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COFFEE ‘N CLOTHES SERVES UP A MENU OF PROMOS

Brands are eager to see their names in the froth.

By Sharon Edelson Plus Icon
Sharon Edelson

Senior Editor, Specialty Retail


RECENT ARTICLES BY SHARON EDELSON

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February 22, 2019, 5:30pm
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Supreme latte by Coffee & Clothes.
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Loading your audio article

Every artist has a medium. Ryan Glick’s just happens to be the foam on a caffe
latte.

Glick in 2014 launched Coffee ‘n Clothes as an Instagram account. It’s since
grown into a marketing firm whose caffeinated activations bring a jolt of energy
to fashion and lifestyle brands’ events.

“When I moved to New York, I was into coffee bars, and I love fashion,” Glick
said, explaining the connection between beans and seams. “Coffee ‘n Clothes took
off as a hashtag. It started out as a side project. Now, brands hire us on both
coasts.”

Coffee ‘n Clothes is starting a weekend gig at Joe’s Jeans’ location in
Manhattan’s SoHo, where blue lattes in denim cups will be poured through April.
During the recent New York Fashion Week, Coffee ‘n Clothes took over the cafe at
Marc Jacobs’ Madison Avenue flagship and handed out matcha and charcoal lattes
with the designer’s logo writ on the foam.







“We used our designer lattes and help drive traffic to the store,” Glick said.
“Marc Jacobs also used our influencer network to promote the space throughout
the week.”

The company has mastered latte logos from Supreme’s red-and-white moniker to
Nike’s Cortez sneaker, a white shoe with a red swoosh and green sole that was
celebrated at pop-up coffee stations in two of the brand’s New York stores.

Coffee ‘n Clothes is opening it’s own cafe at Showfields, the 14,000-square-foot
retailer in NoLIta with rotating pop-up shops for wellness, home and design. It
will operate there for six months to a year, with Glick eventually styling the
cafe as a handbag or sneaker bar with products from StockX, a web site billed as
the stock market for sneakers, which also sells pre-owned luxury products.

Some of Glick’s merchandising ideas can be seen on coffeenclothes.com, which
uses virtual reality to give consumers a panoramic  view of the “store.” Besides
Coffee ‘n Clothes-branded beans, Upruit sparkling cold-brew coffees, and Bodum’s
Chambord Fresh press, the virtual store features among other things, Common
Projects’ tournament leather sneakers, $405; Chanel’s Double Flap quilted maxi,
$6,000 and Fendi’s Kan 1 shoulder bag, $2,390, and Jimmy Choo’s Romy 60 heels,
$650. Products are supplied by StockX and link back to that e-commerce site for
purchase.

“Cool cafes already exist. We’re a bridge between fashion and beauty brands and
coffee,” Glick said. “Brands want experiences. We’re developing pop-ups and
cafes for different brands. This is just the beginning of pop-up shops. We’re
figuring out what else can you do. What’s the 2.0 version — something with
augmented reality.

“The next step is augmented reality,” Glick added. “We brought to life product
on our web site and it’s all shoppable. The model isn’t dead. There’s still a
lot of opportunity.”

 


TAGS

 * Barneys
 * Burberry
 * Chanel
 * Diane von Furstenberg
 * Guess Inc
 * Marc Jacobs
 * Nike
 * Vans

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TARGETING COOKIES

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

STORE AND/OR ACCESS INFORMATION ON A DEVICE

Store and/or access information on a device

Cookies, device identifiers, or other information can be stored or accessed on
your device for the purposes presented to you.

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PRECISE GEOLOCATION DATA, AND IDENTIFICATION THROUGH DEVICE SCANNING

Precise geolocation data, and identification through device scanning

 * USE PRECISE GEOLOCATION DATA
   
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   Your precise geolocation data can be used in support of one or more purposes.
   This means your location can be accurate to within several meters.

 * ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION
   
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   Your device can be identified based on a scan of your device's unique
   combination of characteristics.

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PERSONALISED ADS AND CONTENT, AD AND CONTENT MEASUREMENT, AUDIENCE INSIGHTS AND
PRODUCT DEVELOPMENT

Personalised ads and content, ad and content measurement, audience insights and
product development

 * SELECT BASIC ADS
   
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   Ads can be shown to you based on the content you’re viewing, the app you’re
   using, your approximate location, or your device type.

 * CREATE A PERSONALISED ADS PROFILE
   
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   A profile can be built about you and your interests to show you personalised
   ads that are relevant to you.

 * SELECT PERSONALISED ADS
   
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   Personalised ads can be shown to you based on a profile about you.

 * CREATE A PERSONALISED CONTENT PROFILE
   
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   A profile can be built about you and your interests to show you personalised
   content that is relevant to you.

 * SELECT PERSONALISED CONTENT
   
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   Personalised content can be shown to you based on a profile about you.

 * MEASURE AD PERFORMANCE
   
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   The performance and effectiveness of ads that you see or interact with can be
   measured.

 * MEASURE CONTENT PERFORMANCE
   
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   The performance and effectiveness of content that you see or interact with
   can be measured.

 * APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS
   
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   Market research can be used to learn more about the audiences who visit
   sites/apps and view ads.

 * DEVELOP AND IMPROVE PRODUCTS
   
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   Your data can be used to improve existing systems and software, and to
   develop new products

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ENSURE SECURITY, PREVENT FRAUD, AND DEBUG

Always Active

Your data can be used to monitor for and prevent fraudulent activity, and ensure
systems and processes work properly and securely.

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TECHNICALLY DELIVER ADS OR CONTENT

Always Active

Your device can receive and send information that allows you to see and interact
with ads and content.

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MATCH AND COMBINE OFFLINE DATA SOURCES

Always Active

Data from offline data sources can be combined with your online activity in
support of one or more purposes

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LINK DIFFERENT DEVICES

Always Active

Different devices can be determined as belonging to you or your household in
support of one or more of purposes.

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RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION

Always Active

Your device might be distinguished from other devices based on information it
automatically sends, such as IP address or browser type.

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GDPR

We and our partners store and/or access information on a device, such as unique
IDs in cookies to process personal data. You may accept or manage your choices
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WE AND OUR PARTNERS PROCESS DATA TO PROVIDE:

Store and/or access information on a device. Precise geolocation data, and
identification through device scanning. Personalised ads and content, ad and
content measurement, audience insights and product development. List of Partners
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wwd.com Open in urlscan Pro 192.0.66.184 Public Scan

Form analysis 6 forms found in the DOM

GET /

Name: email-capture-form — POST

Name: email-capture-form — POST https://pages.email.wwd.com/api/

Name: email-capture-form — POST https://pages.email.wwd.com/api/

Name: email-capture-form — POST https://pages.email.wwd.com/api/

Name: email-capture-form — POST https://pages.email.wwd.com/api/

Text Content

wwd.com Open in urlscan Pro
192.0.66.184 Public Scan

Form analysis
6 forms found in the DOM