, protects the logo and the noise symbol may Compromising
it’s readability.

No graphics should invade this area, only the background color or photograph
where the logo and/or symbol are applied.

The magenta lines in the diagram besides, determine the protection area of the
brand in relation to corners, other marks and graphic elements.




LOGO SCALE

For readability and recognition of the logo and symbol are preserved, in the
diagram on the side was established minimum sizes for print media (mm) and
digital (px).




LOGO COLOR

to be used in representing the company name. For certain offices that use BBDO
in conjunction with another identity name (i.e. Clemenger BBDO) there are
suggestions on the following page.
The logo as it is to be generally used has one color for the primary BBDO logo
(Red Pantone 1795).




LOGO COLOR

BBDO has 17.200 employees in 287 branches in 77 countries. For such a big brand,
we had to define rules that bring unity to the brand, ensuring that the new logo
works in such a complex system.






02.TYPE


OUR TYPE IS GOTHAM

We chose a strong and striking font. The Gotham.

The Gotham typefac was designed by Jonathan Hoefler and Tobias Frere-Jones in
2000.
A sans serif that shares many attributes of typography’s ‘geometric’ genus,
Gotham was inspired by a style of bold capital letters that evolved outside the
typographic tradition in the early twentieth century, common to lithographed
posters, enamel signs, and commercial facades throughout New York City.




TYPE WEIGHT

Let’s take advantage of the classic and graphic form of the typeface to create
impactful layouts that will make your brand stand out.




TYPE LAYOUT

Let’s take advantage of the classic and graphic form of the typeface to create
impactful layouts that will make your brand stand out.




TYPE LAYOUT

Let’s take advantage of the classic and graphic form of the typeface to create
impactful layouts that will make your brand stand out.





TYPE BOLD

For important moments, we will highlight information with bold typography.





03.COLOR


RGB COLOR

Contemporary brands have become increasingly digital, and one of the visual
codes of this universe is the vibrant colors inspired by canvases.
To connect the new BBDO brand to current times, we made the red even more
resonant, referring to the RGB of screens. The result is a bolder, more
attractive, and more confident palette.





COLOR PRIMARY

to be used in representing the company name.
For certain offices that use BBDO in conjunction with another identity name
(i.e. Clemenger BBDO) there are suggestions on the following page.
The logo as it is to be generally used has one color for the primary BBDO logo
(Red Pantone 1795).




COLOR SECONDARY

Secondary colors serve to support communication.
We use vibrant and modern colors for these details.




COLOR LAYOUT

For some details, we can use our secondary colors in the layouts.




04.LAYOUT


LAYOUTS SHAPES

Layouts can be made from variations of our logo shapes.




01.


LAYOUTS

LOGOSHAPE


LAYOUTS LOGOSHAPE

The shapes of our logo are perfectly suited to be used as masks in layouts.




LAYOUTS LOGO SHAPE

We can use it in different proportions.




02.


LAYOUTS

DO SHAPE


LAYOUTS DO

The letters “d” and “o” in our logo form the word “do”. This can be ideal for
use in some layouts.




LAYOUTS DO

We can use it in different proportions.




03.


LAYOUTS

B SHAPE


LAYOUTS B




04.


LAYOUTS

D SHAPE


LAYOUTS D




LAYOUTS D




05.


LAYOUTS

O SHAPE


LAYOUTS O




LAYOUTS O




LAYOUTS OVERVIEW

Let’s explore other layout options




05.PHOTOGRAPHY


PHOTOGRAPHY

Our photography inspires our audience of young and old, rich and poor, customers
and partners, local and global.
In addition to campaign frames and videos created by us.




PHOTOGRAPHY FRAMES

At BBDO, we produce a lot of images in our campaigns. They are great options for
use. Let’s create impactful visuals that will bring your brand to life!




PHOTOGRAPHY PEOPLE

People are the main protagonists of our work. That’s why they have a priority in
our communication.
Let’s create campaigns that connect with your audience and bring them closer to
your brand.




06.MANIFEST


MANIFEST

Our brand can manifest itself in various ways, across different environments.










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Menu
 * 00.HOME
 * 01.LOGO
 * 02.TYPE
 * 03.COLOR
 * 04.LAYOUT
 * 05.PHOTOGRAPHY
 * 06.MANIFEST