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LEADERS THAT INSPIRE
We're not a company with a distant leadership team, that's just not how we work.
Our thought leaders work directly with department team members so that we better
ourselves and our service.
MEET THE TEAM
Who are responsible for driving our innovative, forward-thinking approach to the
medical alert industry.
View Bio
GEOFF GROSS
Founder & Chief Executive Officer
View Bio
MARK LEIGHTON
President & Chief Operation Officer
View Bio
MARK GAUDIOSI
Chief Financial Officer
View Bio
BRIAN SIMMERMON
Chief Information Officer
View Bio
ROBERT SMEDLEY
Chief Sales Officer
View Bio
MATTHEW GUERRIERI
Chief Marketing Officer
View Bio
KARINA BRODSKY
Vice President of Information Technoloy
View Bio
JENNIFER SALI
Vice President of Customer Care
View Bio
HOWARD TEICHER
Vice President of Healthcare
& Business Development
View Bio
EMILY BERMAN
Vice President of Human Resources
View Bio
ELIZA SALERNO
Vice President of Product & Operations
View Bio
DEREK GERBERICH
Vice President of Marketing
View Bio
SEAN COYNE
Vice President of Finance
×
GEOFF GROSS
Founder & Chief Executive Officer
Geoff Gross is the founder and CEO of Medical Guardian, a leading provider of
personal emergency response and connected care solutions. Founded in 2005,
Medical Guardian protects 300,000+ active subscribers nationwide. Geoff's
passion for the connected care, healthcare tech, and IoT industries is the basis
for the mission of Medical Guardian — to empower customers to live a life
without limits. With 16 years of experience in the personal emergency response
systems industry, Geoff has positioned Medical Guardian to empower its customers
through innovative products that offer protection at home and everywhere they
go.
Medical Guardian was named one of the "Best Places to Work" by Philadelphia
Business Journal in 2015 and 2018, included in "Philly 100" fastest growing
companies, and listed in Inc. 5000's list of fastest growing American companies
for the seventh consecutive year in 2019.
Geoff was named Ernst & Young's 2019 Entrepreneur of the Year and a Glassdoor
Top CEO in 2018, ranking #38 in the U.S. small-and-medium-sized business
category. In 2016, Geoff was named to the "Most Admired CEO's" list by the
Philadelphia Business Journal. He has also been named a "40 under 40" by the
Philadelphia Business Journal and Direct Marketing News, and Smart CEO
Magazine's "Future 50". Geoff sits on the Board of Directors for the Medical
Alert Monitoring Association, the National Multiple Sclerosis Society of the
Delaware Valley, the Please Touch Museum, and as a Co-Chair of Children's
Hospital of Philadelphia largest fundraiser event, "Cheers for CHOP." He's also
a member of the Young President's Organization (YPO).
MARK LEIGHTON
President & Chief Operation Officer
Mark joins Medical Guardian with more than 25 years of management experience, 10
of which were focused in the Healthcare space. Mark's most recent role was as
CEO of Connect America, a leading provider of personal emergency response
systems. During his six years there, Mark significantly expanded the company's
Marketing and Sales capabilities, helping grow the business to one of the
largest providers in North America.
Before Connect America, Mark spent four years at CVS Pharmacy, where he managed
a healthcare department focused on disease state management and home healthcare.
During his time there, he was able to significantly grow market share and drive
increased profits.
Mark's passion is to motivate and support teams of great people. He strongly
believes that working together is the key to delivering exceptional results. In
addition to running the day-to-day operations and working closely with each
department, Mark also plays an essential role in obtaining new business and
partnerships to fuel Medical Guardian's growth in the coming years.
MARK GAUDIOSI
Chief Financial Officer
Mark has 25+ years of strategic finance experience across multiple sectors and
companies. Most recently Mark was the Chief Financial Officer at Gopuff where he
led the growth and scale of enterprise value over 3500%. Over the past 3 years
Mark has driven growth by building a world class finance organization focused on
profitability and strategic acquisitions.
Prior to Gopuff, Mark led Accounting and Finance organizations for large retail
and technology corporations including eBay Enterprise (now Radial), Aramark, and
Wawa. Mark began his career in the Philadelphia startup scene, building teams
and partnership to successfully work through an acquisition and IPO at Zany
Brainy.
Mark received his MBA in Finance and BS in Accounting from Drexel University and
sits on the Steering Committee of the CFO Leadership Council.
