edition.cnn.com Open in urlscan Pro
2a04:4e42:600::773  Public Scan

Submitted URL: https://www.marketbeat.com/scripts/redirect.aspx?MessageQueueID=25471&UserID=13091940&interstitial=1&SubjectLineID=0&Redire...
Effective URL: https://edition.cnn.com/2024/07/24/tech/crowdstrike-outage-cost-cause/index.html
Submission: On August 22 via api from BE — Scanned from DE

Form analysis 3 forms found in the DOM

<form class="ad-feedback__form">
  <div class="ad-feedback__heading">
    <h3 class="ad-feedback__heading__text">CNN values your feedback</h3>
    <div id="ad-feedback__close-icon" class="ad-feedback__heading__close"></div>
  </div>
  <div class="ad-feedback__content-container" data-sentiment="ad">
    <div class="ad-feedback__question-container"> 1. How relevant is this ad to you? </div>
    <div class="ad-feedback__answers-container">
      <div class="ad-feedback__emoji-container">
        <input class="ad-feedback__emoji-radio-input" id="ad-feedback__0-bad" name="ad" type="radio" value="1" aria-label="Bad">
        <label for="ad-feedback__0-bad" class="ad-feedback__emoji-base ad-feedback__emoji-bad">
        </label>
      </div>
      <div class="ad-feedback__emoji-container">
        <input class="ad-feedback__emoji-radio-input" id="ad-feedback__0-not-good" name="ad" type="radio" value="2" aria-label="Not Good">
        <label for="ad-feedback__0-not-good" class="ad-feedback__emoji-base ad-feedback__emoji-not-good">
        </label>
      </div>
      <div class="ad-feedback__emoji-container">
        <input class="ad-feedback__emoji-radio-input" id="ad-feedback__0-okay" name="ad" type="radio" value="3" aria-label="Okay">
        <label for="ad-feedback__0-okay" class="ad-feedback__emoji-base ad-feedback__emoji-okay">
        </label>
      </div>
      <div class="ad-feedback__emoji-container">
        <input class="ad-feedback__emoji-radio-input" id="ad-feedback__0-good" name="ad" type="radio" value="4" aria-label="Good">
        <label for="ad-feedback__0-good" class="ad-feedback__emoji-base ad-feedback__emoji-good">
        </label>
      </div>
      <div class="ad-feedback__emoji-container">
        <input class="ad-feedback__emoji-radio-input" id="ad-feedback__0-great" name="ad" type="radio" value="5" aria-label="Great">
        <label for="ad-feedback__0-great" class="ad-feedback__emoji-base ad-feedback__emoji-great">
        </label>
      </div>
    </div>
  </div>
  <div class="ad-feedback__content-container">
    <div class="ad-feedback__question-container"> 2. Did you encounter any technical issues? </div>
    <div class="ad-feedback__technical-issues-checkbox-container">
      <label class="switch">
        <input id="ad-feedback__technical-issues-checkbox" class="ad-feedback__technical-issues-slider" type="checkbox" name="didEncounterIssues" aria-label="Toggle Button">
        <span class="slider round"></span>
      </label>
      <span class="ad-feedback__technical-issues-checkbox-label"></span>
    </div>
  </div>
  <div class="ad-feedback__technical-issues-container" style="display:none">
    <div class="ad-feedback__content-container video_issues issues-checkboxes-container" style="display: none">
      <label class="ad-feedback__checkbox-container"> Video player was slow to load content <input class="ad-feedback__checkbox__input video_issue" type="checkbox" value="Video player was slow to load content" name="issues">
        <span class="ad-feedback__checkmark"></span>
      </label>
