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Text Content

 * How It Works
 * Case Studies
 * Contact

 * Login
 * Request Demo


THE #1 SOCIAL MEDIA RECRUITMENT PLATFORM

Diversify your recruitment funnel and begin tapping into the 97% of candidates
that aren't on job boards.

 * Learn More



REACH MORE CANDIDATES TODAY

Interested in sourcing more candidates with increased ROI?
We'd love to hear from you.

Submit
How it Works


HIRELINE ALLOWS YOU TO RUN JOB POSTINGS AS AD CAMPAIGNS ON SOCIAL MEDIA

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HIRELINE GENERATES AD CONTENT FOR YOUR JOB

Upon providing your job details, Hireline will parse your job into a high
converting ad. The ad is further optimized as we get more data from actually
running the campaign.

EASILY SCALE UP OR DOWN AS NEEDED

Decide how much you want to spend on each job per day. You can start, stop,
pause, and scale ads up as your positions open and close.

INCOMING CANDIDATES APPEAR DIRECTLY ON YOUR CALENDAR

As candidates click your add and fill out a job application, candidates will
become available in your Hireline dashboard. Candidates can also be
auto-scheduled to your calendar.

Explore new recruitment opportunities


WHY SOURCE ON SOCIAL MEDIA?

REACH MORE, HIGHER QUALITY CANDIDATES

At any given time, around 40% of workers report being "open" to new
opportunities without actively searching - passive candidates.

If you're able to find passive candidates, they are more engaged, more
cost-effective, and make for better hires, given that they aren't actively
considering several other positions.

Pictured: A live example of a Hireline Facebook Ad

ADS LEAVE IMPRESSIONS AND ARE BOOSTED ORGANICALLY

Candidates often interact positively with recruitment ads. As these interactions
stack up, your campaigns will reach more candidates organically, which is free.

This results in increased candidate flow and also increases your brand's
visibility in your target geographies.

Pictured: A live example of a Hireline LinkedIn Ad

IT'S LESS SATURATED

In 2023, job boards are saturated, hyper-competitive, and expensive.

Social media (for recruiting) is the opposite, ripe with opportunity and with
great unit economics because nobody else is doing it.

MAXIMIZE CONVERSION RATES

With social media ads, it's natural to ask candidates to submit their
information via a chatbot instead of an application form.

These techniques increase the rate at which candidates complete your job
application.

HIRELINE MAKES IT EASY

With Hireline, you can have your first social media recruiting campaign up and
running within a week.

Why not contact us today? Hireline is suitable for businesses of all sizes.

 * Get Started
 * Read Case Studies


SEE WHAT OTHERS ARE ACCOMPLISHING WITH HIRELINE

500%+
weekly candidate flow
500%+
hires per recruiter
20%
reduction in time to fill
+

SMASHBURGER LEVERAGES HIRELINE TO MAXIMIZE CANDIDATE FLOW AT HARD TO STAFF
LOCATIONS IN THE CAROLINAS


500%
increase in candidate flow

+

VEIT CONSTRUCTION LEVERAGES HIRELINE TO OPTIMIZE ITS HIRING ECONOMICS BY GOING
BEYOND JOB BOARDS


60%
reduction in time to hire

+

SAVISTA USES HIRELINE TO DRAMATICALLY INCREASE ITS POOL OF CANDIDATES FOR HIGHLY
SPECIALIZED ROLES


200%
increase in applicant flow

faq


FREQUENTLY ASKED QUESTIONS

WHY IS SOCIAL MEDIA BASED RECRUITMENT EFFECTIVE AND IF SO WHY IS IT NOT MORE
WELL KNOWN?

Excellent question. Hireline leverages programmatic advertising, which we'll
explain in more detail below.

 * Job boards are limited to the very small pool of candidates who are "actively
   looking" for jobs.
 * Often, your ideal candidate may simply be "casually" looking, i.e. open to a
   job ad if it's presented to them but not otherwise.
 * Social media targeting algorithms drastically improved for recruiting
   purposes in 2021, one explanation as to why the technique is under-explored.
 * Social media recruiting is less known, so current prices for bidding to get
   in front of your candidates are exceptionally cost-effective, as opposed to
   over-saturated job boards.
 * Job boards have pricing structures designed for certain types of jobs and not
   for others. I.e. $40/day on LinkedIn per role may be economical for certain
   roles but a complete waste for high turnover roles.
 * Social media allows you to naturally direct your users to a chatbot, which
   are very effective at getting users to submit their information.

WHAT DETAILS SHOULD I PROVIDE FOR SUCCESSFUL AD TARGETING AND CREATION?

The more information you provide, the more effective Hireline's targeting will
be. Ideally, you provide the job description, benefits, work schedule,
compensation ranges, and your ideal candidate profile,. To explain a bit:

 * Hireline looks at your job as a whole and generally picks the 2-3 best
   selling points to put in your ad.
 * You may not realize what your role's best selling points are! For example,
   being explicit about the work schedule in the ad is one of the biggest levers
   to ensuring a campaign's success.
 * Hireline doesn't just try to get people to apply with the ad. It tries to
   filter non-fit candidates out, so they don't even click. Most social media
   sites charge per click, so this can be a big source of savings.
 * Hireline also uses your job information to determine your ad's targeting
   criteria. For example, if your job requires that applicants be local to an
   area, it can specify the ad to only be shown to users within a geographic
   radius.

HOW DOES THE CHATBOT SCREENING ENHANCE CANDIDATE ENGAGEMENT?

When applicants click on your ad, they start a conversation with a chatbot
instead of filling out a form. The chatbot will ask the applicant questions we
need to complete their application.

It depends on the applicant, but generally chatbots ensure your candidates apply
with all the required information at a much higher rate than most company's
forms.

Because a chatbot is a conversation, Hireline can also save your applicant's
time by informing them early if they don't meet the criteria. I.e. if they
answer "no" to the question "Are you eligible to work in country XYZ".

When creating your campaign, we will work with you to ensure that the chatbot
collects all the information you need.

WHAT OUTCOMES CAN I ANTICIPATE FROM LEVERAGING HIRELINE FOR MY HIRING NEEDS?

The results vary depending on the job.

Some roles are better suited for social media. Better ROI, more candidate flow,
more consistency in down-seasons, you name it. Others are already quite well
serviced by job boards.

There are some patterns though! Please reach out to us if you'd like to discuss
more. We're always more than happy to discuss potential fit and recruitment
strategies for your company.

ANY ADDITIONAL QUESTIONS? JUST CONTACT US DIRECTLY.

support@hireline.com

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LET'S LAUNCH YOUR FIRST SOCIAL MEDIA AD

We're looking forward to hearing from you.

Contact Us

Run job postings as ad campaigns on social media. Achieve your organization's
recruiting goals easily, economically, and effectively.

Whitestone Technologies LLC
2700 Post Oak Blvd, Galleria Office Tower I
Houston, TX 77056

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