Submitted URL: http://r.smartbrief.com/resp/krgLCzoDbSDfqauWCieGqWCicNVZLc
Effective URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Submission: On September 27 via manual from US

Summary

This website contacted 71 IPs in 5 countries across 43 domains to perform 282 HTTP transactions. The main IP is 2400:cb00:2048:1::6810:9376, located in United States and belongs to CLOUDFLARENET - Cloudflare, Inc., US. The main domain is adage.com.
TLS certificate: Issued by COMODO ECC Domain Validation Secure S... on August 25th 2018. Valid for: 6 months.
This is the only time adage.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

IP Address AS Autonomous System
1 1 72.32.59.25 33070 (RMH-14)
1 1 72.32.59.21 33070 (RMH-14)
1 74.205.67.231 33070 (RMH-14)
77 2400:cb00:204... 13335 (CLOUDFLAR...)
2 2600:9000:200... 16509 (AMAZON-02)
2 2a00:1450:400... 15169 (GOOGLE)
1 2400:cb00:204... 13335 (CLOUDFLAR...)
3 2606:2800:234... 15133 (EDGECAST)
1 2606:4700:30:... 13335 (CLOUDFLAR...)
1 151.101.134.110 54113 (FASTLY)
1 2a04:4e42:1f:... 54113 (FASTLY)
2 5 104.103.89.123 16625 (AKAMAI-AS)
1 2 2a00:1450:400... 15169 (GOOGLE)
4 2a00:1450:400... 15169 (GOOGLE)
3 2a00:1450:400... 15169 (GOOGLE)
1 52.216.85.251 16509 (AMAZON-02)
1 151.101.132.143 54113 (FASTLY)
6 2600:1f14:cc5... 16509 (AMAZON-02)
1 54.72.19.186 16509 (AMAZON-02)
1 18.195.140.49 16509 (AMAZON-02)
2 2600:9000:200... 16509 (AMAZON-02)
1 54.230.95.176 16509 (AMAZON-02)
1 54.230.92.224 16509 (AMAZON-02)
6 2400:cb00:204... 13335 (CLOUDFLAR...)
1 2a00:1450:400... 15169 (GOOGLE)
3 2a00:1450:400... 15169 (GOOGLE)
14 216.58.210.2 15169 (GOOGLE)
1 54.230.95.134 16509 (AMAZON-02)
2 52.204.232.9 14618 (AMAZON-AES)
1 2 63.140.41.99 15224 (OMNITURE)
2 2a03:2880:f01... 32934 (FACEBOOK)
1 173.192.91.155 36351 (SOFTLAYER)
1 67.225.220.126 32244 (LIQUIDWEB)
1 2600:9000:200... 16509 (AMAZON-02)
5 104.20.31.2 13335 (CLOUDFLAR...)
1 2400:cb00:204... 13335 (CLOUDFLAR...)
1 2607:f0d0:3:1... 36351 (SOFTLAYER)
13 2a00:1450:400... 15169 (GOOGLE)
2 2a03:2880:f02... 32934 (FACEBOOK)
1 3 2a05:f500:10:... 14413 (LINKEDIN)
3 94.31.29.248 6461 (ZAYO-6461)
2 94.31.29.96 12989 (HWNG)
1 54.171.124.191 16509 (AMAZON-02)
2 2406:da00:ff0... 14618 (AMAZON-AES)
1 18.195.31.165 16509 (AMAZON-02)
1 174.129.241.248 14618 (AMAZON-AES)
4 2a03:2880:f11... 32934 (FACEBOOK)
1 54.154.93.90 16509 (AMAZON-02)
1 54.171.27.180 16509 (AMAZON-02)
3 54.171.36.43 16509 (AMAZON-02)
1 1 104.244.42.8 13414 (TWITTER)
3 151.101.132.175 54113 (FASTLY)
1 2 185.33.223.200 29990 (ASN-APPNEXUS)
2 3 2a05:f500:10:... 14413 (LINKEDIN)
3 23.210.248.12 16625 (AKAMAI-AS)
33 23.210.250.213 16625 (AKAMAI-AS)
6 2a00:1450:400... 15169 (GOOGLE)
1 82.199.68.72 15830 (TELECITY-LON)
2 6 173.241.240.212 36089 (OPENX-AS1)
3 23.43.118.39 20940 (AKAMAI-ASN1)
3 10 2600:1f14:cc5... 16509 (AMAZON-02)
1 82.199.68.73 15830 (TELECITY-LON)
9 54.208.139.170 14618 (AMAZON-AES)
1 2a00:1450:400... 15169 (GOOGLE)
1 3 2600:1f14:cc5... 16509 (AMAZON-02)
1 4 2600:1f14:cc5... 16509 (AMAZON-02)
2 54.72.13.208 16509 (AMAZON-02)
1 2a02:26f0:f1:... 20940 (AKAMAI-ASN1)
2 173.241.240.143 36089 (OPENX-AS1)
1 52.212.38.123 16509 (AMAZON-02)
1 2406:da00:ff0... 14618 (AMAZON-AES)
1 54.246.87.90 16509 (AMAZON-02)
1 104.108.58.127 16625 (AKAMAI-AS)
282 71
Apex Domain
Subdomains
Transfer
85 adage.com
adage.com
gaia.adage.com
smetrics.adage.com
2 MB
42 moatads.com
z.moatads.com
px.moatads.com
v4.moatads.com
410 KB
23 b2c.com
api.b2c.com
api-54-191-84-42.b2c.com
api-34-220-21-208.b2c.com
api-52-12-224-30.b2c.com
29 KB
19 googlesyndication.com
tpc.googlesyndication.com
pagead2.googlesyndication.com
199 KB
18 doubleclick.net
survey.g.doubleclick.net
stats.g.doubleclick.net
securepubads.g.doubleclick.net
395 KB
8 openx.net
us-ads.openx.net
eu-u.openx.net
39 KB
6 teads.tv
a.teads.tv
t.teads.tv
sync.teads.tv
185 KB
6 linkedin.com
www.linkedin.com
dc.ads.linkedin.com
px.ads.linkedin.com
3 KB
6 facebook.com
graph.facebook.com
www.facebook.com
1 KB
5 serving-sys.com
bs.serving-sys.com
secure-ds.serving-sys.com
95 KB
5 trustarc.com
consent.trustarc.com
consent-pref.trustarc.com
20 KB
5 tinypass.com
experience.tinypass.com
cdn.tinypass.com
buy.tinypass.com
121 KB
5 scorecardresearch.com
sb.scorecardresearch.com
3 KB
4 krxd.net
cdn.krxd.net
consumer.krxd.net
beacon.krxd.net
85 KB
4 pagefair.com
asset.pagefair.com
stats.pagefair.com
6 KB
4 idio.co
js.idio.co
s.idio.co
a.idio.co
4 KB
4 twitter.com
platform.twitter.com
syndication.twitter.com
35 KB
4 google.com
apis.google.com
adservice.google.com
www.google.com
63 KB
3 simplereach.com
edge.simplereach.com
1 KB
3 google.de
adservice.google.de
521 B
3 googletagservices.com
www.googletagservices.com
24 KB
3 chartbeat.com
static.chartbeat.com
mab.chartbeat.com
22 KB
3 smartbrief.com
r.smartbrief.com
www.smartbrief.com
www2.smartbrief.com
2 KB
2 adnxs.com
secure.adnxs.com
2 KB
2 pagefair.net
asset.pagefair.net
885 B
2 facebook.net
connect.facebook.net
31 KB
2 cloudfront.net
d8rk54i4mohrb.cloudfront.net
16 KB
2 quantserve.com
secure.quantserve.com
pixel.quantserve.com
6 KB
2 google-analytics.com
ssl.google-analytics.com
17 KB
2 maxmind.com
js.maxmind.com
geoip-js.maxmind.com
3 KB
1 qualtrics.com
zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com
12 KB
1 consensu.org
cmp.teads.mgr.consensu.org
1 chartbeat.net
ping.chartbeat.net
213 B
1 ionicframework.com
code.ionicframework.com
8 KB
1 quantcount.com
rules.quantcount.com
340 B
1 rtb123.com
www.rtb123.com
1 KB
1 swiftype.com
cc.swiftype.com
279 B
1 crazyegg.com
script.crazyegg.com
555 B
1 truste.com
consent.truste.com
2 KB
1 swiftypecdn.com
s.swiftypecdn.com
957 B
1 amazonaws.com
crain-global.s3.amazonaws.com
117 KB
1 marfeel.com
bc.marfeel.com
316 B
1 npttech.com
www.npttech.com
3 KB
282 43
Domain Requested by
60 gaia.adage.com adage.com
d8rk54i4mohrb.cloudfront.net
platform.twitter.com
26 px.moatads.com adage.com
23 adage.com www2.smartbrief.com
adage.com
gaia.adage.com
14 securepubads.g.doubleclick.net www.googletagservices.com
securepubads.g.doubleclick.net
adage.com
13 tpc.googlesyndication.com securepubads.g.doubleclick.net
adage.com
10 api-54-191-84-42.b2c.com 3 redirects adage.com
www2.smartbrief.com
9 v4.moatads.com adage.com
7 z.moatads.com securepubads.g.doubleclick.net
secure-ds.serving-sys.com
6 us-ads.openx.net 2 redirects www2.smartbrief.com
adage.com
6 pagead2.googlesyndication.com securepubads.g.doubleclick.net
adage.com
6 api.b2c.com adage.com
securepubads.g.doubleclick.net
5 sb.scorecardresearch.com 2 redirects adage.com
4 api-52-12-224-30.b2c.com 1 redirects adage.com
www2.smartbrief.com
4 www.facebook.com adage.com
connect.facebook.net
4 consent.trustarc.com consent.truste.com
adage.com
3 api-34-220-21-208.b2c.com 1 redirects adage.com
3 secure-ds.serving-sys.com bs.serving-sys.com
secure-ds.serving-sys.com
adage.com
3 a.teads.tv securepubads.g.doubleclick.net
a.teads.tv
3 edge.simplereach.com d8rk54i4mohrb.cloudfront.net
3 asset.pagefair.com adage.com
asset.pagefair.com
3 www.linkedin.com 1 redirects gaia.adage.com
3 adservice.google.de www.googletagservices.com
3 survey.g.doubleclick.net adage.com
survey.g.doubleclick.net
3 www.googletagservices.com gaia.adage.com
us-ads.openx.net
3 platform.twitter.com adage.com
platform.twitter.com
2 eu-u.openx.net us-ads.openx.net
2 t.teads.tv adage.com
2 bs.serving-sys.com securepubads.g.doubleclick.net
secure-ds.serving-sys.com
2 buy.tinypass.com cdn.tinypass.com
2 dc.ads.linkedin.com 2 redirects
2 secure.adnxs.com 1 redirects adage.com
2 cdn.krxd.net www.rtb123.com
cdn.krxd.net
2 asset.pagefair.net adage.com
2 graph.facebook.com gaia.adage.com
2 experience.tinypass.com adage.com
cdn.tinypass.com
2 connect.facebook.net adage.com
connect.facebook.net
2 smetrics.adage.com 1 redirects adage.com
2 a.idio.co adage.com
2 d8rk54i4mohrb.cloudfront.net www2.smartbrief.com
d8rk54i4mohrb.cloudfront.net
2 ssl.google-analytics.com 1 redirects adage.com
2 apis.google.com adage.com
apis.google.com
2 static.chartbeat.com adage.com
1 zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com adage.com
1 beacon.krxd.net cdn.krxd.net
1 sync.teads.tv a.teads.tv
1 cmp.teads.mgr.consensu.org a.teads.tv
1 www.google.com adage.com
1 consumer.krxd.net cdn.krxd.net
1 px.ads.linkedin.com adage.com
1 syndication.twitter.com 1 redirects
1 consent-pref.trustarc.com consent.trustarc.com
1 stats.pagefair.com gaia.adage.com
1 ping.chartbeat.net adage.com
1 cdn.tinypass.com experience.tinypass.com
1 pixel.quantserve.com adage.com
1 geoip-js.maxmind.com js.maxmind.com
1 code.ionicframework.com gaia.adage.com
1 rules.quantcount.com secure.quantserve.com
1 www.rtb123.com adage.com
1 cc.swiftype.com adage.com
1 s.idio.co js.idio.co
1 adservice.google.com www.googletagservices.com
1 stats.g.doubleclick.net adage.com
1 script.crazyegg.com adage.com
1 js.idio.co adage.com
1 secure.quantserve.com adage.com
1 consent.truste.com adage.com
1 s.swiftypecdn.com adage.com
1 crain-global.s3.amazonaws.com adage.com
1 mab.chartbeat.com static.chartbeat.com
1 bc.marfeel.com gaia.adage.com
1 www.npttech.com gaia.adage.com
1 js.maxmind.com adage.com
1 www2.smartbrief.com
1 www.smartbrief.com 1 redirects
1 r.smartbrief.com 1 redirects
282 76
Subject Issuer Validity Valid
ssl423015.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2
2018-08-25 -
2019-03-03
6 months crt.sh
*.chartbeat.com
Gandi Standard SSL CA 2
2018-04-02 -
2019-04-18
a year crt.sh
*.google.com
Google Internet Authority G3
2018-09-11 -
2018-12-04
3 months crt.sh
*.maxmind.com
COMODO RSA Organization Validation Secure Server CA
2016-09-19 -
2018-10-31
2 years crt.sh
*.twimg.com
DigiCert SHA2 High Assurance Server CA
2017-12-02 -
2018-12-05
a year crt.sh
sni101653.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2
2018-09-12 -
2019-03-21
6 months crt.sh
f4.shared.global.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3
2018-09-04 -
2019-04-14
7 months crt.sh
f6.shared.global.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3
2018-09-19 -
2019-09-12
a year crt.sh
*.scorecardresearch.com
COMODO RSA Organization Validation Secure Server CA
2017-12-06 -
2018-12-26
a year crt.sh
*.google-analytics.com
Google Internet Authority G3
2018-09-11 -
2018-12-04
3 months crt.sh
*.g.doubleclick.net
Google Internet Authority G3
2018-08-28 -
2018-11-20
3 months crt.sh
*.s3.amazonaws.com
DigiCert Baltimore CA-2 G2
2017-09-22 -
2019-01-03
a year crt.sh
*.b.ssl.fastly.net
GlobalSign Organization Validation CA - SHA256 - G2
2018-08-14 -
2020-11-16
2 years crt.sh
*.b2c.com
Go Daddy Secure Certificate Authority - G2
2016-03-24 -
2019-03-24
3 years crt.sh
*.truste.com
Go Daddy Secure Certificate Authority - G2
2018-01-26 -
2021-03-06
3 years crt.sh
*.quantserve.com
DigiCert SHA2 High Assurance Server CA
2015-08-05 -
2018-11-02
3 years crt.sh
*.cloudfront.net
DigiCert Global CA G2
2017-11-22 -
2018-11-21
a year crt.sh
idio.co
Let's Encrypt Authority X3
2018-08-14 -
2018-11-12
3 months crt.sh
*.crazyegg.com
DigiCert SHA2 Secure Server CA
2018-06-08 -
2020-08-05
2 years crt.sh
smetrics.adage.com
DigiCert SHA2 High Assurance Server CA
2017-09-04 -
2018-12-07
a year crt.sh
*.facebook.com
DigiCert SHA2 High Assurance Server CA
2017-12-15 -
2019-03-22
a year crt.sh
*.swiftype.com
DigiCert SHA2 Secure Server CA
2017-04-14 -
2020-07-12
3 years crt.sh
www.rtb123.com
GlobalSign Domain Validation CA - SHA256 - G2
2018-05-09 -
2020-05-31
2 years crt.sh
*.tinypass.com
DigiCert SHA2 Secure Server CA
2018-01-02 -
2019-02-20
a year crt.sh
ionicframework.com
CloudFlare Inc ECC CA-2
2018-02-05 -
2019-02-05
a year crt.sh
tpc.googlesyndication.com
Google Internet Authority G3
2018-09-11 -
2018-12-04
3 months crt.sh
www.linkedin.com
DigiCert SHA2 Secure Server CA
2018-05-30 -
2020-09-01
2 years crt.sh
asset.pagefair.com
Let's Encrypt Authority X3
2018-07-30 -
2018-10-28
3 months crt.sh
asset.pagefair.net
Let's Encrypt Authority X3
2018-07-30 -
2018-10-28
3 months crt.sh
*.trustarc.com
Go Daddy Secure Certificate Authority - G2
2017-07-18 -
2020-07-17
3 years crt.sh
*.simplereach.com
Amazon
2018-03-06 -
2019-04-06
a year crt.sh
*.chartbeat.net
Thawte RSA CA 2018
2018-01-02 -
2019-01-02
a year crt.sh
*.pagefair.com
Gandi Standard SSL CA 2
2016-11-02 -
2018-11-20
2 years crt.sh
*.c.ssl.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3
2018-09-26 -
2019-09-27
a year crt.sh
*.adnxs.com
DigiCert ECC Secure Server CA
2018-01-25 -
2019-01-25
a year crt.sh
px.ads.linkedin.com
DigiCert SHA2 Secure Server CA
2017-06-06 -
2019-06-11
2 years crt.sh
teads.tv
Let's Encrypt Authority X3
2018-09-12 -
2018-12-11
3 months crt.sh
moatads.com
DigiCert ECC Secure Server CA
2018-01-09 -
2019-01-09
a year crt.sh
bs.serving-sys.com
Go Daddy Secure Certificate Authority - G2
2018-03-08 -
2020-03-08
2 years crt.sh
*.openx.net
DigiCert ECC Secure Server CA
2018-04-03 -
2019-04-08
a year crt.sh
secure-ds.serving-sys.com
DigiCert SHA2 Secure Server CA
2018-02-01 -
2019-02-01
a year crt.sh
*.moatads.com
DigiCert SHA2 Secure Server CA
2018-04-27 -
2019-04-27
a year crt.sh
www.google.com
Google Internet Authority G3
2018-09-11 -
2018-12-04
3 months crt.sh
*.teads.tv
Gandi Standard SSL CA 2
2018-04-13 -
2019-05-06
a year crt.sh
teads.mgr.consensu.org
Let's Encrypt Authority X3
2018-09-05 -
2018-12-04
3 months crt.sh
*.krxd.net
Go Daddy Secure Certificate Authority - G2
2017-06-12 -
2019-07-11
2 years crt.sh
*.qualtrics.com
DigiCert SHA2 Secure Server CA
2018-09-13 -
2018-11-25
2 months crt.sh

