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Submitted URL: https://theeiia-diigital.com/
Effective URL: https://theia-digital.co/
Submission: On November 09 via api from US — Scanned from US
Effective URL: https://theia-digital.co/
Submission: On November 09 via api from US — Scanned from US
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* * * * COMPELLING MARKET INSIGHTS Harness the power of search data and outsmart your competition SEARCH DATA: AN UNTAPPED GOLD MINE FOR MARKETERS Search represents 65% of the traffic to commercial websites. With millions of high intent queries every minute, search data is an underrated source of insights for every business. Theia's unique AI algorithms mine the entirety of the searches in your market and converts them into powerful and actionable business insights to design focused and high-impact strategies. THEIA UNIQUE FEATURES Exhaustive market and competition research Theia uses competitor analysis to extract all the queries driving potential customers to the entire market (your website and your competitors, the ones you know but others you probably should consider). This means that you are certain to have all the nuances of how people research for your product, how important each topic is, and how visible you are in your market. Theia's approach leaves no blind spot in your research, unlocking the full business opportunity in your market. Converts search data into business insights Keyword research is just data. Theia transforms this raw data into insights about your website vs its competitors, as well as the categories targeted by each business in the market. Theia transforms search data into compelling and actionable insights on how close you are with the different websites in the market, your share and the size of each category. Theia provides you as a senior marketer with objective and quantifiable information to spell out powerful strategies and communicate them in the business with engaging visualisations Unique hierarchical intent keyword clustering Theia converts search data into business information by its ability to connect queries into consistent intent topics and business categories. Theia's unique algorithms creates consistent clusters of domains and keywords by creating and leveraging an intent distance between the queries and the domains. It provides marketing with a powerful hierarchical taxonomy of all the queries in the market as well as the connections between topics, creating the perfect information for effective content strategies. A MARKET RESEARCH TOOL DESIGNED BY A CMO FOR SENIOR MARKETERS Theia is the result of 10 years of hands-on marketing experience at senior level, with household brands (Lastminute.com, Hertz, HSBC, GoCompare, Canon, ...) in very competitive environments. I built the Theia approach to help me identify the biggest and most profitable opportunities to grow the business, build a consistent plan, and communicate it to the C-suite. I was able to prioritise the marketing activities on that basis in the most competitive environments bringing millions of pounds in results every time. I dedicated the last 3 years to turn this method into a strategic tool for CMOs, powered by unique ai algorithms to unleash the value of search data. Contact WHO SHOULD USE THEIA Marketing Directors Theia was designed to address the biggest responsibility of CMOs: find the strategic opportunities to grow their business profitably and prioritise their resources accordingly. With a