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 * Platform
   Measure
    * Measurement suite Measure every action on mobile, web and CTV
    * ROI measurement Understand your true mobile marketing ROI
    * Creative Optimization Unlock creative performance with the power of AI
   
   Analyze
    * Marketing analytics Turn insights on campaign performance into action
    * Incrementality Prove the real value of your marketing campaigns
   
   Engage
    * CX & deep linking Boost revenue with exceptional customer experience
    * Audience segmentation Create meaningful conversations with your customers
   
   Protect
    * Fraud protection Protect your marketing budget from mobile ad fraud
   
   Collaborate
    * Privacy Cloud Collaborate with your partners in a privacy-centric way
    * AppsFlyer Data Collaboration Platform First-party data monetization that
      fuels retail media growth
    * Partner marketplace Connect to over 10,000 tech and media partners
   
    * Interactive product tours
    * iOS 14+ solutions
    * Data feeds & APIs

 * Solutions
   Team
    * Marketing
    * Product
    * Data & Analytics
    * R&D
   
   Goal
    * Regain iOS visibility
    * Kickstart app growth
    * Scale user acquisition
    * Increase engagement & LTV
    * Maximize ROAS
   
   Industry
    * Gaming
    * Shopping
    * Finance
    * Food & drink
    * Health & fitness
    * Travel
   
   Platform
    * iOS
    * Android
    * PC & console
    * CTV & OTT
    * Web
    * Mobile
    * Web3
   
   Partnerships
    * Tech and media partners
    * Agency partners
    * Partner Program
   
    * Interactive product tours
    * Customer stories
    * The AppsFlyer difference

 * Learn
   Resources
   
   Stay informed with industry insights, the latest trends, original content,
   and all things AppsFlyer
   
   Ecosystem
    * Blog
    * Reports & guides
    * Events & webinars
    * Tools & templates
    * Industry benchmarks
    * Videos
    * Podcasts
    * Glossary
    * Metrics comparison
   
   Customers
    * Customer stories
    * Product news
    * Use cases
    * Help center
    * Developer Hub
    * Learning portal
   
   New data on AI-driven creative
 * Company
   Who we are
   
   Find out more about our history, our team, what we stand for, and why we do
   what we do
   
    * About us
    * Newsroom
    * CEO blog spot
    * Trust hub
   
    * Careers
    * Social impact
    * Contact
   
   From our CEO
   The future of our ecosystem and web On privacy and user experience Aggregated
   advanced privacy
 * Pricing

 * English
   * Français
   * 日本語
   * Русский
   * Español
   * 简体中文
   * 한국어
   * Deutsch
   * Portuguese
   * Tiếng Việt

 * Login
 * Sign up free
 * Contact sales


MAKE GOOD DATA-DRIVEN CHOICES

Transform insights into growth. Increase app installs and hit your LTV goals
with the #1 measurement partner.

Contact sales Sign up free


 * Measure accurately on iOS
   
   Get a full view of performance with a SKAN solution that provides accurate,
   granular measurement while keeping you compliant and your customers’ data
   private
   
   See how
 * Kickstart app growth
   
   Land your first installs and boost app marketing ROI backed by powerful
   attribution and deep links and intuitive reporting and analytics
   
   See how
 * Scale user acquisition
   
   Identify the highest-performing elements of every UA campaign and optimize
   your acquisition efforts with industry-leading measurement tools.
   
   See how
 * Increase engagement & LTV
   
   Turn data insights into personalized experiences that retain more of the
   right users and boost their lifetime value to increase your app’s revenue.
   
   See how




IT’S EASY TO MAKE GOOD CHOICES WHEN YOU HAVE GOOD INSIGHTS

Our open platform provides the measurement, analytics, engagement, and fraud
protection technologies you need to get the answers to all of your questions,
and make good choices for your business and customers.


CAN YOU ACCURATELY MEASURE YOUR MARKETING WHILE PROTECTING CUSTOMER PRIVACY?

Bringing in new customers is great. Getting accurate insights while protecting
your customers’ privacy is even better. Our privacy-preserving measurement and
cost aggregation technologies give you insights you can count on across
channels, platforms, and devices.

Explore our measurement suite Explore our SKAdNetwork solution Explore our ROI
measurement solution


CAN YOU BUILD A WINNING CREATIVE STRATEGY THAT IS BASED ON PERFORMANCE DATA AND
AI INSIGHTS?

When it comes to building a winning creative formula, leveraging performance
data and AI is crucial. With our AI-powered solution, you can harness the power
of data and advanced technology to create a creative strategy that is supported
by reliable performance metrics and valuable AI-driven insights.

Explore our Creative Optimization solution


DO YOU HAVE THE TOOLS TO TURN YOUR INSIGHTS INTO ACTIONS?

Not all marketing activities are created equal. Our analytics suite simplifies
complex data and gives you a unified view of campaign performance so you can
make better, faster marketing choices at every stage of the customer journey.