      <label class="ad-feedback__checkbox-container"> Video content never loaded <input class="ad-feedback__checkbox__input video_issue" type="checkbox" value="Video content never loaded" name="issues">
        <span class="ad-feedback__checkmark"></span>
      </label>
      <label class="ad-feedback__checkbox-container"> Ad froze or did not finish loading <input class="ad-feedback__checkbox__input video_issue" type="checkbox" value="Ad froze or did not finish loading" name="issues">
        <span class="ad-feedback__checkmark"></span>
      </label>
      <label class="ad-feedback__checkbox-container"> Video content did not start after ad <input class="ad-feedback__checkbox__input video_issue" type="checkbox" value="Video content did not start after ad" name="issues">
        <span class="ad-feedback__checkmark"></span>
      </label>
      <label class="ad-feedback__checkbox-container"> Audio on ad was too loud <input class="ad-feedback__checkbox__input video_issue" type="checkbox" value="Audio on ad was too loud" name="issues">
        <span class="ad-feedback__checkmark"></span>
      </label>
      <label class="ad-feedback__checkbox-container"> Other issues <input class="ad-feedback__checkbox__input video_issue" type="checkbox" value="Other issues" name="issues">
        <span class="ad-feedback__checkmark"></span>
      </label>
    </div>
    <div class="ad-feedback__content-container display_ad_issues issues-checkboxes-container" style="display: none">
      <label class="ad-feedback__checkbox-container"> Ad never loaded <input class="ad-feedback__checkbox__input display_ad_issue" type="checkbox" value="Ad never loaded" name="issues">
        <span class="ad-feedback__checkmark"></span>
      </label>
      <label class="ad-feedback__checkbox-container"> Ad prevented/slowed the page from loading <input class="ad-feedback__checkbox__input display_ad_issue" type="checkbox" value="Ad prevented/slowed the page from loading" name="issues">
        <span class="ad-feedback__checkmark"></span>
      </label>
      <label class="ad-feedback__checkbox-container"> Content moved around while ad loaded <input class="ad-feedback__checkbox__input display_ad_issue" type="checkbox" value="Content moved around while ad loaded" name="issues">
        <span class="ad-feedback__checkmark"></span>
      </label>
      <label class="ad-feedback__checkbox-container"> Ad was repetitive to ads I've seen previously <input class="ad-feedback__checkbox__input display_ad_issue" type="checkbox" value="Ad was repetitive to ads I've seen previously" name="issues">
        <span class="ad-feedback__checkmark"></span>
      </label>
      <label class="ad-feedback__checkbox-container"> Other issues <input class="ad-feedback__checkbox__input display_ad_issue" type="checkbox" value="Other issues" name="issues">
        <span class="ad-feedback__checkmark"></span>
      </label>
    </div>
    <div class="ad-feedback__content-container">
      <textarea rows="5" class="ad-feedback__comment" maxlength="1000" name="comment"></textarea>
      <div class="ad-feedback__comment-error-msg"></div>
    </div>
  </div>
  <div class="ad-feedback__content-container">
    <div class="ad-feedback__actions">
      <button type="button" id="ad-feedback__cancel" class="ad-feedback__cancel button"> Cancel </button>
      <button type="submit" id="ad-feedback__submit" class="ad-feedback__submit button" disabled=""> Submit </button>
    </div>
  </div>
</form>

