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Submission: On November 28 via api from US — Scanned from DE
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Log in Membership Membership WHAT IS INCLUDED? All you need to succeed TEMPLATES & FRAMEWORKS ONDEMAND VIDEOS EXCLUSIVE CONTENT MEMBER PERKS MEMBERSHIP RELEASE NOTES MEMBERSHIP PLANS Pick your path FREEMIUM MEMBERSHIP PRO MEMBERSHIP PRO+ MEMBERSHIP Certification CUSTOMER MARKETING CORE The A to Z of activating customers CUSTOMER MARKETING CERTIFIED: CORE The only accredited customer marketing certification VIEW ALL COURSES MASTERS CERTIFIED Get certified in any CM skill CONSUMER PSYCHOLOGY: MASTERS CUSTOMER ADVISORY BOARDS: MASTERS CUSTOMER RESEARCH: MASTERS CUSTOMER ADVOCACY: MASTERS NARRATIVE DESIGN: MASTERS STORYTELLING: MASTERS VIEW ALL MASTERS LEADERSHIP CERTIFIED The ultimate roadmap for CM leaders C-SUITE MASTERCLASS Four months to become an executive powerhouse VIEW ALL COURSES Resources CONTENT HUB Customer marketing insights ARTICLES EBOOK AND PLAYBOOKS PODCASTS REPORTS AMAS Coming soon CREATE & CONTRIBUTE RESEARCH & REPORTS Industry insights from us STATE OF CUSTOMER MARKETING REPORT 2023/24 Grab your copy CUSTOMER MARKETING SALARY SURVEY 2023/24 Have your say ONES TO WATCH IN 2023 Grab your copy BEYOND THE CASE STUDY [EBOOK] EMPOWERING CUSTOMER-DRIVEN DIRECTION [EBOOK] ESSENTIAL ELEMENTS OF A CUSTOMER MARKETING PLAN [EBOOK] CUSTOMER MARKETING INFLUENCERS Coming soon NEWSLETTERS Get your monthly fix CUSTOMER MARKETING DISPATCH Signup to the monthly email Events IN-PERSON Coming up CUSTOMER MARKETING SUMMIT | LONDON | NOV 29 & 30 CUSTOMER MARKETING SUMMIT | BOSTON | APRIL 10 & 11 APPLY TO SPEAK AT OUR EVENTS ONLINE Coming to a screen near you... HARNESS THE POWER OF PEER REVIEWS November 30 CUSTOMER MARKETING SUMMIT | ONDEMAND CUSTOMER MARKETING CONNECTION Webinar Community NETWORK Connect and collaborate SLACK COMMUNITY MEETUPS CUSTOMER MARKETING ALLIANCE LINKEDIN MEET THE AMBASSADORS LEARN Level up your career COMMUNITY NEWSLETTER BECOME AN AMBASSADOR CMA AWARDS | WINNERS | 2023 About THE BASICS Our journey & how to reach us MISSION THE TEAM CONTACT GET INVOLVED Get your name published CREATE & CONTRIBUTE APPLY TO SPEAK AT OUR EVENTS PARTNER WITH US Jobs What's new? 1 x close Nothing to display... or view by: AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs STAY AHEAD OF THE CUSTOMER MARKETING CURVE. We’re the first independent-led source for customer marketing knowledge with the purpose of connecting, inspiring, informing, and scaling this fast-growing community. Community Get certified JOIN PASSIONATE CUSTOMER MARKETING PROFESSIONALS FROM BRANDS LIKE: Get stuck in. Customer marketing CUSTOMER MARKETING CERTIFIED: IMPROVE AND PERFECT YOUR MARKETING PRACTICES Read more Members-only Members-only Podcast ANNIE EISSLER | CUSTOMER JOURNEY MAPPING AND THE IMPORTANCE OF CUSTOMER EXPERIENCE | CUSTOMER MARKETING CATCH-UP In this episode of Customer Marketing Catch-up, Annie Eissler, VP of Customer, Partner & Expert Insights Marketing at AlphaSense talks to us about the importance of customer experience and how customer journey mapping can help align teams to support retention and growth.... * Eve Chatfield 2 min read Members-only Brand storytelling UNLEASH THE POWER OF CUSTOMER STORIES: TIPS TO MAXIMIZE REAL ADVOCATE VOICES How a product or service positively impacted someone's life or business always tugs at the heartstrings more than any stats or corporate speak. Customer stories bring that emotional connection and credibility that keeps us engaged.... * Tiffany Knight Raymond * Michelle Viray * Callie Rojewski 6 min read Members-only CMAnow CMANOW | FIRESIDE CHAT: BUILDING BUY-IN & LAUNCHING SUCCESSFUL CABS Join us to gain insights and best practices on building buy-in and launching successful CABs.... * Emma Buitendag 1 min read Members-only Customer marketing EVENT STRATEGY SIMPLIFIED: