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Victoria Park Scarf Design Brief


ROSIE FODEN ILLUSTRATION

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EVALUATION

December 3, 2016 by rosiefodenillustration, posted in Uncategorized

Overall I feel the project has been a success. I am happy with the designs I
have produced in conceptual and technical terms, and I feel that I got the most
out of my time. My main aim was to get to know Victoria Park and create a scarf
design which portrayed the many different elements within the park and what
makes Victoria Park unique, this was achieved through not one but two scarf
designs. My other aim was to source and manufacture a scarf design, something I
had never done by myself so this was a challenge in itself.

At the start of this project I was particularly interesting in creating primary
research, something I knew this project would rely heavily on which is one of
the reason I picked it. Through observational drawings, photography, interviews,
collecting found items in the park I started to create a library of imagery and
data which portrayed the park and it’s daily life. This allowed me to get to
know my local area more and I quickly grew fond of the park, I thoroughly
enjoyed spending time in the park and drawing what I saw around me. I found park
goers started to come up and talk to me more, wanting to know what I was drawing
which allowed me to start conversations about the park and their views towards
it. The time of the year made the park particularly interesting too as I watched
the park turn from summer with flowers in full blossom into autumn with mounds
of falling leaves and finally into a frosty winter.  What was most successful
about this project in my opinion, was my ability to portray and incooperate all
the many different elements of the park within my designs and the designs still
be unified and flow. I made sure my background colours had unity and the
elements put on top of them weren’t too multi-coloured. I also gave space for my
more detailed areas to breathe, this allowed me to create a composition which
successfully worked as a scarf design.

When I started the project I thought I had a clear idea of exactly what I wanted
to achieve and produce. I was adamant I would create one scarf design in the
form of the map, but as my research started to pile up and my ideas started to
develop this concept quickly took flight. Inspired by the multitude of
components within the park I decided to create two scarfs, this allowed me to
convey all the components whilst challenging me to create twice the amount of
work. This development was something I was very grateful for, I think sometimes
in past projects I have got so stuck on my original ideas I didn’t allow myself
space for growth and development, this in the past has been a restriction for me
. However, I was very pleased with the journey and processes my project went
through to get to the final outcomes.

Through my initial illustrations and development I started to focus on my
technical abilities combining traditional and digital methods. In particular I
used watercolour,  which is one of my favourite mediums due to the natural tones
and patterns it creates. I feel my technical ability in watercolour definitely
developed during this project as did my confident with the medium. As well as
waterolour, I used Photoshop and a Wacom Tablet to digital paint and compose my
scarf designs. This allowed me to improve my abilities in using colour and
creating composition. Once a very traditional illustrator, now digital
illustration has become a big part of my work as I enjoy experimenting with
scale and layout digitally. Having digital technial abilities was crucial to
this project as to print my design it needed to be in a certain digital format
and be submitted online to be manufactured. This encouraged me to improve my
digital skills and made me more familiar with Adobe programmes.

Printing out and playing around with the composition of the scarves by hand was
a key exercise which helped improve my personal development. It allowed me to
see the scale of the scarves and experiment with the layout and the size of the
elements more which ultimately made me modify my designs.

When I came to the task of sourcing my scarf design I researched into multiple
different surface design companies to find which one would be best suited to my
needs, this was a great exercise for my professional development. After finding
a London based print company and deciding from a fabric swatch which fabric
suited my designs best I sent off my scarves to be printed. The day my scarves
arrived was very exciting but I realised the company had incorrectly hemmed one
of my designs, thankfully though they reprinted my design and it was a success.
It was amazing to see my flat digital design come to life and be able to
actually wear it. Creating a scarf design allowed me to not only create an
illustration on a 2D flat surface, but also allowed me to create a 3D object in
which allowed me to see my work in a new dimension. Because of this project was
able to better my abilities and confident in surface design and repeat pattern.



As far as doing things differently, I think it would be more a case of building
upon what already exists. I want to continue to create scarf designs using the
imagery I created and see how far I can take my designs on Victoria Park.
Creating a full series of scarf designs is something I would like to achieve in
more time, I hope to one day have an small exhibition based purely on my scarf
designs. As well as this, my next step would be to make these scarves
commercially. I plan on researching into surface design companies and
approaching them with my designs in the hope that they will stock my scarves.

If I had to redo this project again, I would try and make a third scarf based on
the seasons of the park and perhaps try to incooperate typography. I think I
would also print my scarves at a different print company, these scarves came out
great and I am very happy with the result. However, the quality of detail is a
little lost on the finest of areas, something any viewer would’nt notice but it
is more of a personally issue for me.

