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THE SECRET BEHIND BABBEL: OUR LANGUAGE LEARNING APPROACH IS BUILT ON 3 PILLARS

Why is Babbel so good at teaching people a new language? Belen Caeiro from
Babbel’s Product Marketing team explains the secret behind this app’s success.
By Thea Bohn

June 30, 2020
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Belen Caeiro, Director of Product Marketing at Babbel

Berlin is an international city where you’ll hear snippets of conversations in
dozens of different languages on the daily. This is one reason why it’s the
perfect city for Babbel’s headquarters — we are 600 language enthusiasts piling
into one five-story building in the heart of Berlin. Babbel has employees from
over 60 countries, speaking more languages than you can imagine, all working on
one popular product in this space.

Working here, I’m often asked how Babbel is so good at teaching people new
languages. To answer this question, I decided to sit down with our own
multilingual Belen Caeiro. She leads our Product Marketing team here at Babbel
and knows the app inside and out. Here’s what she said about why learning a
language with Babbel is so effective.


BABBEL’S SUCCESS IS BASED ON 3 PILLARS

Belen explained that she was lucky because her parents helped her get an
international education. She lived in Spain, Singapore, the Philippines, the
United States and the Netherlands before coming to Berlin. Her life experience
confirmed that Babbel is the right place for her:

> “I know that all the good things that have happened to me in life were
> possible thanks to a new language.”

For Belen, there’s absolutely no doubt that today, probably more than ever, we
must learn new languages in order to understand each other and integrate new
perspectives into our way of thinking. Making this possible is the first pillar
that Babbel’s learning is based on.


PILLAR 1: AT BABBEL, EVERYTHING IS ABOUT CONVERSATION

“We learn a new language in order to speak it with other people. To make that
possible, our product has a few special features,” explains Belen. She opened
the Babbel app on her laptop and pointed to the overview of the available
courses. “We categorize language learning content in Babbel into relevant
topics.” Depending on the language, you’ll find cultural traits and the most
common conversation topics right at the beginning. Using public transportation,
ordering food and expressing what you want — these are all at the top of the
list.

Belen points out that the learning content builds on itself, so it’s easy to
stay oriented. But if you just want to refresh a few topics, you can also jump
right in! Belen clicks “next” on a lesson and then on the microphone symbol: “We
use our users’ feedback to continually optimize our product. Thanks to our
customer service team, but also the feedback we collect in meetups, we know that
our users want to practice their pronunciation. Our speech recognition feature
in the product supports them in that.”

Learning a language online with Babbel is also based on proven learning
exercises, such as fill-in-the-blanks, which we keep as close to real life as
possible. Belen demonstrates the principle:

> “In Babbel, the dialogue trainer simulates the course of a real conversation —
> which is something like a practice run. That way, new vocabulary is
> strengthened and common expressions are practiced in a natural way.”

Belen emphasized that even the way we teach grammar focuses on conversation.
Babbel is developed in such a way that users can lead a real-life conversation
as quickly as possible. Compared to other apps, Babbel isn’t as playful: It
doesn’t have the game aspect that might make other apps more entertaining. “But
that’s a clear decision from our side,” explained Belen.

> “We want our learners to put away their phone and experience success with
> their new language in real life.”

Along those lines, Belen stated: “We believe that this interpersonal experience
is a much better motivator than a glowing screen could ever be — and we see that
our users come back and keep learning for that very reason.”


PILLAR 2: OUR EXPERTS ARE PEOPLE, NOT MACHINES

At Babbel, we’re known for our 150 language experts, who are completely
dedicated to conveying new languages and cultures. All of our experts are
multilingual and most have already taught at schools, universities and evening
courses. They challenge each other to do new things, like learning French in
three weeks or learning sign language in one month. These absurd ideas are
nothing to be laughed at: Even if our experts immensely enjoy overcoming new
challenges, the main focus for these language acrobats is to put themselves in
the position of a learner. That’s the only way we can see what’s really helpful
for learning.

> “Our educated experts are the driving force behind the product. We rely on
> this guarantee of quality that each course is made by hand, regardless of your
> language or the language you’re learning.”

The linguistic insight that sets Babbel apart is based on the relationship
different languages have with each other. For example, French and Italian are
closely related and have many more similarities than French and German. Belen
sees these similarities as “shortcuts” for learning: “With Babbel, you learn
efficiently because our language experts know these learning shortcuts and build
them into the product.”

Belen also pointed out that the shortcuts built into the product prove their
effectiveness in studies and have been given various awards.


PILLAR 3: OUR USER-ORIENTED DESIGN KEEPS THE FOCUS ON YOUR LEARNING

The advantage of learning a language with Babbel is that the learning content is
targeted to meet your individual needs. Whether you’re a night owl or a
commuter, with Babbel you always have access on the device of your choice — even
offline, if you download the lessons beforehand.

“Babbel’s subscription model makes it possible for you to constantly be
learning,” Belen said:

> “Once you have access to the product, all the learning material is available
> to you – you don’t have to unlock exclusive content again later.”

The product is enhanced regularly with new content from our experts so that a
freshly prepared course lands directly with you. Belen is proud not only of how
the product is oriented toward the users but of the features inside the product
are as well: “Your motivation for learning is what drives your success later.
That’s why we’ve developed a feature you can use to find learning content that’s
tailored to your needs and goals.”

Is your motivation for learning a new language traveling? Voilà, here’s our
recommendation for the right lessons to do. “Of course it doesn’t end there,”
Belen said with a laugh. With Babbel, you’re never left on your own to learn. 

Learn a new language today.
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Share:
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Thea Bohn
Thea writes about those things that she herself loves to read. Her studies of
German and American literature and philosophy took her to Mainz, New York and
Berlin. Before joining Babbel in 2015, she had been published in a variety of
magazines and anthologies. She’s currently learning her sixth language, Italian,
while trying her best not to annoy her colleagues with too many made-up words.
Thea writes about those things that she herself loves to read. Her studies of
German and American literature and philosophy took her to Mainz, New York and
Berlin. Before joining Babbel in 2015, she had been published in a variety of
magazines and anthologies. She’s currently learning her sixth language, Italian,
while trying her best not to annoy her colleagues with too many made-up words.


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