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Platform
SCALE
AI IDENTITY PIXEL
Scale up First-Party owned audiences by identifying anonymous site visitors and
retargeting abandoners via email & SMS.
SCOPE
1:1 GUIDED EXPERIENCES
Expand the scope of your First-Party Data with interactive experiences that
collect shopper preferences and recommend products.
Partners
Integrations
Case Studies
B2B
REQUEST DEMO



Platform
SCALE
AI IDENTITY PIXEL
Scale up First-Party owned audiences by identifying anonymous site visitors and
retargeting abandoners via email & SMS.
SCOPE
1:1 GUIDED EXPERIENCES
Expand the scope of your First-Party Data with interactive experiences that
collect shopper preferences and recommend products.
Partners
Integrations
Case Studies
B2B
REQUEST DEMO





DOUBLE YOUR ABANDONMENT REVENUE WITH THE AI IDENTITY PIXEL. ROI GUARANTEED.


The AI Identity Pixel helps ecommerce brands identify email addresses of their
anonymous visitors who don't fill out forms or popups. Reach 250M+ US shoppers
without paying for clicks or impressions.
For Shopify stores using Klaviyo.

GET A DEMO
Click for sound



8:47











TRUSTED BY HUNDREDS OF LEADING BRANDS


" Within four weeks, we drove around $240k of incremental new revenue and added
over 100,000 warm emails to our email list, which is crazy in such a short
period of time. The Identity Pixel became our #1 source of new email marketing
revenue. ROI was over 50X what we paid in the first month, and that number
continues to increase over time, closer to 70X at this point.

Sahara Lotti
CEO, Lashify
READ THEIR STORY →


AD COSTS ARE SKYROCKETING AND ROAS IS PLUNGING

You're spending more money than ever driving shoppers to your store, only to
have the majority of shoppers abandon. To make things worse, it's getting far
more difficult to retarget these abandoners.
2-5x
higher ad costs compared to pre iOS 14.5

50-75%
  smaller ad retargeting audiences due to iOS 14.5 restrictions.  

$18bn
in abandonment revenue lost by Ecommerce brands each year

86%
of mobile shoppers abandon their shopping carts

30%
of shoppers buy from a competitor after abandoning



IDENTIFY EMAIL ADDRESSES OF YOUR ANONYMOUS SITE VISITORS WHO DON'T FILL OUT
FORMS OR POPUPS.


Add their fully permissioned emails into your email marketing platform and
retarget them through your abandoned cart and browse emails.

The AI Identity Pixel helps ecommerce brands double their abandonment revenue

It enables this by solving three critical retargeting problems:
PROBLEM #1
~98% of your web traffic is anonymous and can't currently be retargeted through
your abandoned cart and browse emails. As a result, you're at the mercy of
Facebook and Google for retargeting the vast majority of shoppers who aren't on
your email list.
SOLUTION #1
The AI Identity Pixel can identify up to 70% of your anonymous web traffic,
automatically pass fully permissioned emails directly into your email marketing
platform, and trigger your existing cart or browse abandonment flows.

It's all 100% compliant through our already-opted-in shopper network. Make up
for the loss of third-party cookies and ad data by unlocking First-Party owned
audiences at unprecedented scale as a new performance channel.
Your Existing Cart & Browse Abandonment Email Audience
2% of your traffic
...fills out newsletter subscription forms or pop-ups. Everyone else is
completely anonymous and can only be retargeted through pricey paid retargeting
ads.

Opt-In Community Expanded Abandonment Email Audience
Up to 70% of your traffic
...can be identified by the AI Identity Pixel through our Shopper Opt-In
Network. All of these shoppers can be retargeted via cart and browse abandonment
emails.
PROBLEM #2
You aren't even consistently sending abandoned cart emails to the ~2% of web
traffic that is on your email list (and, therefore, shouldn't appear as
anonymous).

Why? Your email subscribers can only be sent abandoned cart emails if they are
logged into your store or are “cookied”. ~75% of opted-in abandoners aren't.
Odds are you didn't realize that you're losing this revenue.

Here is a breakdown of the cookie related problems that are silently crushing
your Klaviyo abandoned cart email revenue:

Cross-Device Issue
Cookies are device specific, but over 50% of US shoppers are multi-device. This
means that when shoppers opt-in to your email list on mobile, for example, and
then later visit on desktop, they typically appear anonymous to Klaviyo and are
never sent abandonment emails.
24 Hour Expiration
Safari, which is used by ~50% of US shoppers, now limits Klaviyo’s cookie
lifespan to 7 days. Many customer’s shopping journeys last weeks or months,
meaning that all of these shoppers appear anonymous to Klaviyo while browsing
and abandoning.