This page contains 19 frames:

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Frame ID: E01E23DF9E225D919BF909367A5D049F
Requests: 1 HTTP requests in this frame

Frame: https://buy.tinypass.com/checkout/template/show?displayMode=inline&containerSelector=%23piano-inline_nsl&templateId=OTUXGPNGG90W&offerId=fakeOfferId&trackingId=%7Bjcx%7DH4sIAAAAAAAAAI2QzW7CMBCE38VnjBzHjm1uNE0jKmihggSOTrKAWwhpfiBQ9d2bRKUVUg-VVlrtfjsj7XwgbRI0QCx_n6zOF-98j3oo0xsIDJxGLaHEkpgoTAW27LY4xVRJXNfVxS3G7uN2NDsnrxxLCWLNhbK5VkAtJRy9joBxZUdEJhA3xlBnkBtIY-isveV0dRc-2C_BWN1Qr4a4Ks0h7c7EmkjNY4KVQy3MJKFYAkgshXAScLSW4tZ8GP9oi-3hNId9ttMlBLP5ksmZ9HiwmIxYI9nq4grRoMwr6KHye-7Uz_PF0p8--b4iIfplgc6NTsv2JK12ux6K9T7TZpMW18XRFKbj6Ij_CtAmBEc0rT3fjaaJePNcFf4nQJM1lhaTfcqtPuNNa9-oCsiHG0jLBib7GH1-AcuJxunWAQAA&experienceId=EXPYBWF3RVL9&tbc=%7Bjzx%7DmFVeMHhpzAsXRPR5JFu3rwMpepqfSa0LUTLKtEjeuvhvN9WOj1GLzTMNtzNTeWKBnz0htlqEhL0PwfXailaFqMC1ii2WW9XvOtwUZguT2Cl-kjITDgBdwoYx0_VksmUqC0_wUuJ5hb_erQpZd0OXqw&iframeId=offer-1-XwSbQ&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&parentDualScreenLeft=0&parentDualScreenTop=0&parentWidth=1600&parentHeight=1200&parentOuterHeight=1200&aid=4rqMYyzEyD&tags=CMO+Strategy%2CHealth%2CPackaged+Food%2CRestaurants&contentSection=CMO+Strategy&contentAuthor=Jessica+Wohl&customVariables=%7B%22domain%22%3A%22adage.com%22%2C%22userID%22%3Anull%2C%22userStatus%22%3A%22Anonymous%22%2C%22userMemberTier%22%3A%22%22%2C%22userMemberTierName%22%3A%22%22%2C%22userControlled%22%3A0%2C%22CompanyName%22%3A%22%22%2C%22busInd%22%3A%22%22%2C%22jobFunction%22%3A%22%22%2C%22englishTitle%22%3A%22%22%2C%22PostalCode%22%3A%22%22%2C%22City%22%3A%22%22%2C%22State%22%3A%22%22%2C%22Country%22%3A%22%22%2C%22breakingNewsAlerts%22%3A%22%22%2C%22superbowlUpdates%22%3A%22%22%2C%22dailyAlerts%22%3A%22%22%2C%22digitalAlerts%22%3A%22%22%2C%22mwAlerts%22%3A%22%22%2C%22AgencyBuzz%22%3A%22%22%2C%22cmoStrategy%22%3A%22%22%2C%22creativityAlerts%22%3A%22%22%2C%22AA_circStatus%22%3A%22%22%2C%22AAZ_circStatus%22%3A%22%22%2C%22AAD_circStatus%22%3A%22%22%2C%22AA_finExp%22%3A%22%22%2C%22AAZ_finExp%22%3A%22%22%2C%22AAD_finExp%22%3A%22%22%2C%22AA_graceFlag%22%3A%22%22%2C%22AAZ_graceFlag%22%3A%22%22%2C%22AAD_graceFlag%22%3A%22%22%2C%22AA_customerId%22%3A%22%22%2C%22AAZ_customerId%22%3A%22%22%2C%22AAD_customerId%22%3A%22%22%2C%22AA_dateSigned%22%3A%22%22%2C%22AAZ_dateSigned%22%3A%22%22%2C%22freeForever%22%3A%220%22%2C%22subscriberOnly%22%3A%220%22%2C%22country%22%3A%22GDPR%22%2C%22regSubscribeCode%22%3A%22X86AAC1%22%2C%22selections%22%3A%22%7B%7D%22%7D&zone=Web&contentCreated=2018-09-24+07%3A00%3A00&pageViewId=2018-09-27-13-13-52-298-xxuzCsLCJhIQydj5-88e7f57935a9e21976afbe4593b08dec&visitId=v-2018-09-27-13-13-52-300-b2nxEGCbPd7kEC9W-88e7f57935a9e21976afbe4593b08dec&userProvider=tinypass_accounts&userToken=&customCookies=%7B%7D&hasLoginRequiredCallback=true&singleContainer=%5Bobject+HTMLDivElement%5D&width=980&_qh=1057259600
Frame ID: 75609E9C90B06177541911FBC01924A8
Requests: 1 HTTP requests in this frame

Frame: https://www.facebook.com/tr/
Frame ID: F489425F590B227E7D80CA0AAC6F422E
Requests: 1 HTTP requests in this frame

Frame: https://a.teads.tv/page/70095/tag
Frame ID: 62EE92D393AE486974F2DFA4A39B507A
Requests: 3 HTTP requests in this frame

Frame: https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=25769782&PluID=0&w=970&h=90&ncu=$$https://adclick.g.doubleclick.net/pcs/click?xai=AKAOjsvRZmQWK-1HyZvIuEDL-a37Hxzi9hRzaTBEdnQ2kKJ6F7sMBIzz1OozL-_0RkTaXXHj_SVZyU1__zUh6C73D934e1tkNQgId-jC3BXB2LZ2wDqcsaISsfVx8Z6kncpLjadGZrmp4JUYqxdyrbFztYBTgIwXzgwugmqLKO04t3I5OzBNJxViGYuiFrxOEUYVVNu6hg4sCZ_7GyjkToMv814cyB1C4hM0NQDSqCWPpv43BBCvBZSGmAuwNKQUvfA20Q&sai=AMfl-YQaIsBu3SCh5zZMBnFzTq_wSe9GH9S1cqGH1_JfzSSLpb9oTMr4C5meFWhzYQjAvcmpGmaMzTius3G1-nhC2oAD1NOXb1cwVUqItEL1hQ&sig=Cg0ArKJSzHp8FS1bVqvzEAE&urlfix=1&adurl=$$&ord=1497612155
Frame ID: A7D48625817E06A620867AB18C9341D4
Requests: 16 HTTP requests in this frame

Frame: https://us-ads.openx.net/w/1.0/jstag
Frame ID: 217406028CC0E35B88C316F810FCF155
Requests: 17 HTTP requests in this frame

Frame: https://us-ads.openx.net/w/1.0/jstag
Frame ID: 7C26B6E895A95E6A6F00909C24909AB9
Requests: 19 HTTP requests in this frame

Frame: https://tpc.googlesyndication.com/safeframe/1-0-29/html/container.html
Frame ID: C17840CF0E270E89B6ABB5B4E838DC29
Requests: 1 HTTP requests in this frame

Frame: https://tpc.googlesyndication.com/pagead/js/r20180924/r20110914/client/ext/m_window_focus_non_hydra.js
Frame ID: 620E9F6E148BA02AE5DF174C421620E4
Requests: 10 HTTP requests in this frame

Frame: https://tpc.googlesyndication.com/simgad/5989087868807175105
Frame ID: 8FD3FB695122814F356AFFC7F57D8AC6
Requests: 10 HTTP requests in this frame

Frame: https://cmp.teads.mgr.consensu.org/index.html
Frame ID: D39BD2285F7B29A724E49A66CBAE13FB
Requests: 1 HTTP requests in this frame

Frame: https://eu-u.openx.net/w/1.0/pd?plm=1&ph=94ef58655625200a8cfc5b15afcd0b94ad52d590
Frame ID: 59FD826DF2B8447E45F402B52B4088D1
Requests: 1 HTTP requests in this frame

Frame: https://eu-u.openx.net/w/1.0/pd?plm=1&ph=94ef58655625200a8cfc5b15afcd0b94ad52d590
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Requests: 1 HTTP requests in this frame

Frame: https://sync.teads.tv/iframe?pid=75471&userId=36bc562b-3dd3-419d-891a-07d1055cdf34&gdprIab={%22status%22:22,%22consent%22:%22%22,%22reason%22:220}&1538054036335
Frame ID: CC1821025B5CB42949CE99005809C2FF
Requests: 1 HTTP requests in this frame

Screenshot


Page URL History Show full URLs

  1. http://r.smartbrief.com/resp/krgLCzoDbSDfqauWCieGqWCicNVZLc HTTP 302
    http://www.smartbrief.com/redirect.action?link=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbani... HTTP 302
    http://www2.smartbrief.com/redirect.action?link=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbani... Page URL
  2. https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/ Page URL

Detected technologies

Overall confidence: 100%
Detected patterns
  • env /Swiftype/i

Overall confidence: 100%
Detected patterns
  • headers server /(?:Apache(?:$|\/([\d.]+)|[^\/-])|(?:^|)HTTPD)/i

Overall confidence: 100%
Detected patterns
  • env /^React$/i

Overall confidence: 100%
Detected patterns
  • script /chartbeat\.js/i
  • env /^_sf_(?:endpt|async_config)$/i

Overall confidence: 100%
Detected patterns
  • env /^CE2$/i

Overall confidence: 100%
Detected patterns
  • script /googletagservices\.com\/tag\/js\/gpt(?:_mobile)?\.js/i

Overall confidence: 100%
Detected patterns
  • script /\/\/connect\.facebook\.net\/[^\/]*\/[a-z]*\.js/i

Overall confidence: 100%
Detected patterns
  • script /googlesyndication\.com\//i
  • env /^__google_ad_/i
  • env /^Goog_AdSense_/i

Overall confidence: 100%
Detected patterns
  • script /google-analytics\.com\/(?:ga|urchin|(analytics))\.js/i
  • env /^gaGlobal$/i

Overall confidence: 100%
Detected patterns
  • env /^googletag$/i

Overall confidence: 100%
Detected patterns
  • env /^quantserve$/i

Overall confidence: 100%
Detected patterns
  • env /^s_(?:account|objectID|code|INST)$/i

Overall confidence: 100%
Detected patterns
  • html /<iframe[^>]* (?:id="comscore"|scr=[^>]+comscore)|\.scorecardresearch\.com\/beacon\.js|COMSCORE\.beacon/i
  • script /\.scorecardresearch\.com\/beacon\.js|COMSCORE\.beacon/i
  • env /^_?COMSCORE$/i

Overall confidence: 100%
Detected patterns
  • script /jquery(?:\-|\.)([\d.]*\d)[^\/]*\.js/i
  • script /jquery.*\.js/i
  • env /^jQuery$/i

Page Statistics

282
Requests

98 %
HTTPS

44 %
IPv6

43
Domains

76
Subdomains

71
IPs

5
Countries

3716 kB
Transfer

9334 kB
Size

0
Cookies

Page URL History

This captures the URL locations of the websites, including HTTP redirects and client-side redirects via JavaScript or Meta fields.

  1. http://r.smartbrief.com/resp/krgLCzoDbSDfqauWCieGqWCicNVZLc HTTP 302
    http://www.smartbrief.com/redirect.action?link=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&encoded=krgLCzoDbSDfqauWCieGqWCicNVZLc HTTP 302
    http://www2.smartbrief.com/redirect.action?link=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&encoded=krgLCzoDbSDfqauWCieGqWCicNVZLc Page URL
  2. https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/ Page URL