Going into the next project, I will be expanding on the use of materials and
getting involved in other traditional methods such as printing techniques and
collage. I will also be delving into a different way  illustration is used on
products, this time I will be focusing on packaging design and making my own
templates to create 3D illustrations for the first time.

With regards to my wider practice, this project has made me consider new ideas
for post graduation development. I would like to continue my progress in surface
design through personal projects especially focusing on repeat pattern and
explore different ways I could create surface design beyond scarves such as
wallpaper or curtains. This project has encouraged me to consider the prospect
of working as a surface designer as well as an illustrator and I am keen to
approach companies after university about this. In addition, I intend on
continuing to improve my digital and traditional abilites and incooperating both
aspects together, I am keen to produce a narrative using these combined methods
and work more with perspective and shadows.

This project has made me start to really enjoy researching through primary and
secondary resources. It has made me realise what is particularly crucial to the
way I work is to create a library of imagery which I then develop and use to
create my finished outcomes. The start of my illustrations for this project were
just as important as the last, this is something I’ll be sure to keep in mind
for future projects. I am now able to acknowledge that what is especially
important to me and my practise is to have both a personally fulfilling element
to what I do as well as a connection to my audience, creating work which people
can relate to and engage with to find their own meaning from.


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PRODUCT PHOTOGRAPHY

December 3, 2016December 9, 2016 by rosiefodenillustration, posted in
Uncategorized

When I received my scarves I was very happy with the result. I took photographs
of the two scarves in studio and in Victoria Park. This allowed me to show the
scarves as a product, highlight areas of interest within the design and also
show how it could be worn and what it looks like when wrapped up on a body.

To take this project the next stage further I plan on researching into surface
design companies and approaching them with my designs in the hope they might buy
the copyright of my designs or stock the scarves in their shops. Since I started
this project I have been updated my illustration Instagram account frequently
showing the progress of my designs and I’ve had a few surface design companies
start to follow me – these will be the first people I will approach.




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FINAL SCARF DESIGNS

December 1, 2016December 3, 2016 by rosiefodenillustration, posted in
Uncategorized

Below is the first scarf design I produced, the design based on Victoria Park’s
wildlife and nature. The blue circle in the center of the scarf represents the
lakes of the park with the Kio Carp symmetrically swimming in it. The branches 
are assembled in a kaleidoscope like style, stretching into the corners of the
scarf with leaves falling from the center and down into the sides, getting more
dispersed as they do so. The Green Parakeet in mid flight resembles the Kio
Carp’s symmetry, four on each side. Within this scarf I wanted to get a balance
between repeat pattern, symmetry and individuality for each corner. Therefore
the large elements are more symmetrical whilst the smaller elements like the
leaves are placed more randomly, similar to how autumn leaves naturally fall.

The blue border represents the canal which surrounds Victoria Park and the white
borders complement the white of the Kio Carp. The subtle pattern in the
background portrays the pattern inside the Chinese Pagoda. It was important for
me to symbolise the area of the park, giving the design more context and making
it more recognisable to a regular park goer.

I chose turquoise as the background colour as it contrasts well with the orange
of the Kio Carp and the red of the autumn leaves, the colours complement each
other and create a punch of visual aesthetics.

Finally, the little birds flying and perching in the corners of the scarf
provide additional colour and pattern to the design which stands out when worn.



The scarf below is my second scarf design, based on the atmosphere of the park,
the geography, the elements within the park and the architecture. This scarf was
produced only using watercolour as a medium and assembled on Photoshop, this
created soft tones and subtle texture throughout the design. Within the design
there is a to scale map of the park, the people in the park, wildlife, nature,
pebbles, symbols of the weather, observational drawings, patterns found in the
park, abstract landscapes of the park, the dogs and the architectural features
of the park.

I chose a pink and green colour palette for the scarf as the two colours
complement each other and I thought they would look good together when worn as a
scarf. I started assembled this scarf by focusing on the background colours
first, once I had found a composition I was happy  with I started to place my
elements within the design and change the scale of the different components. I
made sure I didn’t put pattern over every background colour in order to let the
different components breathe more and so I didn’t over complicate the design –
getting a balance of busy detail and space.



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FABRIC

November 22, 2016 by rosiefodenillustration, posted in Uncategorized

I called up multiple fabric printing companies, some based in London and others
around the UK, to compare prices and services. In the end I found a great
website called Bags Of Love which specialises in fabric printing for multiple
purposes at a high professional quality, the website had great reviews and very
reasonable prices which is why I choose it. It is also based in London which is
an added bonus!

