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Submitted URL: http://tvsquared.com/
Effective URL: https://www.innovid.com/
Submission: On June 03 via manual from CA — Scanned from CA
Effective URL: https://www.innovid.com/
Submission: On June 03 via manual from CA — Scanned from CA
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<div class="mktoHtmlText mktoHasWidth" style="width: 551px;"><span style="font-size: 16px;"><span>By submitting this form, you acknowledge
our<span> </span></span><a href="https://www.innovid.com/privacy-policy/" target="_blank" rel="noopener">Privacy Policy</a><span><span> </span>and agree to receive marketing communications about our products and services. You
may unsubscribe from these communications or opt-out at any time.</span></span><br><br></div>
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</form>Text Content
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We use cookies to optimize site functionality, tailor advertising, and provide
the best possible user experience. Please view our privacy policy for more
information.
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Cookie declaration [#IABV2SETTINGS#] About
Necessary (46) Preferences (5) Statistics (34) Marketing (98) Unclassified
(12)
Necessary cookies help make a website usable by enabling basic functions like
page navigation and access to secure areas of the website. The website cannot
function properly without these cookies.
NameProviderPurposeExpiryTypeJSESSIONID [x3]Quotemedia
New Relic
AmobeePreserves users states across page requests.SessionHTTPcCisionUsed in
order to detect spam and improve the website's security. 6
monthsHTTP#.#-#-#-#-#.ackRudderStackUsed to contain user’s survey and quiz
answers in Local Storage.PersistentHTML#.#-#-#-#-#.inProgressRudderStackUsed to
contain user’s survey and quiz answers in Local
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survey and quiz answers in Local Storage.PersistentHTMLtest_cookieGooglePending0
dayHTTPembed/v3/counters.gif [x2]HubspotUsed to implement forms on the
website.SessionPixel__cf_bm [x9]Glassdoor
Hubspot
Tvsquared
Innovid
Cision
Vimeo
zoominfo.comThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.0 dayHTTP_cfuvid [x5]Glassdoor
Hubspot
Vimeo
zoominfo.comThis cookie is a part of the services provided by Cloudflare -
Including load-balancing, deliverance of website content and serving DNS
connection for website operators. SessionHTTPrc::aGoogleThis cookie is used to
distinguish between humans and bots. This is beneficial for the website, in
order to make valid reports on the use of their
website.PersistentHTMLrc::cGoogleThis cookie is used to distinguish between
humans and bots. SessionHTML1.gifCookiebotUsed to count the number of sessions
to the website, necessary for optimizing CMP product delivery.
SessionPixelBIGipServer# [x2]Tvsquared
InnovidUsed to distribute traffic to the website on several servers in order to
optimise response times.SessionHTTP__cfruidInnovidThis cookie is a part of the
services provided by Cloudflare - Including load-balancing, deliverance of
website content and serving DNS connection for website operators.
SessionHTTPCookieConsentCookiebotStores the user's cookie consent state for the
current domain1 yearHTTPwpEmojiSettingsSupportsInnovidThis cookie is part of a
bundle of cookies which serve the purpose of content delivery and presentation.
The cookies keep the correct state of font, blog/picture sliders, color themes
and other website settings.SessionHTMLcrumbSquarespaceEnsures visitor
browsing-security by preventing cross-site request forgery. This cookie is
essential for the security of the website and visitor.
SessionHTTPli_gcLinkedInStores the user's cookie consent state for the current
domain180 daysHTTPobject(#-#-##:#:#.#)prod.smassets.netHolds the users
timezone.PersistentHTMLauthSurveyMonkeyRegisters whether the user is logged in.
This allows the website owner to make parts of the website inaccessible, based
on the user's log-in status.
SessionHTTPtusSupporttvsquaredinnovidtvsquared.widget.insent.aiThis cookie
allows the user the upload files on the website.