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 0
  • http://r.smartbrief.com/resp/krgLCzoDbSDfqauWCieGqWCicNVZLc HTTP 302
  • http://www.smartbrief.com/redirect.action?link=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&encoded=krgLCzoDbSDfqauWCieGqWCicNVZLc HTTP 302
  • http://www2.smartbrief.com/redirect.action?link=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&encoded=krgLCzoDbSDfqauWCieGqWCicNVZLc
Request Chain 70
  • https://sb.scorecardresearch.com/b?c1=2&c2=16193073&ns__t=1538054031226&ns_c=UTF-8&cv=3.1&c8=Banish%20Weight%20Watchers%20from%20your%20vocab.%20It%27s%20now%20just%20WW.%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&c9=http%3A%2F%2Fwww2.smartbrief.com%2Fredirect.action%3Flink%3Dhttps%253A%252F%252Fadage.com%252Farticle%252Fcmo-strategy%252Fbanish-weight-watchers-vocab-ww%252F315017%252F%26encoded%3DkrgLCzoDbSDfqauWCieGqWCicNVZLc HTTP 302
  • https://sb.scorecardresearch.com/b2?c1=2&c2=16193073&ns__t=1538054031226&ns_c=UTF-8&cv=3.1&c8=Banish%20Weight%20Watchers%20from%20your%20vocab.%20It%27s%20now%20just%20WW.%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&c9=http%3A%2F%2Fwww2.smartbrief.com%2Fredirect.action%3Flink%3Dhttps%253A%252F%252Fadage.com%252Farticle%252Fcmo-strategy%252Fbanish-weight-watchers-vocab-ww%252F315017%252F%26encoded%3DkrgLCzoDbSDfqauWCieGqWCicNVZLc
Request Chain 72
  • https://ssl.google-analytics.com/r/__utm.gif?utmwv=5.7.2&utms=1&utmn=81195244&utmhn=adage.com&utme=8(BusinessType*ArticleTag)9(00%20-%20Not%20Set*%7Ccmo_strategy%7Chealth%7Cpackaged_food%7Crestaurants%7C)11(1)&utmcs=UTF-8&utmsr=1600x1200&utmvp=1585x1200&utmsc=24-bit&utmul=en-us&utmje=0&utmfl=-&utmdt=Banish%20Weight%20Watchers%20from%20your%20vocab.%20It%27s%20now%20just%20WW.%20%7C%20CMO%20Strategy%20-%20Ad%20Age&utmhid=1277907483&utmr=http%3A%2F%2Fwww2.smartbrief.com%2Fredirect.action%3Flink%3Dhttps%253A%252F%252Fadage.com%252Farticle%252Fcmo-strategy%252Fbanish-weight-watchers-vocab-ww%252F315017%252F%26encoded%3DkrgLCzoDbSDfqauWCieGqWCicNVZLc&utmp=%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&utmht=1538054031255&utmac=UA-19574238-1&utmcc=__utma%3D1.539080482.1538054031.1538054031.1538054031.1%3B%2B__utmz%3D1.1538054031.1.1.utmcsr%3Dwww2.smartbrief.com%7Cutmccn%3D(referral)%7Cutmcmd%3Dreferral%7Cutmcct%3D%2Fredirect.action%3B&utmjid=1796600996&utmredir=1&utmu=q1AAAAAAAAAAAAAAAAAAAAAE~ HTTP 302
  • https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-19574238-1&cid=539080482.1538054031&jid=1796600996&_v=5.7.2&z=81195244
Request Chain 92
  • https://smetrics.adage.com/b/ss/crainadage/1/H.27.2/s28915131293600?AQB=1&ndh=1&t=27%2F8%2F2018%2013%3A13%3A51%204%200&fid=6AA94253365F0F68-175A4E743FAE562D&ce=UTF-8&ns=crain&pageName=%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&g=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&r=http%3A%2F%2Fwww2.smartbrief.com%2Fredirect.action%3Flink%3Dhttps%253A%252F%252Fadage.com%252Farticle%252Fcmo-strategy%252Fbanish-weight-watchers-vocab-ww%252F315017%252F%26encoded%3DkrgLCzoDbSDfqauWCieGqWCicNVZLc&cc=USD&ch=adage_news&server=adage.com&events=event19&c1=cmo_strategy&v1=cmo_strategy&c2=cmo_strategy&v2=cmo_strategy&c5=adage_news%3Acmo_strategy%3Aarticle&c6=adage_news%3Acmo_strategy%3Aarticle&v6=%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&c10=not_logged_in&v12=not_logged_in&c15=1&c16=New&v17=1&c18=Banish%20Weight%20Watchers%20from%20your%20vocab.%20It%27s%20now%20just%20WW.%20%7C%20CMO%20Strategy%20-%20Ad%20Age&v18=New&c19=page-CMS&c21=2018%3A9%3A27%3A13&c22=9%3A00AM&c23=Thursday&v23=2018%3A9%3A27%3A13&c24=Weekday&v24=9%3A00AM&c25=cmo_strategy&v25=Thursday&c26=20180924&v26=Weekday&v27=cmo_strategy&c28=article%3A315017&v28=20180924&c29=article&c30=6777&v30=article%3A315017&v31=article&v32=6777&c34=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017&c45=1&v45=1&v49=Mozilla%2F5.0%20%28Macintosh%3B%20Intel%20Mac%20OS%20X%2010_13_5%29%20AppleWebKit%2F537.36%20%28KHTML%2C%20like%20Gecko%29%20Chrome%2F67.0.3396.87%20Safari%2F537.36&c60=No_ID&v60=No_ID&v73=1585x1200&v74=Portrait&s=1600x1200&c=24&j=1.6&v=N&k=Y&bw=1600&bh=1200&AQE=1 HTTP 302
  • https://smetrics.adage.com/b/ss/crainadage/1/H.27.2/s28915131293600?AQB=1&pccr=true&vidn=2DD66BC785315E32-6000010D200001C0&&ndh=1&t=27%2F8%2F2018%2013%3A13%3A51%204%200&fid=6AA94253365F0F68-175A4E743FAE562D&ce=UTF-8&ns=crain&pageName=%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&g=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&r=http%3A%2F%2Fwww2.smartbrief.com%2Fredirect.action%3Flink%3Dhttps%253A%252F%252Fadage.com%252Farticle%252Fcmo-strategy%252Fbanish-weight-watchers-vocab-ww%252F315017%252F%26encoded%3DkrgLCzoDbSDfqauWCieGqWCicNVZLc&cc=USD&ch=adage_news&server=adage.com&events=event19&c1=cmo_strategy&v1=cmo_strategy&c2=cmo_strategy&v2=cmo_strategy&c5=adage_news%3Acmo_strategy%3Aarticle&c6=adage_news%3Acmo_strategy%3Aarticle&v6=%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&c10=not_logged_in&v12=not_logged_in&c15=1&c16=New&v17=1&c18=Banish%20Weight%20Watchers%20from%20your%20vocab.%20It%27s%20now%20just%20WW.%20%7C%20CMO%20Strategy%20-%20Ad%20Age&v18=New&c19=page-CMS&c21=2018%3A9%3A27%3A13&c22=9%3A00AM&c23=Thursday&v23=2018%3A9%3A27%3A13&c24=Weekday&v24=9%3A00AM&c25=cmo_strategy&v25=Thursday&c26=20180924&v26=Weekday&v27=cmo_strategy&c28=article%3A315017&v28=20180924&c29=article&c30=6777&v30=article%3A315017&v31=article&v32=6777&c34=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017&c45=1&v45=1&v49=Mozilla%2F5.0%20%28Macintosh%3B%20Intel%20Mac%20OS%20X%2010_13_5%29%20AppleWebKit%2F537.36%20%28KHTML%2C%20like%20Gecko%29%20Chrome%2F67.0.3396.87%20Safari%2F537.36&c60=No_ID&v60=No_ID&v73=1585x1200&v74=Portrait&s=1600x1200&c=24&j=1.6&v=N&k=Y&bw=1600&bh=1200&AQE=1
Request Chain 142
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Request Chain 144
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  • https://secure.adnxs.com/bounce?%2Fseg%3Fadd%3D11912041%26t%3D2
Request Chain 147
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Request Chain 173
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Request Chain 174
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Request Chain 200
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Request Chain 221
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Request Chain 231
  • https://api-52-12-224-30.b2c.com/api/x?hsyp42blZG3jT980$dXJsJDAkaHR0cHM6Ly9hZGFnZS5jb20vYXJ0aWNsZS9jbW8tc3RyYXRlZ3kvYmFuaXNoLXdlaWdodC13YXRjaGVycy12b2NhYi13dy8zMTUwMTcvIiwicmVmZXJyZXIkMCQiLCJhbmNlc3Rvck9yaWdpbnMkMCRodHRwczovL2FkYWdlLmNvbSIsInZpZGVvJDAkMTYwMHgxMjAweDI0IiwiZnJhbWUkMCQxIiwiaGlkZGVuJDAkMCIsInZpc2liaWxpdHlTdGF0ZSQwJHZpc2libGUiLCJoYXNGb2N1cyQwJDAiLCJ3aW5kb3ckMSQzMDB4NjAwIiwiaW5uZXIkMSQzMDB4NjAwIiwib3V0ZXIkMSQxNjAweDEyMDAiLCJsb2NhbFN0b3JhZ2UkMSRFcnJvcjogVHlwZUVycm9yOiBDYW5ub3QgcmVhZCBwcm9wZXJ0eSAnc2V0SXRlbScgb2YgbnVsbCIsInNlc3Npb25TdG9yYWdlJDEkMSIsImFwcENvZGVOYW1lJDEkTW96aWxsYSIsImFwcE5hbWUkMSROZXRzY2FwZSIsImFwcFZlcnNpb24kMSQ1LjAgKE1hY2ludG9zaDsgSW50ZWwgTWFjIE9TIFggMTBfMTNfNSkgQXBwbGVXZWJLaXQvNTM3LjM2IChLSFRNTCwgbGlrZSBHZWNrbykgQ2hyb21lLzY3LjAuMzM5Ni44NyBTYWZhcmkvNTM3LjM2IiwiY29va2llRW5hYmxlZCQzJHRydWUiLCJkb05vdFRyYWNrJDMkIiwiaGFyZHdhcmVDb25jdXJyZW5jeSQzJDgiLCJsYW5ndWFnZSQzJGVuLVVTIiwicGxhdGZvcm0kMyRMaW51eCB4ODZfNjQiLCJwcm9kdWN0JDMkR2Vja28iLCJwcm9kdWN0U3ViJDMkMjAwMzAxMDciLCJzZW5kQmVhY29uJDMkMSIsInVzZXJBZ2VudCQzJE1vemlsbGEvNS4wIChNYWNpbnRvc2g7IEludGVsIE1hYyBPUyBYIDEwXzEzXzUpIEFwcGxlV2ViS2l0LzUzNy4zNiAoS0hUTUwsIGxpa2UgR2Vja28pIENocm9tZS82Ny4wLjMzOTYuODcgU2FmYXJpLzUzNy4zNiIsInZlbmRvciQzJEdvb2dsZSBJbmMuIiwidmVuZG9yU3ViJDMkIiwiZm9udHJlbmRlciQ0JDEiLCJ3ZWJnbCQ0NiRuL2EiLCJ0aW1lJDQ2JDE1MzgwNTQwMzQ5NDMiLCJ0aW1lem9uZSQ0NiQwIiwicGx1Z2lucyQ0NiROb25lIiwibWVtLXRvdGFsSlNIZWFwU2l6ZSQ0NiQ3Mi40MzM0NzIiLCJtZW0tdXNlZEpTSGVhcFNpemUkNDYkNDkuMDQyMDI0IiwibWVtLWpzSGVhcFNpemVMaW1pdCQ0NiQyMjE3Ljg1Nzk4OCIsInRpbWUtcmVzcG9uc2VFbmQkNDYkNzciLCJ0aW1lLWRvbUxvYWRpbmckNDYkNzciLCJ0aW1lLWRvbUludGVyYWN0aXZlJDQ2JDc3IiwidGltZS1kb21Db250ZW50TG9hZGVkRXZlbnRTdGFydCQ0NiQ3NyIsInRpbWUtZG9tQ29udGVudExvYWRlZEV2ZW50RW5kJDQ2JDc3IiwidGltZS1kb21Db21wbGV0ZSQ0NiQ3NyIsInRpbWUtbG9hZEV2ZW50U3RhcnQkNDYkNzciLCJ0aW1lLWxvYWRFdmVudEVuZCQ0NiQ3NyIsIm5hdmlnYXRpb24tcmVkaXJlY3RDb3VudCQ0NiQwIiwibmF2aWdhdGlvbi10eXBlJDQ3JG5hdmlnYXRlIiwiZ2xvYmFscy10aW1lJDU2JDAuNCIsImdsb2JhbHMkNTYkYjNlMGQ2NzMiLCJkb2N1bWVudC10aW1lJDY4JDAuNyIsImRvY3VtZW50JDY4JDdlNjQyNzE3IiwiY29ubmVjdGlvbiQ2OSQiLCJkb3dubGlua01heCQ2OSQiLCJnZXRVc2VyTWVkaWEkNjkkMiIsImNsb2NrJDc0JDMxNTYiLCJiYXR0ZXJ5JDcyNiQxIDEgMCBJbmZpbml0eSIsImF1ZGlvY29udGV4dCQ3MzMkOTZlMTRiZWYiLCJzb3J0JDg4MiQxNDcuOSIsImludGVyc2VjdGlvbi1zaXplJDg4MyQxNTg1eDEyMDAiLCJpbnRlcnNlY3Rpb24tZW50ZXIkODgzJDAuNXgwIDMwMHgyNTAiLCJpbnRlcnNlY3Rpb24kODgzJDEwMCIsImZyYW1lcmF0ZSQ4ODQkMjA HTTP 302
  • https://api-52-12-224-30.b2c.com:444/api/4?hsyp42blZG3jT980
Request Chain 238
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Resource
Path
Size
x-fer
Type
MIME-Type
redirect.action
www2.smartbrief.com/
Redirect Chain
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1 KB
1 KB
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Protocol
HTTP/1.1
Server
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Software
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Cache-Control
no-cache
Upgrade-Insecure-Requests
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Accept-Encoding
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Response headers

Date
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Server
Apache/2.2.15 (Novell)
Content-Length
1321
Content-Type
text/html; charset=UTF-8
Connection
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Redirect headers

Date
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Server
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Location
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369
Accept-Ranges
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X-Varnish
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Via
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X-Varnish-Cache
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96 KB
20 KB
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General
Full URL
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Server
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Software
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Resource Hash
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Request headers

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:authority
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:scheme
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:path
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no-cache
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Response headers

status
200
date
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content-type
text/html; charset=UTF-8
set-cookie
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x-url
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x-host
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vary
Accept-Encoding
x-varnish
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x-varnish-cache
HIT
cache-control
no-cache
x-cache-server
adage-varnish-01
x-backend-server
adage_live_director
x-cookie-debug
expect-ct
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server
cloudflare
cf-ray
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content-encoding
gzip
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610 B
507 B
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General
Full URL
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Requested by
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Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Software
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Request headers

:path
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pragma
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cookie
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*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
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https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
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Response headers

date
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content-encoding
gzip
cf-cache-status
HIT
last-modified
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server
cloudflare
expect-ct
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vary
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content-type
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cache-control
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cf-ray
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expires
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90 KB
37 KB
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General
Full URL
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Protocol
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
c12f6098e641aaca96c60215800f18f5671039aecf812217fab3c0d152f6adb4

Request headers

:path
/assets/js/libs/jquery-1.9.1.min.js?1466703826
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:46 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0d8a6343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
jquery.cookie.js
gaia.adage.com/assets/js/libs/
4 KB
2 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/libs/jquery.cookie.js?1466703826
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
42e2da57842c739de2d20a1f2a4e6df90f4b1c087ce54a9191aef6cb337f3c45

Request headers

:path
/assets/js/libs/jquery.cookie.js?1466703826
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:48 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0d8b6343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
user.js
gaia.adage.com/assets/js/min/
4 KB
1 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/user.js?1537553086
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
53d8aa00667650d0256a170aa8a79a9017bdf8b0931d251150d89c858626fe42

Request headers

:path
/assets/js/min/user.js?1537553086
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 27 Sep 2018 03:44:05 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0d8c6343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
piano_custom.js
gaia.adage.com/assets/js/piano/
23 KB
7 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/piano/piano_custom.js?1534875411
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
ab16088dee7ed78d6c796fd7a01f36b2580b82a0ec368b00ab24ca3ea248eefc

Request headers

:path
/assets/js/piano/piano_custom.js?1534875411
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Tue, 21 Aug 2018 18:16:51 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0d8e6343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
marfeel.js
gaia.adage.com/assets/js/
1 KB
827 B
Script
General
Full URL
https://gaia.adage.com/assets/js/marfeel.js?1535547990
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
0314b7d491e3edcd7e170d9696f69b4b2c9c1bde1929138d365f20316c1fc116

Request headers

:path
/assets/js/marfeel.js?1535547990
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Wed, 29 Aug 2018 13:06:30 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0d906343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
chartbeat_mab.js
static.chartbeat.com/js/
18 KB
8 KB
Script
General
Full URL
https://static.chartbeat.com/js/chartbeat_mab.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:b200:18:1fcd:348:2461 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
nginx /
Resource Hash
5bdc09e66ff75e45d4172066dfdefbb643784682455e9cb628a6b9f4291cf3e9

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 10:40:43 GMT
content-encoding
gzip
last-modified
Thu, 07 Jun 2018 02:42:36 GMT
server
nginx
age
1987
vary
Accept-Encoding
x-cache
Hit from cloudfront
content-type
application/x-javascript
status
200
cache-control
max-age=7200
x-amz-cf-id
YlfWfBF4mEIwuTgCx4rv6zz6T9CghKSR8e9r4vdRhsSwXbl49iqgPQ==
via
1.1 60a935292c9892b0b7f9e56f65af863a.cloudfront.net (CloudFront)
expires
Thu, 27 Sep 2018 12:40:43 GMT
core.css
gaia.adage.com/assets/css/
932 KB
135 KB
Stylesheet
General
Full URL
https://gaia.adage.com/assets/css/core.css?1537553076
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
5e640ea0f267e7762f124318e895616972dc8ff4937290b3f819cd149c5f6c6a

Request headers

:path
/assets/css/core.css?1537553076
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 27 Sep 2018 03:43:55 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0d986343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
modal.css
gaia.adage.com/assets/css/
8 KB
2 KB
Stylesheet
General
Full URL
https://gaia.adage.com/assets/css/modal.css?1466703828
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
d6c8697eb6b226054cb466a461d241d63a775ee2b3d7fa04557aec1b4a0d9b1e

Request headers

:path
/assets/css/modal.css?1466703828
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:48 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0d996343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
modals.css
gaia.adage.com/assets/css/
14 KB
4 KB
Stylesheet
General
Full URL
https://gaia.adage.com/assets/css/modals.css?1535554291
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
6ecb98c86e6bfe7f7b65fa131ef8b4d840cb52c27ae1f2ec87ef3d5bcf790241

Request headers

:path
/assets/css/modals.css?1535554291
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Wed, 29 Aug 2018 14:51:31 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0d9a6343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
ribbon-messenger.css
gaia.adage.com/assets/css/
903 B
528 B
Stylesheet
General
Full URL
https://gaia.adage.com/assets/css/ribbon-messenger.css?1466703828
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
5c2681fc6276fdf92f14054b561969d2021d22776a7153a3868d4150579fdd20

Request headers

:path
/assets/css/ribbon-messenger.css?1466703828
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:48 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0d9b6343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
redirect.js
gaia.adage.com/assets/js/min/
326 B
291 B
Script
General
Full URL
https://gaia.adage.com/assets/js/min/redirect.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
7a9cca62e44da633b9f833c3240a1b61180f8246d2804e1b6b0942345b78c88f

Request headers

:path
/assets/js/min/redirect.js?1537553085
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 27 Sep 2018 03:44:05 GMT
server
cloudflare
etag
W/"5bac5205-146"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0d9c6343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
init.js
gaia.adage.com/assets/js/min/
384 B
339 B
Script
General
Full URL
https://gaia.adage.com/assets/js/min/init.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
b89b1767173e5f73355c4e2728a99eeeeeaf817aa417cbee9659c79465d72ea3