Log-In Reliance
Klaviyo recognizes shoppers if they’re logged in while shopping. However,
typically less than 5% of shoppers create accounts, and those who do, rarely log
back in.
Cookie Clearing
Many shoppers frequently clear their browsing history, which typically also
clears cookies, causing them to appear anonymous to Klaviyo.
Ad Blockers
More than 40% of US shoppers use ad blockers. Certain ad blockers prevent
Klaviyo from identifying opted-in shoppers, causing them to appear anonymous to
Klaviyo.
Empty Carts
~50% of all abandoned cart emails are opened on a different device than the one
shoppers originally abandoned on. These cross-device shoppers who open their
cart through your existing abandoned cart emails on a new device are linked to
an empty cart.
SOLUTION #2
The AI Identity Pixel's Identity Resolution Engine enables you to identify 100%
of your opted-in abandoners cross-device and trigger your abandonment emails in
real-time. No cookies required.
It does this by monitoring hundreds of cross-device shopping interaction
identifiers that never "expire", unlike cookies. It then stitches everything
together into a unified fully identifiable customer profile.
Start sending abandoned cart emails to the ~75% of email-subscribed site
abandoners you likely thought were already being reached (but aren't).
% of your opted-in cart abandoners being sent abandoned cart emails, without the
AI Identity Pixel.
10-25%*
of traffic
...are currently identifiable to Klaviyo and are being sent your abandoned cart
emails. The rest are mistakenly seen as "anonymous".

% of your opted-in cart abandoners being sent abandoned cart emails, with the AI
Identity Pixel.
100% of opted-in shoppers
...can be identified and sent your Klaviyo abandoned cart emails using the AI
Identity Pixel's Identity Resolution Engine.

PROBLEM #3
iOS 14.5 took a sledgehammer to Facebook retargeting audiences. This
dramatically increased ad costs and shrunk addressable audiences.

SOLUTION #3
If you're going to retarget shoppers on Facebook, do it right. The Identity
Pixel can identify up to 70% of your anonymous web traffic, generate a
long-lasting retargeting audience (even after iOS 14.5 changes), and send
audience data into your Facebook Ad account. Increase retargeting performance
and lower ad costs.

Your existing Facebook retargeting audience
10-25%*
of traffic
...is currently identifiable to Facebook and able to be retargeted through ads.

AI Identity Pixel Facebook retargeting audience
Up to 70% of  traffic
...can be identified and retargeted via Facebook with the AI Identity Pixel.

PROBLEM #4
Up to 60% of your email list is dormant. You can't contact these long-abandoned
subscribers because you don't want to impact email deliverability.
SOLUTION #4
Safely convert dormant non-openers on your list back into engaged subscribers.
The AI Identity Pixel scans for email open and click signals within our broader
shopper network. As soon as a signal is identified, we'll prompt Klaviyo to send
a re-engagement email in real-time, while that subscriber is still actively in
their email inbox. Openers get shifted back to your engaged subscriber list.
Successfully re-engage up to 40% of your dormant subscribers. Avoid spam traps
by only sending re-engagement emails when open signals are identified in
real-time (spam traps don't open emails).
% of dormant subscribers, without the AI Identity Pixel
Up to 60% of your list
...is composed of dormant subscribers. These subscribers simply sit in your
Klaviyo account and are unable to be contacted.

% of dormant subscribers, with the AI Identity Pixel
20% of your list
...down from ~60%, is composed of dormant subscribers. This represents a
significant re-engagement rate.

" The Identity Pixel has given us the ability to identify and get back in front
of tens of thousands of high-intent new customers, enabling us to drive
significantly more revenue through our email marketing than ever before."
Barbara Karpf
CEO, DecoratorsBest
READ THEIR STORY →


WHAT DOES SETUP INVOLVE?

Option 1: Maintain your existing flows and simply connect the AI Identity Pixel
This option is best for brands who've already invested time into creating their
abandonment flows (either internally or with an email agency). Simply plug in
the AI Identity Pixel (just add our simple script to your site - we'll show you
how), 5-10x your send pool within hours, and dramatically increase abandonment
revenue recovery.

Option 2: We'll build new flows for you and then connect the AI Identity Pixel
This option is best for brands who'd like our white-glove success team to
optimize or fully build out their abandonment flow strategy, structure, and
design. We know exactly what works and leverage playbooks gathered from driving
millions in directly attributable email revenue for hundreds of top brands. Once
the flows are built out, we'll connect the AI Identity Pixel and dramatically
scale your abandonment flow send pool.

Don't just trust us. Make us prove it. 30 day free trial on us.
If the AI Identity Pixel doesn't dramatically increase your store's abandonment
revenue within the next 30 days or less, you don't pay. Our tiered pricing is
strictly based on incremental revenue growth and our performance reporting is
transparent.

GET A FREE DEMO

First-Party Fueled Growth


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