PersistentHTMLAWSALBTGTypeformRegisters which server-cluster is serving the
visitor. This is used in context with load balancing, in order to optimize user
experience. 6 daysHTTPAWSALBTGCORSTypeformRegisters which server-cluster is
serving the visitor. This is used in context with load balancing, in order to
optimize user experience. 6 daysHTTPtest_rudder_cookieRudderStackThis cookie
determines whether the browser accepts cookies.1
yearHTTPASP.NET_SessionIdWestPreserves the visitor's session state across page
requests.SessionHTTPbscookie [x2]LinkedInThis cookie is used to identify the
visitor through an application. This allows the visitor to login to a website
through their LinkedIn application for example.1
yearHTTP_splunk_rum_sidcdn.signalfx.comDetects and logs potential errors on
third-party provided functions on the website.SessionHTTP
Preference cookies enable a website to remember information that changes the way
the website behaves or looks, like your preferred language or the region that
you are in.
NameProviderPurposeExpiryTypeCookieConsentBulkSetting-#CookiebotEnables cookie
consent across multiple websitesPersistentHTMLtf_random_idTypeformUsed to
implement forms on the website.PersistentHTMLtf_respondent_ccTypeformUsed to
implement forms on the website.6 monthsHTTPplayerVimeoSaves the user's
preferences when playing embedded videos from Vimeo.1
yearHTTPsync_activeVimeoContains data on visitor's video-content preferences -
This allows the website to remember parameters such as preferred volume or video
quality. The service is provided by Vimeo.com.PersistentHTML
Statistic cookies help website owners to understand how visitors interact with
websites by collecting and reporting information anonymously.
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visits to the website, such as the number of visits, average time spent on the
website and what pages have been read.SessionHTMLziwsSessionIdInnovidCollects
statistics on the user's visits to the website, such as the number of visits,
average time spent on the website and what pages have been
read.SessionHTMLc.gifMicrosoftCollects data on the user’s navigation and
behavior on the website. This is used to compile statistical reports and
heatmaps for the website owner.SessionPixelrl_anonymous_idRudderStackRegisters
statistical data on users' behaviour on the website. Used for internal analytics
by the website operator. PersistentHTMLrl_group_idRudderStackRegisters
statistical data on users' behaviour on the website. Used for internal analytics
by the website operator. PersistentHTMLrl_group_traitRudderStackRegisters
statistical data on users' behaviour on the website. Used for internal analytics
by the website operator. PersistentHTMLrl_sessionRudderStackCollects data on the
user's visits to the website, such as the number of visits, average time spent
on the website and what pages have been loaded with the purpose of generating
reports for optimising the website
content.PersistentHTMLrl_traitRudderStackRegisters statistical data on users'
behaviour on the website. Used for internal analytics by the website operator.
PersistentHTMLrl_user_idRudderStackRegisters statistical data on users'
behaviour on the website. Used for internal analytics by the website operator.
PersistentHTMLcollectGoogleUsed to send data to Google Analytics about the
visitor's device and behavior. Tracks the visitor across devices and marketing
channels.SessionPixel__hsscjs.hs-banner.comIdentifies if the cookie data needs
to be updated in the visitor's browser.SessionHTTP__hssrcjs.hs-banner.comUsed to
recognise the visitor's browser upon reentry on the
website.SessionHTTP__hstcjs.hs-banner.comSets a unique ID for the session. This
allows the website to obtain data on visitor behaviour for statistical
purposes.180 daysHTTP_clckMicrosoftCollects data on the user’s navigation and
behavior on the website. This is used to compile statistical reports and
heatmaps for the website owner.1 yearHTTP_clskMicrosoftRegisters statistical
data on users' behaviour on the website. Used for internal analytics by the
website operator. 0 dayHTTP_gaGoogleRegisters a unique ID that is used to
generate statistical data on how the visitor uses the website.400
daysHTTP_ga_#GoogleUsed by Google Analytics to collect data on the number of
times a user has visited the website as well as dates for the first and most
recent visit. 400 daysHTTP_gatGoogleUsed by Google Analytics to throttle request
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statistical data on how the visitor uses the website.1
dayHTTP_hjSession_#HotjarCollects statistics on the visitor's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been read.0 dayHTTP_hjSessionUser_#HotjarCollects statistics on
the visitor's visits to the website, such as the number of visits, average time
spent on the website and what pages have been read.1
yearHTTP_hjTLDTestHotjarRegisters statistical data on users' behaviour on the
website. Used for internal analytics by the website operator.
