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URL:
https://www.atlassian.com/software/jira/product-discovery/forrester-report?utm_source=special-offer-email&utm_medium=email...
Submission: On November 27 via api (November 27th 2024, 2:59:54 am UTC) from RU — Scanned from DE

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REPORT

INTRODUCING THE FORRESTER CONTINUOUS PRODUCT DISCOVERY FLYWHEEL

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EXECUTIVE SUMMARY

The standard practice of customer needs discovery can’t keep up with the fast
pace of change. Point-in-time needs discovery will miss new and evolving
customer needs, resulting in offerings that fail to:

* Account for these needs
* Address pain points, or
* Align with customers or their desired experience

Continuous product discovery places the focus on customer research and allows
for collaborative, data-driven methodologies that consistently deliver new value
for customers and the business. In this report, Forrester introduces the
Continuous Product Discovery Flywheel to help product leaders understand the key
components and benefits of continuous product discovery.

KEY TAKEAWAYS

1. The 4 major benefits continuous product discovery will deliver.

2. The 5 main components of continuous product discovery leaders must focus on.

3. How the pace of change demands a new approach to understanding customer
needs.

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www.atlassian.com Open in urlscan Pro 18.66.147.31 Public Scan

Form analysis 4 forms found in the DOM

GET #

Text Content

www.atlassian.com Open in urlscan Pro
18.66.147.31 Public Scan

Form analysis
4 forms found in the DOM