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Ethos

Credo

Team

Select Previous Investments

Contact


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ETHOS




SUGAR FREE IS AN EARLY-STAGE FUND RETURNING VENTURE CAPITAL TO ITS ROOTS.



A BACK TO BASICS APPROACH CONTINUING OUR HISTORY OF TOP-DECILE RETURNS.



THE SUGAR FREE DESIGNATION IS RESERVED FOR STARTUP COMPANIES THAT CAN WIN AND
PROSPER IN BOTH GOOD AND BAD MARKETS.

WE OBSESS ABOUT CAPITAL EFFICIENCY, UNIT ECONOMICS, RETENTION, (AS WELL AS
GROWTH), AND A PATH TOWARD DEFINING AND WINNING AN EMERGING CATEGORY.

WE’RE FOCUSED ON ENTREPRENEURS ON LONG-TERM JOURNEYS LOOKING FOR LONG-TERM
PARTNERS, RATHER THAN THOSE CHASING WHOEVER WILL UNDERWRITE THE HIGHEST
VALUATIONS.

CREDO




DEFENSIBILITY


COMPANIES WITH UNIQUE MOATS AROUND GO-TO-MARKET AMID ACCELERATING TECHNOLOGICAL
ADVANCEMENTS


FOUNDER/MARKET-FIT


TECHNICAL FOUNDERS AND TEAMS UNIQUELY SUITED TO LEAD IN THEIR CATEGORY


EMERGING CATEGORIES


MARKET LEADERS OF TOMORROW, ESPECIALLY BUDDING SECTORS POISED TO BREAKOUT


HIGH CONVICTION


MAKING AND SUPPORTING EACH INVESTMENT AS IF IT'S THE ONLY ONE WE MAKE


FUNDAMENTALS


CLEAR LINE OF SIGHT TOWARDS POSITIVE UNIT ECONOMICS AND SIGNAL OF STICKY AND
ENDURING REVENUES


MARKET SIGNAL


INVESTING IN COMPANIES CREATING PLATFORM SOLUTIONS, THAT END USERS "CAN'T LIVE
WITHOUT"



FOUNDERS & GENERAL PARTNERS








SHEENA JINDAL


PARTNER


KYLE RICHLESS


PARTNER



OUR STORY





OUR STORY

PRIOR TO FOUNDING SUGAR FREE CAPITAL, SHEENA AND KYLE CO-INVESTED IN SEVERAL
VENTURES, LEVERAGING THEIR COMPLEMENTARY EXPERTISE: SHEENA'S TECHNICAL ACUMEN
AND KYLE'S GO-TO-MARKET CHOPS.

FOLLOWING THE PRIVATE MARKETS DISLOCATION IN 2021, A LUCRATIVE OPPORTUNITY HAS
EMERGED FOR NEW, PRINCIPLED VC FUNDS TO OUTPERFORM LEGACY PORTFOLIOS THAT LACK
THE NECESSARY ADAPTABILITY. 

PURPOSE-BUILT TO LEAD IN THIS NEW ERA, SUGAR FREE CAPITAL FOCUSES ON THE
FUNDAMENTALS ESSENTIAL FOR CATEGORY-DEFINING COMPANIES THAT CAN ULTIMATELY
GENERATE 9-FIGURE REVENUES.

SELECT PREVIOUS INVESTMENTS



NURX

Revolutionizing personal healthcare with direct-to-door delivery



Papa

Reimagining care through genuine human connection




Sidecar Health

Revolutionizing health insurance with transparent pricing and direct payment



Amplemarket

A sales intelligence platform to help businesses reach their revenue goals



Illumix

Empowering effortless creation of AR experiences




Curbio

Ensuring homes sell swiftly and at a higher value with a hassle-free home
improvement experience



Avibra

Tailored benefits for every worker at an affordable rate




Seven Rooms

Revolutionizing Dining: Data-driven tools to amplify revenue, streamline
operations, and enhance guest loyalty




Blockdaemon

Providing infrastructure for streamlined integration and effective use of
blockchain networks



OfferUp

OfferUp provides an online and mobile C2C marketplace app for people to buy and
sell electronics, furniture, and cars




Sealed

Streamlining home energy efficiency, by delivering tailored upgrades through
data-driven solutions and expert contractors




Axiom*

Connecting legal teams to tailored talent



Truwork

Streamlining verifications across sectors




Gardencup

Delivering garden-fresh, ready-to-eat salads packed with nutrients directly to
your door




Privva

Privva enables enterprises to manage risk when sharing sensitive data with third
parties.



Learnexus

AI-powered platform matches companies
with vetted L&D experts to build and
deliver world-class training




Pattern

Embedding personalized insurance into digital experiences for enhanced
transaction protection




Alpha Sophia

Intelligence platform for MedTech sales



Paladin

The platform for connecting the pro bono community and legal teams




Change for Change

Charitable giving by mobilizing donations of spare change




Truwork

A single platform to verify any applicant



Juno

Revolutionizing sustainable urban construction.









BASED IN NEW YORK CITY



Kyle's Email

Kyle@sugarfreecapital.com



Sheena's Email

Sheena@sugarfreecapital.com



Kyle's Twitter

@KyleRichless




ETHOS

CREDO

TEAM

SELECT PREVIOUS INVESTMENTS

CONTACT