Explore our marketing analytics suite


CAN YOU CREATE EXCEPTIONAL EXPERIENCES THAT KEEP CUSTOMERS ENGAGED?

To succeed, you need to meet your customers where they are. Our customer
experience and engagement suite, powered by a reliable deep linking engine, lets
you create personalized journeys that increase conversions and return on
experience.

Explore our CX and deep linking suite


IS YOUR BUDGET SAFE FROM MOBILE AD FRAUD?

Bots and click farms aren’t going to generate revenue (for you). That’s why you
need a comprehensive fraud protection solution to make sure you’re investing in
the right channels, and only measuring and paying for real actions.

Explore our fraud solutions


We believe that you can increase customer privacy and provide exceptional
experiences. Our solutions for iOS 14 (and beyond) are turning challenges into
new opportunities – find out how


POWERING INSIGHTS AND EXPERIENCES FOR FORWARD-THINKING TEAMS AROUND THE WORLD

Hear from our customers


WHAT SETS US APART

When brands make good choices for their customers by respecting their privacy
and providing exceptional experiences, they create deeper, more rewarding
relationships. Here’s how we help you make that happen:

 * Start with privacy as a given Privacy is a basic human right for everyone,
   everywhere. That’s why we chose to create a new industry standard for privacy
   and security to ensure your customers’ data is protected and your business is
   compliant.
 * Provide unmatched, trusted insights The insights that matter are the ones
   that you can trust and act on. Our platform gives you the accurate and
   actionable insights that help you build better customer relationships.
 * Take a customer-obsessed approach Doing the right thing takes courage. Our
   independent, unbiased, privacy-first approach allows us to provide
   exceptional experiences for you, so you can do the same for your customers.
 * Create technologies that enable innovation The only constant is change. Our
   open, flexible platform helps you drive innovation for your customer through
   privacy-preserving technologies, and a connected ecosystem of partners.


Ready to start making good data-driven choices?
Contact sales Sign up free


PLATFORM

 * Measurement suite
 * ROI Measurement
 * Marketing analytics
 * Incrementality
 * CX & deep linking
 * Audience segmentation
 * Fraud protection
 * Raw data & APIs
 * Partner marketplace
 * AppsFlyer for iOS
 * Privacy Cloud
 * Pricing


SOLUTIONS

 * Gaming
 * Shopping
 * Food & drink
 * Entertainment & music
 * Finance
 * Health & fitness
 * Travel
 * Zero budget marketing
 * AWS
 * Integrated partners
 * Tech and media partners
 * Agency partners
 * Partner Program


WHY APPSFLYER

 * Customers success stories
 * The AppsFlyer difference
 * Trust hub
 * Security


LEARN

 * Blog
 * Videos
 * Podcast
 * Reports & guides
 * Webinars on-demand
 * Glossary
 * Product news
 * Use cases
 * Metrics comparison
 * Industry benchmarks
 * Help center
 * Sitemap


COMPANY

 * About
 * Newsroom
 * Press releases
 * Media coverage
 * CEO blog spot
 * Careers
 * Social impact
 * Contact

 * 
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 * Terms
 * Privacy policy

©2024 AppsFlyer Ltd. All rights reserved.



OUR COOKIES POLICY

AppsFlyer respects your privacy as our website user. We use cookies to improve
your user experience and for remarketing. Some of this data may be shared with
select partners. See our cookies policy for more information.Cookie Policy.



PRIVACY PREFERENCE CENTER

When you visit any website, it may store or retrieve information on your
browser, mostly in the form of cookies. This information might be about you,
your preferences or your device and is mostly used to make the site work as you
expect it to. The information does not usually directly identify you, but it can
give you a more personalized web experience. Because we respect your right to
privacy, you can choose not to allow some types of cookies. Click on the
different category headings to find out more and change our default settings.
However, blocking some types of cookies may impact your experience of the site
and the services we are able to offer.
More information
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MANAGE CONSENT PREFERENCES

STRICTLY NECESSARY COOKIES

Always Active

Necessary Cookies are enabled for the assurance and function of a properly run
website, and they cannot be disabled. They are usually only set in response to
actions permitted by you, such as, enabling functions like navigation and access
to secure areas of the website. These Cookies do not store personal information
that will be used for other purposes.

PERFORMANCE COOKIES

Always Active

These Cookies provide us with aggregated (anonymous) insights into website
enhancement and performance improvement. These cookies allow us to measure and
improve the performance of our Sites. They help us know which pages are the most
and least popular and see how visitors move around the website.

FUNCTIONAL COOKIES

Always Active

These Cookies enable us to provide enhanced functionality and personalization
through our Sites and allow for a better user experience. These may be set by us
(first-party Cookies) or by third-party providers who work with us (third-party
Cookies).

MARKETING COOKIES

Always Active

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

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