Request headers

:path
/assets/js/min/init.js?1537553085
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 27 Sep 2018 03:43:58 GMT
server
cloudflare
etag
W/"5bac51fe-180"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0d9d6343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
script.js
gaia.adage.com/assets/js/min/
50 KB
15 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/script.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
3a13e814f4b7587bb7b8a45bd5fe56c0ee3b65378ed623b70c91f1ccb8d8c7d1

Request headers

:path
/assets/js/min/script.js?1537553085
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 27 Sep 2018 03:44:05 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0d9e6343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
plugins.js
gaia.adage.com/assets/js/min/
121 KB
42 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/plugins.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
b103e1f44132b58fe95421c75fcd11e0f53d58bd889942f640cfb2668adb74c4

Request headers

:path
/assets/js/min/plugins.js?1537553085
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 27 Sep 2018 03:44:04 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0d9f6343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
ribbon-messenger.js
gaia.adage.com/assets/js/min/
4 KB
2 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/ribbon-messenger.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
4283ed7c152175089b7fc34eee5716e1bc713a1dbc5a67454f74a5867ac334c6

Request headers

:path
/assets/js/min/ribbon-messenger.js?1537553085
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 27 Sep 2018 03:44:05 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0da06343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
ribbon-messenger-init.js
gaia.adage.com/assets/js/min/
180 B
218 B
Script
General
Full URL
https://gaia.adage.com/assets/js/min/ribbon-messenger-init.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
20b655ae610a3f1fe8e91124468483174c893ccb1f6a46f7f5960245cba4e69b

Request headers

:path
/assets/js/min/ribbon-messenger-init.js?1537553085
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 27 Sep 2018 03:44:05 GMT
server
cloudflare
etag
W/"5bac5205-b4"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0da16343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
modal.js
gaia.adage.com/assets/js/min/
20 KB
8 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/modal.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
47fabeb94c06020ab423ae6c2bd64e78577c3bcb21eee8da989c5c4281f2d285

Request headers

:path
/assets/js/min/modal.js?1537553085
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 27 Sep 2018 03:44:04 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0da26343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
sharecount.js
gaia.adage.com/assets/js/min/
590 B
412 B
Script
General
Full URL
https://gaia.adage.com/assets/js/min/sharecount.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
c354168c6b6088ea85a6dddc80f752475664725e394643b32af5d88cd8b1e402

Request headers

:path
/assets/js/min/sharecount.js?1537553085
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 27 Sep 2018 03:44:05 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0da36343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
plusone.js
apis.google.com/js/
43 KB
17 KB
Script
General
Full URL
https://apis.google.com/js/plusone.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:816::200e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
ESF /
Resource Hash
438203d954bcbc5e420e0aacdb18b9027e246b8a683a19c8760d00f0aef85fa4
Security Headers
Name Value
Strict-Transport-Security max-age=31536000
X-Content-Type-Options nosniff
X-Frame-Options SAMEORIGIN
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
x-content-type-options
nosniff
content-security-policy-report-only
script-src 'report-sample' 'nonce-6g2Yp9YOf88aDr47n9dUppd8Fvw' 'unsafe-inline' 'strict-dynamic' https: http: 'unsafe-eval';object-src 'none';base-uri 'self';report-uri /_/cspreport
p3p
CP="This is not a P3P policy! See g.co/p3phelp for more info."
status
200
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
x-xss-protection
1; mode=block
x-ua-compatible
IE=edge, chrome=1
server
ESF
x-frame-options
SAMEORIGIN
etag
"8cfbc4a575b818cec5a0d07fa0b37a00"
strict-transport-security
max-age=31536000
content-type
application/javascript; charset=utf-8
cache-control
private, max-age=1800, stale-while-revalidate=1800
timing-allow-origin
*
expires
Thu, 27 Sep 2018 13:13:50 GMT
javascript.js
gaia.adage.com/assets/js/min/
20 KB
7 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/javascript.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
e8a701b9750ad021b77e2b67ad5204282746d8f6835af5c24b8d9fca0eb2c8d8

Request headers

:path
/assets/js/min/javascript.js?1537553085
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 27 Sep 2018 03:43:58 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0da46343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
porte.js
gaia.adage.com/assets/js/min/
6 KB
2 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/porte.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
8413b9b58ba8a3be28a0a69f3b953101ca80be2675bb91c9bfe91c92cb480e81

Request headers

:path
/assets/js/min/porte.js?1537553085
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 27 Sep 2018 03:44:05 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
460e3adc0da56343-FRA
expires
Thu, 04 Oct 2018 13:13:50 GMT
counter.js
gaia.adage.com/assets/js/min/
150 B
240 B
Script
General
Full URL
https://gaia.adage.com/assets/js/min/counter.js?1537553066
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
96fab1277662b8afaf2541eb14ee366204bafd9d25dd6f9eb33acb38de056be0

Request headers

:path
/assets/js/min/counter.js?1537553066
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:50 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 27 Sep 2018 03:43:45 GMT
server
cloudflare
etag
W/"5bac51f1-96"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
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server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
access-control-allow-methods
*
x-varnish
1306428926 1299920462
access-control-allow-origin
*
cache-control
no-cache
accept-ranges
bytes
content-type
application/json
ga.js
ssl.google-analytics.com/
45 KB
17 KB
Script
General
Full URL
https://ssl.google-analytics.com/ga.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:814::2008 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
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Security Headers
Name Value
Strict-Transport-Security max-age=10886400; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

strict-transport-security
max-age=10886400; includeSubDomains; preload
content-encoding
gzip
x-content-type-options
nosniff
last-modified
Thu, 13 Sep 2018 23:12:19 GMT
server
Golfe2
age
1657
date
Thu, 27 Sep 2018 12:46:14 GMT
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
public, max-age=7200
timing-allow-origin
*
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
17168
expires
Thu, 27 Sep 2018 14:46:14 GMT
gpt.js
www.googletagservices.com/tag/js/
21 KB
8 KB
Script
General
Full URL
https://www.googletagservices.com/tag/js/gpt.js
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/min/dfp.js?1537553077
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:825::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
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Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
content-encoding
gzip
x-content-type-options
nosniff
server
sffe
etag
"8 / 438 of 1000 / last-modified: 1537995191"
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
private, max-age=900, stale-while-revalidate=3600
timing-allow-origin
*
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="44,43,39,35",quic=":443"; ma=2592000; v="44,43,39,35"
content-length
7931
x-xss-protection
1; mode=block
expires
Thu, 27 Sep 2018 13:13:51 GMT
async_survey
survey.g.doubleclick.net/
49 KB
18 KB
Script
General
Full URL
https://survey.g.doubleclick.net/async_survey?site=bgexkparr4cfqge6y3abx3eqga
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:816::2011 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
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Resource Hash
4ecf94bbd2670aaf39a4c1a1bceba07a9301f137fb759fdfa81bf74ffdd8e71c
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Frame-Options SAMEORIGIN
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Thu, 27 Sep 2018 13:13:51 GMT
content-encoding
gzip
x-content-type-options
nosniff
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
x-frame-options
SAMEORIGIN
content-type
text/javascript; charset=utf-8
status
200
cache-control
private, no-cache, must-revalidate, no-store
content-disposition
attachment; filename="f.txt"
vary
*
x-xss-protection
1; mode=block
expires
Mon, 01 Jan 1990 00:00:00 GMT
LevisUseYourVote3x2.jpg
gaia.adage.com/images/bin/image/x-small/
2 KB
2 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/LevisUseYourVote3x2.jpg?1537807726
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
c50f78eb24843f74f44a0448d89358cdc74151b655368b2507e8603da95e6a2e

Request headers

:path
/images/bin/image/x-small/LevisUseYourVote3x2.jpg?1537807726
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
cf-cache-status
HIT
last-modified
Mon, 24 Sep 2018 16:48:46 GMT
server
cloudflare
etag
"5ba9156e-791"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460e3adeaf466343-FRA
content-length
1937
expires
Thu, 04 Oct 2018 13:13:51 GMT
apple3X2.jpg
gaia.adage.com/images/bin/image/x-small/
3 KB
3 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/apple3X2.jpg?1467126871
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/images/bin/image/x-small/apple3X2.jpg?1467126871
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
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user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
cf-cache-status
HIT
last-modified
Tue, 28 Jun 2016 15:14:31 GMT
server
cloudflare
etag
"57729457-d25"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460e3adeaf476343-FRA
content-length
3365
expires
Thu, 04 Oct 2018 13:13:51 GMT
J0244AmazonTrypticUAV04BJP3x2.jpg
gaia.adage.com/images/bin/image/x-small/
3 KB
3 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/J0244AmazonTrypticUAV04BJP3x2.jpg?1537806954
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
bd571c5c8a0c4c6285a4dfb36a7c6e69dedef12e92daeb432fc28e7ba06ea720

Request headers

:path
/images/bin/image/x-small/J0244AmazonTrypticUAV04BJP3x2.jpg?1537806954
pragma
no-cache
cookie
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accept-encoding
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user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
cf-cache-status
HIT
last-modified
Mon, 24 Sep 2018 16:35:54 GMT
server
cloudflare
etag
"5ba9126a-b88"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460e3adeaf486343-FRA
content-length
2952
expires
Thu, 04 Oct 2018 13:13:51 GMT
fedex_memories_09252018_3x2.jpg
gaia.adage.com/images/bin/image/x-small/
3 KB
3 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/fedex_memories_09252018_3x2.jpg?1537807124
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/images/bin/image/x-small/fedex_memories_09252018_3x2.jpg?1537807124
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
cf-cache-status
HIT
last-modified
Mon, 24 Sep 2018 16:38:44 GMT
server
cloudflare
etag
"5ba91314-a59"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460e3adebf506343-FRA
content-length
2649
expires
Thu, 04 Oct 2018 13:13:51 GMT
NYC_Spectacular_Units.jpg
gaia.adage.com/images/bin/image/x-small/
3 KB
3 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/NYC_Spectacular_Units.jpg?1537802123
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/images/bin/image/x-small/NYC_Spectacular_Units.jpg?1537802123
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
cf-cache-status
HIT
last-modified
Mon, 24 Sep 2018 15:15:23 GMT
server
cloudflare
etag
"5ba8ff8b-d16"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460e3adebf536343-FRA
content-length
3350
expires
Thu, 04 Oct 2018 13:13:51 GMT
qc_adage_pp_agency_brand_final_1200x800.png
gaia.adage.com/images/bin/image/x-small/
15 KB
15 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/qc_adage_pp_agency_brand_final_1200x800.png?1537215039
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
e6f69d9578c9a07dc1ab8ec86eb4cf38ad14fb56aedb848827cbc255d559e86d

Request headers

:path
/images/bin/image/x-small/qc_adage_pp_agency_brand_final_1200x800.png?1537215039
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
cf-cache-status
HIT
last-modified
Mon, 17 Sep 2018 20:10:39 GMT
server
cloudflare
etag
"5ba00a3f-3a85"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460e3adecf5b6343-FRA
content-length
14981
expires
Thu, 04 Oct 2018 13:13:51 GMT
Gosar_siblings_attack_ad.png
gaia.adage.com/images/bin/image/x-small/
14 KB
15 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/Gosar_siblings_attack_ad.png?1537626874
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/images/bin/image/x-small/Gosar_siblings_attack_ad.png?1537626874
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
cf-cache-status
HIT
last-modified
Sat, 22 Sep 2018 14:34:34 GMT
server
cloudflare
etag
"5ba652fa-39b3"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460e3adecf5c6343-FRA
content-length
14771
expires
Thu, 04 Oct 2018 13:13:51 GMT
subway_mcd_hammock_3x2.jpg
gaia.adage.com/images/bin/image/x-small/
2 KB
2 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/subway_mcd_hammock_3x2.jpg?1537554560
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/images/bin/image/x-small/subway_mcd_hammock_3x2.jpg?1537554560
pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
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:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
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cf-cache-status
HIT
last-modified
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server
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etag
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cache-control
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gaia.adage.com/images/bin/image/x-small/
2 KB
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Image
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Host: adage.com
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Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Request headers

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pragma
no-cache
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https
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Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

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date
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cf-cache-status
HIT
last-modified
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server
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etag
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vary
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content-type
image/jpeg
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200
cache-control
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cf-ray
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gaia.adage.com/scripts/plugins/
6 KB
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General
Full URL
https://gaia.adage.com/scripts/plugins/jquery.counter-1.0.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Reverse DNS
Software
cloudflare /
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Request headers

:path
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pragma
no-cache
cookie
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referer
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:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
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content-encoding
gzip
cf-cache-status
HIT
last-modified
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server
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expect-ct
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vary
Accept-Encoding
content-type
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cf-ray
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expires
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gaia.adage.com/images/bin/image/rightrail/
6 KB
6 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/rightrail/WW_logo_3x2.jpg?1537558994
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Host: adage.com
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Protocol
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Software
cloudflare /
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Request headers

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pragma
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accept
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cache-control
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:scheme
https
:method
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Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
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Response headers

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cf-cache-status
HIT
last-modified
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server
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etag
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expect-ct
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vary
Accept-Encoding
content-type
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200
cache-control
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expires
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gaia.adage.com/images/bin/image/rightrail/
10 KB
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Full URL
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Protocol
H2
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Request headers

:path
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pragma
no-cache
cookie
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
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referer
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:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
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cf-cache-status
HIT
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server
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etag
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expect-ct
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vary
Accept-Encoding
content-type
image/jpeg
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200
cache-control
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accept-ranges
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expires
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44 KB
44 KB
Image
General
Full URL
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Reverse DNS
Software
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Request headers

:path
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pragma
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cookie
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accept
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cache-control
no-cache
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referer
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:scheme
https
:method
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Referer
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User-Agent
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Response headers

date
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cf-cache-status
HIT
last-modified
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server
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etag
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expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
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200
cache-control
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accept-ranges
bytes
cf-ray
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content-length
44934
expires
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117 KB
117 KB
Script
General
Full URL
https://crain-global.s3.amazonaws.com/s_crainsc.js
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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Software
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Request headers

Referer
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User-Agent
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Response headers

Date
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Last-Modified
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Server
AmazonS3
x-amz-request-id
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96 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/swiftype-components.js
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Host: adage.com
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Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Software
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Request headers

:path
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pragma
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cookie
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accept
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no-cache
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referer
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:scheme
https
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Referer
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User-Agent
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Response headers

date
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content-encoding
gzip
cf-cache-status
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last-modified
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server
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expect-ct
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vary
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General
Full URL
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Protocol
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Request headers

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Response headers

date
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content-encoding
gzip
cf-cache-status
HIT
last-modified
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server
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expect-ct
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vary
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Response headers

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General
Full URL
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Request headers

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Response headers

pragma
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content-encoding
gzip
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cache-control
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Protocol
SPDY
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
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Origin
https://adage.com

Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
content-encoding
gzip
server
nginx
status
200
vary
Accept-Encoding
content-type
text/javascript;charset=UTF-8
access-control-allow-origin
*
cache-control
no-cache
content-length
1530
expires
Thu, 27 Sep 2018 13:13:50 GMT
quant.js
secure.quantserve.com/
12 KB
6 KB
Script
General
Full URL
https://secure.quantserve.com/quant.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Software
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Resource Hash
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Thu, 27 Sep 2018 13:13:51 GMT
Content-Encoding
gzip
Last-Modified
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Server
QS
ETag
M0-e2b9884a
Vary
Accept-Encoding
Content-Type
application/x-javascript
Cache-Control
private, no-transform, max-age=604800
Connection
keep-alive
Content-Length
5456
Expires
Thu, 04 Oct 2018 13:13:51 GMT
reach.js
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16 KB
16 KB
Script
General
Full URL
https://d8rk54i4mohrb.cloudfront.net/js/reach.js
Requested by
Host: www2.smartbrief.com
URL: http://www2.smartbrief.com/redirect.action?link=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&encoded=krgLCzoDbSDfqauWCieGqWCicNVZLc
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:3000:1f:573d:79c0:21 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
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Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
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via
1.1 a7cfc7facd5206ba992dff0c0b5504da.cloudfront.net (CloudFront)
last-modified
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server
AmazonS3
age
3422
etag
"ba871eeba294aa98587f27b5bad1d5dd"
x-cache
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x-amz-version-id
.Ewky2WNbc3cIvHq1HKFbdtQAnPJJAgO
status
200
cache-control
no-cache
x-amz-replication-status
COMPLETED
accept-ranges
bytes
content-type
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content-length
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x-amz-cf-id
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4 KB
2 KB
Script
General
Full URL
https://js.idio.co/720.js
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.230.95.176 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
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Software
AmazonS3 /
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 31 Jul 2018 15:31:03 GMT
content-encoding
gzip
last-modified
Tue, 31 Jul 2018 15:30:29 GMT
server
AmazonS3
age
77581
vary
Accept-Encoding
x-cache
Hit from cloudfront
content-type
application/javascript; charset=utf-8
status
200
cache-control
max-age=86400
x-amz-cf-id
lvTBF3MsNkDl6CZ019dohGFvYdKQckA0x6LPE2kVkqjRIPbIUOHmlg==
via
1.1 63c6fe97aba90610d2a46b7713c49586.cloudfront.net (CloudFront)
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adage.com/ajax/
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297 B
XHR
General
Full URL
https://adage.com/ajax/sso_set_cr.php
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/ajax/sso_set_cr.php
pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030; _cb_ls=1
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
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x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:method
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Accept
*/*
Referer
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X-Requested-With
XMLHttpRequest
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-varnish-cache
MISS
x-url
/ajax/sso_set_cr.php
date
Thu, 27 Sep 2018 13:13:51 GMT
content-encoding
gzip
x-cache-server
adage-varnish-02
status
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x-cookie-debug
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x-host
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x-backend-server
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x-varnish
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server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/html; charset=UTF-8
cache-control
no-cache
cf-ray
460e3adeaf4a6343-FRA
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555 B
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General
Full URL
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Software
AmazonS3 /
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Request headers