Name: q https://www.cnn.com/search

<form action="https://www.cnn.com/search" name="q" class="search-bar__form" role="search">
  <input placeholder="Search CNN..." aria-label="Search" class="search-bar__input" type="text" autocomplete="off" name="q" data-analytics-prop-click-action="search-query-edit">
  <button type="submit" class="search-bar__submit" title="Submit" data-analytics-prop-click-action="search-query-submit">
  </button>
</form>

Name: q https://www.cnn.com/search

<form action="https://www.cnn.com/search" name="q" class="search-bar__form" role="search">
  <input placeholder="Search CNN..." aria-label="Search" class="search-bar__input" type="text" autocomplete="off" name="q" data-analytics-prop-click-action="search-query-edit">
  <button type="submit" class="search-bar__submit" title="Submit" data-analytics-prop-click-action="search-query-submit">
  </button>
</form>

Text Content

CNN VALUES YOUR FEEDBACK


1. How relevant is this ad to you?

2. Did you encounter any technical issues?

Video player was slow to load content Video content never loaded Ad froze or did
not finish loading Video content did not start after ad Audio on ad was too loud
Other issues
Ad never loaded Ad prevented/slowed the page from loading Content moved around
while ad loaded Ad was repetitive to ads I've seen previously Other issues

Cancel Submit
Thank You!
Your effort and contribution in providing this feedback is much appreciated.
Close

Ad Feedback
Close icon
Business
Markets
Tech
Media
Calculators
Videos
More
Markets Tech Media Calculators Videos
Watch Listen Live TV
Sign in
My Account
 * Settings
 * Topics You Follow
 * Sign Out

Your CNN account Sign in to your CNN account
Sign in
My Account
 * Settings
 * Topics You Follow
 * Sign Out

Your CNN account Sign in to your CNN account

--------------------------------------------------------------------------------

Live TV Listen Watch

--------------------------------------------------------------------------------

Edition
US
International
Arabic
Español
Edition
 * US
 * International
 * Arabic
 * Español

--------------------------------------------------------------------------------

Markets
Tech
Media
Calculators
Videos
Follow CNN Business
 * 
 * 
 * 

--------------------------------------------------------------------------------

 * World
   * Africa
   * Americas
   * Asia
   * Australia
   * China
   * Europe
   * India
   * Middle East
   * United Kingdom
 * US Politics
   * SCOTUS
   * Congress
   * Facts First
   * 2024 Elections
 * Business
   * Tech
   * Media
   * Calculators
   * Videos
 * Markets
   * Pre-markets
   * After-Hours
   * Fear & Greed
   * Investing
   * Markets Now
   * Before the Bell
   * Nightcap
 * Health
   * Life, But Better
   * Fitness
   * Food
   * Sleep
   * Mindfulness
   * Relationships
 * Entertainment
   * Movies
   * Television
   * Celebrity
 * Tech
   * Innovate
   * Foreseeable Future
   * Mission: Ahead
   * Work Transformed
   * Innovative Cities
 * Style
   * Arts
   * Design
   * Fashion
   * Architecture
   * Luxury
   * Beauty
   * Video
 * Travel
   * Destinations
   * Food & Drink
   * Stay
   * News
   * Videos
 * Sports
   * Football
   * Tennis
   * Golf
   * Motorsport
   * US Sports
   * Olympics
   * Climbing
   * Esports
   * Hockey
 * Watch
   * Live TV
   * CNN Fast
   * Shows A-Z
   * CNN10
   * CNN Max
   * CNN TV Schedules
 * Listen
   * CNN 5 Things
   * Chasing Life with Dr. Sanjay Gupta
   * The Assignment with Audie Cornish
   * One Thing
   * Tug of War
   * CNN Political Briefing
   * The Axe Files
   * All There Is with Anderson Cooper
   * All CNN Audio podcasts
 * Science
   * Space
   * Life
   * Unearthed
 * Climate
   * Solutions
   * Weather
 * Features
   * As Equals
   * Call to Earth
   * Freedom Project
   * Impact Your World
   * Inside Africa
   * CNN Heroes
 * Weather
   * Video
   * Climate
 * Ukraine-Russia War
 * Israel-Hamas War
 * About CNN
   * Photos
   * Investigations
   * CNN Profiles
   * CNN Leadership
   * CNN Newsletters
   * Work for CNN

Markets

DOW 40,890.49 +55.52 0.14%
S&P 500 5,620.85 +23.73 0.42%
NASDAQ 17,918.99 +102.05 0.57%

Hot Stocks

NVDA
NVIDIA Corporation
128.50
+ 1.25
0.98%
JD
JD.com, Inc. Sponsored ADR Class A
27.02
- 1.17
4.15%
TSLA
Tesla, Inc.
223.27
+ 2.17
0.98%

Fear & Greed Index

51
neutral is driving the US market

Latest Market News

Google agrees to first-in-the-nation deal to fund California newsrooms, but
journalists are calling it a disaster
Oil giant Halliburton hit by apparent cyberattack disrupting systems
‘Seismic shift.’ Kroger’s fight against a federal agency could upend antitrust