comprehensive view of the market and the quantification of the different opportunities for your business, Theia will bring you a compelling support to gain support in your business and execute winning strategies. Theia contributes to bridge the gap between business strategy and marketing operations and make the entire organisation more effective in fast changing competitive environments Marketing Agencies Whether you are a Brand or a Digital agency, Theia enables you to build a deep understanding of your client or prospect market, elevate the conversation at a strategic level, and secure more recurring revenue from ambitious projects. Whether you need , Theia will provide you will an unrivalled wealth of insights to build inspiring pitches and deliver the compelling value for your clients. Theia uses the same data as your expect from other research tools, enhances it with actionable classifications, and enriches it (seasonality, trends, ...). For Theia, data is just a means to an end: deliver value for you and your clients. Private Equity, investors Identifying relevant targets, effective due diligence processes and selecting the best teams for the market, are critical challenges for Private Equity teams. How online businesses attract their customers (channel mix) has a profound impact on their profitability, with Brand and Organic Search being essential for the long-term viability. Theia provides you with a map featuring all competitors, as well as both the strength and potential of your asset or target in the market. Depending on the nature of the challenges and opportunities, you can also identify the marketing priorities and the ideal profile for your CMO. Slide 2 of 5 * * * * * THEIA HAS PROVEN TO BE INCREDIBLY ILLUMINATING. IT TALKS ABOUT SEARCH DATA BEING A GOLD-MINE. IT REALLY IS. CATEGORY DEMAND MAPPING HAS BEEN A QUICK, INCREDIBLY COST-EFFECTIVE WAY TO GET A FIX ON WHAT’S GOING ON IN THE CATEGORY. THE INSIGHTS HAVE DEMONSTRATED WHERE HIGHER VALUE, FAST GROWING SEGMENTS EXIST WITHIN IN THE CATEGORY AND PROVIDED NUANCE ON THE NATURE OF THE EXPERIENCE PEOPLE ARE SEEKING. THIS HAS PROVIDED MY CLIENT WITH A CLEAR FOCUS FOR THEIR NPD AND BRAND PROPOSITION. TO TOP IT ALL OFF, WE GOT A FEW ADDITIONAL, IMMEDIATELY ACTIONABLE NUGGETS THAT WE WEREN'T EXPECTING WHICH I SUSPECT WILL PAY-BACK WITHIN A MONTH OF IMPLEMENTATION. Elisa Simmonds, TBWA LDN WE COMBINE THEIA FINDINGS WITH OTHER ANALYTICS WORK AND RESELL IT AS A STANDALONE WITH OUR OWN STRATEGIC OVERLAY. CLIENTS ALWAYS FIND SOMETHING INSIGHTFUL AND USUALLY IDENTIFY A PROFITABLE OPPORTUNITY FOR GROWTH TOO Dr. Grace Kite, CEO, Magic Numbers THEIA HAVE HELPED RE:SIGNAL HUGELY IN BEING ABLE TO UNCOVER INSIGHTS WITHIN LARGE DATASETS AT SCALE, TO BOTH UNDERSTAND MARKET OPPORTUNITIES AND VISUALLY DEMONSTRATE THEM IN A POWERFUL WAY TO CLIENTS. Kevin Gibbons, CEO Re:Signal THEIA IS UNIQUE AMONG OUR TOOLSET IN HOW IT DETAILS THE MARKET AND COMPETITIVE LANDSCAPE, FROM THE TOP LAYER THROUGH TO THE GRANULAR, IN AN OBJECTIVE YET BESPOKE MANNER. ALONG THE WAY IT PIN-POINTS OPPORTUNITY AND PROVIDES COMPELLING EVIDENCE FOR CHANGE ACROSS BOTH THE IMMEDIATE AND WIDER DIGITAL TEAMS Dominic Stone - Argos/Sainsburys THEIA IS OUR SECRET WEAPON TO BLOW THE COMPETITION OUT OF THE SEARCH WATER IN ONE OF THE MOST COMPETITIVE MARKETS IN THE WORLD. THE AMOUNT AND QUALITY OF THE INSIGHTS IS UNRIVALLED Andrew Isidoro- CMO - Blexr.com THEIA HAS PROVEN TO BE INCREDIBLY ILLUMINATING. IT TALKS ABOUT SEARCH DATA BEING A GOLD-MINE. IT REALLY