Referer
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User-Agent
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Response headers

Date
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Via
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Last-Modified
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Server
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Age
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ETag
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X-Cache
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Content-Type
application/x-javascript
Cache-Control
no-cache
Connection
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Accept-Ranges
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Content-Length
81
X-Amz-Cf-Id
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5 KB
1 KB
XHR
General
Full URL
https://adage.com/api/homepage/hamburger_menu
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
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accept
application/json, text/javascript, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
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:method
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Accept
application/json, text/javascript, */*; q=0.01
Referer
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X-Requested-With
XMLHttpRequest
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-varnish-cache
HIT
x-url
/api/homepage/hamburger_menu
date
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content-encoding
gzip
vary
Accept-Encoding
cf-ray
460e3adecf6d6343-FRA
x-cache-server
adage-varnish-02
status
200
x-host
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x-backend-server
adage_live_director
content-length
1328
server
cloudflare
expect-ct
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x-cookie-debug
access-control-allow-methods
*
x-varnish
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*
cache-control
no-cache
accept-ranges
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content-type
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Image
General
Full URL
https://gaia.adage.com/assets/images/sprites-seed7780b9d.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
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user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
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referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
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Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
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Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 21:17:43 GMT
server
cloudflare
etag
"59c820f7-2bb93"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
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accept-ranges
bytes
cf-ray
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content-length
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expires
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AdAge_Logo.svg
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Image
General
Full URL
https://gaia.adage.com/assets/images/AdAge_Logo.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
no-cache
cookie
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accept-encoding
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user-agent
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accept
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cache-control
no-cache
:authority
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referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
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Referer
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User-Agent
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Response headers

date
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content-encoding
gzip
cf-cache-status
HIT
last-modified
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server
cloudflare
etag
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expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/svg+xml
status
200
cache-control
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cf-ray
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expires
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burger_black.png
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1 KB
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Image
General
Full URL
https://gaia.adage.com/assets/images/burger_black.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
no-cache
cookie
__cfduid=d76cbb8bcae51e650be6872e3aa5a3e861538054030
accept-encoding
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user-agent
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accept
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cache-control
no-cache
:authority
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referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
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Response headers

date
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cf-cache-status
HIT
last-modified
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server
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etag
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expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
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content-type
image/png
status
200
cache-control
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accept-ranges
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cf-ray
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content-length
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expires
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social-sprites.png
gaia.adage.com/assets/images/
21 KB
21 KB
Image
General
Full URL
https://gaia.adage.com/assets/images/social-sprites.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Software
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Request headers

:path
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pragma
no-cache
cookie
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accept-encoding
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
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referer
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:scheme
https
:method
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https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
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Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 23:18:54 GMT
server
cloudflare
etag
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expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
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content-length
21238
expires
Thu, 04 Oct 2018 13:13:51 GMT
TiemposWebLF-Regular.woff
gaia.adage.com/assets/font-face/
77 KB
77 KB
Font
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Reverse DNS
Software
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Resource Hash
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Request headers

:path
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pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
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:scheme
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:method
GET
User-Agent
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Referer
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Origin
https://adage.com

Response headers

date
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cf-cache-status
HIT
status
200
content-length
78692
last-modified
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server
cloudflare
etag
"576c1fd1-13364"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
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accept-ranges
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1.1 a7cfc7facd5206ba992dff0c0b5504da.cloudfront.net (CloudFront)
x-amz-cf-id
D5KhIkeRBktbA0UnDEIz9Dr7sP2HpWN6XZQnEoJT4wR7lJnjbUJCGg==
ia.js
s.idio.co/
2 KB
1 KB
Script
General
Full URL
https://s.idio.co/ia.js
Requested by
Host: js.idio.co
URL: https://js.idio.co/720.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.230.95.134 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-230-95-134.fra2.r.cloudfront.net
Software
AmazonS3 /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Fri, 13 Jul 2018 12:52:07 GMT
content-encoding
gzip
last-modified
Fri, 13 Jul 2018 12:51:13 GMT
server
AmazonS3
age
1285
vary
Accept-Encoding
x-cache
Hit from cloudfront
content-type
application/javascript
status
200
cache-control
max-age=86400
x-amz-cf-id
vAGfEsJ9Ja1RvWvOmSDMIbVun4rAsnu3rLtQ-QTCpbL2xQZPfuiCgQ==
via
1.1 c14a347f6edf184d204306cb833d0732.cloudfront.net (CloudFront)
300x250-member-bg.gif
gaia.adage.com/images/
10 KB
11 KB
Image
General
Full URL
https://gaia.adage.com/images/300x250-member-bg.gif
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/images/300x250-member-bg.gif
pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
cf-cache-status
HIT
last-modified
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server
cloudflare
etag
"576c1f87-2995"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/gif
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460e3adfb8266343-FRA
content-length
10645
expires
Thu, 04 Oct 2018 13:13:51 GMT
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gaia.adage.com/assets/font-face/retina-standard/
63 KB
63 KB
Font
General
Full URL
https://gaia.adage.com/assets/font-face/retina-standard/Retina-Black.woff
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9176 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/font-face/retina-standard/Retina-Black.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
cf-cache-status
HIT
status
200
content-length
64596
last-modified
Mon, 06 Nov 2017 15:02:13 GMT
server
cloudflare
etag
"5a007975-fc54"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=db2f9de733d0b493a5758eabcc27fd21b1538054031; expires=Fri, 27-Sep-19 13:13:51 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
460e3adfcd64bf2a-FRA
expires
Thu, 27 Sep 2018 17:13:51 GMT
315017
adage.com/api/article/most_popular/3/2/render_article_page/
3 KB
921 B
XHR
General
Full URL
https://adage.com/api/article/most_popular/3/2/render_article_page/315017
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/json, text/javascript, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:method
GET
Accept
application/json, text/javascript, */*; q=0.01
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
X-Requested-With
XMLHttpRequest
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-varnish-cache
HIT
x-url
/api/article/most_popular/3/2/render_article_page/315017
date
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content-encoding
gzip
vary
Accept-Encoding
cf-ray
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x-cache-server
adage-varnish-01
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
702
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
access-control-allow-methods
*
x-varnish
1306428947 1306428944
access-control-allow-origin
*
cache-control
no-cache
accept-ranges
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content-type
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Image
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Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
52.204.232.9 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
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ec2-52-204-232-9.compute-1.amazonaws.com
Software
nginx /
Resource Hash
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Thu, 27 Sep 2018 13:13:51 GMT
Server
nginx
Connection
keep-alive
Content-Length
26
Content-Type
image/gif
ia.gif
a.idio.co/
26 B
166 B
Image
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
52.204.232.9 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
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Software
nginx /
Resource Hash
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Thu, 27 Sep 2018 13:13:51 GMT
Server
nginx
Connection
keep-alive
Content-Length
26
Content-Type
image/gif
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gaia.adage.com/assets/font-face/retina-standard/
61 KB
61 KB
Font
General
Full URL
https://gaia.adage.com/assets/font-face/retina-standard/RetinaCond-Black.woff
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9176 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/font-face/retina-standard/RetinaCond-Black.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
cf-cache-status
HIT
status
200
content-length
62504
last-modified
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server
cloudflare
etag
"5a007975-f428"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=db2f9de733d0b493a5758eabcc27fd21b1538054031; expires=Fri, 27-Sep-19 13:13:51 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
460e3ae02db6bf2a-FRA
expires
Thu, 27 Sep 2018 17:13:51 GMT
Outsiders_Bold_PROWEB.woff
gaia.adage.com/assets/font-face/outsiders/
87 KB
88 KB
Font
General
Full URL
https://gaia.adage.com/assets/font-face/outsiders/Outsiders_Bold_PROWEB.woff
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9176 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/font-face/outsiders/Outsiders_Bold_PROWEB.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
cf-cache-status
HIT
status
200
content-length
89584
last-modified
Sun, 24 Sep 2017 21:15:58 GMT
server
cloudflare
etag
"59c8208e-15df0"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=db2f9de733d0b493a5758eabcc27fd21b1538054031; expires=Fri, 27-Sep-19 13:13:51 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
460e3ae02db9bf2a-FRA
expires
Thu, 27 Sep 2018 17:13:51 GMT
Exchange-Book.woff
gaia.adage.com/assets/font-face/exchange-standard/
89 KB
89 KB
Font
General
Full URL
https://gaia.adage.com/assets/font-face/exchange-standard/Exchange-Book.woff
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9176 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/font-face/exchange-standard/Exchange-Book.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
cf-cache-status
HIT
status
200
content-length
91307
last-modified
Mon, 06 Nov 2017 15:02:17 GMT
server
cloudflare
etag
"5a007979-164ab"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
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accept-ranges
bytes
cf-ray
460e3ae02dbabf2a-FRA
expires
Thu, 27 Sep 2018 17:13:51 GMT
top520180924.jpg
gaia.adage.com/images/bin/image/x-large/
33 KB
33 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-large/top520180924.jpg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9376 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/images/bin/image/x-large/top520180924.jpg
pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Thu, 27 Sep 2018 13:13:51 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 22:07:41 GMT
server
cloudflare
etag
"5ba56bad-83cc"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
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cf-cache-status
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last-modified
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server
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accept-encoding
gzip, deflate
user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
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referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
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Response headers

date
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cf-cache-status
HIT
last-modified
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server
cloudflare
etag
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expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
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content-type
image/png
status
200
cache-control
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accept-ranges
bytes
cf-ray
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expires
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Image
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Full URL
https://gaia.adage.com/assets/images/social-s3a48abe55e.png
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Server
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Request headers

:path
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pragma
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cookie
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accept-encoding
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user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
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referer
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User-Agent
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Response headers

date
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cf-cache-status
HIT
last-modified
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server
cloudflare
etag
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expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
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content-length
75831
expires
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gaia.adage.com/assets/images/
3 KB
3 KB
Image
General
Full URL
https://gaia.adage.com/assets/images/adage-footer-logo.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Software
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Request headers

:path
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pragma
no-cache
cookie
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user-agent
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accept
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cache-control
no-cache
:authority
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referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
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:method
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https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
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Response headers

date
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cf-cache-status
HIT
last-modified
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server
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etag
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expect-ct
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vary
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content-type
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cache-control
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cf-ray
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Full URL
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Server
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Referer
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User-Agent
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Response headers

content-security-policy
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content-encoding
gzip
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vary
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content-length
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pragma
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x-frame-options
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date
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strict-transport-security
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access-control-allow-methods
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content-type
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access-control-allow-origin
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access-control-expose-headers
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cache-control
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access-control-allow-credentials
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expires
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cc
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HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Software
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Request headers

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User-Agent
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Response headers

Date
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Cache-Control
no-cache
Last-Modified
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Connection
keep-alive
Content-Type
image/gif
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Expires
Thu, 27 Sep 2018 13:13:51 GMT
btp.js
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General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
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Reverse DNS
host.rtb123.com
Software
Microsoft-IIS/10.0 / ASP.NET
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-powered-by-plesk
PleskWin
date
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content-encoding
gzip
etag
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last-modified
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server
Microsoft-IIS/10.0
x-powered-by
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vary
Accept-Encoding
content-type
application/javascript
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200
accept-ranges
bytes
content-length
1150
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340 B
Script
General
Full URL
https://rules.quantcount.com/rules-p-fbFZFDIZ_p3uo.js
Requested by
Host: secure.quantserve.com
URL: https://secure.quantserve.com/quant.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:e400:6:44e3:f8c0:93a1 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
AmazonS3 /
Resource Hash
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
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via
1.1 e621b964f8c348548e0b42950cc55248.cloudfront.net (CloudFront)
last-modified
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server
AmazonS3
age
30030
etag
"8a80554c91d9fca8acb82f023de02f11"
x-cache
Hit from cloudfront
content-type
application/x-javascript
status
200
cache-control
max-age=86400
accept-ranges
bytes
content-length
3
x-amz-cf-id
Jq9_-3LZ-n4ZF0tZQMN9Vnk7lPyF0Vn4F9ufxJMugVBAhzGD-JQYKA==
chartbeat.js
static.chartbeat.com/js/
34 KB
14 KB
Script
General
Full URL
https://static.chartbeat.com/js/chartbeat.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Software
nginx /
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Request headers

Referer
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User-Agent
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Response headers

date
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content-encoding
gzip
last-modified
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server
nginx
age
3227
vary
Accept-Encoding
x-cache
Hit from cloudfront
content-type
application/x-javascript
status
200
cache-control
max-age=7200
x-amz-cf-id
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via
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expires
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General
Full URL
https://experience.tinypass.com/xbuilder/experience/load?aid=4rqMYyzEyD
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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Software
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Resource Hash
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Request headers

Referer
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Response headers

date
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content-encoding
gzip
cf-cache-status
HIT
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server
cloudflare
expect-ct
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vary
Accept-Encoding
p3p
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200
cache-control
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cf-ray
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content-type
application/javascript;charset=utf-8
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1690
x-request-id
C10tpfpw2tf
expires
Thu, 27 Sep 2018 13:43:51 GMT
ionicons.min.css
code.ionicframework.com/ionicons/2.0.1/css/
50 KB
8 KB
Stylesheet
General
Full URL
https://code.ionicframework.com/ionicons/2.0.1/css/ionicons.min.css
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Software
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Resource Hash
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Request headers

Referer
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User-Agent
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Response headers

x-fastly-request-id
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date
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content-encoding
gzip
cf-cache-status
MISS
access-control-allow-origin
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x-cache
HIT
status
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x-cache-hits
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last-modified
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server
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x-timer
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expect-ct
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vary
Accept-Encoding
content-type
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via
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cache-control
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accept-ranges
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cf-ray
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expires
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XHR
General
Full URL
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Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
H2
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Request headers

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Response headers

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Response headers

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Response headers

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Response headers

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content-encoding
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server
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SPDY
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Server
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SPDY
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SPDY
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SPDY
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Server
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SPDY
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Full URL
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Response headers

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Response headers

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Software
Apache /
Resource Hash
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Request headers

Referer
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User-Agent
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Response headers

Pragma
no-cache
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Last-Modified
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Server
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Cache-Control
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Content-Length
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Expires
Thu, 27 Sep 2018 13:13:53 GMT
ads
securepubads.g.doubleclick.net/gampad/ Frame 2174
11 KB
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General
Full URL
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Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Request headers

Referer
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User-Agent
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Response headers

date
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content-encoding
gzip
x-content-type-options
nosniff
google-mediationgroup-id
-2
p3p
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200
content-disposition
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alt-svc
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content-length
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x-xss-protection
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google-lineitem-id
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pragma
no-cache
server
cafe
google-mediationtag-id
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google-creative-id
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content-type
text/javascript; charset=UTF-8
cache-control
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timing-allow-origin
*
expires
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pubads_impl_rendering_249.js
securepubads.g.doubleclick.net/gpt/ Frame 2174
51 KB
19 KB
Script
General
Full URL
https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
216.58.210.2 Mountain View, United States, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
fra16s07-in-f2.1e100.net
Software
sffe /
Resource Hash
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Name Value
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Request headers

Referer
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User-Agent
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Response headers

date
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content-encoding
gzip
x-content-type-options
nosniff
last-modified
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server
sffe
vary
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content-type
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cache-control
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accept-ranges
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timing-allow-origin
*
alt-svc
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x-xss-protection
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expires
Thu, 27 Sep 2018 13:13:53 GMT
container.html
tpc.googlesyndication.com/safeframe/1-0-29/html/ Frame 2174
0
0
Other
General
Full URL
https://tpc.googlesyndication.com/safeframe/1-0-29/html/container.html?n=1
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:816::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
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Resource Hash

