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Text Content

Virtual Conference Series
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 * Why Attend
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HOME

Master the Mayhem!

Conquer the Digital Chaos and Deliver Game-Changing Customer Experiences


VIRTUAL CONFERENCE SERIES

February 25 · May 27 · July 29 · October 28

REGISTER HERE (FREE)


FEATURED SPEAKERS


Laura HuangAssociate Professor of Business AdministrationHarvard Business
SchoolRajya Lakshmi YanamandalaChief Technology Officer, FinTech, ZTechAB
InBevAmericus Reed IIThe Whitney M. Young Jr. Professor of Marketing, Co-Founder
of Persona PartnersThe Wharton SchoolKara SwisherHost of the "Sway" PodcastNew
York Times Opinion

Websites




Meet the Speakers



SUMMER SESSION BEGINS JULY 29, 2021


Days
Hours
Minutes
Seconds



2021 SERIES SCHEDULE




DESIGN: LISTEN, ANALYZE AND MODEL 2021 CX

Now Available
ON DEMAND


CONFERENCE TOPICS:

 * Building a holistic, high-impact customer experience practice
 * Design thinking: Fundamentals and practical applications
 * Best practices for personas and customer journey mapping
 * Integrating Voice of the Customer (VoC): Platforms, practices, case studies
 * Your insights suite: Journey analytics, behavioral, explicit, shadow customer
   voice
 * Designing for measurement: Selecting metrics, modeling dashboards, connecting
   KPIs

WATCH NOW


ORCHESTRATE: RAISING YOUR RELEVANCE, ADVANCING OMNICHANNEL

July 29, 2021
11:00 AM - 4:00 PM EST


CONFERENCE TOPICS:

 * Building a crawl-walk-run roadmap for omnichannel, personalized experiences
 * Orchestration foundations: Journey discovery and iterative mapping
 * Strategies and architectures for data fusion and silo busting
 * The role and future of AI in journey orchestration and real-time decisioning
 * Prediction modeling and attribution for ROI impact
 * Case studies of empowered customer service organizations
 * Customer Data Platforms: Landscape, categories, trends, facts and myths

VIEW THE AGENDA


BUILD: EFFECTIVE, AGILE TECH STACKS & OPERATING PRACTICES

Now Available
ON DEMAND


CONFERENCE TOPICS:

 * Operational agility: Definitions, practices, roadblocks
 * How technology can enable or inhibit agility
 * Understanding the modern DX stack: Marketing Clouds, DXPs, CDPs, Journey
   Orchestration and Customer Voice
 * The benefits and limitations of behemoth marketing clouds
 * Why only 11% of practitioners are happy with their tools
 * Leveraging AI/ML while enhancing customer trust – where it fits

WATCH NOW


OPTIMIZE: CULTURE, INSIGHTS, EXPERIMENTATION & ROI

Oct. 28, 2021
11:00 AM - 4:00 PM EST


CONFERENCE TOPICS:

 * Fostering a culture of creativity and experimentation
 * Case studies in scaling testing and experimentation
 * Learning from AI: How black boxes share insights
 * Journey analytics practices to reduce friction
 * Using customer surveys effectively for journey refinement
 * Enhanced journey visibility with visualization and dashboarding
 * Measuring impact: Connecting key moments with KPIs

VIEW THE AGENDA
View the Agenda



CONNECT WITH DIGITAL CX LEADERS


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MASTER THE DIGITAL MAYHEM!



Tone down the noise — at DX Summit you will:

 * Gain key digital customer experience skills that help you shape your 2021
   initiatives
 * Learn first hand how some of the top brands run their digital ops
 * Get up to speed on the aspirations and realities of AI, Machine Learning and
   Customer Data Platforms


View the Agenda



ATTENDEES RAVE ABOUT DX SUMMIT




96%

Agenda Satisfaction


“LOVED THE CASE STUDIES AND THE DIFFERENT INDUSTRIES REPRESENTED.”


86%

Recommendation Rate


“I SHARED THE EVENT ON LINKEDIN WITH CLIENTS AND COLLEAGUES. I AM VERY CAREFUL
ABOUT WHAT I SHARE, AND YOUR EVENT WAS AN EASY DECISION.”


80%

Return Viewership


“I WAS VERY IMPRESSED WITH THE AVAILABILITY OF THE PRESENTATIONS AND THE
IMMEDIATE AVAILABILITY OF RECORDINGS. I WAS ABLE TO CATCH UP WITH SESSIONS AN
HOUR OR TWO LATER.”


"I thought you all nailed the virtual summit experience. You've definitely set a
bar."
Attendee FeedbackDXS20
"Great speakers, great format! I learned so much.."
Attendee FeedbackDXS20
"The online platform was terrific!! It was super easy to navigate and everything
was very quick to load."
Attendee FeedbackDXS20
"I was one of the speakers and you guys treated us like rockstars and I
appreciated that."
Attendee FeedbackDXS20
"Very good format versus others I've viewed recently. Quick sessions, all in one
day, and good Slack use for community."
Attendee FeedbackDXS20
"I really enjoyed the event and appreciate the opportunity to participate. Happy
Hour was absolutely wonderful!"
Attendee FeedbackDXS20
"Thanks for providing on-demand recordings!"
Attendee FeedbackDXS20
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WHO SHOULD ATTEND



Digital Customer Experience Executives

Customer Engagement Leadership

Analytics and Optimization Owners


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