Hot Stocks

51
neutral is driving the US market
Something isn't loading properly. Please check back later.
Ad Feedback

Business / Tech


WE FINALLY KNOW WHAT CAUSED THE GLOBAL TECH OUTAGE - AND HOW MUCH IT COST

By Brian Fung, CNN
4 minute read
Updated 7:30 PM EDT, Wed July 24, 2024
Link Copied!
After multiple cancelled flights to Washington D.C., Delta Airlines passengers
Patty (L) and Alice Crump get ticketing assistance from an agent at
Hartsfield-Jackson Atlanta International Airport.
Jessica McGowan/Getty Images
CNN  — 

Insurers have begun calculating the financial damage caused by last week’s
devastating CrowdStrike software glitch that crashed computers, canceled flights
and disrupted hospitals all around the globe — and the picture isn’t pretty.

What’s been described as the largest IT outage in history will cost Fortune 500
companies alone more than $5 billion in direct losses, according to one
insurer’s analysis of the incident published Wednesday.

The new figures put into stark relief how a single automated software update
brought much of the global economy to a sudden halt — revealing the world’s
overwhelming dependence on a key cybersecurity company — and what it will take
to recover.

Ad Feedback

The estimates come the same day that CrowdStrike issued a preliminary report on
how it inadvertently caused the widespread IT meltdown. It is the most detailed
technical analysis to date of the outage.

Businesses are scrambling to recover – especially Delta Air Lines. Delta is
still dealing with fallout from the glitch, as thousands of flights have been
canceled. The Department of Transportation is investigating.

Numerous Fortune 500 companies use CrowdStrike’s cybersecurity software to
detect and block hacking threats. But when CrowdStrike issued an update last
week to its signature cybersecurity software, known as Falcon, millions of
computers around the world running Microsoft Windows crashed because of the way
that the update interacted with Windows.

Ad Feedback

The health care and banking sectors were the hardest hit by CrowdStrike’s
mishap, with estimated losses of $1.94 billion and $1.15 billion, respectively,
said Parametrix, the cloud monitoring and insurance firm behind Wednesday’s
analysis.

Fortune 500 airlines such as American and United were the next most affected,
losing a collective $860 million, Parametrix said.

All told, the outage may have cost Fortune 500 companies as much as $5.4 billion
in revenues and gross profit, Parametrix said, not counting any secondary losses
that may be attributed to lost productivity or reputational damage. Only a small
portion, around 10% to 20%, may be covered by cybersecurity insurance policies,
Parametrix added.

Fitch Ratings, one of the largest US credit ratings agencies, said Monday that
the types of insurance likely to see the most claims stemming from the outage
include business interruption insurance, travel insurance and event cancellation
insurance.

“This incident highlights a growing risk of single points of failure,” Fitch
said in a blog post, warning that such single points of failure “are likely to
increase as companies seek consolidation to take advantage of scale and
expertise, resulting in fewer vendors with higher market shares.”

The eye-popping damage estimates underscore how a preventable mistake at one of
the world’s most dominant cybersecurity firms has had cascading effects for the
global economy — and may prompt more calls for CrowdStrike to be held
accountable.


WHAT WENT WRONG

On Wednesday, CrowdStrike released a report outlining the initial results of its
investigation into the incident, which involved a file that helps CrowdStrike’s
security platform look for signs of malicious hacking on customer devices.

The company routinely tests its software updates before pushing them out to
customers, CrowdStrike said in the report. But on July 19, a bug in
CrowdStrike’s cloud-based testing system — specifically, the part that runs
validation checks on new updates prior to release — ended up allowing the
software to be pushed out “despite containing problematic content data.”

The bad release was published just after midnight Eastern time on July 19, and
rolled back an hour and a half later, at 1:27 a.m. Eastern, CrowdStrike said.
But by then millions of computers had already automatically downloaded the
faulty update. The issue affected only Windows devices, not Mac or Linux
machines, and only those that were switched on and able to receive updates
during those early morning hours.