Request headers

Purpose
prefetch
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

expires
Sat, 21 Sep 2019 15:28:31 GMT
cache-control
public, immutable, max-age=31536000
last-modified
Mon, 11 Jun 2018 14:38:59 GMT
content-type
text/html
ads
securepubads.g.doubleclick.net/gampad/ Frame 7C26
11 KB
5 KB
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General
Full URL
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Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Reverse DNS
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Software
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Request headers

Referer
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User-Agent
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date
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content-encoding
gzip
x-content-type-options
nosniff
google-mediationgroup-id
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p3p
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alt-svc
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google-lineitem-id
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pragma
no-cache
server
cafe
google-mediationtag-id
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google-creative-id
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content-type
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cache-control
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*
expires
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pubads_impl_rendering_249.js
securepubads.g.doubleclick.net/gpt/ Frame 7C26
51 KB
19 KB
Script
General
Full URL
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Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
216.58.210.2 Mountain View, United States, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
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Software
sffe /
Resource Hash
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Name Value
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Request headers

Referer
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User-Agent
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Response headers

date
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content-encoding
gzip
x-content-type-options
nosniff
last-modified
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server
sffe
vary
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cache-control
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expires
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container.html
tpc.googlesyndication.com/safeframe/1-0-29/html/ Frame 7C26
0
0
Other
General
Full URL
https://tpc.googlesyndication.com/safeframe/1-0-29/html/container.html?n=1
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:816::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
/
Resource Hash

Request headers

Purpose
prefetch
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

expires
Sat, 21 Sep 2019 15:28:31 GMT
cache-control
public, immutable, max-age=31536000
last-modified
Mon, 11 Jun 2018 14:38:59 GMT
content-type
text/html
pixel.gif
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312 B
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Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
54.208.139.170 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-208-139-170.compute-1.amazonaws.com
Software
nginx /
Resource Hash
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
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Last-Modified
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Server
nginx
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4
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Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8002:a110:696:6e0f:f3b3 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
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Request headers

Referer
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User-Agent
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Response headers

Date
Thu, 27 Sep 2018 13:13:54 GMT
Server
openresty
Location
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Content-Type
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Access-Control-Allow-Origin
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Redirect headers

Date
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Server
openresty
Location
https://api-54-191-84-42.b2c.com:444/api/4?t3hYRZNX6fJV4f4v
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Content-Type
text/html
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*
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Content-Length
158
m_window_focus_non_hydra.js
tpc.googlesyndication.com/pagead/js/r20180924/r20110914/client/ext/ Frame 620E
3 KB
1 KB
Script
General
Full URL
https://tpc.googlesyndication.com/pagead/js/r20180924/r20110914/client/ext/m_window_focus_non_hydra.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:816::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
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Resource Hash
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Security Headers
Name Value
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Request headers

Referer
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User-Agent
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Response headers

date
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content-encoding
gzip
x-content-type-options
nosniff
age
244285
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
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200
content-disposition
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alt-svc
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server
cafe
etag
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vary
Accept-Encoding
content-type
text/javascript; charset=UTF-8
cache-control
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timing-allow-origin
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expires
Mon, 08 Oct 2018 17:22:29 GMT
osd_listener.js
tpc.googlesyndication.com/pagead/js/r20180924/r20110914/activeview/ Frame 620E
72 KB
0
Script
General
Full URL
https://tpc.googlesyndication.com/pagead/js/r20180924/r20110914/activeview/osd_listener.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:816::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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Software
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Resource Hash
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Security Headers
Name Value
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Request headers

Response headers

date
Mon, 24 Sep 2018 17:22:29 GMT
content-encoding
gzip
x-content-type-options
nosniff
age
244283
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
status
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content-disposition
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alt-svc
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content-length
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server
cafe
etag
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vary
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content-type
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cache-control
public, max-age=1209600
timing-allow-origin
*
expires
Mon, 08 Oct 2018 17:22:29 GMT
init-3430ilpzgf9akeh1rf5.js
api.b2c.com/api/ Frame 620E
12 KB
5 KB
Script
General
Full URL
https://api.b2c.com/api/init-3430ilpzgf9akeh1rf5.js?ClientLevel1=211798204&ClientLevel2=452518084&ClientLevel3=4768430105&ClientLevel4=138241450535&ClientSlicer1=104555044&ClientSlicer2=453516004&zPS=REC_01
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8002:7b6b:2034:f18c:f5df , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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Software
openresty /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
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Response headers

pragma
no-cache
date
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content-encoding
gzip
server
openresty
content-type
text/javascript
status
200
cache-control
no-cache, no-store, must-revalidate
expires
-1
moatad.js
z.moatads.com/craindfp44917164363/ Frame 620E
256 KB
0
Script
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2600:1f14:cc5:8000:5d71:8dcc:1082:e88c , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Thu, 27 Sep 2018 13:13:55 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
openresty
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
activeview
pagead2.googlesyndication.com/pcs/ Frame A7D4
42 B
110 B
Image
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81c::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Thu, 27 Sep 2018 13:13:55 GMT
x-content-type-options
nosniff
server
cafe
timing-allow-origin
*
status
200
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
access-control-allow-origin
*
cache-control
no-cache, must-revalidate
content-type
image/gif
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="44,43,39,35",quic=":443"; ma=2592000; v="44,43,39,35"
content-length
42
x-xss-protection
1; mode=block
expires
Fri, 01 Jan 1990 00:00:00 GMT
p2
sb.scorecardresearch.com/
Redirect Chain
  • https://sb.scorecardresearch.com/p?c1=2&c2=17198971&ns_ap_sv=2.1511.10&ns_type=hidden&ns_st_it=a&ns_st_sv=4.0.0&ns_st_ad=1&ns_st_sq=1&ns_st_id=1538054035198&ns_st_ec=1&ns_st_cn=1&ns_st_ev=play&ns_s...
  • https://sb.scorecardresearch.com/p2?c1=2&c2=17198971&ns_ap_sv=2.1511.10&ns_type=hidden&ns_st_it=a&ns_st_sv=4.0.0&ns_st_ad=1&ns_st_sq=1&ns_st_id=1538054035198&ns_st_ec=1&ns_st_cn=1&ns_st_ev=play&ns_...
43 B
309 B
Image
General
Full URL
https://sb.scorecardresearch.com/p2?c1=2&c2=17198971&ns_ap_sv=2.1511.10&ns_type=hidden&ns_st_it=a&ns_st_sv=4.0.0&ns_st_ad=1&ns_st_sq=1&ns_st_id=1538054035198&ns_st_ec=1&ns_st_cn=1&ns_st_ev=play&ns_st_ct=va00&ns_st_cl=0&ns_st_pt=0&c3=*null&c4=*null&c6=*null&ns_ts=52596500&cs_ucfr=1
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
104.103.89.123 Amsterdam, Netherlands, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a104-103-89-123.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
24e480e4659fbae818853a38f8a3036f529f539024dc3e772c0b594ce02ea9db

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:55 GMT
Cache-Control
private, no-cache, no-cache=Set-Cookie, no-store, proxy-revalidate
Connection
keep-alive
Content-Type
image/gif
Content-Length
43
Expires
Mon, 01 Jan 1990 00:00:00 GMT

Redirect headers

Location
https://sb.scorecardresearch.com/p2?c1=2&c2=17198971&ns_ap_sv=2.1511.10&ns_type=hidden&ns_st_it=a&ns_st_sv=4.0.0&ns_st_ad=1&ns_st_sq=1&ns_st_id=1538054035198&ns_st_ec=1&ns_st_cn=1&ns_st_ev=play&ns_st_ct=va00&ns_st_cl=0&ns_st_pt=0&c3=*null&c4=*null&c6=*null&ns_ts=52596500&cs_ucfr=1
Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:55 GMT
Cache-Control
private, no-cache, no-cache=Set-Cookie, no-store, proxy-revalidate
Connection
keep-alive
Content-Length
0
Expires
Mon, 01 Jan 1990 00:00:00 GMT
track
t.teads.tv/
23 B
193 B
Image
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.72.13.208 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-54-72-13-208.eu-west-1.compute.amazonaws.com
Software
/
Resource Hash
328e90a318268aea96180cc31666ae6d6f79d90d078c123bc3d98ee08a192fb7

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

expires
Sat, 26 Jul 1997 05:00:00 GMT
cache-control
no-cache, must-revalidate
Connection
keep-alive
Content-Length
23
content-type
image/gif
track
t.teads.tv/
23 B
193 B
Image
General
Full URL
https://t.teads.tv/track?action=slotAvailable&pageId=70095&pid=75471&gid=[insertionId]&slot=native&env=js-web&f=1&ts=1538054035196
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.72.13.208 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-54-72-13-208.eu-west-1.compute.amazonaws.com
Software
/
Resource Hash
328e90a318268aea96180cc31666ae6d6f79d90d078c123bc3d98ee08a192fb7

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

expires
Sat, 26 Jul 1997 05:00:00 GMT
cache-control
no-cache, must-revalidate
Connection
keep-alive
Content-Length
23
content-type
image/gif
ad.gif
api-54-191-84-42.b2c.com/api/ Frame 620E
43 B
0
Image
General
Full URL
https://api-54-191-84-42.b2c.com/api/ad.gif
Requested by
Host: www2.smartbrief.com
URL: http://www2.smartbrief.com/redirect.action?link=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&encoded=krgLCzoDbSDfqauWCieGqWCicNVZLc
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8002:a110:696:6e0f:f3b3 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Response headers

Date
Thu, 27 Sep 2018 13:13:53 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
openresty
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
4
api-54-191-84-42.b2c.com/api/ Frame A7D4
0
0

pixel.gif
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43 B
312 B
Image
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
54.208.139.170 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-208-139-170.compute-1.amazonaws.com
Software
nginx /
Resource Hash
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:55 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
ad.gif
api-54-191-84-42.b2c.com/api/ Frame 8FD3
43 B
0
Image
General
Full URL
https://api-54-191-84-42.b2c.com/api/ad.gif
Requested by
Host: www2.smartbrief.com
URL: http://www2.smartbrief.com/redirect.action?link=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&encoded=krgLCzoDbSDfqauWCieGqWCicNVZLc
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8002:a110:696:6e0f:f3b3 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Response headers

Date
Thu, 27 Sep 2018 13:13:53 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
openresty
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
index.html
cmp.teads.mgr.consensu.org/ Frame D39B
0
0
Document
General
Full URL
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Requested by
Host: a.teads.tv
URL: https://a.teads.tv/media/format/v3/teads-format.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
2a02:26f0:f1:29a::2c92 , European Union, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
Software
AmazonS3 /
Resource Hash

Request headers

Host
cmp.teads.mgr.consensu.org
Connection
keep-alive
Pragma
no-cache
Cache-Control
no-cache
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Accept
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Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Accept-Encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/

Response headers

x-amz-id-2
p+9QNsyU+iyyxl7WXhACzno311q7OAvjF8j5ACMR0MdYhUkqHa7Oh3JJ29+nIm9l9dmiBUJ7FPY=
x-amz-request-id
676AB9F022B5FF9F
Last-Modified
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ETag
"e7d6c2974a38b7ff77a560e83789f66a"
Accept-Ranges
bytes
Content-Type
text/html
Content-Length
583
Server
AmazonS3
Cache-Control
max-age=300
Expires
Thu, 27 Sep 2018 13:18:55 GMT
Date
Thu, 27 Sep 2018 13:13:55 GMT
Connection
keep-alive
x
api-54-191-84-42.b2c.com/api/ Frame A7D4
0
363 B
Other
General
Full URL
https://api-54-191-84-42.b2c.com/api/x?t3hYRZNX6fJV4f4v$YWRibG9jayQxODY2JDA
Requested by
Host: www2.smartbrief.com
URL: http://www2.smartbrief.com/redirect.action?link=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&encoded=krgLCzoDbSDfqauWCieGqWCicNVZLc
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8002:a110:696:6e0f:f3b3 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
text/plain;charset=UTF-8

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:56 GMT
Server
openresty
Transfer-Encoding
chunked
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/plain
Access-Control-Allow-Origin
*
Cache-Control
no-cache, no-store, must-revalidate
Access-Control-Allow-Credentials
true
Connection
keep-alive
Expires
-1
pd
eu-u.openx.net/w/1.0/ Frame 59FD
0
0
Document
General
Full URL
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Requested by
Host: us-ads.openx.net
URL: https://us-ads.openx.net/w/1.0/jstag
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, CHACHA20_POLY1305
Server
173.241.240.143 New York, United States, ASN36089 (OPENX-AS1 - OPENX TECHNOLOGIES, INC., US),
Reverse DNS
ox-173-241-240-143.xa.dc.openx.org
Software
OXGW/16.80.0 /
Resource Hash

Request headers

:method
GET
:authority
eu-u.openx.net
:scheme
https
:path
/w/1.0/pd?plm=1&ph=94ef58655625200a8cfc5b15afcd0b94ad52d590
pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
accept-encoding
gzip, deflate
cookie
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Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/

Response headers

status
200
vary
Accept
set-cookie
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server
OXGW/16.80.0
p3p
CP="CUR ADM OUR NOR STA NID"
date
Thu, 27 Sep 2018 13:13:56 GMT
content-type
text/html
content-encoding
gzip
4
api-52-12-224-30.b2c.com/api/ Frame 7C26
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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Request headers

Referer
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User-Agent
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Response headers

Date
Thu, 27 Sep 2018 13:13:56 GMT
Server
openresty
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Date
Thu, 27 Sep 2018 13:13:56 GMT
Server
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Protocol
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Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
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Software
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User-Agent
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Response headers

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Last-Modified
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Apache
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Thu, 27 Sep 2018 13:13:56 GMT
pd
eu-u.openx.net/w/1.0/ Frame D5BD
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Server
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Reverse DNS
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Software
OXGW/16.80.0 /
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Request headers

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:authority
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:scheme
https
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accept
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set-cookie
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server
OXGW/16.80.0
p3p
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date
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content-type
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URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
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Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
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Response headers

Pragma
no-cache
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Last-Modified
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Expires
Thu, 27 Sep 2018 13:13:56 GMT
ad
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330 B
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Full URL
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Server
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Software
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User-Agent
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pragma
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content-encoding
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vary
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access-control-allow-origin
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cache-control
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expires
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pixel.gif
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Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
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User-Agent
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Expires
Thu, 27 Sep 2018 13:13:56 GMT
pixel.gif
px.moatads.com/
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URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
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Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
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Software
Apache /
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Request headers

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User-Agent
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Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:56 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
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Cache-Control
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Accept-Ranges
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Content-Length
43
Expires
Thu, 27 Sep 2018 13:13:56 GMT
4
api-34-220-21-208.b2c.com/api/ Frame 2174
Redirect Chain
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XHR
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Full URL
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8001:5f04:f9b5:f7b7:ab57 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
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Request headers

Referer
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User-Agent
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Response headers

Date
Thu, 27 Sep 2018 13:13:56 GMT
Server
openresty
Location
https://api-34-220-21-208.b2c.com:444/api/4?SpE3L9iVYXIIav9U
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Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158

Redirect headers

Date
Thu, 27 Sep 2018 13:13:56 GMT
Server
openresty
Location
https://api-34-220-21-208.b2c.com:444/api/4?SpE3L9iVYXIIav9U
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
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Connection
keep-alive
Content-Length
158
4
api-54-191-84-42.b2c.com/api/ Frame 8FD3
Redirect Chain
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URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8002:a110:696:6e0f:f3b3 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
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Response headers

Date
Thu, 27 Sep 2018 13:13:56 GMT
Server
openresty
Location
https://api-54-191-84-42.b2c.com:444/api/4?J6akWmzWv0xaccuG
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158

Redirect headers

Date
Thu, 27 Sep 2018 13:13:56 GMT
Server
openresty
Location
https://api-54-191-84-42.b2c.com:444/api/4?J6akWmzWv0xaccuG
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158
4
api-54-191-84-42.b2c.com/api/ Frame 620E
Redirect Chain
  • https://api-54-191-84-42.b2c.com/api/x?znGXq74AKGM0wvp4$dXJsJDAkaHR0cHM6Ly9hZGFnZS5jb20vYXJ0aWNsZS9jbW8tc3RyYXRlZ3kvYmFuaXNoLXdlaWdodC13YXRjaGVycy12b2NhYi13dy8zMTUwMTcvIiwicmVmZXJyZXIkMCQiLCJhbmNlc...
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XHR
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Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8002:a110:696:6e0f:f3b3 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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Software
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Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Thu, 27 Sep 2018 13:13:56 GMT
Server
openresty
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Access-Control-Allow-Methods
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Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158