SessionHTTPhubspotutkjs.hs-banner.comSets a unique ID for the session. This
allows the website to obtain data on visitor behaviour for statistical
purposes.180 daysHTTPln_orLinkedInRegisters statistical data on users' behaviour
on the website. Used for internal analytics by the website operator. 1
dayHTTPAnalyticsSyncHistoryLinkedInUsed in connection with data-synchronization
with third-party analysis service. 30 daysHTTPapex__smSurveyMonkeyGathers
information on the user’s interaction with the SurveyMonkey-Widget on the
website, for statistical analysis and website optimization.
SessionHTTPsm_recSurveyMonkeyGathers information on the user’s interaction with
the SurveyMonkey-Widget on the website, for statistical analysis and website
optimization. SessionHTTPdd_cookie_test_#TypeformRegisters data on visitors'
website-behaviour. This is used for internal analysis and website optimization.
0 dayHTTPtracking_session_idTypeformDetermines when the visitor last visited the
different subpages on the website, as well as sets a timestamp for when the
session started.0 dayHTTPvuidVimeoCollects data on the user's visits to the
website, such as which pages have been read.2 yearsHTTP_cltkMicrosoftRegisters
statistical data on users' behaviour on the website. Used for internal analytics
by the website operator. SessionHTMLCLIDMicrosoftCollects data on the user’s
navigation and behavior on the website. This is used to compile statistical
reports and heatmaps for the website owner.1 yearHTTPtdGoogleRegisters
statistical data on users' behaviour on the website. Used for internal analytics
by the website operator. SessionPixelyt-player-headers-readableYouTubeUsed to
determine the optimal video quality based on the visitor's device and network
settings. PersistentHTML
Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.
NameProviderPurposeExpiryTypesp.plOathRegisters user behaviour and navigation on
the website, and any interaction with active campaigns. This is used for
optimizing advertisement and for efficient retargeting.
SessionPixelMR [x2]MicrosoftUsed to track visitors on multiple websites, in
order to present relevant advertisement based on the visitor's preferences. 7
daysHTTPMUID [x2]MicrosoftUsed widely by Microsoft as a unique user ID. The
cookie enables user tracking by synchronising the ID across many Microsoft
domains.1 yearHTTPSRM_BMicrosoftTracks the user’s interaction with the website’s
search-bar-function. This data can be used to present the user with relevant
products or services. 1 yearHTTPANONCHKMicrosoftRegisters data on visitors from
multiple visits and on multiple websites. This information is used to measure
the efficiency of advertisement on websites. 0 dayHTTPSMMicrosoftRegisters a
unique ID that identifies the user's device during return visits across websites
that use the same ad network. The ID is used to allow targeted
ads.SessionHTTPCMIDCasale MediaCollects visitor data related to the user's
visits to the website, such as the number of visits, average time spent on the
website and what pages have been loaded, with the purpose of displaying targeted
ads.1 yearHTTPCMPROCasale MediaCollects data on visitor behaviour from multiple
websites, in order to present more relevant advertisement - This also allows the
website to limit the number of times that they are shown the same advertisement.
3 monthsHTTPCMPSCasale MediaCollects visitor data related to the user's visits
to the website, such as the number of visits, average time spent on the website
and what pages have been loaded, with the purpose of displaying targeted ads.3
monthsHTTPrumCasale MediaCollects data related to the user's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been loaded, with the purpose of displaying targeted
ads.SessionPixelrl_page_init_referrerRudderStackRegisters how the user has
reached the website to enable pay-out of referral commission fees to
partners.PersistentHTMLrl_page_init_referring_domainRudderStackRegisters how the
user has reached the website to enable pay-out of referral commission fees to
partners.PersistentHTMLtv2track.phpTvsquaredCollects data on visitor behaviour
from multiple websites, in order to present more relevant advertisement - This
also allows the website to limit the number of times that they are shown the
same advertisement. SessionPixeltuuidDemandBaseCollects visitor data related to
the user's visits to the website, such as the number of visits, average time
spent on the website and what pages have been loaded, with the purpose of
displaying targeted ads.400 daysHTTPtuuid_luDemandBaseContains a unique visitor
ID, which allows Bidswitch.com to track the visitor across multiple websites.
