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Skip to content FRAZIER'S HARLEY-DAVIDSON® 4699 Friendship Rd. Buford, GA 30519 4699 Friendship Rd. Buford, GA 30519 Today's Hours: Closed - Gone Riding! FOLLOW US: 7709456011 Main Store: (770) 945-6011 7707624009 Sales: (770) 762-4009 7707622655 Service: (770) 762-2655 7707622706 Parts: (770) 762-2706 Menu * Home * New Inventory * In-Stock Now * Schedule A Test Ride * Value Your Trade * Showroom * Get a Quote * 2024 Icons Collection * 2024 Enthusiast Collection * Used Inventory * In-Stock Now * Harley-Davidson Certified Pre-Owned Motorcycle Inventory * Schedule A Test Ride * Value Your Trade * Managers Specials * Financing * Finance Application * Pre-Qualify * Pick a Payment * Service & Parts * Schedule A Service Appointment * Order Parts * MotorClothes® * Dealer Information * About Us * Employment * Contact Us * Insurance * Referral Program * H-D® Membership * Customer Corner * Customer Reviews * North Georgia H.O.G® * Events * Our Newsletter * Home * New Inventory * In-Stock Now * Schedule A Test Ride * Value Your Trade * Showroom * Get a Quote * 2024 Icons Collection * 2024 Enthusiast Collection * Used Inventory * In-Stock Now * Harley-Davidson Certified Pre-Owned Motorcycle Inventory * Schedule A Test Ride * Value Your Trade * Managers Specials * Financing * Finance Application * Pre-Qualify * Pick a Payment * Service & Parts * Schedule A Service Appointment * Order Parts * MotorClothes® * Dealer Information * About Us * Employment * Contact Us * Insurance * Referral Program * H-D® Membership * Customer Corner * Customer Reviews * North Georgia H.O.G® * Events * Our Newsletter Main Store: (770) 945-6011 Sales: (770) 762-4009 Parts: (770) 762-2706 Service: (770) 762-2655 New Inventory Used Inventory Service parts & accessories 1 2 3 4 5 6 7 8 9 10 11 12 13 14 YOUR PREMIER HARLEY-DAVIDSON® DEALERSHIP IN BUFORD, GA New Inventory Used Inventory Service parts & accessories My salesman was Billy and he was awesome. He quickly got me a better price on the Low Rider ST than any other dealership within 4 hours of Gainesville, Ga. Love the additional perks that come with buying a new bike from Frazier as far as discounts % on apparel and parts. It was as quick and simple of a buying process as it could have possibly been. - Colton Prather Awesome experience and awesome people. I was in and out super quick with no pressure to buy you generally see at dealerships. Lil Billy is the best in the business and I would recommend going to speak to him if you are at all interested in buying a bike. He will make it happen. He is one of the most genuine guys I've ever met in my life. Go see Billy! - Brandon Dills I went in their service Dept to ask about a self-diagnosed repair. Their lead mechanic came out after some discussion, looked at my bike, and suggested an alternative which was a much better approach. His way saved me ALOT of money. Thank you for having integrity and not taking advantage of a situation. Great customer service. I’d definitely come back! - Ralph Porras CHOOSE YOURADVENTURE TOURINGGRAND AMERICAN TOURINGTRIKESPORT®CRUISER SPORT® See Models CRUISER See Models ADVENTURE TOURING See Models GRAND AMERICAN TOURING See Models TRIKE See Models SHOP NEW SHOP PRE-OWNED FEATURED UNITS Previous 2023 HARLEY-DAVIDSON LOW RIDER S FXLRS $22,283 MORE INFO 2024 HARLEY-DAVIDSON CVO PAN AMERICA RA1250SE $28,628 MORE INFO 2024 HARLEY-DAVIDSON PAN AMERICA 1250 SPECIAL RA1250S $23,013 MORE INFO 2024 HARLEY-DAVIDSON ROAD GLIDE 3 FLTRT $37,112 MORE INFO 2024 HARLEY-DAVIDSON HERITAGE CLASSIC 114 FLHCS $24,013 MORE INFO 2024 HARLEY-DAVIDSON CVO ROAD GLIDE ST FLTRXSTSE CALL FOR PRICE MORE INFO 2023 HARLEY-DAVIDSON ULTRA LIMITED FLHTK $30,999 MORE INFO 2023 HARLEY-DAVIDSON STREET GLIDE SPECIAL FLHXS $26,999 MORE INFO 2023 HARLEY-DAVIDSON SPORTSTER S $14,999 MORE INFO 2023 HARLEY-DAVIDSON LOW RIDER S FXLRS $17,713 MORE INFO 2023 HARLEY-DAVIDSON LOW RIDER S FXLRS $22,283 MORE INFO 2024 HARLEY-DAVIDSON CVO PAN AMERICA RA1250SE $28,628 MORE INFO 2024 HARLEY-DAVIDSON PAN AMERICA 1250 SPECIAL RA1250S $23,013 MORE INFO 2024 HARLEY-DAVIDSON ROAD GLIDE 3 FLTRT $37,112 MORE INFO 2024 HARLEY-DAVIDSON HERITAGE CLASSIC 114 FLHCS $24,013 MORE INFO 2024 HARLEY-DAVIDSON CVO ROAD GLIDE ST FLTRXSTSE CALL FOR PRICE MORE INFO 2023 HARLEY-DAVIDSON ULTRA LIMITED FLHTK $30,999 MORE INFO 2023 HARLEY-DAVIDSON STREET GLIDE SPECIAL FLHXS $26,999 MORE INFO 2023 HARLEY-DAVIDSON SPORTSTER S $14,999 MORE INFO 2023 HARLEY-DAVIDSON LOW RIDER S FXLRS $17,713 MORE INFO 2023 HARLEY-DAVIDSON LOW RIDER S FXLRS $22,283 MORE INFO 2024 HARLEY-DAVIDSON CVO PAN AMERICA RA1250SE $28,628 MORE INFO 2024 HARLEY-DAVIDSON PAN AMERICA 1250 SPECIAL RA1250S $23,013 MORE INFO 2024 HARLEY-DAVIDSON ROAD GLIDE 3 FLTRT $37,112 MORE INFO 2024 HARLEY-DAVIDSON HERITAGE CLASSIC 114 FLHCS $24,013 MORE INFO 2024 HARLEY-DAVIDSON CVO ROAD GLIDE ST FLTRXSTSE CALL FOR PRICE MORE INFO Next H.O.G.