Redirect headers

Date
Thu, 27 Sep 2018 13:13:56 GMT
Server
openresty
Location
https://api-54-191-84-42.b2c.com:444/api/4?znGXq74AKGM0wvp4
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-210-250-213.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
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Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:56 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Thu, 27 Sep 2018 13:13:56 GMT
Cookie set iframe
sync.teads.tv/ Frame CC18
0
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Document
General
Full URL
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Requested by
Host: a.teads.tv
URL: https://a.teads.tv/media/format/v3/teads-format.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
52.212.38.123 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-52-212-38-123.eu-west-1.compute.amazonaws.com
Software
akka-http/10.1.0-RC2 /
Resource Hash

Request headers

Host
sync.teads.tv
Connection
keep-alive
Pragma
no-cache
Cache-Control
no-cache
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
Referer
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Accept-Encoding
gzip, deflate
Cookie
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Upgrade-Insecure-Requests
1
User-Agent
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Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/

Response headers

Content-Type
text/html; charset=UTF-8
Date
Thu, 27 Sep 2018 13:13:56 GMT
Server
akka-http/10.1.0-RC2
Set-Cookie
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Content-Length
1368
Connection
keep-alive
truncated
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669 B
0
Image
General
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
35463ce93e7c820faa404db98d939ff640ae78ca0e29be043861853c9e07c586

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/svg+xml
x
api-52-12-224-30.b2c.com/api/ Frame 7C26
0
363 B
Other
General
Full URL
https://api-52-12-224-30.b2c.com/api/x?hsyp42blZG3jT980$YWRibG9jayQxMjkwJDA
Requested by
Host: www2.smartbrief.com
URL: http://www2.smartbrief.com/redirect.action?link=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&encoded=krgLCzoDbSDfqauWCieGqWCicNVZLc
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8000:5d71:8dcc:1082:e88c , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
text/plain;charset=UTF-8

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:56 GMT
Server
openresty
Transfer-Encoding
chunked
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/plain
Access-Control-Allow-Origin
*
Cache-Control
no-cache, no-store, must-revalidate
Access-Control-Allow-Credentials
true
Connection
keep-alive
Expires
-1
t
edge.simplereach.com/
106 B
266 B
Script
General
Full URL
https://edge.simplereach.com/t?pid=56e6ee8c736b790e04000865&title=Weight%20Watchers%20changes%20its%20name%20and%20pivots%20to%20wellness&date=2018-09-24%2007%3A00%3A00&authors=Jessica%20Wohl&channels=CMO%20Strategy&tags=Health%7CPackaged%20Food%7CRestaurants&ignore_errors=false&ajax=true&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&referrer=http%3A%2F%2Fwww2.smartbrief.com%2Fredirect.action%3Flink%3Dhttps%253A%252F%252Fadage.com%252Farticle%252Fcmo-strategy%252Fbanish-weight-watchers-vocab-ww%252F315017%252F%26encoded%3DkrgLCzoDbSDfqauWCieGqWCicNVZLc&ref_url=http%3A%2F%2Fwww2.smartbrief.com%2Fredirect.action%3Flink%3Dhttps%253A%252F%252Fadage.com%252Farticle%252Fcmo-strategy%252Fbanish-weight-watchers-vocab-ww%252F315017%252F%26encoded%3DkrgLCzoDbSDfqauWCieGqWCicNVZLc&page_url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2F&cb=SPR.API.callbacks.cbuifgjuxks&v=2.16.0&cache_buster=1538054031287&t=5000&e=5000&s=0
Requested by
Host: d8rk54i4mohrb.cloudfront.net
URL: https://d8rk54i4mohrb.cloudfront.net/js/reach.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2406:da00:ff00::36f3:6b10 , United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
Software
nginx/1.8.0 /
Resource Hash
f7c8e5313c47dd8057d2a92f85eeea66dd9aa13553d994d97890d9597c649e4d

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Thu, 27 Sep 2018 13:13:56 GMT
Server
nginx/1.8.0
Connection
keep-alive
Content-Length
106
Content-Type
application/javascript
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-210-250-213.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:56 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Thu, 27 Sep 2018 13:13:56 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-210-250-213.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:56 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Thu, 27 Sep 2018 13:13:56 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=9&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26G%3C1.(lNLR&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=4&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=http%3A%2F%2Fwww2.smartbrief.com&o=3&t=1538054033040&de=137866927231&cu=1538054033040&m=1605&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=4419&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1584&an=1584&gi=1&gf=1584&gg=1584&ix=1584&ic=1584&ez=1&ck=1584&kw=527&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1584&bx=1584&ci=1584&jz=527&dj=1&aa=1&ad=1321&cn=1321&gn=1&gk=1321&gl=1321&ik=1321&co=1321&cp=527&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1594&cd=527&ah=1594&am=527&rf=0&re=1&ft=534&fv=534&fw=534&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240104444&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=355241302&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-210-250-213.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:56 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Thu, 27 Sep 2018 13:13:56 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=0&q=0&hp=1&kq=1&lo=1&qs=1&ak=https%3A%2F%2Ftpc.googlesyndication.com%2Fsimgad%2F5989087868807175105&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26G%3C1.(lNLR&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=0&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=http%3A%2F%2Fwww2.smartbrief.com&o=3&t=1538054034215&de=531947131048&cu=1538054034215&m=1161&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=4419&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=0&vx=0%3A-%3A-&as=0&ag=0&an=0&gf=0&gg=0&ix=0&ic=0&pg=0&pf=0&ib=1&cc=0&bw=0&bx=0&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=0&in=0&pd=0&em=0&en=0&st=0&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=500&cd=0&ah=500&am=0&rf=0&re=0&wb=1&cl=0&at=0&d=211798204%3A452518084%3A4768430105%3A138241450535&bo=104555044&bd=453516004&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=453516004&dfp=0%2C1&la=453516004&zMoatPS=REC_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&oq=0&ot=0&zMoatJS=1%3A0&tz=REC_01&fs=152769&na=1005004386&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-210-250-213.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:56 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Thu, 27 Sep 2018 13:13:56 GMT
pixel.gif
v4.moatads.com/
43 B
312 B
Image
General
Full URL
https://v4.moatads.com/pixel.gif?e=37&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26G%3C1.(lNLR&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=http%3A%2F%2Fwww2.smartbrief.com&o=3&t=1538054033648&de=810363345816&cu=1538054033648&m=1962&ar=8c0711179af-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=4419&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1853&an=95&gi=1&gf=1853&gg=95&ix=1853&ic=1853&ez=1&ck=1853&kw=993&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1853&bx=95&ci=1853&jz=993&dj=1&aa=0&ad=478&cn=0&gk=478&gl=0&ik=478&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=993&cd=190&ah=993&am=190&rf=0&re=1&ft=1357&fv=0&fw=1357&wb=1&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=153207&na=841275869&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
54.208.139.170 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-208-139-170.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:56 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/
43 B
312 B
Image
General
Full URL
https://v4.moatads.com/pixel.gif?e=5&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26G%3C1.(lNLR&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=http%3A%2F%2Fwww2.smartbrief.com&o=3&t=1538054033648&de=810363345816&cu=1538054033648&m=1963&ar=8c0711179af-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=4419&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1853&an=1853&gi=1&gf=1853&gg=1853&ix=1853&ic=1853&ez=1&ck=1853&kw=993&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1853&bx=1853&ci=1853&jz=993&dj=1&aa=0&ad=478&cn=478&gk=478&gl=478&ik=478&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=993&cd=993&ah=993&am=993&rf=0&re=1&ft=1357&fv=1357&fw=1357&wb=1&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=153207&na=2146649933&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
54.208.139.170 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-208-139-170.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:56 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/
43 B
312 B
Image
General
Full URL
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Requested by
Host: adage.com
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Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
54.208.139.170 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
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Software
nginx /
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Request headers

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Response headers

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nginx
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Thu, 01 Jan 1970 00:00:01 GMT
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Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
54.208.139.170 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
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nginx /
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Request headers

Referer
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User-Agent
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Response headers

Pragma
no-cache
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Last-Modified
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Server
nginx
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keep-alive
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Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
px.moatads.com/
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-210-250-213.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
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Request headers

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User-Agent
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Response headers

Pragma
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Date
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Last-Modified
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Server
Apache
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Thu, 27 Sep 2018 13:13:57 GMT
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Full URL
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
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SPDY
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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cafe /
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Request headers

Referer
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User-Agent
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Response headers

pragma
no-cache
date
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x-content-type-options
nosniff
server
cafe
timing-allow-origin
*
status
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expires
Fri, 01 Jan 1990 00:00:00 GMT
pixel.gif
v4.moatads.com/
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312 B
Image
General
Full URL
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
54.208.139.170 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-208-139-170.compute-1.amazonaws.com
Software
nginx /
Resource Hash
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Request headers

Referer
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User-Agent
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Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:57 GMT
Last-Modified
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Server
nginx
Content-Type
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Cache-Control
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keep-alive
Content-Length
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Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
px.moatads.com/
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Image
General
Full URL
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-210-250-213.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:57 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Thu, 27 Sep 2018 13:13:57 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=37&q=0&hp=1&kq=1&lo=1&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26G%3C1.(lNLR&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=http%3A%2F%2Fwww2.smartbrief.com&o=3&t=1538054034443&de=727925459715&cu=1538054034443&m=2158&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=4439&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1201&an=396&gi=1&gf=1201&gg=396&ix=1201&ic=1201&ez=1&ck=1201&kw=1395&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1201&bx=396&ci=1201&jz=1395&dj=1&aa=0&ad=302&cn=0&gk=302&gl=0&ik=302&cq=0&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1395&cd=792&ah=1395&am=792&rf=0&re=0&wb=1&cl=0&at=0&d=211798204%3A452518084%3A4768430105%3A138241450535&bo=104555044&bd=453516004&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=453516004&dfp=0%2C1&la=453516004&zMoatPS=REC_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=REC_01&fs=152769&na=1653745310&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-210-250-213.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:57 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Thu, 27 Sep 2018 13:13:57 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=5&q=0&hp=1&kq=1&lo=1&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26G%3C1.(lNLR&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=http%3A%2F%2Fwww2.smartbrief.com&o=3&t=1538054034443&de=727925459715&cu=1538054034443&m=2159&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=4439&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1201&an=1201&gi=1&gf=1201&gg=1201&ix=1201&ic=1201&ez=1&ck=1201&kw=1395&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1201&bx=1201&ci=1201&jz=1395&dj=1&aa=0&ad=302&cn=302&gk=302&gl=302&ik=302&cq=0&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1395&cd=1395&ah=1395&am=1395&rf=0&re=0&wb=1&cl=0&at=0&d=211798204%3A452518084%3A4768430105%3A138241450535&bo=104555044&bd=453516004&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=453516004&dfp=0%2C1&la=453516004&zMoatPS=REC_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=REC_01&fs=152769&na=1407838889&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-210-250-213.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:57 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Thu, 27 Sep 2018 13:13:57 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=37&q=1&hp=1&kq=1&lo=1&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26G%3C1.(lNLR&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=3&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=http%3A%2F%2Fwww2.smartbrief.com&o=3&t=1538054034443&de=727925459715&cu=1538054034443&m=2166&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=4439&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1201&an=1201&gi=1&gf=1201&gg=1201&ix=1201&ic=1201&ez=1&ck=1201&kw=1395&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1201&bx=1201&ci=1201&jz=1395&dj=1&aa=0&ad=302&cn=302&gk=302&gl=302&ik=302&cq=0&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1395&cd=1395&ah=1395&am=1395&rf=0&re=0&wb=1&cl=0&at=0&d=211798204%3A452518084%3A4768430105%3A138241450535&bo=104555044&bd=453516004&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=453516004&dfp=0%2C1&la=453516004&zMoatPS=REC_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=REC_01&fs=152769&na=2023856378&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-210-250-213.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:57 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Thu, 27 Sep 2018 13:13:57 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-210-250-213.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:13:57 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Thu, 27 Sep 2018 13:13:57 GMT
activeview
pagead2.googlesyndication.com/pcs/ Frame 7C26
42 B
110 B
Image
General
Full URL
https://pagead2.googlesyndication.com/pcs/activeview?xai=AKAOjsuGBAxFGOgyFxepZlVM8r8WtXcyxrfKJbhdTbFeEGr-GXBnzLWp9mmrl4F-4zv9YBW00DcltATmXHEVW_5ECyr4PKLdi-b2XGs&sig=Cg0ArKJSzFzA9EPlqkcPEAE&adk=684095468&tt=-1&bs=1585%2C1200&mtos=1039,1039,1039,1039,1039&tos=1039,0,0,0,0&p=557,967,1157,1267&mwt=1&mms=1&mcvt=1039&rs=3&ht=0&tfs=3312&tls=4351&mc=1&lte=1&bas=0&bac=0&avms=geo&rst=1538054032850&rpt=3341&cll=0&ps=1585%2C4256&ss=1600%2C1200&pt=-1&deb=1-5-5-23-20-21-76-14&tvt=4336&r=v&id=osdim&uc=9&tgt=DIV&cl=1&cec=17&clc=1&cac=0&cd=300x250&v=r20180924
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81c::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Thu, 27 Sep 2018 13:13:57 GMT
x-content-type-options
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HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
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pixel.gif
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Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
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Request headers

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Response headers

Date
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Cache-Control
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Protocol
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Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
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Request headers

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Response headers

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User-Agent
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Response headers

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content-encoding
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server
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Protocol
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Request headers

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accept
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cache-control
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x-requested-with
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Accept
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User-Agent
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Response headers

x-varnish-cache
HIT
x-url
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date
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content-encoding
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vary
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content-length
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server
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etag
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expect-ct
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x-cookie-debug
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cache-control
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set-cookie
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Request headers

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accept
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cache-control
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x-requested-with
XMLHttpRequest
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referer
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Accept
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Referer
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X-Requested-With
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User-Agent
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Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Linkedin-BlackBox.svg
date
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content-encoding
gzip
vary
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cf-ray
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x-host
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content-length
587
last-modified
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server
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etag
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expect-ct
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x-cookie-debug
x-varnish
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cache-control
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accept-ranges
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content-type
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XHR
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Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Resource Hash
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Request headers

:path
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pragma
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accept-encoding
gzip, deflate
user-agent
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accept
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cache-control
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x-requested-with
XMLHttpRequest
:scheme
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referer
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:method
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Accept
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Referer
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X-Requested-With
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User-Agent
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Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_Mail-BlackBox.svg
date
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content-encoding
gzip
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cf-ray
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content-length
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last-modified
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server
cloudflare
etag
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expect-ct
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cache-control
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Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Request headers

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accept
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cache-control
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x-requested-with
XMLHttpRequest
:scheme
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referer
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:method
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Accept
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Referer
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X-Requested-With
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User-Agent
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Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_Print-BlackBox.svg
date
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content-encoding
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content-length
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server
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etag
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expect-ct
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x-cookie-debug
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cache-control
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accept-ranges
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content-type
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1 KB
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Full URL
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Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Request headers

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accept
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cache-control
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x-requested-with
XMLHttpRequest
:scheme
https
referer
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:method
GET
Accept
application/xml, text/xml, */*; q=0.01
Referer
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X-Requested-With
XMLHttpRequest
User-Agent
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Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
date
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content-encoding
gzip
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content-length
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server
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etag
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expect-ct
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x-cookie-debug
x-varnish
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cache-control
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set-cookie
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accept-ranges
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content-type
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50 KB
12 KB
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General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
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Security Headers
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Request headers

Referer
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User-Agent
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Response headers

date
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content-encoding
gzip
server
Apache
vary
Accept-Encoding
p3p
CP="CAO DSP COR CURa ADMa DEVa OUR IND PHY ONL UNI COM NAV INT DEM PRE"
status
200
cache-control
public, max-age=60
strict-transport-security
max-age=31536000; includeSubDomains; preload
servershortname
content-type
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content-length
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expires
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pixel.gif
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Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
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Reverse DNS
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Software
Apache /
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Request headers

Referer
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User-Agent
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Response headers

Pragma
no-cache
Date
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Last-Modified
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Server
Apache
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Content-Type
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Cache-Control
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keep-alive
Accept-Ranges
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Thu, 27 Sep 2018 13:14:00 GMT
pixel.gif
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Image
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Full URL
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Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
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Software
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Request headers

Referer
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User-Agent
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Response headers

