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As a valued IEEE Spectrum reader/visitor, we would appreciate your feedback
about companies serving the industry with which you are familiar.

As a token of our appreciation for your help, we are offering all respondents
who complete this questionnaire a chance to win a $200 Gift Card!

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Where are you located? (Please check ONE only.)

Canada
California
United States (excluding California)
Mexico
South America
Central America
Europe
Asia
Australia
Africa
Other

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Please indicate if you are involved, either as an individual or as part of a
group or committee, in the specification, recommendation, approval or purchasing
for any of the following. (Please check ALL that apply.)

Distributors
EDA/Design Software
Engineering Software
LIDAR
Semiconductors
Test & Measurement
None of the above

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Which of the following best describes your primary job title or function?
(Please check ONE only.)

Engineering
Engineering Management
General/Corporate Management
Purchasing or Procurement
Manufacturing or Production
Sales and Marketing
Academic: Student or Professor
Other

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Which of the following best describes your company’s operations? (Please check
ONE only.)

Design department for manufacturing company
Specialized engineering or design firm
University or other educational institution
Governmental agency
Research and development
Other

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In your involvement with purchases of industry products, what are your most
important sources of information? (Please check ALL that apply.)

Magazine advertising
Magazine editorial
Advertorials (White Papers that provide product information in the style of an
editorial or journalistic article)
Catalogs/directories/buyers guides
Social Media
Trade shows/exhibits
Seminars/meetings
Manufacturers/suppliers
Dealers
Internet
Webinars
Clients
Colleagues
None of the above

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In your opinion, how important are each of the attributes below when
making/influencing purchasing decisions and/or selecting suppliers in your
industry?

Very important Important Somewhat important Not at all important

Price Row: Price, Column: Very important Row: Price, Column: Important Row:
Price, Column: Somewhat important Row: Price, Column: Not at all important
Service Row: Service, Column: Very important Row: Service, Column: Important
Row: Service, Column: Somewhat important Row: Service, Column: Not at all
important Value Row: Value, Column: Very important Row: Value, Column: Important
Row: Value, Column: Somewhat important Row: Value, Column: Not at all important
Quality Row: Quality, Column: Very important Row: Quality, Column: Important
Row: Quality, Column: Somewhat important Row: Quality, Column: Not at all
important Innovation Row: Innovation, Column: Very important Row: Innovation,
Column: Important Row: Innovation, Column: Somewhat important Row: Innovation,
Column: Not at all important Reputation Row: Reputation, Column: Very important
Row: Reputation, Column: Important Row: Reputation, Column: Somewhat important
Row: Reputation, Column: Not at all important Availability Row: Availability,
Column: Very important Row: Availability, Column: Important Row: Availability,
Column: Somewhat important Row: Availability, Column: Not at all important

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