This allows Bidswitch to optimize advertisement relevance and ensure that the
visitor does not see the same ads multiple times. 400
daysHTTPlastExternalReferrer Meta Platforms, Inc.Detects how the user reached
the website by registering their last
URL-address.PersistentHTMLlastExternalReferrerTime Meta Platforms, Inc.Detects
how the user reached the website by registering their last
URL-address.PersistentHTMLIDEGoogleUsed by Google DoubleClick to register and
report the website user's actions after viewing or clicking one of the
advertiser's ads with the purpose of measuring the efficacy of an ad and to
present targeted ads to the user.1 yearHTTPpagead/landing [x2]GoogleCollects
data on visitor behaviour from multiple websites, in order to present more
relevant advertisement - This also allows the website to limit the number of
times that they are shown the same advertisement.
SessionPixelads/ga-audiencesGoogleUsed by Google AdWords to re-engage visitors
that are likely to convert to customers based on the visitor's online behaviour
across websites.SessionPixelNIDGooglePending6
monthsHTTPpagead/1p-user-list/#GoogleTracks if the user has shown interest in
specific products or events across multiple websites and detects how the user
navigates between sites. This is used for measurement of advertisement efforts
and facilitates payment of referral-fees between
websites.SessionPixel__ptq.gifHubspotSends data to the marketing platform
Hubspot about the visitor's device and behaviour. Tracks the visitor across
devices and marketing channels.SessionPixel_fbp Meta Platforms, Inc.Used by
Facebook to deliver a series of advertisement products such as real time bidding
from third party advertisers.3 monthsHTTP_gcl_auGoogleUsed by Google AdSense for
experimenting with advertisement efficiency across websites using their
services. 3 monthsHTTP_mkto_trkMarketoContains data on visitor behaviour and
website interaction. This is used in context with the email marketing service
Marketo.com, which allows the website to target visitors via email. 400
daysHTTP_tq_id.TV-#-1.01efTvsquaredPending400
daysHTTP_zitokjs.zi-scripts.comPending1
yearHTTPconversion/1hk03gInnovidPendingSessionPixelconversion/1hk1a3InnovidPendingSessionPixelconversion/1hk1b7InnovidPendingSessionPixelconversion/1hk255InnovidPendingSessionPixelconversion/1hk259InnovidPendingSessionPixelconversion/1hk35lInnovidPendingSessionPixelretargeting/pixelInnovidPendingSessionPixelsmcx_#_last_shown_atInnovidPendingSessionHTTPuuid [x2]Google
MediMathThis cookie is used to optimize ad relevance by collecting visitor data
from multiple websites – this exchange of visitor data is normally provided by a
third-party data-center or ad-exchange.3 monthsHTTPbcookieLinkedInUsed by the
social networking service, LinkedIn, for tracking the use of embedded services.1
yearHTTPli_sugrLinkedInCollects data on user behaviour and interaction in order
to optimize the website and make advertisement on the website more relevant. 3
monthsHTTPlidcLinkedInUsed by the social networking service, LinkedIn, for
tracking the use of embedded services.1 dayHTTPUserMatchHistoryLinkedInEnsures
visitor browsing-security by preventing cross-site request forgery. This cookie
is essential for the security of the website and visitor. 30
daysHTTP__hmplHubspotCollects information on user preferences and/or interaction
with web-campaign content - This is used on CRM-campaign-platform used by
website owners for promoting events or
products.PersistentHTMLHUBLYTICS_EVENTS_53HubspotCollects data on visitor
behaviour from multiple websites, in order to present more relevant
advertisement - This also allows the website to limit the number of times that
they are shown the same advertisement. PersistentHTMLep#SurveyMonkeySaves user
states across page requests when completing a web-based survey.3
monthsHTTPsyncTelariaCollects data on user behaviour and interaction in order to
optimize the website and make advertisement on the website more relevant.