® CHAPTER The North Georgia H.O.G.® Chapter meets the second Saturday morning of every month at 9:30 am. North Georgia Harley® Owner's Group Sponsored by Frazier's Harley-Davidson®. Click the button below to see a calendar of "member only" rides and events for North Georgia Harley® owners group. Learn More TAKE A TEST RIDE GET A QUOTE Please note that your information is saved on our server as you enter it. Name(Required) Full Name Email(Required) Phone Zip Code ZIP Code Stock Number Additional Comments Hidden Shift LeadID Hidden Session ID * By participating, you consent to receive text messages sent by an automatic telephone dialing system. Consent to these terms is not a condition of purchase. Phone This field is for validation purposes and should be left unchanged. What Our Happy Customers Are Saying About Us Reviews What Our Happy Customers Are Saying About Us Read More Leave a Review Frazier's is a down home friendly place that makes you feel comfortable and satisfied with your experience whether it is buying a bike or shopping for parts and apparel. No high pressure from sales staff. Very relaxed place and great selection of motorcycles for all budgets. Doesn't try to talk you into something that you don't need, gives you options and time to make a decision so the customer leaves with knowledge and satisfaction with whatever they came there for. I will continue to be a Frazier's customer and would recommend friends and/or family. Thanks to TJ and Billy for their patience and everyone involved in the purchase of my street glide. TRACY GRIZZLE My salesman was Billy and he was awesome. He quickly got me a better price on the Low Rider ST than any other dealership within 4 hours of Gainesville, Ga. Love the additional perks that come with buying a new bike from Frazier as far as discount % on apparel and parts. It was as quick and simple of a buying process as it could have possibly been. COLTON PRATHER Frazier’s was established in 1970. The business began in a small barn with a tin roof and a wood-burning stove. Customers would come from miles around to get good deals and good service from an honest hardworking family. In July 1992, the Fraziers made a trip to Milwaukee to fulfill a lifelong dream of being an authorized Harley-Davidson® dealer. Ever since that day, we have tried to maintain the type of family values and dedication that brought us to this point. GET IN TOUCH! Main Store: (770) 945-6011 Sales: (770) 762-4009 Parts & Accessories: (770) 762-2706 Service: (770) 762-2655 4699 Friendship Rd., Buford, GA 30519 DEALERSHIP HOURS Monday - Thursday: 9:00 AM - 6:00 PM -------------------------------------------------------------------------------- Friday: 9:00 AM - 7:00 PM -------------------------------------------------------------------------------- Saturday: 8:00 AM - 6:00 PM -------------------------------------------------------------------------------- Sunday: Closed - Gone Riding! ADDITIONAL RESOURCES New Inventory Used Inventory Contact Us Harley-Davidson Disclaimer **See TERMS for details. Plus, government fees & taxes, any finance charges, any dealer document processing charge, any electronic filing charge, emission testing charge, Freight (Transportation to Dealer) & Additional Dealer Markup (A.D.M.). These charges are subject to change without notice. Pricing may exclude any added parts, accessories or installation unless otherwise noted. ALL SALE PRICES INCLUDE FACTORY INCENTIVES. Powered By © 2024 Frazier's Harley-Davidson®. All Rights Reserved. | Privacy Policy | Terms & Conditions | Site Map Notifications 10. Financing Offer available only on new Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 6.19% APR offer is available on new Harley‑Davidson® motorcycles to high credit tier customers at ESB and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Road Glide® Limited motorcycle in Vivid Black with an MSRP of $29,399, no down payment and amount financed of $29,399, 60 month repayment term, and 6.19% APR results in monthly payments of $570.97. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley‑Davidson® Dealership for details. 