IS. CATEGORY DEMAND MAPPING HAS BEEN A QUICK, INCREDIBLY COST-EFFECTIVE WAY TO GET A FIX ON WHAT’S GOING ON IN THE CATEGORY. THE INSIGHTS HAVE DEMONSTRATED WHERE HIGHER VALUE, FAST GROWING SEGMENTS EXIST WITHIN IN THE CATEGORY AND PROVIDED NUANCE ON THE NATURE OF THE EXPERIENCE PEOPLE ARE SEEKING. THIS HAS PROVIDED MY CLIENT WITH A CLEAR FOCUS FOR THEIR NPD AND BRAND PROPOSITION. TO TOP IT ALL OFF, WE GOT A FEW ADDITIONAL, IMMEDIATELY ACTIONABLE NUGGETS THAT WE WEREN'T EXPECTING WHICH I SUSPECT WILL PAY-BACK WITHIN A MONTH OF IMPLEMENTATION. Elisa Simmonds, TBWA LDN WE COMBINE THEIA FINDINGS WITH OTHER ANALYTICS WORK AND RESELL IT AS A STANDALONE WITH OUR OWN STRATEGIC OVERLAY. CLIENTS ALWAYS FIND SOMETHING INSIGHTFUL AND USUALLY IDENTIFY A PROFITABLE OPPORTUNITY FOR GROWTH TOO Dr. Grace Kite, CEO, Magic Numbers THEIA HAVE HELPED RE:SIGNAL HUGELY IN BEING ABLE TO UNCOVER INSIGHTS WITHIN LARGE DATASETS AT SCALE, TO BOTH UNDERSTAND MARKET OPPORTUNITIES AND VISUALLY DEMONSTRATE THEM IN A POWERFUL WAY TO CLIENTS. Kevin Gibbons, CEO Re:Signal THEIA IS UNIQUE AMONG OUR TOOLSET IN HOW IT DETAILS THE MARKET AND COMPETITIVE LANDSCAPE, FROM THE TOP LAYER THROUGH TO THE GRANULAR, IN AN OBJECTIVE YET BESPOKE MANNER. ALONG THE WAY IT PIN-POINTS OPPORTUNITY AND PROVIDES COMPELLING EVIDENCE FOR CHANGE ACROSS BOTH THE IMMEDIATE AND WIDER DIGITAL TEAMS Dominic Stone - Argos/Sainsburys THEIA IS OUR SECRET WEAPON TO BLOW THE COMPETITION OUT OF THE SEARCH WATER IN ONE OF THE MOST COMPETITIVE MARKETS IN THE WORLD. THE AMOUNT AND QUALITY OF THE INSIGHTS IS UNRIVALLED Andrew Isidoro- CMO - Blexr.com THEIA HAS PROVEN TO BE INCREDIBLY ILLUMINATING. IT TALKS ABOUT SEARCH DATA BEING A GOLD-MINE. IT REALLY IS. CATEGORY DEMAND MAPPING HAS BEEN A QUICK, INCREDIBLY COST-EFFECTIVE WAY TO GET A FIX ON WHAT’S GOING ON IN THE CATEGORY. THE INSIGHTS HAVE DEMONSTRATED WHERE HIGHER VALUE, FAST GROWING SEGMENTS EXIST WITHIN IN THE CATEGORY AND PROVIDED NUANCE ON THE NATURE OF THE EXPERIENCE PEOPLE ARE SEEKING. THIS HAS PROVIDED MY CLIENT WITH A CLEAR FOCUS FOR THEIR NPD AND BRAND PROPOSITION. TO TOP IT ALL OFF, WE GOT A FEW ADDITIONAL, IMMEDIATELY ACTIONABLE NUGGETS THAT WE WEREN'T EXPECTING WHICH I SUSPECT WILL PAY-BACK WITHIN A MONTH OF IMPLEMENTATION. Elisa Simmonds, TBWA LDN WE COMBINE THEIA FINDINGS WITH OTHER ANALYTICS WORK AND RESELL IT AS A STANDALONE WITH OUR OWN STRATEGIC OVERLAY. CLIENTS ALWAYS FIND SOMETHING INSIGHTFUL AND USUALLY IDENTIFY A PROFITABLE OPPORTUNITY FOR GROWTH TOO Dr. Grace Kite, CEO, Magic Numbers THEIA HAVE HELPED RE:SIGNAL HUGELY IN BEING ABLE TO UNCOVER INSIGHTS WITHIN LARGE DATASETS AT SCALE, TO BOTH UNDERSTAND MARKET OPPORTUNITIES AND VISUALLY DEMONSTRATE THEM IN A POWERFUL WAY TO CLIENTS. Kevin Gibbons, CEO Re:Signal THEIA IS UNIQUE AMONG OUR TOOLSET IN HOW IT DETAILS THE MARKET AND COMPETITIVE LANDSCAPE, FROM THE TOP LAYER THROUGH TO THE GRANULAR, IN AN OBJECTIVE YET BESPOKE MANNER. ALONG THE WAY IT PIN-POINTS OPPORTUNITY AND PROVIDES COMPELLING EVIDENCE FOR CHANGE ACROSS BOTH THE IMMEDIATE AND WIDER DIGITAL TEAMS Dominic Stone - Argos/Sainsburys THEIA IS OUR SECRET WEAPON TO BLOW THE COMPETITION OUT OF THE SEARCH WATER IN ONE OF THE MOST COMPETITIVE MARKETS IN THE WORLD. THE AMOUNT AND QUALITY OF THE INSIGHTS IS UNRIVALLED Andrew Isidoro- CMO - Blexr.com CONTACT US Get in touch with us and move for market domination Name E-mail Company Message Send This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. THEIA-DIGITAL.CO * Home * * * * Made with Durable