SessionPixeltv_UIDMTelariaPending400 daysHTTPtvidTelariaPresents the user with
relevant content and advertisement. The service is provided by third-party
advertisement hubs, which facilitate real-time bidding for advertisers.1
yearHTTPr/beaconAmobeeUsed to track the visitor across multiple devices
including TV. This is done in order to re-target the visitor through multiple
channels. SessionPixeluidAmobeeCollects anonymous data related to the user's
visits to the website, such as the number of visits, average time spent on the
website and what pages have been loaded, with the purpose of displaying targeted
ads.179 daysHTTPi/jot/embedsTwitter Inc.Sets a unique ID for the visitor, that
allows third party advertisers to target the visitor with relevant
advertisement. This pairing service is provided by third party advertisement
hubs, which facilitates real-time bidding for
advertisers.SessionPixel#-visitorIdTypeformPendingPersistentHTML__tld__RudderStackUsed
to track visitors on multiple websites, in order to present relevant
advertisement based on the visitor's preferences.
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questionnaires and messengering. The data is used for statistical or marketing
purposes.1 yearHTTPGNWTrackerWestUsed to implement blog or article content onto
the website from other websites. This implementation also allows the
origin-website to track on the website.
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seen.SessionHTMLLAST_RESULT_ENTRY_KEY [x2]YouTubeUsed to track user’s
interaction with embedded content.SessionHTTPnextId [x2]YouTubeUsed to track
user’s interaction with embedded content.SessionHTTPrequests [x2]YouTubeUsed to
track user’s interaction with embedded
content.SessionHTTPTESTCOOKIESENABLED [x2]YouTubeUsed to track user’s
interaction with embedded content.0
dayHTTPyt.innertube::nextId [x2]YouTubeRegisters a unique ID to keep statistics
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seen.PersistentHTMLyt.innertube::requestsYouTubeRegisters a unique ID to keep
statistics of what videos from YouTube the user has
seen.PersistentHTMLytidb::LAST_RESULT_ENTRY_KEY [x2]YouTubeUsed to track user’s
interaction with embedded
content.PersistentHTMLYtIdbMeta#databases [x2]YouTubeUsed to track user’s
interaction with embedded
content.PersistentIDByt-remote-cast-available [x2]YouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-cast-installed [x2]YouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-connected-devices [x2]YouTubeStores the user's video
player preferences using embedded YouTube
videoPersistentHTMLyt-remote-device-id [x2]YouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-fast-check-period [x2]YouTubeStores the user's
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videoSessionHTMLyt-remote-session-app [x2]YouTubeStores the user's video player
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videoSessionHTMLyt-remote-session-name [x2]YouTubeStores the user's video player
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YouTube videos across different websites.8 monthsHTTPremote_sidYouTubeNecessary
for the implementation and functionality of YouTube video-content on the
website. SessionHTTPServiceWorkerLogsDatabase#SWHealthLogYouTubeNecessary for
the implementation and functionality of YouTube video-content on the website.
PersistentIDBVISITOR_INFO1_LIVEYouTubeTries to estimate the users' bandwidth on
pages with integrated YouTube videos.179
daysHTTPVISITOR_PRIVACY_METADATAYouTubeStores the user's cookie consent state
for the current domain179 daysHTTPYSCYouTubeRegisters a unique ID to keep
statistics of what videos from YouTube the user has seen.SessionHTTP
Unclassified cookies are cookies that we are in the process of classifying,
together with the providers of individual cookies.
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MAKING TV BETTER, TOGETHER
CTV is at a critical inflection point. The Harmony initiative strives to
maintain an open, balanced TV ecosystem – one that delivers efficiency,
transparency, ROI and sustainability – for the benefit of all.
Learn More
Watch Connected Vision 2024 to learn more about Innovid Harmony
Watch Now
AN INDEPENDENT PLATFORM FOR THE MANAGEMENT AND MEASUREMENT OF ADVERTISING
Innovid combines ad management and ad measurement in a single platform,
combining ad delivery, dynamic creative personalization, measurement, and
optimization for the TV and digital universe, all wrapped in an interoperable
identity infrastructure. We help advertisers and publishers take action to
improve efficiency, transparency, sustainability, and business outcomes —
ultimately creating a better advertising ecosystem for all.
Request a Demo caret
TRANSFORMING THE ADVERTISING ECOSYSTEM WITH INNOVID HARMONY
Increase efficiency, improve ROI, and create a more sustainable path forward
with Innovid Harmony, our first-to-market suite of solutions including:
* Harmony Direct provides the most direct and efficient way to launch
guaranteed, non-biddable media, benefiting both publishers and advertisers.
