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Casey Hinton

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CASEY
HINTON

Strategy • Research • Participatory Design










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ABOUT


CASEY’S APPROACH TO STRATEGY AND DESIGN RESEARCH IS ROOTED IN CURIOSITY, EMPATHY
AND STORYTELLING.

Casey holds a BFA from OCAD University, a Post-Graduate Certificate in
Interdisciplinary Design Strategy from the Institute without Boundaries, and a
Master's Degree in Interdisciplinary Design Strategy from the Institute of Art,
Design and Technology (IADT) Dun Laoghaire in Ireland. Casey is a guest lecturer
and thesis advisor at IADT MA Design for Change students and sits on the Board
of Directors for the innovative Toronto-based arts organization Art Spin.

Her experience includes post-secondary international relations work, brand
strategy, writing, design research and strategy at the intersections of people,
city-building and culture.

Casey has spent her career using strategic, creative and participatory design
tools to listen, tell stories and create people-focused and meaningful
outcomes.  She’s a creative problem-solver, and her design-based approach has
helped her clients understand and connect with the people they serve and develop
responsive solutions to complex problems.  She’s planned, produced and managed
large-scale and complex design strategy and research projects across sectors.
Her clients have included municipalities big and small, emerging and established
brands and companies, city-builders and educational and cultural institutions. 






SERVICES

 * STRATEGIC PLANNING
   
   
   The process of strategic planning is as important as the outcome. Strategic
   engagement, qualitative and quantitative research, and creative approaches
   build relationships, foster community, and surface meaningful insights to
   plan for the future and develop a road map to get there. 
   
   

 * SERVICE & EXPERIENCE DESIGN
   
   
   Design tools like journey maps, personas and future scenarios help to
   identify, define and visualize complex problems, and prototype and test
   possible solutions. Participatory and co-design methods invite clients and
   users into the process for meaningful and implementable solutions. 
   
   

 * ENGAGEMENT & FACILITATION
   
   
   Successful projects that offer impactful solutions understand that the
   end-users must be engaged as a part of the design process. Participatory
   design and engagement focus on tools that centre people and listen first.
   Tools including creative and co-design workshops, surveys, focus groups,
   interviews and public meetings that are designed to be equitable and lower
   barriers to participation for those they intend to reach to bring a diversity
   of voices to the table are essential. 
   
   

 * DESIGN RESEARCH
   
   
   Solving problems requires understanding them. Design research approaches
   combine mixed methods with approaches that prioritize people. These can
   include engagement, participatory design, trend analysis, market research,
   environmental scans and case studies, and future forecasting. 
   
   

 * BRAND STRATEGY
   
   
   A successful brand is more than just a logo—it’s a system built on a
   strategic foundation that defines a brand's vision, mission, values, tone,
   and personality. A strong brand strategy can help companies and organizations
   identify gaps and opportunities in the landscape, define their niche, scale
   up to reach new or broader audiences, and galvanize goals by aligning
   internal teams around a shared vision for the future. 
   
   

 * WRITING & STORYTELLING
   
   
   Translating sector and project-specific language to diverse audiences is
   necessary to build relationships, communicate change and generate excitement.
   Strong messaging and storytelling for strategic projects, brands, editorial
   content, reports and communications support the long-term success and impacts
   of your project. 
   
   

Contact


PROJECTS


I SEE CLIENTS AS COLLABORATORS—ACTIVE AND CREATIVE PARTICIPANTS IN THE PROCESS.
THROUGHOUT MY CAREER, I’VE WORKED WITH PUBLIC AND PRIVATE SECTOR CLIENTS,
COMPANIES BIG AND SMALL, AND ACROSS INDUSTRIES.

STRATEGIC PLANNING

Pickering Public Library
2024 (SAFFY)

Hamilton-Wentworth District School Board
2023 (SAFFY with groundswell and I-Think)

Museum of Dufferin County
2021-2022 (PROCESS)

REVIEWS & EVALUATIONS

City of Toronto / Economic Development & Culture
2022-2023 (PROCESS & SAFFY)

City of Kingston / Arts Fund
2024 (SAFFY)

SIGNAGE & WAYFINDING

Town of Sylvan Lake
2023-2024 (SAFFY)

TAS / The Planet Building
2020-2021 (Whitman Emorson)

Allied REIT
2021 (Whitman Emorson)

One of a Kind Show
2021 (Whitman Emorson)

BRAND STRATEGY

Jems Condoms
2021 (Whitman Emorson)

Circadian Wellness & Eons
2021 (Whitman Emorson)

Choice in Health Clinic
2020 (Whitman Emorson)

Tricon Residential
2021 (Whitman Emorson)

Chop Hop
2021 (Whitman Emorson)

Face Club
2021 (Whitman Emorson)

Misette
2021 (Whitman Emorson)

EDITORIAL & CONTENT STRATEGY + COPYWRITING

Allied REIT
2020-2021 (Whitman Emorson)

First Canadian Plance
2020-2021 (Whitman Emorson)

Jems Condoms
2021 (Whitman Emorson)

Tricon Residential
2021 (Whitman Emorson)

Ensembl
2021 (Whitman Emorson)

ENGAGEMENT & FACILITATION

City of Toronto / Parks, Forestry & Recreation
Don Mills Community Recreation Centre
2023-2024 (PROCESS & SAFFY)

City of Toronto / Parks, Forestry & Recreation
Centennial Park Master Plan Implementation
2024 (SAFFY)

City of Toronto / City Manager’s Office
City-Wide 2024 Budget Consultation
2024 (SAFFY)

City of Toronto / Solid Waste Management
Stakeholder & Outreach Roadmap
2024 (SAFFY with KPMG)

OCAD University / Office of Graduate Studies
2022 (PROCESS)

City of Toronto / Parks, Forestry & Recreation
Eglinton Park Master Plan Implementation
2023-2024 (PROCESS & SAFFY)

City of Toronto / Parks, Forestry & Recreation
Centennial Park Playground
2023-2024 (PROCESS & SAFFY)

TAS / 38 Walmer Road
2022-2023 (PROCESS)

TAS / Eglinton East Block
2022-2023 (PROCESS)


LET'S SOLVE IT TOGETHER.





LET'S SOLVE IT TOGETHER. LET'S SOLVE IT TOGETHER. LET'S SOLVE IT TOGETHER. LET'S
SOLVE IT TOGETHER. LET'S SOLVE IT TOGETHER. LET'S SOLVE IT TOGETHER.



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casehinton@gmail.com

© 2024 CASEY HINTON