Bags Of Love had a variety of different silk options which varied in price. I
ordered a fabric sample kit from the site to decide which fabric was going to
suit my scarf best. In the end I went for Silk Impression, a silk which had a
bit of poly within it to give it some flop and also made the illustration show
better on the other side – this was quite an important feature as I didn’t want
one side of my scarf to be white, in the end this feature made me decide on this
fabric. The fabric I choose was a good price and the colours came out really
strong on the fabric which is important for my scarves.



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EXPERIMENTING WITH COMPOSITION

November 15, 2016November 24, 2016 by rosiefodenillustration, posted in colour,
design, experimentation, pattern, Uncategorized

Below is a print out of my second scarf in the same size it will be printed on.
This was a very helpful exercise as it let me see which areas needed extra work
on, which imagery needed changing, where there was too much blank space, which
areas were too busy and the overall feel of the scarf in real scale.

After this exercise I changed and tweaked different areas of the scarf to
complete my final design.

After creating lots of imagery to play around with, I started experimenting with
composition to develop my second scarf design. I scanned all my imagery and
printing them at different sizes then cut them all out and starting playing with
positioning.

The one below consists of a mish-mash of imagery all dispersed in a square with
the map cut up and placed around the scarf to break up the imagery.



This first one has the map in the middle and a mish-mash of imagery around it.
The imagery is mixed throughout so little details catch the viewers eye, rather
than being ordered.



This one below is ordered using borders, the borders add structure and
organisation to the design with each architectural feature of the park being in
a different section.



This one has borders again, as well as this all the imagery is organised into
areas so all the dogs are in one section etc.



In this image the map is cut up into sections and placed around the design –
this one is like a patchwork quilt almost and reminds me of the Gee Blends
Quilts the most.

It’s hard for me to see exactly what the scarf would look like as these cut outs
are in black and white. I think colour will have a big say in the final design –
I want it to be full of soft watercolours and different imagery but I don’t want
it to turn out to be a multi-coloured mish-mash. Next, I will play with
composition and colour on Photoshop and print out my outcomes to see what they
look like large scale.

After looking into quilts and especially Gee Blend’s quilts, I started to think
about composition of my second scarf. In the beginning I always had the idea of
the scarf being a large scale map but as my project has developed I have moved
further away from the idea of a map as it’s more obvious and has been done a lot
of times. Instead I want to take the idea of a map to a different level – not
being restricted by the constraints of a ‘map’ I want to break up the map within
different imagery of the park. I want to include all the watercolour painted and
drawn imagery I created of the park and I know this might be hard as there are
so many different elements and colours. However, I think using a restricted
colour palette for the background could bring my imagery together. I will also
edit the colours of my own imagery to create a more consistent visual.

Below are some sketches of composition for my second scarf. Here I was thinking
about squares, triangles, rectangles, circles and irregular shapes to compose my
piece and what sizes these shapes should be.



 

Tagged colour, drawing, experimentation, painting, pattern, watercolourLeave a
comment


WATERCOLOUR SCANS

November 15, 2016November 22, 2016 by rosiefodenillustration, posted in colour,
design, development, experimentation, pattern, Uncategorized

My second scarf on Victoria Park is based on the atmosphere of the park and the
features of the park which make it unique. Using imagery I created in my
sketchbook (see earlier posts) and these watercolour scans I hope to collage a
watercolour based scarf full of lots of different imagery found in the park and
soft tones the medium creates. Below is an array of imagery I found in the park
from animals and architecture to nature and pattern.

Below: Patterns found in the park.



Below: Frogs, a fox, ducks and the two lake statues.

 



Below: The Chinese Pergoda, The Stone Cove and Birds.

 



Below: Birds by the lake and the Chinese bridge going over the lake to the
Pergoda.



Below: Nature found in the park from water reeds to mushrooms.

 



Below: Block colours for backgrounds.



Below: The Fountain and Bandstand of Victoria Park, with different leaves,
branches, plants and ducks.

 



Below: The Dogs of Victoria Park.

 



Below: Victoria Park Map.



Below: Squirrel, ducks, leaves, birds and water texture.

 

 



Below: War memorial and Fountain



Below: The Pavilion Cafe and starry night patterns.



 

 



 

 

 

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NOTES

November 15, 2016November 18, 2016 by rosiefodenillustration, posted in
Research, Uncategorized



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NATURE/WILDLIFE SCARF STAGES

November 15, 2016November 18, 2016 by rosiefodenillustration, posted in
development, experimentation, Research, Uncategorized

Below is a large scale print out of a real life version of my first scarf. This
was a very helpful exercise as it let me see what areas didn’t quite look how I
wanted and which areas I needed to alter.

