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WHY THE NEED TO INVEST IN SPORTS

Drive Brand Awareness & Equity



Our clients drive brand awareness and increase brand equity in the minds of
their customers and consumers by leveraging sports properties in their marketing
promotional mix. An association with a sports property amplifies and
authenticates a brand's position in the marketplace both on a national and local
level.



 

Build an Emotional Connection



A person's taste in music and fashion will change many times during their life,
but a fan's team loyalty stays with them forever - being a fan is a
cradle-to-grave experience. Investing in sports properties enables our clients
to borrow the equity from this loyalty to build lasting connections.



 

Increase Sales



Demand is defined as the ability and the desire to purchase goods and services.
An association with a sports property is a strong way to increase sales by
building emotional connections with our clients and influencing purchasing
demand.



 

Enhance Corporate Culture



Sport investments enhance corporate reputation, motivate staff and offer B2B
networking opportunities for our clients. The goal is to provide a two-way
partnership that supports multiple business objectives. Bringing sports
sponsorships to life by connecting properties to consumers and advancing our
client's goals is core to our capabilities and our strategic approach to WHY
SPONSORSHIP WORKS.



 

DRIVE BRAND AWARENESS & EQUITY

Our clients drive brand awareness and increase brand equity in the minds of
their customers and consumers by leveraging sports properties in their marketing
promotional mix. An association with a sports property amplifies and
authenticates a brand's position in the marketplace both on a national and local
level.



BUILD AN EMOTIONAL CONNECTION

A person's taste in music and fashion will change many times during their life,
but a fan's team loyalty stays with them forever - being a fan is a
cradle-to-grave experience. Investing in sports properties enables our clients
to borrow the equity from this loyalty to build lasting connections.



INCREASE SALES

Demand is defined as the ability and the desire to purchase goods and services.
An association with a sports property is a strong way to increase sales by
building emotional connections with our clients and influencing purchasing
demand.



ENHANCE CORPORATE CULTURE

Sport investments enhance corporate reputation, motivate staff and offer B2B
networking opportunities for our clients. The goal is to provide a two-way
partnership that supports multiple business objectives. Bringing sports
sponsorships to life by connecting properties to consumers and advancing our
client's goals is core to our capabilities and our strategic approach to WHY
SPONSORSHIP WORKS.




GSE CAPABILITIES

Corporate Consulting



Delivering against key corporate objectives takes more than just buying a sports
sponsorship. GSE develops and executes fresh brand strategies with ownable
sports activation platforms that break through to consumers and deliver results.
GSE helps brands connect with fans to build awareness, regard and loyalty.



 

Efficient Negotiations



GSE is known for its negotiation expertise. We negotiate contracts and have
longstanding influential relationships with leagues, teams and athletes. We work
to save client budgets, track investments to measure ROI and proactively
recommend optimal asset mixes in order to drive our client’s business.



 

Research & Insights



GSE has access to extensive consumer and marketplace intelligence combined with
proprietary research, tracking, measurement and valuation tools. Having a
dedicated staff and resources at our fingertips has proven impactful in the
design and execution of client sports strategy.



 

Event Activation & Hospitality



GSE Live is an arm of our organization that creates engaging footprints to
showcase brands at consumer destinations and drive engagement. Our energetic and
detail-oriented hospitality staff builds custom programs that leverage marquee
events to entertain key customers, enhance sales and drive consumer preference.



 

Hispanic Marketing



GSE’s in-house Hispanic sports marketing experts have the knowledge and
experience in connecting brands to marketing platforms that target and
emotionally connect with Hispanic consumers by leveraging their passion for
sports.



 

Digital Content



GSE has a dedicated group that develops and deploys innovative social engagement
platforms and digital content. Our work enhances the fan experience and unlocks
value for our clients.



 

Talent Procurement



GSE has a strategic and data-supported approach to partnering with iconic
athletes, coaches and sports broadcasters. Adding celebrity talent to the mix of
sponsorship, activation and hospitality programs has proven to be incredibly
impactful for our clients.



 

CORPORATE CONSULTING

Delivering against key corporate objectives takes more than just buying a sports
sponsorship. GSE develops and executes fresh brand strategies with ownable
sports activation platforms that break through to consumers and deliver results.
GSE helps brands connect with fans to build awareness, regard and loyalty.



EFFICIENT NEGOTIATIONS

GSE is known for its negotiation expertise. We negotiate contracts and have
longstanding influential relationships with leagues, teams and athletes. We work
to save client budgets, track investments to measure ROI and proactively
recommend optimal asset mixes in order to drive our client’s business.



RESEARCH & INSIGHTS

GSE has access to extensive consumer and marketplace intelligence combined with
proprietary research, tracking, measurement and valuation tools. Having a
dedicated staff and resources at our fingertips has proven impactful in the
design and execution of client sports strategy.



EVENT ACTIVATION & HOSPITALITY

GSE Live is an arm of our organization that creates engaging footprints to
showcase brands at consumer destinations and drive engagement. Our energetic and
detail-oriented hospitality staff builds custom programs that leverage marquee
events to entertain key customers, enhance sales and drive consumer preference.



HISPANIC MARKETING

GSE’s in-house Hispanic sports marketing experts have the knowledge and
experience in connecting brands to marketing platforms that target and
emotionally connect with Hispanic consumers by leveraging their passion for
sports.



DIGITAL CONTENT

GSE has a dedicated group that develops and deploys innovative social engagement
platforms and digital content. Our work enhances the fan experience and unlocks
value for our clients.



TALENT PROCUREMENT

GSE has a strategic and data-supported approach to partnering with iconic
athletes, coaches and sports broadcasters. Adding celebrity talent to the mix of
sponsorship, activation and hospitality programs has proven to be incredibly
impactful for our clients.


GSE LOCATIONS

CHICAGO

209 W. Jackson Blvd.
Suite 700
Chicago, IL 60606

DALLAS

5944 Luther Lane
Suite 500
Dallas, TX 75225

(214) 826-6565

NEW YORK

555 Theodore Fremd Ave.
Suite C-302
Rye, NY 10580

(914) 253-9077

SEATTLE

107 Spring St.
Suite 4019
Seattle, WA 98104

(206) 519-5411

Atlanta

Baltimore

Boston

Charlotte

Chicago

Dallas

Ft. Worth

Las Vegas

Miami

New York

Raleigh

Seattle

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