ROBERT SMEDLEY
Chief Sales Officer
Robert joins Medical Guardian with over 11 years of experience in call center
management. Beginning a career in sales in 1999, Robert excelled through
multiple levels of sales management leading to positions as either Vice
President or Senior Vice President of Sales. He also expanded his career skills
and professional education by becoming an RCCSP Certified Call Center Manager,
completing Ken Blanchard Situational Leadership II Training and the Wharton
School of Business Executive Development Program.
One of Robert's most notable experiences was a tremendous 8-year run while
working as Vice President of Sales and Counseling for Nutrisystem, Inc. Charged
with driving performance for a 400-person call center, Robert was responsible
for sales growth of $38 million annually to over $775 million annually.
Robert strongly believes in coaching and developing talent with a strong
emphasis on creating a sales culture that continues to strive for excellence.
Robert's passion lies in inside sales operations with both an entrepreneurial
spirit and a strategic plan focused on expansion through driving sales
performance.
BRIAN SIMMERMON
Chief Information Officer
Brian Simmermon is the Chief Information Officer at Medical Guardian, a Rowan
University alumni, and a board member for the tech-focused non-profit
organization named Hopeworks. His passion for innovation and forward thinking
has contributed to a long list of notable achievements in his 30 years of direct
business and technology experience.
One of Brian’s most impressive achievements took place within his first year as
CIO of Advanced Call Center Technologies. Within a month’s time, he created
infrastructure for over 5,000 call center agents to work from home but still
benefit from the same secure environments that agents had come to expect from
their on-site experience. This ambitious approach to improving customer and
employee experiences is one of the factors that has led to his operational
success in a variety of domestic and international markets.
Brian strongly believes in a collaborative managerial approach. His proclivity
for team- based, progressive work styles generates a productive and efficient
work environment. His approachable disposition encourages successful interaction
with diverse backgrounds, cultures and professional levels.
MATTHEW GUERRIERI
Chief Marketing Officer
Matt Guerrieri is the Chief Marketing Officer at Medical Guardian and a
Philadelphia Business Journal 40 Under 40 nominee. Matt graduated from Ohio
State University in 2009 with a Bachelors' Degree in Social Communications and
Marketing. In 2010 Matthew joined Digitas Health, an interactive marketing
agency catering exclusively to pharmaceutical companies. In 2011, the agency
integrated into the Publicis Healthcare Communications Group (PHCG), the world's
largest healthcare communications network, where Matt was promoted to the role
of Media Planner for AstraZeneca.
In 2013, Matthew was hired as the Digital Marketing Manager at Medical Guardian
at age 26 and was promoted after a year and a half to Director of Marketing,
earning his spot on the company's Executive Team before the age of 30. He's
helped the Medical Guardian secure partnerships with retail giants like Costco,
CVS, Walmart, and QVC, as well as upwards of $105 million in capital investment
from Apollo Global Management.
PETE CAVA
Director of Information Technology
Pete is a graduate of Drexel University with a B.S. in Electrical Engineering
and over 25 years of technical operations and executive management experience.
He started his career as Director of Technical Programs at Formation Inc.
developing embedded control systems for the radar communications and large
storage markets. While at Formation, Pete led their ISO 9000 certification
effort.
In 1998 Pete founded and served as President of SNiP Telecommunications, a
Philly Metro based regional telephone and Internet company where he was
responsible for IT, sales and marketing, and call center operations.
In 2010 SNiP was acquired by NetCarrier and Pete continued his career as a
business process consultant specializing in helping companies use tools like
Salesforce.com and Microsoft Dynamics CRM to streaming their operations. He then
joined Medical Guardian in June 2015.
ELIZA SALERNO
Vice President of Product & Operations
Eliza joins Medical Guardian with 10 years of experience in the Healthcare
sector as a Program Director and Project Manager for Healthcare facilities.
Eliza has had several key leadership roles at Medical Guardian, including a
Director of PMO position where she led several teams in project management,
quality assurance and business operations. During this time, she was responsible
for execution of technical initiatives, driving significant company growth, and
establishing several operational teams needed to support that expansion.
In her current role, Eliza oversees cross functional teams including supply
chain and logistics, training, fulfillment, healthcare operations and product
management. Eliza’s passion for quality and innovation fosters her diligence in
the development of Medical Guardians’ expanding product suite. She strongly
believes collaboration is the backbone of success and loves working with the
teams at Medical Guardian to drive operational efficiencies and creative design
of products.
