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77.68.64.11  Public Scan

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Submission: On December 02 via api from US — Scanned from GB

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Inspiring Sports Marketing


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 * 
   Nov 16, 2021 Marcus ‘Radishford’ Rashford Joins Kevin The Carrot In Aldi’s
   Scrooge Based Christmas Campaign
 * 
   Nov 16, 2021 Nike Marks Marcus Rashford’s Birthday, MBE & New Deal Via
   ‘Button Lane Football Pitch’
 * 
   Nov 16, 2021 Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked
   Led Eductaion Campaign Championing Multicultural Britain

Nov 16, 2021 Marcus ‘Radishford’ Rashford Joins Kevin The Carrot In Aldi’s
Scrooge Based Christmas Campaign
Nov 16, 2021 Nike Marks Marcus Rashford’s Birthday, MBE & New Deal Via ‘Button
Lane Football Pitch’
Nov 16, 2021 Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked
Led Eductaion Campaign Championing Multicultural Britain


> ALL I WANT FOR [MY] CHRISTMAS [AD] CAMPAIGN IS MARCUS RASHFORD
> 
> His club may not be top of the tree, but the Manchester United forward is this
> year’s UK marketing Santa Claus. From Aldi’s ‘Marcus Radishford’ and Google’s
> recent ‘Search On’, to BT’s ‘Hope United’ and Nike’s ‘Button Lane School Mural
> & Pitch Project’, the England attacker and child food poverty and reading
> champion is this festive season’s real-life Father Christmas.


CASE STUDIES > LATEST

Nov 24, 2021


NEW BALANCE LAUNCHES FIRST GCC CAMPAIGN TO INSPIRE RUNNERS TO HIT THE ROAD (&
PROMOTE DUBAI SHOP OPENING)

Primarily promoting the Fresh Foam 1080v11 and the Fresh Foam X Vongo v5
trainers, November saw New Balance launch its first Gulf Cooperation Council
(GCC) campaign based around >>

Nov 23, 2021


NIKE BUILDS WORLD HEADQUARTERS IN THE METAVERSE IN THE FORM OF ‘NIKELAND ON
ROBLOX’

On 18 November, Nike introduced ‘Nikeland’ – a new gaming led virtual version of
its corporate headquarters – which aims to encourage youngsters to explore a
virtual >>

Nov 23, 2021


NFL QB LEGEND DREW BREES FRONTS POINTSBET ‘LIVE YOUR BET LIFE’ AD CAMPAIGN

NFL icon and long-time New Orleans Saints quarterback Drew Brees fronted a new
football themed campaign for PointsBet called ‘Live Your Bet Life’.

 

The marketing push seeks to showcase its sports >>

Nov 23, 2021


RAP STAR QUAVO FRONTS US SPORTS RETAILER LIDS DEBUT HOLIDAY CAMPAIGN & CONTEST
CALLED ‘FITTED SANTA’

Lids, the US retailer specializing in athletic headwear, teamed up with musician
Quavo and agency Songbird for a festive sports hat campaign called ‘Fitted
Santa’.

 

Led by a hero >>

Nov 23, 2021


NFL & NCPG KICK OFF $6.2M ‘STICK TO YOUR GAME PLAN’ RESPONSIBLE BETTING
360-DEGREE CAMPAIGN

November saw the NFL expand its partnership with the National Council On Problem
Gambling (NCPG) to promote responsible betting through a $6,2m public awareness
program designed to >>

Nov 23, 2021


OLD SPICE TRANSFORMS SOFA BOUND TV VIEWER INTO CRICKET STAR IN ‘SMELL READY FOR
ANYTHING’ CAMPAIGN

November saw Old Spice roll out a campaign in India called ‘Smell Ready For
Anything’ which promotes its deodorant range by morphing a young man watching
cricket on >>


SEARCH: CAMPAIGNS BY BRAND, INDUSTRY, PROPERTY, KEYWORD

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COVID-19 > A SPORTS MARKETER’S GUIDE


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