newsroom.tiktok.com Open in urlscan Pro
173.223.163.205  Public Scan

Form analysis
0 forms found in the DOM

Text Content

TikTok

AllNewsProductCommunitySafetyCompany

United Kingdom

United StatesIndiaUnited
KingdomFranceGermanyJapanKoreaVietnamIndonesiaItalySpainRussiaAustraliaMalaysiaSingaporeIrelandBrazilPortugalLatin
AmericaTaiwanNetherlandsThailandPhilippinesTurkeyEuropean
UnionCanadaAfricaCambodiaMyanmarMENASwedenPolandIsraelKazakhstanPakistanBangladeshRomaniaNorwayAzerbaijan


SAFETY27 MAR 2024


OUR WORK TO PREPARE FOR THE UK 2024 ELECTIONS

Share this post

 * 
 * 

With more than 2 billion people in over 50 countries expected to go to the polls
this year, we are deeply invested in protecting the integrity of elections on
TikTok. Over the last 4 years, we've worked to protect our platform through more
than 150 elections around the world.

In the UK, with both Local Elections and a General Election taking place within
the next year, we wanted to share an overview of how we're investing to ensure
that TikTok continues to be a creative, safe, and civil place for our community
in a historic election year.

Connecting people to trusted information

In early April, we are launching our in-app Local Election Centre in
collaboration with Logically Facts, our fact-checking partners that specialise
in analysing and fighting disinformation.

The Local Election Centre will provide our community members with reliable
voting information including, amongst other things, links to resources from the
Electoral Commission, the independent body which oversees elections in the UK.
When on TikTok, people will be directed to the Election Centre through prompts
on relevant election content and searches, and we'll continue to update
throughout this period.

While this will be tailored and specific to the UK and the upcoming local
elections, we have partnered with electoral commissions and fact-checking
organisations for previous and upcoming elections across the globe, with our
local Election Centres reaching over 55 million people globally last year.






Media literacy is also integral to our elections strategy.

We collaborated with Logically Facts to produce educational videos for users to
think critically about the information they consume. These videos will be
featured on the election centre and throughout 2024, we'll also be continuing to
partner with experts and fact-checking organisations around the world to deliver
engaging media literacy campaigns about misinformation, identifying AI-generated
content, and more.

In addition, we're continuing to build features that provide additional context
about content and accounts on TikTok. For example, blue "verified" checks
confirm that notable accounts are who they say and we label content that our
fact-checkers determine as unsubstantiated.

You can read more on our approach to election integrity at our new Election
Integrity Transparency Centre.


How we moderate content and accounts during elections
Thousands of trust and safety professionals work alongside technology to enforce
our Community Guidelines. We are committed to consistently enforcing our rules
to fight misinformation, covert influence operations, and other content and
behaviour that platforms see more of during elections.

 * Tailoring our approach to political and news accounts: For years, TikTok has
   not allowed paid political advertising, and accounts belonging to politicians
   or political parties are not able to advertise or make money on TikTok. We
   also recognise that accounts belonging to news organisations, politicians,
   political parties and governments play a unique role in civic discourse, and
   apply more nuanced account enforcement policies to protect the public
   interest, which we explain in our Community Guidelines.
 * Tackling misleading AI-generated content: AI-generated content (AIGC) brings
   new challenges to our industry, which we've proactively addressed with firm
   rules and new technologies. We don't allow manipulated content that could be
   misleading, including AIGC of public figures if it depicts them endorsing a
   political view. We also require creators to label any realistic AIGC and
   launched a first-of-its-kind tool to help people do this. Alongside 20 other
   leading tech companies, we recently pledged to help prevent deceptive AI
   content from interfering with this year’s elections through proactive
   collaboration. As technology evolves in 2024, we'll continue to improve our
   policies and detection while partnering with experts on media literacy
   content that helps our community navigate AI responsibly, including working
   with industry through content provenance partnerships.
 * Countering misinformation: In Q4 2023, 99% of all the content we removed for
   election and civic misinformation was taken down before it was reported to
   us. We invest in media literacy as a counter-misinformation strategy as well
   as technology and people to fight misinformation at scale. This includes
   specialised misinformation moderators with enhanced tools and training, and
   teams on the ground who partner with experts to prioritise local context and
   nuance. We partner with 18 global fact-checking organisations, including
   Logically in the UK, who assess the accuracy of content in over 50 languages
   so that our moderators can apply our misinformation policies accordingly. We
   added three new global fact-checking partners in 2023, and will continue to
   expand our fact-checking program this year.
 * Deterring covert influence operations: We know that deceptive actors try to
   target online platforms during elections, and we remain vigilant against
   covert influence operations. We have dedicated experts working to detect,
   disrupt, and stay ahead of deceptive behaviours. We report the removals of
   covert influence networks in our quarterly Community Guidelines Enforcement
   Reports. In the coming months, we'll introduce dedicated covert influence
   operations reports to further increase transparency, accountability, and
   sharing with the industry. We provide information about how we assess this
   behaviour at our Transparency Centre.

We've consulted with more than 50 experts as our industry prepares for this
historic election year, including our Safety and Content Advisory Councils. For
more on how we combat misinformation, see our newly expanded Transparency Centre
page.




















SAFETY27 MAR 2024

Share this post

 * 
 * 


READ MORE:


NEWS19 DEC 2024


TIKTOK CELEBRATES #CHRISTMASMUSIC

TikTok's festive in-app experience offers exclusive content, profile frames and
playlistsMariah Carey's All I Want for Christmas Is You is the #1 track for
Christmas 2024 With Christmas just around th


COMMUNITY19 DEC 2024


DECK THE HALLS WITH TIKTOK: TIKTOK'S GUIDE TO THE HOLIDAY SEASON WITH FESTIVE
FOOD, FUN AND MORE!

It's the most wonderful time of the year, and on TikTok we've been getting into
the festive spirit. Every year, it's amazing to see creators from across the UK
and globally share their Christmas celeb


SAFETY18 DEC 2024


BRINGING EVEN MORE TRANSPARENCY TO HOW WE PROTECT OUR PLATFORM

At TikTok, we've long believed that transparency builds trust. From a very early
age as a company, we've openly shared our platform protection efforts. Over
time, we've increased the reports we volunt

United Kingdom

United StatesIndiaUnited
KingdomFranceGermanyJapanKoreaVietnamIndonesiaItalySpainRussiaAustraliaMalaysiaSingaporeIrelandBrazilPortugalLatin
AmericaTaiwanNetherlandsThailandPhilippinesTurkeyEuropean
UnionCanadaAfricaCambodiaMyanmarMENASwedenPolandIsraelKazakhstanPakistanBangladeshRomaniaNorwayAzerbaijan


DOWNLOAD NOW

QR CODE

Scan QR code to download TikTok



TikTok

COMPANY

ABOUT TIKTOK

NEWSROOM

CONTACT

CAREERS

PROGRAMS

TIKTOK FOR GOOD

TIKTOK FOR DEVELOPERS

EFFECT HOUSE

ADVERTISE ON TIKTOK

TIKTOK REWARDS

TIKTOK BROWSE

TIKTOK EMBEDS

RESOURCES

HELP CENTER

SAFETY CENTER

CREATOR ACADEMY

COMMUNITY GUIDELINES

TRANSPARENCY

ACCESSIBILITY

LEGAL

CHILDREN'S PRIVACY POLICY

TERMS OF SERVICE

© 2024 TikTok