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3 SIMPLE STEPS TO BUILD YOUR SALES CV




Tech sales is a challenging but very attractive industry to work in straight out
of college. Competition is intense and there are likely a hundred other
applicants applying to the same job as you. So, you need to find a way to stand
out.

This is where your CV comes in. It needs to not only be immaculate but tailored
to the roles that you’re applying for. The one size fits all outlook is dated
and ineffective. While cover letters and having a LinkedIn profile are
important, your CV is the most important artefact.

When it comes to sales, drab and dreary don’t cut it so investing time into this
part of your CV is key. Get into salesperson mode when discussing your
experience to highlight what you can bring to the role. The process of putting
one together can range from a minor inconvenience to a massive pain in the arse
depending on what kind of person you are.

Fortunately, we’ve got some tips that will make the process of tailoring your CV
to sales roles as seamless as possible.


STEP #1 — GET STRUCTURE AND FORMATTING RIGHT 📃

Make a good first impression by ensuring that the CV is well organised and easy
to consume. Hiring managers look at a lot of CVs. You want it to stand out for
the right reasons and having a three-page summary of your life’s work to-date
isn’t one of them.

Keep it concise and to a single page. There are numerous other ways you can make
it stand out that won’t wreck the hiring manager’s head. Start with a short and
engaging pitch about yourself in your professional summary at the top of the
page. This gives you an opportunity to give a high-level overview of your
educational and professional background as well as some of your interests and
generally just try to give whoever’s looking at your CV a reason to keep
reading.

Use tools like Novoresume or Resume.io to find templates that layout content
with clear headers, bullet points, and structure your text. Putting some extra
time into layout and presentation now will set you apart from candidates who
haven’t bothered to do the same.


STEP #2 — HIGHLIGHT YOUR EXPERIENCE 🔍

If you have an extensive background across a variety of jobs and industries,
pick the 3–5 most relevant ones and focus on them. Research the company(ies)
you’re applying to and look at their job descriptions so you can customise your
CV to match.

In the same way, when selling a product you sell its unique value proposition to
a customer, this is your chance to show how you’re uniquely qualified for the
position they’re hiring into. Being at the point you’re at in your career, you
may lack relevant sales experience. But, it’s extremely likely that you’ll have
gotten sales-related competencies from other roles. These are called
transferable skills.

Tasks you’ve undertaken in part-time roles and summer jobs (whether you knew it
or not at the time) have a lot of transferable skills. Typical college jobs such
as working in a bar or restaurant are customer-facing and require many of the
skills a good salesperson needs such as communication, rapport building, and
listening.

Any previous work achievements are relevant, irrespective of whether if it was
in the sector you’re applying for. Whether that be Employee of the Month at
McDonald’s or winning an industry award, this will show your current employer
that you have a track record of performing well in previous roles.


STEP #3 — TALK ABOUT YOUR ACHIEVEMENTS 🏅

While managers are primarily looking for competent candidates to hire, they’re
also looking for people with a diversity of skills and interests. Therefore,
it’s essential to include previous sporting or academic achievements on your CV.
Skills demonstrated through these achievements are, as mentioned previously,
often transferable to the role you’re applying for.

For example, if you’ve captained a team to sporting success that shows you’ve
not only got leadership qualities but you work well in teams and are probably an
effective communicator. Both of which are extremely transferable skills. If
you’ve received an award for individual academic performance, this demonstrates
that you’re motivated and self-driven. Again, a crucial skill for someone
looking to perform in a sales role. Sales is all about working towards goals,
whatever the context. If you have experience in setting and achieving them, make
sure you draw attention to it.


CONCLUSION

The process of applying for a job can be a tough and arduous one. This is
accentuated even more so when you’re going into competitive industries such as
sales where the chances of rejection are higher. Don’t let that hold you back.
If you think that a sales role would be something that would make you excited to
go to work every day, start looking at how you can leverage the experience
you’ve already got to help you land an entry-level role!

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