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USING EVERY DOOR DIRECT MAIL


AFFORDABLE, TARGETED ADVERTISING

Use Every Door Direct Mail® (EDDM®) services to promote your small business in
your local community. If you're having a sale, opening a new location, or
offering coupons, EDDM can help you send postcards, menus, and flyers to the
right customers. Use the EDDM Online Tool to map ZIP Code(s)™ and
neighborhoods—even filter by age, income, or household size1 using U.S. Census
data.

EDDM Online Tool


Access YouTube Player


Watch the Advertise with EDDM Video - Transcript (TXT 4KB)

Watch the Advertise with EDDM Video - Transcript (TXT 4 KB)


EDDM MAPPING & MAILING

Watch the Advertise with EDDM video for a quick overview of how you may use the
EDDM Online Tool to plan your mailing, map your routes, and let USPS deliver to
every door you select.

The EDDM Online Tool is easy to use and postage discounts are available for most
businesses. EDDM User Guide PDF (5.1 MB) | RTF (127 KB)


PRICES - USPS MARKETING MAIL FLATS UP TO 3.3 OZ

EDDM flyers, postcards, and other flats are considered USPS Marketing Mail®
products.

 * EDDM Retail® USPS Marketing Flats currently $0.203 per piece
 * EDDM BMEU USPS Marketing Mail Flats currently $0.202 per piece

Access YouTube Player


Watch the Advertise with EDDM Video - Transcript (TXT 4 KB)


EXPLORE YOUR EDDM OPTIONS

Based on your unique business needs, either create an EDDM mailing yourself or
get help with any part of the mail design, printing, preparation, and drop-off
process using USPS affiliate vendors2 or find a local printer in the USPS
Printer Directory.


QUICK COMPARE

See the two ways you can create your own EDDM mailings and get them to The
Postal Service® for delivery: Use Every Door Direct Mail – Retail® (EDDM Retail)
or enter an EDDM bulk mailing at a Business Mail Entry Unit (BMEU).


EDDM RETAIL FEATURES

 * Great for small businesses, restaurants, realtors, and local political
   campaigns
 * Use a USPS.com account
 * Send at least 200 and up to 5,000 pieces per day per ZIP Code™
 * Drop off your EDDM mailing at the Post Office™
 * No special mailing permit needed
 * Pay online or at the Post Office


EDDM BMEU FEATURES

 * Best for large volume mailers
 * Use a Business Customer Gateway account to prepare and enter a bulk mailing
 * No volume limit on size of the mailing, multiple ZIP Codes™ can be selected
 * Drop off mailings at a large USPS mail processing center (BMEU)
 * Pay with a bulk mailing permit


GETTING STARTED

If you're sending a bulk mailing, see our PostalPro™ business resource on how to
create and prepare an EDDM BMEU Mailing.

If you're ready to send an EDDM Retail mailing, see the step-by-step process
below.


HOW TO CREATE AN EDDM RETAIL MAILING

Expand All


1. CREATE OR USE AN EXISTING USPS.COM ACCOUNT

Local businesses and individuals can create an Every Door Direct Mail-Retail®
(EDDM Retail®) mailing online with a USPS.com account. To use EDDM Retail, you
are required to send at least 200 mailpieces but are allowed up to 5,000
mailpieces a day per ZIP Code™. Show More 1. Create or Use an Existing USPS.com
Account

Open a USPS.com Account

Show Less


2. SELECT NEIGHBORHOODS & AUDIENCE

Choose the neighborhoods in the EDDM Online Tool where your customers live. Use
the tool to target customers by specific demographics such as age, household
size, and income. Show More 2. Select Neighborhoods & Audience

HOW TO START THE EDDM ONLINE TOOL

 1. Search for a full address, city/state, or ZIP Code™.
 2. Click Show Table to see details on the neighborhood routes.
 3. Narrow and filter your targeted audience using the categories at the top:
    Route, Residential, Total, Age, Size, Income, and Cost.
 4. Select the final neighborhood(s) you'd like to use. You can select multiple
    routes for a single mailing.
 5. Review your selections under your Order Summary then save or continue on in
    the process.

EDDM Online Tool

View EDDM User Guide PDF (5.1 MB) | RTF (127 KB)

Show Less


3. DESIGN & PRINT YOUR MAILPIECE

Follow direct mail design best practices to create effective EDDM advertising
pieces. Sending actionable mail with a clear offer and call to action will help
generate customer responses. Show More 3. Design & Print Your Mailpiece

EDDM RETAIL FLATS

Use the Mailpiece Size Checker, located at the top right of the EDDM Online
Tool, to make sure your flyer or postcard meets the requirements for marketing
mail. Show More

For detailed size criteria and measurements for EDDM mailpieces, see Physical
Standards for Flats.

FORMATTING ADDRESSES & POSTAGE

Mailpieces are simply addressed to "Postal Customer" and your mail will be
delivered to every address on your selected routes. Show More

Postage Indicia

Use the EDDM Retail Indicia, which is a postage payment mark that takes the
place of a regular postage stamp or meter stamp.

 * Every EDDM mailpiece must include the EDDM Retail Indicia above and to the
   right of the address block.
 * The EDDM Retail Indicia does not have a specific size requirement but must be
   larger than 0.5" x 0.5".
 * The type font must be in all caps and at least a 4 point size.
 * It should fit in the area 1.625" from the right edge and 1.375" from top
   edge.
 * Leave 1/8" of space around the top and right edge.