11. Financing Offer available for Used Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 7.59% APR offer is available on Used Harley‑Davidson® motorcycles to high credit tier customers at ESB and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2015 Softail® Deluxe model in Vivid Black with a sale price of $17,845, no down payment and amount financed of $17,845, 60 month repayment term, and 7.59% APR results in monthly payments of $358.34 In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley‑Davidson®\® Dealership for details. 16. Financing Offer available only on new Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 6.39% APR offer is available only to high credit tier customers who have completed a Riding Academy, Skilled Riders, MSF or other state accredited course within 180 days of application date and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Heritage Classic 114 in Vivid Black with an MSRP of $21,199, 10% down payment and amount financed of $19,079.10, 60 month repayment term, and 6.39% APR results in monthly payments of $372.32. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details. 17. Financing Offer available only on used Harley‑Davidson motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 7.09% APR offer is available only to high credit tier customers who have completed a Riding Academy, Skilled Riders, MSF or other state accredited course within 180 days of application date and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2019 Harley-Davidson Street® 750 model in Vivid Black with sale price of $7,599, 10% down payment and amount financed of $6,839.10, 60 month repayment term, and 7.09% APR results in monthly payments of $135.71. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details. 20. *Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.54% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Nightster™ motorcycle in Vivid Black with an MSRP of $13,499 a 10% down payment and amount financed of $12,149.10, 84-month repayment term, and 11.54% APR results in monthly payments of $211.49. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details. 21. *Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.54% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Softail® Standard motorcycle in Vivid Black with an MSRP of $14,399, a 10% down payment and amount financed of $12,959.10, 84-month repayment term, and 11.54% APR results in monthly payments of $225.59. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details. 22. *Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 12.54% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 96-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Street Glide® Standard motorcycle in Vivid Black with an MSRP of $21,999, a 10% down payment and amount financed of $19,799.10, 96-month repayment term, and 12.54% APR results in monthly payments of $327.69. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details. 31. Financing Offer available from participating dealers only on select new 2023 and 2022 Harley-Davidson® motorcycles (2022 Sportster (Evo), 2023 Break-Out, Trikes, CVO™, Anniversary, Icons, and Enthusiast models excluded) financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 3.99% APR offer is available on new Harley-Davidson® motorcycles to high credit tier customers at ESB and only for up to a 60-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2022 Road Glide® motorcycle in Vivid Black with an MSRP of $21,430, no down payment and amount financed of $21,430, 60-month repayment term, and 3.99% APR results in monthly payments of $394.57. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details. 32. $1,000-$1,500 H-D® Touring Customer Trade-In Credit Program valid at participating U.S. Harley-Davidson® dealerships. Not available in all states. Offer valid toward the purchase of select new, untitled 2022 or 2023 Harley-Davidson® Grand American Touring or Adventure Touring motorcycle available and in stock within the continental U.S. between June 1, 2023 to June 30, 2023. Touring models FLHFB, FLHTKANV, FLHXSANV and FLTRXSANV are excluded. Harley-Davidson® Trikes, CVO™, Anniversary, Icons and Fast Johnnie Enthusiast models are excluded. Offer not valid on previously purchased motorcycles. Eligible Trade-in Motorcycle and purchase of Eligible Motorcycle must be made at the same participating dealership. All trade-ins subject to participating dealership standard policies, rules and regulations. Other terms, conditions, and limitations may apply. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see your Harley-Davidson® Dealership for details.