Which are:

-Make the little birds a bit bigger.

-Make the leaves smaller

-Make the green parakeet a fraction of the size bigger.

– Tidy up: the small birds legs, the green parakeet and the connections between
the branches and leaves.



Below are images going through the construction of the scarf, from what I
started with to what I ended with. Along the way on Photoshop I came across many
hurdles such as what colours to use, what needed to be added, areas which were
lacking and thinking all the time about how it would look 90 x 90 cm on fabric.
I added, abstracted and moved lots of items around of the scarf until I got my
final design. I think the autumn leaves work well falling off the branches and
floating off the scarf, similar to the leaves which fall in autumn. I am very
happy with the colours and think the reds/oranges/yellows complement well with
the turquoise/blue background giving the scarf a punch of contrast. I also like
the combination of digital graphics combined with the watercolour leaves, I
think both methods show their items in the best light and I am happy they
portray my style as a designer, I frequently like to use different medias and
experiment with their different qualities and I think this is successful shown
through the scarf design.

At the bottom on this post you can see where I began:



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ZOO TRIP

November 10, 2016 by rosiefodenillustration, posted in Research, Uncategorized

Today we went on the Zoo Trip to London Zoo, I support the conservation zoo’s do
and how they educate the public but I have to say I do just find zoo’s a tad
sad. I’m a huge animal lover and I would much rather see these animals in a
safari with land to roam on than a small cage. Some animals it doesn’t seem to
bother so much like the fish, reptiles and penguins – I think they have a great
time. But the gorillas in particular, such intelligent and big creatures which
aren’t too dissimilar to humans, I thought needed a bigger cage. At one point
the male gorilla slammed his wrists against the glass cage in protest on the
noise and onlookers.However, I did really enjoy my time there and getting the
chance to see such beautiful, different animals. I especially liked the
nighttime area and the tigers.

In my trip I started drawing the animals but I found myself more drawn to the
graphic design around the zoo, from merchandise and murals to posters and
informative books, there was a wide range of graphic styles. Each animal had
it’s own graphic style, I especially liked the gorillas and the lions graphics.
The zoo had taken creativity a step further and created an immersive experience
for the public so it felt like you were stepping out of London and into an
Indian house or an African garden were laundry was put up to dry. These little
features really added to the whole experience of the zoo and gave costumers an
idea of the different habitats the animals come from.

I thought if I were to do the Zoo Project what I would focus on would be the
educational side the zoo has to offer. I would create posters, books,
interactive games, merchandise or signs to inform costumers about the different
types of animals they are looking at and supply them with fun facts they didn’t
know before. Or I could go down the gift shop route and produce an array of
items using animal prints like books, tote bags, mugs, cushions etc. This could
lend itself towards the surface design route which I have a love for. Before I
wasn’t that keen on doing the zoo project and I was preferring the idea of the
Penguin Book Awards more but after the trip today I do feel quite inspired and
more keen to do this project. I love animals and nature, I think subconsciously
I include them in my work a lot so maybe this project would suit me quite well.
I also like the idea of producing educational and beautiful illustrative items
to help the zoo in it’s conservation efforts.


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Tagged animals, graphics, london, park, trip, zooLeave a comment


COMPOSITION INSPIRATION – GEE BENDS QUILTS

November 3, 2016November 18, 2016 by rosiefodenillustration, posted in
experimentation, Research, Uncategorized

Thinking about composition for my geography/nature scarf – I first had the idea
of doing a large map and illustrating areas within the park (like image below on
the right). This looked messy and it wasn’t visually working, nor did I think it
conveyed Victoria Park the best. So I redesigned my design to be a smaller map
within the design with borders and pattern of the park surrounding the map (see
image below on left).

Note: Comparing these two designs, I prefer the soft watercolour tones of the
left image more than the digital approach of the right image. In this scarf I
will try and make my scarf all watercolour and work with soft, fluid tones as I
think they could look amazing when worn as a scarf.



 

However, I think it is important for me to consider different compositions for
the scarf and ways of portraying the elements within the park. Therefore, I’m
researching into Gee Bend’s Quilts to try and broaden my thinking and ideas for
composition. Using inspiration, I think roughly draw different design
compositions to see what does and doesn’t work, and consider different ways I
could create other than my first two ideas. I will then print out, scale up/down
my work, collage together and take photos of what I produce to hopefully get a
better understanding and idea of the composition I want to create.



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