Thanks to the timing of the incident, organizations in Europe and Asia “had more
of their work day affected by the outage, unlike the Americas,” Fitch wrote in
its blog post.

When Windows devices using CrowdStrike’s cybersecurity tools tried to access the
flawed file, it caused an “out-of-bounds memory read” that “could not be
gracefully handled, resulting in a Windows operating system crash,” CrowdStrike
said.

That’s the Blue Screen of Death that many people reported seeing on their
machines, and that only a manual intervention to delete the bad file could fix —
a slow, painstaking process when you consider that as many as 8.5 million
individual devices will need to be reset this way.

That figure is small as a percentage of the wider Windows ecosystem, said
Microsoft — a company that played no direct role in the outage. Still, Microsoft
said in a blog post, it “demonstrates the interconnected nature of our broad
ecosystem.”

CrowdStrike said that the testing and validation system that approved the bad
software update had appeared to function normally for other releases made
earlier in the year. But it pledged Wednesday to keep software glitches like
last week’s from happening again, and to publicly release a more detailed
analysis when it becomes available.

The company added that it is developing a new check for its validation system
“to guard against this type of problematic content from being deployed in the
future.”

And CrowdStrike said it also plans to move to a staggered approach to releasing
content updates so that not everyone receives the same update at once, and to
give customers more fine-grained control over when the updates are installed.

CNN’s Sean Lyngaas contributed to this report


Related







MORE FROM CNN

Alain Delon’s family refuse to put down pet dog the actor wanted to be ...
Aug 21, 2024
Richard Simmons’ cause of death revealed
Aug 21, 2024
Walz under pressure to prove himself on national stage
Aug 21, 2024
Ad Feedback


CNN BUSINESS VIDEOS

CNN
Video New data shows worrying signs in the job market. Here’s why that matters
1:13
Aug 21, 2024
Clipped From Video
Video UK Space Agency searches for successor to SpaceX 3:59
Aug 19, 2024
Clipped From Video
Video Ariane 6: ESA chief hails rocket’s ‘beautiful’ maiden launch 6:16
Aug 19, 2024
CNN
Video Will taxing tips help or hurt the service industry? 6:50
Aug 17, 2024
Ad Feedback

Ad Feedback

Sign in
My Account
 * Settings
 * Topics You Follow
 * Sign Out

Your CNN account Sign in to your CNN account

--------------------------------------------------------------------------------

Live TV Listen Watch

--------------------------------------------------------------------------------

 * World
   * Africa
   * Americas
   * Asia
   * Australia
   * China
   * Europe
   * India
   * Middle East
   * United Kingdom
 * US Politics
   * SCOTUS
   * Congress
   * Facts First
   * 2024 Elections
 * Business
   * Tech
   * Media
   * Calculators
   * Videos
 * Markets
   * Pre-markets
   * After-Hours
   * Fear & Greed
   * Investing
   * Markets Now
   * Before the Bell
   * Nightcap
 * Health
   * Life, But Better
   * Fitness
   * Food
   * Sleep
   * Mindfulness
   * Relationships
 * Entertainment
   * Movies
   * Television
   * Celebrity
 * Tech
   * Innovate
   * Foreseeable Future
   * Mission: Ahead
   * Work Transformed
   * Innovative Cities
 * Style
   * Arts
   * Design
   * Fashion
   * Architecture
   * Luxury
   * Beauty
   * Video
 * Travel
   * Destinations
   * Food & Drink
   * Stay
   * News
   * Videos
 * Sports
   * Football
   * Tennis
   * Golf
   * Motorsport
   * US Sports
   * Olympics
   * Climbing
   * Esports
   * Hockey
 * Watch
   * Live TV
   * CNN Fast
   * Shows A-Z
   * CNN10
   * CNN Max
   * CNN TV Schedules
 * Listen
   * CNN 5 Things
   * Chasing Life with Dr. Sanjay Gupta
   * The Assignment with Audie Cornish
   * One Thing
   * Tug of War
   * CNN Political Briefing
   * The Axe Files
   * All There Is with Anderson Cooper
   * All CNN Audio podcasts
 * Science
   * Space
   * Life
   * Unearthed
 * Climate
   * Solutions
   * Weather
 * Features
   * As Equals
   * Call to Earth
   * Freedom Project
   * Impact Your World
   * Inside Africa
   * CNN Heroes
 * Weather
   * Video
   * Climate
 * Ukraine-Russia War
 * Israel-Hamas War
 * About CNN
   * Photos
   * Investigations
   * CNN Profiles
   * CNN Leadership
   * CNN Newsletters
   * Work for CNN