* Harmony Instant Optimization champions top-converting ads in real-time
without waiting for manual human intervention.
* And more innovative solutions to come!
Learn More caret
CUSTOMER CASE STUDIES
PUBLICIS CAPTURES COST EFFICIENCIES FOR PANERA WITH INNOVIDXP
+5%
Incremental Reach
+13%
Unique Reach Efficiency
-4%
Cost Per Unique Reach
Read the Case Study
CVS AUTOMATES CREATIVE DEVELOPMENT TO DRIVE MORE RELEVANT AND EFFECTIVE
SHOPPABLE EXPERIENCES
+10%
Site Traffic Over 8 Month Campaign
7-10%
Improvement in Campaign Effectiveness
Read the Case Study
CARAT TAPS INTO INNOVIDXP TO ELEVATE UNITED AIRLINES’ CONQUESTING STRATEGY
Innovid’s competitive intelligence solution gave us invaluable insights not only
into where our competitors are running but what they are running. This allowed
us to optimize our linear TV plans to ensure we’re conquesting in the right
environments and own spaces that were untouched in our category.
Brook Bowhay
VP, Planning & Activation | Carat
Read the Case Study
OMD AND CANVA ENHANCE VIDEO OPTIMIZATION TOOLKIT BY TAPPING OMNI VIDEO CONTENT
AND INNOVIDXP
9%
HH Overlap of OTT vs. Linear
44%
Unique OTT Reach
Read the Case Study
PARAMOUNT AND THQ NORDIC DELIVER UNPARALLELED ENGAGEMENT WITH INTERACTIVE CTV
7.1%
Average Engagement Rate Across All Versions
98.5%
Interactions Came From Survey Engagement
13X
Higher Engagement Than Innovid Benchmarks
Read the Case Study
GSK CONSUMER HEALTHCARE TAPS INTO PERSONALISATION TO IMPROVE ROI NEARLY 20%
19.4%
Increase in Media Efficiency
Vs. Previous Year's ROI
60%
Increase in Purchase Intent
30%
Lower CPM Across
Social vs. Planned
Read the Case Study
RENAULT SEES 301% LIFT IN ENGAGEMENT THROUGH PERSONALIZED VIDEO GALLERY
291%
Higher Video
Click-Through Rate
43
Seconds Additional Time
Earned Over a 30-Second Pre-Roll
301%
Higher Video
Engagement
Read the Case Study
DAVIS ELEN BUILDS ON PREVIOUS CTV-FOCUSED STRATEGY SUCCESS, EXPANDING ACROSS
DEVICES WITH INNOVIDXP
-20%
Cost Per Unique Reach
7X
Average Campaign Frequency
92%
Unique Reach Across
Entire Campaign
Read the Case Study
COMPULSE DRIVES REACH EXTENSION AND PERFORMANCE IMPACT FOR NATIONAL LAW FIRM
+125%
Response Rate
+88%
Case Evaluations
87%
Unique Reach
of Streaming Platform
Read the Case Study
CMI MEDIA GROUP INCREASES SPEED-TO-MARKET WITH HANDS-ON KEYBOARD CONTROL
2H
Average Time Spent
Per Campaign End-To-End
10+
Pharma Advertisers
Owning Activation
35+
Innovid-Certified
Team Members
Read the Case Study
HALEON DEPLOYS PERSONALISATION INFRASTRUCTURE FOR GREATER RELEVANCE AND
EFFICIENCY
94%
Increase in Video CTR
vs. Brand Benchmarks
2.5x
Better CTR on Youtube
For DCO Video
Compared to Standard
1.6x
Improved Display CTR Through
Inflight Optimizations
Read the Case Study
PUBLICIS CAPTURES COST EFFICIENCIES FOR PANERA WITH INNOVIDXP
+5%
Incremental Reach
+13%
Unique Reach Efficiency
-4%
Cost Per Unique Reach
Read the Case Study
CVS AUTOMATES CREATIVE DEVELOPMENT TO DRIVE MORE RELEVANT AND EFFECTIVE
SHOPPABLE EXPERIENCES
+10%
Site Traffic Over 8 Month Campaign
7-10%
Improvement in Campaign Effectiveness
Read the Case Study
CARAT TAPS INTO INNOVIDXP TO ELEVATE UNITED AIRLINES’ CONQUESTING STRATEGY
Innovid’s competitive intelligence solution gave us invaluable insights not only
into where our competitors are running but what they are running. This allowed
us to optimize our linear TV plans to ensure we’re conquesting in the right
environments and own spaces that were untouched in our category.
