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B2B marketing gets more complex every day. Propolis, the global body giving B2B
Marketers the clarity to solve real-world challenges, is here to help.

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CHAMPIONING A GLOBAL COMMUNITY OF B2B MARKETERS

We provide B2B marketers with best-in-class solutions to drive performance while
supporting marketing as the critical part of modern business

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Delivering the future of training with virtual workshops

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TRUSTED ADVISOR TO THE GLOBAL COMMUNITY OF B2B MARKETERS

We provide our members with best-in-class solutions to drive performance, while
supporting marketing as the critical part of modern business

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Delivering the future of training with virtual workshops

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Ignite London 2022 is live!

Super early bird tickets are available to purchase for a limited time only
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Latest B2B Marketing Report

Who are the biggest and best UK B2B marketing agencies?
Find out today
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PROVIDING THE B2B MARKETING COMMUNITY WITH

Insight
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Training and development
Collective intelligence


WEBINARS

Past webinar

Sales Readiness at Scale: The Key to Unlocking Revenue Growth
Watch on-demand
Past webinar

How to Transform your Sales and Marketing Teams into a Modern Selling Engine
Watch on-demand
Past webinars
How to best navigate today’s product marketing challenges
18 November 2021
The state of marketing maturity
7 December 2021
How to transform your sales & marketing teams into a modern selling engine
15 December 2021
Browse all upcoming webinars and on-demand content
Navigate change, master a multidisciplinary environment, and drive business
growth with Propolis.
Start your journey today
Ignite USA


HARNESS THE POWER OF YOUR BRAND


BRAND HAS NEVER BEEN A HOTTER TOPIC IN B2B THAN IT IS IN 2022

This resurgence in brand focus has been driven by three profound shifts.
 * In the post-Covid, high-churn recruitment market Brand is an organization’s
   number one weapon in the battle to win.
 * B2B buying has evolved, with decision-makers preferring to ‘buy in’ to a
   company, rather than ‘buy from’ them.
 * Inclusivity and diversity have become a cornerstone of both organizational
   design and employee development.

At B2B Marketing Ignite USA, we’ll explore these intertwined themes in detail,
and provide both the inspiration and the actionable solutions that B2B marketers
need to succeed.
Check it out now!




B2B RESOURCES

Who are the UK's top B2B agencies?

Our 2022 UK Agencies Benchmarking Report
Download now
Latest article

How can you make the most of your marketing automation platform
Let's find out
Hottest blog this week

How pandemic pivots are forging the future of sales
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Top feature

Strategy-led martech transformation
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TRAINING

We are proud to deliver training that is case study rich, practical in outcomes
and focused on the genuine areas where we know you want to grow the most. We
have best in class B2B consultant trainers, who work within our ideology,
use our models and lean on our huge experience in the market. 

We only use the best, because we know the B2B market is the toughest, yet
most rewarding market in town and we have to reflect that, in all that we do.

Find out more
Virtual training solutions
Developing compelling ABM value propositions
7 June 2022
Browse all upcoming training courses


AT B2B MARKETING, WE’RE PASSIONATE ABOUT B2B



Established in 2004, B2B Marketing is now the number one go-to resource for B2B
marketers across the globe.

Right from the start, we had a clear mission: to provide marketers at business
brands with the tools, insight, and inspiration they need to grow and succeed –
as both individuals and businesses.

We’re proud to serve as the focal point for the B2B marketing sector, enabling
marketers and leaders to transform their marketing.

Having access to best practice examples of theory in action and the opportunity
to network with peers is invaluable. B2B Marketing brings our profession's
news/trends/successes to life.

Marketing leader
IBM

Our relationship with B2B Marketing has been really fruitful: great training;
brilliant B2B Leaders Forum...I'm looking forward to our longer-term
relationship with them.

Director commercial marketing & research
ITV

B2B Marketing has helped us change the game. It's like being given a shot of
ideas and inspiration. And it's all real-life stuff we can take away and deploy.

Head of field marketing
Access group

Their really high calibre reports provide valuable and usable insights. I'd
recommend membership on the strengths of these resources alone.

Associate director
EY

It's refreshing to have content focused specifically on the B2B sector. I've
found the resources and events extremely beneficial in my current role.

Client services director
Really B2B

B2B Marketing membership is a time efficiency enabler. It's helped me keep
abreast of new marketing techniques and learn from real-life industry best
practices.

Senior director channel marketing
Kaspersky Lab

B2B Marketing's research, reports, training, and events are essential parts of
our toolkit to drive marketing performance.

Marketing director
Experian
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WE WORK WITH SMALL AND GLOBAL BUSINESSES, TRAINING THOUSANDS OF MARKETERS AND
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EVENTS

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   * About Propolis
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 * Events
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   * Ignite London
   * B2B Marketing Awards
   * ABM Conference
   * Martech Awards
   * Elevation Awards
   * On-demand events
   * Webinars
   * Webinar Best Practices
   
 * Training
   * Open workshops
   * In-company training
   
 * Enterprise solutions
   * Enterprise solutions
   * ABM Head-start programme
   


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