CHOOSE THE RIGHT FORMAT FOR YOUR GOALS With so many event formats and types, how do you determine the right approach? Today we’ll explore seven relationship-building event types for marketers. You’ll learn the distinct purpose and best practices for each one - from intimate interviews to large user conferences.... * Dave Hansen 7 min read Members-only community CUSTOMER MARKETING AWARDS 2023: INTRODUCING THE WINNERS Have you ever wondered who stands at the pinnacle of customer marketing excellence? The moment you've been eagerly waiting for has arrived! After a meticulous evaluation of all the nominations in their respective categories, we are thrilled to unveil the 2023 Customer Marketing Award Champions.... * Eve Chatfield 3 min read Members-only Membership content FROM ZERO TO HERO: LEVELING UP OUR AWARDS PROGRAM TO WOW CUSTOMERS I’m excited to share my personal blueprint for creating customer celebrations that truly shine. You’ll discover how we gained executive buy-in, fostered cross-team collaboration, and created advocates for life.... * Cathy Jordan 5 min read SEE ALL POSTS Keep informed. Community Join 1,000s of customer marketing enthusiasts all over the world. SAY HELLO Events Learn firsthand from the pioneers in customer marketing. JOIN NOW Reports Essential knowledge and data into the latest industry changes. SEE MORE Newsletter Get invaluable tips and tricks delivered straight into your inbox. SIGN UP Our latest report. This report is your definitive guide to the world of customer marketing and advocacy, offering essential insights into team dynamics, budgets, responsibilities, and industry trends. Unlock the secrets of customer marketing today! Compare your processes to your peers now. Level-up with customer marketing membership. Learn from the world’s leading customer marketers, access an ever-growing bank of templates, content, and presentations, and reach your career potential with the quintessential kit for leveling up your customer marketing efforts today. UNLOCK INVALUABLE CONTENT Get customer marketing certified. Fortify your skillset and build your credentials with the only suite of certifications dedicated to customer marketers. Vetted by experts, you’ll hone your craft in narrative design, personas, customer research, and more. You name it, we have it. LEVEL UP Join the community. Lost on where to start? Begin your customer marketing journey with our unique source of knowledge. Collaborate with your peers in an ever-growing Slack community by exchanging ideas, content, and opportunities. JOIN HERE Upcoming customer marketing events. Members-only TOP 6 CUSTOMER MARKETING EVENTS TO ATTEND IN 2023 Get your diaries ready - here are the top customer marketing events to attend in 2023. 🎉... 4 min read Members-only CUSTOMER MARKETING SUMMIT | OCTOBER 26, 2022 Share the virtual stage with your customer marketing peers, for a day of panels, fireside chats, knowledge-sharing, keynotes, networking, and more at Customer... 1 min read SEE ALL EVENTS Event List Customer Marketing Summit Nov 29 & 30, 2023 London Harness the power of peer reviews [webinar] November 30, 2023 Online Customer Marketing Summit September 4 & 5, 2024 San Francisco THE EXCLUSIVE COMMUNITY PARTNER OF THE CMA: Stay up-to-date with customer marketing. Join our Newsletter. Wanna keep informed of up-to-date trends - without lifting a finger? Sign up for the Customer Marketing Alliance newsletter, let us do the hard work, and check out industry essentials when they land in your lap every month. Subscribe now SEND Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential. ABOUT * Contribute * Media Guide * Mission * Contact * Privacy Policy * Terms of Service RESOURCES * Articles * Newsletter GENERAL * Membership * Community Learn AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs new📅 One week to go! 📅 Florian Engel "Great Community and amazing programs" See more reviews