--------------------------------------------------------------------------------

Business
Watch Listen Live TV

Follow CNN Business
 * 
 * 
 * 
 * 

Sign in
My Account
 * Settings
 * Topics You Follow
 * Sign Out

Your CNN account Sign in to your CNN account

--------------------------------------------------------------------------------

Most stock quote data provided by BATS. US market indices are shown in real
time, except for the S&P 500 which is refreshed every two minutes. All times are
ET. Factset: FactSet Research Systems Inc. All rights reserved. Chicago
Mercantile: Certain market data is the property of Chicago Mercantile Exchange
Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded
indices are proprietary to and are calculated, distributed and marketed by DJI
Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use
to S&P Opco, LLC and CNN. Standard & Poor’s and S&P are registered trademarks of
Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark
of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded
indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Fair value
provided by IndexArb.com. Market holidays and trading hours provided by Copp
Clark Limited.

Terms of Use Privacy Policy Cookies Verwalten+ Ad Choices Accessibility & CC
About Newsletters Transcripts

© 2024 Cable News Network. A Warner Bros. Discovery Company. All Rights
Reserved.
CNN Sans ™ & © 2016 Cable News Network.




OUR USE OF COOKIES AND OTHER TECHNOLOGIES

We use cookies on our website to improve your browsing experience. We, our
affiliates, and our 53 partners store and access personal information on your
device such as browsing data to gain insight into how the site is being used.
You can control your cookie preferences at any time by clicking on the 'Manage
Preferences' button.


WE AND OUR PARTNERS PROCESS DATA TO PROVIDE:

Store and/or access information on a device. Use limited data to select
advertising. Use profiles to select personalised advertising. Create profiles
for personalised advertising. Use profiles to select personalised content.
Create profiles to personalise content. Measure advertising performance. Measure
content performance. Understand audiences through statistics or combinations of
data from different sources. Develop and improve services. List of Partners
(vendors)

Accept All Reject All Show Purposes



ABOUT YOUR PRIVACY

We process your data to deliver content or advertisements and measure the
delivery of such content or advertisements to extract insights about our
website. We share this information with our partners on the basis of consent.
You may exercise your right to consent, based on a specific purpose below or at
a partner level in the link under each purpose. These choices will be signaled
to our vendors participating in the Transparency and Consent Framework.
More information
Allow All


MANAGE CONSENT PREFERENCES

STORE AND/OR ACCESS INFORMATION ON A DEVICE 46 PARTNERS CAN USE THIS PURPOSE

Store and/or access information on a device

Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.

List of IAB Vendors‎ | View Illustrations 

USE LIMITED DATA TO SELECT ADVERTISING 36 PARTNERS CAN USE THIS PURPOSE

Use limited data to select advertising

Advertising presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device type
or which content you are (or have been) interacting with (for example, to limit
the number of times an ad is presented to you).

List of IAB Vendors‎ | View Illustrations 

USE PROFILES TO SELECT PERSONALISED ADVERTISING 32 PARTNERS CAN USE THIS PURPOSE

Use profiles to select personalised advertising

Advertising presented to you on this service can be based on your advertising
profiles, which can reflect your activity on this service or other websites or
apps (like the forms you submit, content you look at), possible interests and
personal aspects.