Brook Bowhay
VP, Planning & Activation | Carat
Read the Case Study
OMD AND CANVA ENHANCE VIDEO OPTIMIZATION TOOLKIT BY TAPPING OMNI VIDEO CONTENT
AND INNOVIDXP
9%
HH Overlap of OTT vs. Linear
44%
Unique OTT Reach
Read the Case Study
PARAMOUNT AND THQ NORDIC DELIVER UNPARALLELED ENGAGEMENT WITH INTERACTIVE CTV
7.1%
Average Engagement Rate Across All Versions
98.5%
Interactions Came From Survey Engagement
13X
Higher Engagement Than Innovid Benchmarks
Read the Case Study
GSK CONSUMER HEALTHCARE TAPS INTO PERSONALISATION TO IMPROVE ROI NEARLY 20%
19.4%
Increase in Media Efficiency
Vs. Previous Year's ROI
60%
Increase in Purchase Intent
30%
Lower CPM Across
Social vs. Planned
Read the Case Study
RENAULT SEES 301% LIFT IN ENGAGEMENT THROUGH PERSONALIZED VIDEO GALLERY
291%
Higher Video
Click-Through Rate
43
Seconds Additional Time
Earned Over a 30-Second Pre-Roll
301%
Higher Video
Engagement
Read the Case Study
DAVIS ELEN BUILDS ON PREVIOUS CTV-FOCUSED STRATEGY SUCCESS, EXPANDING ACROSS
DEVICES WITH INNOVIDXP
-20%
Cost Per Unique Reach
7X
Average Campaign Frequency
92%
Unique Reach Across
Entire Campaign
Read the Case Study
COMPULSE DRIVES REACH EXTENSION AND PERFORMANCE IMPACT FOR NATIONAL LAW FIRM
+125%
Response Rate
+88%
Case Evaluations
87%
Unique Reach
of Streaming Platform
Read the Case Study
CMI MEDIA GROUP INCREASES SPEED-TO-MARKET WITH HANDS-ON KEYBOARD CONTROL
2H
Average Time Spent
Per Campaign End-To-End
10+
Pharma Advertisers
Owning Activation
35+
Innovid-Certified
Team Members
Read the Case Study
HALEON DEPLOYS PERSONALISATION INFRASTRUCTURE FOR GREATER RELEVANCE AND
EFFICIENCY
94%
Increase in Video CTR
vs. Brand Benchmarks
2.5x
Better CTR on Youtube
For DCO Video
Compared to Standard
1.6x
Improved Display CTR Through
Inflight Optimizations
Read the Case Study
PUBLICIS CAPTURES COST EFFICIENCIES FOR PANERA WITH INNOVIDXP
+5%
Incremental Reach
+13%
Unique Reach Efficiency
-4%
Cost Per Unique Reach
Read the Case Study
WHAT'S NEW AT INNOVID
News
INNOVID JOINS AD NET ZERO TO ACCELERATE CLIMATE & SUSTAINABILITY GOALS
News
INNOVID WINS “BEST MEASUREMENT TOOL” CATEGORY IN THE 2024 DIGIDAY VIDEO & TV
AWARDS
News
INNOVID LAUNCHES HARMONY INITIATIVE TO KEEP TV OPEN FOR EVERYONE & CONTROLLED BY
NO ONE
News
INNOVID’S ANNUAL CTV INSIGHTS REPORT FINDS INTERACTIVE CTV CAMPAIGNS DRIVE UP TO
10.3X HIGHER ENGAGEMENT FOR ADVERTISERS
Want to Learn How We Can Make Your Advertising Easier?
Let's Talk
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