Eliza graduated summa cum laude from Rutgers University. She is a PMI certified
Agile Practitioner and an active member of the Project Management Institute.
SEAN COYNE
Vice President of Finance
Sean joined Medical Guardian in June 2014 as the Controller. Leading the finance
team Sean is responsible for the overall accounting and financial reporting
functions for Medical Guardian LLC. In addition he also oversees Medical
Guardian's billing and collections department.
Prior to joining Medical Guardian, Sean spent over twelve years in public
accounting at Elko & Associates Ltd. While at Elko, he led teams on audit and
review engagements, prepared complex corporate tax returns and performed due
diligence for lender support in the security and alarm industry.
Sean is a 2004 graduate from Widener University where he received a Bachelor of
Science in Accounting.
KARINA BRODSKY
Vice President of Information Technology
As Vice President of Information Technology, Karina Brodsky oversees core
business processes and technology development with a primary focus on monetizing
the Medical Guardian IoT platform.
Karina's 20+ years experience includes 8 years at Subaru of America and 12 years
at the Hibbert Group, as a leader of the IT Development and Ops Team.
Specializing in project management life cycles and Agile methodologies, Karina
also has extensive experience with implementing large-scale B2C and DTC web
application initiatives.
DEREK GERBERICH
Vice President of Marketing
Derek Gerberich is the Vice President of Marketing at Medical Guardian,
overseeing performance marketing, marketing technology, and marketing analytics
for the team.
Derek arrived at Medical Guardian with nearly a decade of experience in digital
performance media consulting. Some of his notable work included leading digital
media efforts for Five9 which culminated in a $15B purchase offer from Zoom.
In addition, Derek has overseen growth efforts for several challenger brands
which subsequently secured multiple rounds of investor funding, in addition to
three different acquisitions exceeding $1B.
Derek graduated from Penn State University with his Master’s Degree in
Statistics.
EMILY BERMAN
Vice President of Human Resources
Emily graduated from Penn State's Schreyer's Honors College with a B.S. in
Recreation Park and Tourism Management and a minor in Business. After
graduation, she moved to New York City to work as a Buyer for Bloomingdale's
Department Stores. After two years in the buying office, she transitioned into
Human Resources and spent five years running and managing the Executive Buying
Program. Emily then spent a year at Bloomingdales.com as a Recruiter before
moving back to Philadelphia. Throughout her time in NYC, Emily earned her PHR
Certification (Professional In Human Resources) from Pace University.
In May of 2012, Emily moved back to Philadelphia and worked for Burlington Coat
Factory as a Corporate Recruiter. She then joined Medical Guardian in March
2013. Emily worked as The Director of Human Resources until June 2017. Emily
took a 2.5-year hiatus to start her family and returned as Director of Human
Resources in January 2019.
HOWARD TEICHER
Vice President of Healthcare & Business Development
Howard has joined Medical Guardian with over 20 years of experience in the
Medical Alert and Life Safety industries. As the Director of New Business
Development, he continues to expand Medical Guardian's footprint with national
partnerships and strategic alliances, as well as its dealer and affiliate
business.
He also plays a key role in helping Medical Guardians growth by expanding its
healthcare program for Hospitals, long term care, and senior housing
communities.
Prior to joining Medical Guardian, Howard has been a consultant in the
Healthcare, Security and PERS industries for such things as product
manufacturing, marketing strategies, and sales growth implementations. He also
served as Vice President of Business Development at Connect America.
Howard has been recognized and received awards by such companies as Honeywell,
General Electric, and First Alert for his business growth and partnership
strategy programs.
His genuine love for helping others and carrying out our mission is reflective
in his personality and resonates clearly to his new business partners.
JENNIFER SALI
Vice President of Customer Care
Jennifer joins Medical Guardian as Vice President, Customer Care. She brings
with her an extensive professional background in insurance operations, with over
20 years in the industry leading high performing service teams. Most recently,
she spent 14 years with Transamerica, holding a number of key leadership roles
in the areas of call center, workforce management and claims. During her tenure,
she championed several initiatives netting measurable improvements in service
quality, customer retention and departmental efficiency.
Jennifer strongly believes in collaboration and the power of “team” in
delivering consistency and excellence in results. She possesses a deep passion
for providing products and services that offer protection and security to
families. As an integral part of the leadership team, Jennifer will focus on
optimizing call center performance to deliver a best in class customer
experience to our customers.
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number is on a Do Not Call list. I understand that my consent is not required
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Guardian's Privacy Policy and Terms and Conditions.
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