List of IAB Vendors‎ | View Illustrations 

CREATE PROFILES FOR PERSONALISED ADVERTISING 34 PARTNERS CAN USE THIS PURPOSE

Create profiles for personalised advertising

Information about your activity on this service (such as forms you submit,
content you look at) can be stored and combined with other information about you
(for example, information from your previous activity on this service and other
websites or apps) or similar users. This is then used to build or improve a
profile about you (that might include possible interests and personal aspects).
Your profile can be used (also later) to present advertising that appears more
relevant based on your possible interests by this and other entities.

List of IAB Vendors‎ | View Illustrations 

USE PROFILES TO SELECT PERSONALISED CONTENT 7 PARTNERS CAN USE THIS PURPOSE

Use profiles to select personalised content

Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or other
services (for instance, the forms you submit, content you look at), possible
interests and personal aspects. This can for example be used to adapt the order
in which content is shown to you, so that it is even easier for you to find
(non-advertising) content that matches your interests.

List of IAB Vendors‎ | View Illustrations 

CREATE PROFILES TO PERSONALISE CONTENT 10 PARTNERS CAN USE THIS PURPOSE

Create profiles to personalise content

Information about your activity on this service (for instance, forms you submit,
non-advertising content you look at) can be stored and combined with other
information about you (such as your previous activity on this service or other
websites or apps) or similar users. This is then used to build or improve a
profile about you (which might for example include possible interests and
personal aspects). Your profile can be used (also later) to present content that
appears more relevant based on your possible interests, such as by adapting the
order in which content is shown to you, so that it is even easier for you to
find content that matches your interests.

List of IAB Vendors‎ | View Illustrations 

MEASURE ADVERTISING PERFORMANCE 38 PARTNERS CAN USE THIS PURPOSE

Measure advertising performance

Information regarding which advertising is presented to you and how you interact
with it can be used to determine how well an advert has worked for you or other
users and whether the goals of the advertising were reached. For instance,
whether you saw an ad, whether you clicked on it, whether it led you to buy a
product or visit a website, etc. This is very helpful to understand the
relevance of advertising campaigns.

List of IAB Vendors‎ | View Illustrations 

MEASURE CONTENT PERFORMANCE 14 PARTNERS CAN USE THIS PURPOSE

Measure content performance

Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance, whether
you read an article, watch a video, listen to a podcast or look at a product
description, how long you spent on this service and the web pages you visit etc.
This is very helpful to understand the relevance of (non-advertising) content
that is shown to you.

List of IAB Vendors‎ | View Illustrations 

UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM DIFFERENT
SOURCES 23 PARTNERS CAN USE THIS PURPOSE

Understand audiences through statistics or combinations of data from different
sources

Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain contents).

List of IAB Vendors‎ | View Illustrations 

DEVELOP AND IMPROVE SERVICES 35 PARTNERS CAN USE THIS PURPOSE

Develop and improve services

Information about your activity on this service, such as your interaction with
ads or content, can be very helpful to improve products and services and to
build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.

List of IAB Vendors‎ | View Illustrations 

ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 45 PARTNERS CAN USE
THIS SPECIAL PURPOSE

Always Active

Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.

List of IAB Vendors‎ | View Illustrations 

DELIVER AND PRESENT ADVERTISING AND CONTENT 36 PARTNERS CAN USE THIS SPECIAL
PURPOSE

Always Active

Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.

List of IAB Vendors‎ | View Illustrations 

MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 31 PARTNERS CAN USE THIS FEATURE

Always Active

Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.

List of IAB Vendors‎

LINK DIFFERENT DEVICES 28 PARTNERS CAN USE THIS FEATURE

Always Active

In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).

List of IAB Vendors‎

IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 33 PARTNERS CAN
USE THIS FEATURE

Always Active

Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.

List of IAB Vendors‎

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. You can set your browser to block or alert you about these
cookies, but some parts of the site will not work.

Back Button


COOKIE LIST



Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Reject All Save Preferences