Pragma
no-cache
Date
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Last-Modified
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Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
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Accept-Ranges
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Expires
Thu, 27 Sep 2018 13:14:02 GMT
pixel.gif
px.moatads.com/
43 B
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Image
General
Full URL
https://px.moatads.com/pixel.gif?e=25&q=2&hp=1&kq=1&lo=0&qs=1&ak=https%3A%2F%2Fadage.com%2F%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2FIMG&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26G%3C1.(lNLR&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=6&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=http%3A%2F%2Fwww2.smartbrief.com%2Fredirect.action%3Flink%3Dhttps%253A%252F%252Fadage.com%252Farticle%252Fcmo-strategy%252Fbanish-weight-watchers-vocab-ww%252F315017%252F%26encoded%3DkrgLCzoDbSDfqauWCieGqWCicNVZLc&o=3&t=1538054033040&de=137866927231&cu=1538054033040&m=10208&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=4439&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=10193&an=5136&gi=1&gf=10193&gg=5136&ix=10193&ic=10193&ez=1&ck=1584&kw=527&aj=1&pg=100&pf=100&ib=0&cc=1&bw=10193&bx=5136&ci=1584&jz=527&dj=1&aa=1&ad=9930&cn=4873&gn=1&gk=9930&gl=4873&ik=9930&co=1321&cp=527&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=10001&cd=4945&ah=10001&am=4945&rf=0&re=1&ft=4591&fv=4086&fw=534&wb=2&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240104444&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=1401652775&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-210-250-213.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:14:03 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Thu, 27 Sep 2018 13:14:03 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=9&q=3&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26G%3C1.(lNLR&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=7&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=http%3A%2F%2Fwww2.smartbrief.com&o=3&t=1538054033040&de=137866927231&cu=1538054033040&m=10411&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=4439&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=10396&an=10193&gi=1&gf=10396&gg=10193&ix=10396&ic=10396&ez=1&ck=1584&kw=527&aj=1&pg=100&pf=100&ib=0&cc=1&bw=10396&bx=10193&ci=1584&jz=527&dj=1&aa=1&ad=10133&cn=9930&gn=1&gk=10133&gl=9930&ik=10133&co=1321&cp=527&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=10203&cd=10001&ah=10203&am=10001&rf=0&re=1&ft=4591&fv=4591&fw=534&wb=2&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240104444&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=2045163265&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-210-250-213.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:14:03 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Thu, 27 Sep 2018 13:14:03 GMT
pixel.gif
v4.moatads.com/
43 B
312 B
Image
General
Full URL
https://v4.moatads.com/pixel.gif?e=25&q=2&hp=1&kq=1&lo=0&qs=1&ak=https%3A%2F%2Fadage.com%2F%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017%2FIMG&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26G%3C1.(lNLR&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=7&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=http%3A%2F%2Fwww2.smartbrief.com%2Fredirect.action%3Flink%3Dhttps%253A%252F%252Fadage.com%252Farticle%252Fcmo-strategy%252Fbanish-weight-watchers-vocab-ww%252F315017%252F%26encoded%3DkrgLCzoDbSDfqauWCieGqWCicNVZLc&o=3&t=1538054033648&de=810363345816&cu=1538054033648&m=10209&ar=8c0711179af-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=4439&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=10102&an=5045&gi=1&gf=10102&gg=5045&ix=10102&ic=10102&ez=1&ck=1853&kw=993&aj=1&pg=100&pf=100&ib=0&cc=1&bw=10102&bx=5045&ci=1853&jz=993&dj=1&aa=1&ad=8727&cn=3670&gn=1&gk=8727&gl=3670&ik=8727&co=1018&cp=1948&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=9994&cd=4940&ah=9994&am=4940&rf=0&re=1&ft=5055&fv=4549&fw=1357&wb=2&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=153207&na=1632243673&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
54.208.139.170 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-208-139-170.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:14:03 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=11&i=CRAINDFP1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&k=&bq=0&f=0&j=http%3A%2F%2Fwww2.smartbrief.com&o=3&t=1538054034324&de=184602819985&m=0&ar=40b09c1-clean&q=22&cb=0&cu=1538054034324&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=4564678495%3A2304555554%3A4667461145%3A138232739265&zMoatPS=rec_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017&zMoatDev=Desktop&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&qs=1&bo=104555044&bd=454150684&dfp=0%2C1&la=454150684&gw=craindfp44917164363&fd=1&ac=1&it=500&tz=rec_01&fs=152769&na=473256242&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-210-250-213.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:14:04 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Thu, 27 Sep 2018 13:14:04 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=11&i=CRAINDFP1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&k=&bq=0&f=0&j=http%3A%2F%2Fwww2.smartbrief.com&o=3&t=1538054034540&de=689546754531&m=0&ar=40b09c1-clean&q=23&cb=0&cu=1538054034540&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=4564678495%3A2304555554%3A4669550284%3A138233003228&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fbanish-weight-watchers-vocab-ww%2F315017&zMoatDev=Desktop&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&qs=1&bo=104555044&bd=454150684&dfp=0%2C1&la=454150684&gw=craindfp44917164363&fd=1&ac=1&it=500&tz=rec_lb_01&fs=152769&na=1106358972&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
23.210.250.213 Cambridge, United States, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a23-210-250-213.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/banish-weight-watchers-vocab-ww/315017/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Thu, 27 Sep 2018 13:14:04 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Thu, 27 Sep 2018 13:14:04 GMT

Failed requests

These URLs were requested, but there was no response received. You will also see them in the list above.

Domain
api-54-191-84-42.b2c.com
URL
https://api-54-191-84-42.b2c.com:444/api/4?t3hYRZNX6fJV4f4v
Domain
api-52-12-224-30.b2c.com
URL
https://api-52-12-224-30.b2c.com:444/api/4?hsyp42blZG3jT980
Domain
api-54-191-84-42.b2c.com
URL
https://api-54-191-84-42.b2c.com:444/api/4?J6akWmzWv0xaccuG
Domain
api-34-220-21-208.b2c.com
URL
https://api-34-220-21-208.b2c.com:444/api/4?SpE3L9iVYXIIav9U
Domain
api-54-191-84-42.b2c.com
URL
https://api-54-191-84-42.b2c.com:444/api/4?znGXq74AKGM0wvp4

Verdicts & Comments Add Verdict or Comment

374 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

function| setNptTechAdblockerCookie object| script string| cookieDomain function| $ function| jQuery function| aaUser object| adageUser object| articleObj object| newsletters object| sub_additions string| p_date string| p_author string| p_section object| p_tags string| p_zone function| isValidEmail function| pianoSetTrackingIdForSubscription function| pianoSetTrackingIdForRegistration function| getProtocol function| getAdageDomain function| getClickshareDomain function| pianoRegisterUser function| sendPostMessageToPiano function| newsletterSignup function| logPianoConversion function| getCookie function| deleteCookie function| getCookieValueAsObj function| pianoSaveConversionIfSubscribed function| pianoSaveConversionIfRegistered function| getUser function| updateUserProfile function| checkTruexUnlock object| tp object| mrf object| _sf_async_config function| BlockAdBlock object| blockAdBlock object| _cb_shared object| patterns object| adage function| getOffsets function| sticky_stopper function| move_inserts function| hero_img_center function| convert_svg function| getURLsection function| set_page_hash function| get_page_hash function| pagereload function| getURLParameter function| trackNonInteractionEvent function| trackOutboundLink function| trackCrossDomainClick function| trackExternalFileClick function| onTemplateLoaded function| onComplete function| vidend function| get_clickshare_domain function| get_proto function| toggle_avatar function| is_email function| outputCustomContentSponsor function| getSeriesAssets function| getCustomSeriesAssets number| mobileBreak number| tabletBreak number| w number| h number| y object| sk string| breakpoint boolean| changedBreakpoint undefined| offsets undefined| $movingInserts object| BCL undefined| bcExp undefined| timeout boolean| allowReload object| jQuery19106596601393545674 function| getStyleProperty function| getSize object| eventie function| docReady function| EventEmitter function| matchesSelector function| Outlayer function| Masonry object| skrollr object| stroll function| requestAnimFrame object| MBP function| getShareCount object| gapi object| ___jsl string| articleId string| clientSidePorte object| _comscore object| _gaq function| ltrim function| rtrim function| trim function| putCursor function| putSelection function| setCursor function| checkCursor function| isBlank function| isNumeric function| getRadioValue function| getRadioIndex function| getCheckedRadioIndex function| checkedRadio function| checkBox function| getPath function| getFilename function| getLocationHash function| error function| getLayer function| getLyrObj function| swapClass function| write function| writeHTML function| isEmail function| getCreativityVideo function| getYouTubeVideo function| getBrightcoveVideoAppend function| getBrightcoveVideo function| str_replace function| matchAll function| getElementIdsByRegExpId function| getGETParams function| isArray function| isObject function| toggleOpinion function| popURL function| pop function| popWin function| popImage function| popImageFull function| popImageAtMouse function| imagePopClose function| previewContent function| clear function| set function| nice function| popupWindow_middlecenter function| getRSSMenu function| hideRSSMenu function| toggleRSSMenu function| offMenu function| hideSponsorTag function| getSponsorTag function| toggleMost function| addCommas string| img_path object| DOM object| DHTML object| AJAX number| submitting object| rssTimer object| sponsorTimer object| adagePorte boolean| killInterstitial object| indiaRedirect function| AAIndiaRedirect object| googletag string| indiaRedirectEnabled object| geoip2 object| osapi object| gadgets object| shindig object| iframer function| ToolbarApi object| iframes function| IframeBase function| Iframe function| IframeProxy function| IframeWindow object| __gapi_jstiming__ object| _cbm object| __reach_config object| s function| __twttrll object| twttr object| __twttr number| logged_in object| loginStatus object| loginStatusPhone function| udm_ object| ns_p object| COMSCORE object| webmonitoring object| _402 object| _gat object| gaGlobal object| googleToken object| googleIMState object| google_js_reporting_queue function| processGoogleToken object| CE2 object| SPR function| _iset object| _ii undefined| additional_info undefined| key object| _iaq boolean| iv object| menuButton object| navMenu boolean| navMenuVisible string| s_account string| s_loggedInCookie boolean| s_firstPartyTracking object| GPT_jstiming object| closure_memoize_cache_ undefined| google_measure_js_timing object| jstiming402 object| paidtasksshim object| s_crainsc function| getDomain string| crain_host string| crain_url string| crain_title string| crain_url_noparams object| _cci_sc_eventsArr object| types number| pos function| checkCookie string| s_currentTimeET function| createCookie function| semphonicGetQueryParm function| checkQS function| OEI_R function| check_s_OEI function| checkOEI function| clickshare_OEIHashCheck function| clickshare_OEIcookieCheck function| clickshare_OEIomniture function| _ccisc_inArray function| _ccisc_testForCookies function| _ccisc_readCookie function| _ccisc_getCookie function| s_doPlugins undefined| player undefined| modVP undefined| modExp undefined| modCon undefined| mediaFriendly undefined| mediaName number| mediaID undefined| mediaLength string| mediaPlayerName number| mediaOffset object| mediaTagsArray object| mediaTagsArray2 undefined| mediaRefID function| myTemplateLoaded function| onTemplateReady function| onPlay function| onStop function| omniTrackEvent function| omniTrackEvents function| omniShareTracking string| s_firstPartyTrackingSubdomain string| s_code string| s_objectID function| s_gi function| s_giqf function| omniLinkTracking string| s_an function| s_sp function| s_jn function| s_rep function| s_d function| s_fe function| s_fa function| s_ft object| s_c_il number| s_c_in object| re object| Cookie boolean| cookiesOn function| GACampaign string| ccisc_rootDomain number| s_giq string| eVar36 number| j number| d object| eo object| s_i_0_crain function| fbq function| _fbq string| swiftype_key string| swiftype_superbowl_key undefined| dateTo function| _st_lo object| Liquid function| hackObjectEach function| split undefined| _ object| React object| SwiftypeComponents string| dateFrom string| swiftype_default_store object| onSubmitActions function| autocompletePreprocess string| path_prefix object| redirectParams object| superBowlRedirectParams string| bm_website_code object| _qoptions function| quantserve function| __qc object| _qevents object| ezt object| sections_array object| authors_array string| ch_sections string| ch_authors string| old object| $paywall_msg_container object| INself object| hash object| dfp boolean| google_noFetch boolean| google_DisableInitialLoad number| __google_ad_urls_id number| google_unique_id undefined| jQuery19106596601393545674_1538054030777 string| e 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object| teadsscript object| Moat#G26 boolean| Moat#EVA object| MoatSuperV26 object| ebAds object| teads number| navRight object| QSI

0 Cookies

3 Console Messages

Source Level URL
Text
console-api debug URL: https://gaia.adage.com/assets/js/min/swiftype-components.js(Line 3)
Message:
Download the React DevTools for a better development experience: https://fb.me/react-devtools
console-api log URL: https://gaia.adage.com/assets/js/min/swiftype-components.js(Line 8)
Message:
Not registering advanced-routing component. Qs not loaded.
console-api log URL: https://gaia.adage.com/assets/js/min/swiftype-components.js(Line 8)
Message:
adding filter argument published_at,[object Object]

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

a.idio.co
a.teads.tv
adage.com
adservice.google.com
adservice.google.de
api-34-220-21-208.b2c.com
api-52-12-224-30.b2c.com
api-54-191-84-42.b2c.com
api.b2c.com
apis.google.com
asset.pagefair.com
asset.pagefair.net
bc.marfeel.com
beacon.krxd.net
bs.serving-sys.com
buy.tinypass.com
cc.swiftype.com
cdn.krxd.net
cdn.tinypass.com
cmp.teads.mgr.consensu.org
code.ionicframework.com
connect.facebook.net
consent-pref.trustarc.com
consent.trustarc.com
consent.truste.com
consumer.krxd.net
crain-global.s3.amazonaws.com
d8rk54i4mohrb.cloudfront.net
dc.ads.linkedin.com
edge.simplereach.com
eu-u.openx.net
experience.tinypass.com
gaia.adage.com
geoip-js.maxmind.com
graph.facebook.com
js.idio.co
js.maxmind.com
mab.chartbeat.com
pagead2.googlesyndication.com
ping.chartbeat.net
pixel.quantserve.com
platform.twitter.com
px.ads.linkedin.com
px.moatads.com
r.smartbrief.com
rules.quantcount.com
s.idio.co
s.swiftypecdn.com
sb.scorecardresearch.com
script.crazyegg.com
secure-ds.serving-sys.com
secure.adnxs.com
secure.quantserve.com
securepubads.g.doubleclick.net
smetrics.adage.com
ssl.google-analytics.com
static.chartbeat.com
stats.g.doubleclick.net
stats.pagefair.com
survey.g.doubleclick.net
sync.teads.tv
syndication.twitter.com
t.teads.tv
tpc.googlesyndication.com
us-ads.openx.net
v4.moatads.com
www.facebook.com
www.google.com
www.googletagservices.com
www.linkedin.com
www.npttech.com
www.rtb123.com
www.smartbrief.com
www2.smartbrief.com
z.moatads.com
zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com
api-34-220-21-208.b2c.com
api-52-12-224-30.b2c.com
api-54-191-84-42.b2c.com
104.103.89.123
104.108.58.127
104.20.31.2
104.244.42.8
151.101.132.143
151.101.132.175
151.101.134.110
173.192.91.155
173.241.240.143
173.241.240.212
174.129.241.248
18.195.140.49
18.195.31.165
185.33.223.200
216.58.210.2
23.210.248.12
23.210.250.213
23.43.118.39
2400:cb00:2048:1::6810:262f
2400:cb00:2048:1::6810:9176
2400:cb00:2048:1::6810:9376
2400:cb00:2048:1::6819:7b63
2406:da00:ff00::36eb:d8fe
2406:da00:ff00::36f3:6b10
2600:1f14:cc5:8000:5d71:8dcc:1082:e88c
2600:1f14:cc5:8001:5f04:f9b5:f7b7:ab57
2600:1f14:cc5:8002:7b6b:2034:f18c:f5df
2600:1f14:cc5:8002:a110:696:6e0f:f3b3
2600:9000:200c:3000:1f:573d:79c0:21
2600:9000:200c:b200:18:1fcd:348:2461
2600:9000:200c:e400:6:44e3:f8c0:93a1
2606:2800:234:59:254c:406:2366:268c
2606:4700:30::ac40:a304
2607:f0d0:3:16::4
2a00:1450:4001:814::2008
2a00:1450:4001:816::2001
2a00:1450:4001:816::2004
2a00:1450:4001:816::200e
2a00:1450:4001:816::2011
2a00:1450:4001:81c::2002
2a00:1450:4001:821::2002
2a00:1450:4001:825::2002
2a00:1450:400c:c00::9b
2a02:26f0:f1:29a::2c92
2a03:2880:f01c:216:face:b00c:0:3
2a03:2880:f02d:e:face:b00c:0:2
2a03:2880:f11c:8083:face:b00c:0:25de
2a04:4e42:1f::714
2a05:f500:10:101::b93f:9101
2a05:f500:10:101::b93f:9105
52.204.232.9
52.212.38.123
52.216.85.251
54.154.93.90
54.171.124.191
54.171.27.180
54.171.36.43
54.208.139.170
54.230.92.224
54.230.95.134
54.230.95.176
54.246.87.90
54.72.13.208
54.72.19.186
63.140.41.99
67.225.220.126
72.32.59.21
72.32.59.25
74.205.67.231
82.199.68.72
82.199.68.73
94.31.29.248
94.31.29.96
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