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PLAY THE GAME SAVE THE PLANET: CONSERVATIONISTS TARGET VIDEO GAMERS

Expires in 12 hours

17 April 2023

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By Hereward Holland







NAIROBI, June 5 (Reuters) -- Chilli is gibbon that is native to Borneo will soon
be jumping from tree to tree in parks from New York to Nairobi as a character in
a new virtual reality video game that is designed to promote conservation of
endangered species.







Internet of Elephants, a Kenyan software company, has created a
computer-generated model of Chilli (a real primate) and three other animals from
Africa and Asia.







Their game, Wildeverse, is one of a number of games developed by companies
around the world who are seeking to harness the increasing popularity of video
games on mobile phones to encourage people to lead more
environmentally-conscious lifestyles.







Wildeverse users are junior scientists who are studying the habits and habits of
animals living in the rain forests of Borneo, Congo Republic. They use their
smartphones camera to see virtual trees and primates such as Chilli superimposed
on the natural world.







The growing popularity of smart phones means that the gaming industry reaches
one in three people around the globe and could be a powerful tool to behavior
change, similar to a public service broadcaster for the digital age, according
to Sam Barratt from the United Nations Environment Program (UNEP).







"Its reach is incredible," Barratt told Reuters. "We want to help the industry
get people to reconsider their relationship with nature and how they can live a
(environmentally) less sedentary lifestyle."







Gaming is the world's most loved form of entertainment. The industry generates
more revenue than Hollywood, Bollywood and worldwide music sales combined,
according to a 2019 report by UNEP called "Playing for the Planet".







Mobile phone gaming revenues surpass those of consoles in 2015 and are expected
to rise as speeds for data speed improve according to Newzoo, a gaming
consultancy.







Internet of Elephants aims to launch Wildeverse in the third quarter of the
year, as a free download app for Apple and Android smartphones with the option
of buying in-app purchases for additional features.







Jake Manion (head of production at the company), stated that the game was
designed to be non-prescriptive and not hinder change in behaviour.







"It's very easy to fall into a trap of tropes about burning forests and animals
that have been stranded and all of that," he said.







NOT ONLY FOR KIDS







The video game user-base is growing, and the demographics are growing beyond
gender, age, and geographical location.

Teen-time.net





Globally, only 22 percent of gamers are younger than 21 years old, 46% are
female, and five of the 15 countries that have the highest percentage of gamers
per capita are in countries with lower middle incomes such as Nigeria and
Indonesia according to the UNEP report revealed.







Gautam Shah, founder of Internet of Elephants, stated that people automatically
believe that games are made for children when they talk about them.







The conservation sector is slowly becoming aware of gaming as a way to get
people to participate similar to how it took a while for them to realize the
potential of social media, he said.







Just as conservationists like Shah seek to make the most of opportunities in the
gaming industry certain of the biggest gaming studios are starting to push green
messaging.







Minecraft the blockbuster game of building, has introduced versions that allow
users to create national parks as well as sustainable cities.







Ban ki-moon, then UN Secretary General, appointed a Rovio character from the
loved Angry Birds franchise as an honorary ambassador in the year 2016 to
encourage young people "green" to combat climate change.







Rovio also joined forces with the World Wide Fund for Nature to promote
International Tiger Day.







Minna Eloranta is Rovio's senior communications manager. She stated that Rovio
has worked with companies to combat climate change in the past and advised
players to think about it through campaigns in their games.







Niantic is the company behind Pokemon Go with Nintendo Co Ltd is a coordinating
company for Earth Day clean-up events in every corner of South Africa and
Singapore every year.







"Games that connect sustainability initiatives to their primary gameplay
mechanics offer the chance to not only increase the success of their playerbase
but also make an important impact on climate change," Yennie Solheim Fuller is
senior manager of social impacts at Niantic. (Reporting by Hereward Holland
Editing by Maggie Fick and Toby Chopra)



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