Download a ready-to-use EDDM Retail Indicia.

NEED MORE HELP?

If you need assistance with properly formatting your mailpiece indicia or need
access to a printer, online direct mail specialists and local printers can help
you get the job done. Show More

Find a Local Printer





Show Less


4. CHOOSE DROP-OFF DATE & PAYMENT OPTIONS

Select your drop-off date and payment type. The EDDM User Guide explains the
specific drop-off steps and options available. Show More 4. Choose Drop-Off Date
& Payment Options

EDDM User Guide PDF (5.1 MB) | RTF (127 KB)

PAYING ONLINE

 1. Pay with a credit/debit card.
 2. Your order documentation includes a proof of payment receipt.
 3. Present your receipt when you deliver your mailing to the Post Office™.

PAYING AT THE POST OFFICE

 1. Your order documentation will show the order is unpaid.
 2. Includes a proof of payment receipt.
 3. When you deliver your mailing to the Post Office, you can pay by cash,
    credit/debit card, or check.

NEED A REFUND?

EDDM Retail refunds can be requested online and at the Post Office, depending on
how you paid for the order and whether you have already dropped your mailing
off. Show More

Show Less


5. PRINT FORMS & PREPARE MAILING BUNDLES

On the Order Confirmation screen, you'll view and print all necessary Postal
Service™ processing forms and the right EDDM facing slip to attach to your
mailing bundles. Show More 5. Print Forms & Prepare Mailing Bundles

 * Bundle your mailing in stacks of 50-100 mailpieces.
 * Bundles may not be higher than 6".
 * Fill out and attach an EDDM facing slip to the top of every bundle.
 * Write the number of pieces in the bundle on the facing slip.

DO NOT DELIVER ADDRESSES

If a customer has contacted you and asked to be removed from your mailing list,
include the customer's address in the "Do Not Deliver Address" column on the
facing slip. Show More

Show Less


6. DROP OFF OR SHIP YOUR MAILING

Take or send your mailing to the Post Office locations that will deliver to your
selected EDDM routes. Choose to either drop off your mailing or ship it to a
Post Office location if that's easier. Show More 6. Drop Off or Ship Your
Mailing

DROPPING OFF YOUR MAILING AT A POST OFFICE

The Order Summary in the EDDM Online Tool will show your payment and specific
Post Office drop-off location. Show More

 1. Gather your mailing bundle(s) with the proper facing slips.
 2. Include a completed Every Door Direct Mail (EDDM) Retail® form PS Form 3587
    PDF (19 KB). Note: Be sure to fill in the carrier route information on the
    back.
 3. Take the mailing to the Post Office for your selected ZIP Code.

SHIPPING YOUR MAILING TO A POST OFFICE

If you want your EDDM mailing sent to a distant ZIP Code™, send your mailing by
Priority Mail® service to the Postmaster for that neighborhood route. Show More

 1. Place your mailing bundles with attached facing slips in a box. Order USPS
    Shipping Boxes
 2. Place an envelope containing the following in the box:
     * Sample mailpiece
     * If you haven't paid for your order online, include a check or money order
       payable to "Postmaster" or "Postal Service" for the amount of postage for
       your mailing. Include your telephone number on the front of the check, in
       the Memo section.
     * Every Door Direct Mail (EDDM) Retail® form PS Form 3587 PDF (19 KB)
     * Postmaster Instruction Letter PDF (23 KB)

 3. Address your boxes to "Postmaster" at the Post Office you're shipping to.
    POSTMASTER
    CITY, ST 22222
 4. Write "Every Door Direct Mail–Retail" and "Open Immediately" on each box.
 5. Label and number the boxes. For multiple boxes, number them as "1 of X",
    with "X" being the total number of boxes. Example: "1 of 5," "2 of 5," etc.

Show Less


EDDM CUSTOMER SUPPORT

Expand All


REFERENCE EDDM FORMS & GUIDES

Download and print the forms you need for your EDDM mailings to be delivered
successfully.

USING THE EDDM ONLINE TOOL

 * EDDM User Guide PDF (5.1 MB) | RTF (127 KB)
 * EDDM Quick Reference Sheet PDF (608 KB)

EDDM RETAIL SPECIFIC FORMS & PDFS

 * EDDM Retail Facing Slip with Carrier Route Information PDF (48 KB)
 * EDDM Retail PS Form - 3587 PDF (19 KB)
 * EDDM Retail® Fact Sheet PDF (248 KB) | RTF (50 KB)
 * EDDM Retail Indicia Image JPG (13 KB)

For EDDM BMEU forms, please go to our bulk mail resource on PostalPro.


REQUEST A REFUND

EDDM Retail refunds can be requested online and at the Post Office, depending on
how you placed the order and whether you have dropped your mailing off.


CONTACT YOUR SUPPORT TEAM

If you still have specific questions about EDDM mailings, contact the EDDM
Retail Service customer support team.

USPS National Customer Support Center
1-877-747-6249

1. Data, including age range and average household income and size, is based on
prior report of the U.S. Census Bureau. Back ^ to legal disclaimer 1
2. USPS assumes no liability for the results of any contact with any company
listed. Private vendors may apply non-USPS charges. Back ^ to legal disclaimer 2



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