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PLAYBOY EXPECTS TO LAUNCH METAMANSION VIRTUAL WORLD THIS YEAR Log in Sign Up Menu Reading Playboy Expects to Launch MetaMansion Virtual World This Year Search About App Email Discuss Podcast Price data by NewsNFTs -------------------------------------------------------------------------------- PLAYBOY EXPECTS TO LAUNCH METAMANSION VIRTUAL WORLD THIS YEAR ACCESS TO THE METAMANSION WILL BE OPEN TO USERS WITHOUT A RABBITAR, BUT THEY WON'T BE ABLE TO ACCESS ALL THE “COOL PLACES" IN THE VIRTUAL WORLD. By Alys Key Feb 27, 2023Feb 27, 2023 2 min read Playboy is making moves in the metaverse. Image: Shutterstock. Create an account to save your articles. The Playboy MetaMansion is coming. Playboy’s Web3 lead Liz Suman told Decrypt at NFT Paris last week that the virtual world is slated for launch this year, and that there will be ways to get in even for users who aren’t part of the magazine brand’s Rabbitar community. “It’s been the plan all along for the Rabbitars to be the VIPs of the MetaMansion experience,” Suman, who is VP for art, editorial, and Web3 at the 70-year-old media brand, said in an interview. “That is still very much the case, while also opening it up in this way that’s integrating The Sandbox’s community, maybe onboarding other people who are interested in web3 [...] and making a space that is a place for everyone.” MAXIMIZING PROFITS WILL ‘KILL’ WEB3: ANIMOCA BRANDS CHAIRMAN Creator royalties have taken a back seat in the NFT space as marketplace OpenSea recently slashed fees in response to its new rival Blur, which has surged ahead in terms of trading volume on N... NewsCoins 4 min read André BeganskiFeb 27, 2023Feb 27, 2023 Create an account to save your articles. The project, a collaboration with Animoca Brands’s The Sandbox, was announced last summer. But further details have so far been kept under wraps. INTRODUCING PLAYBOY’S METAMANSION The MetaMansion, which Suman described as the “north star” of the company’s Web3 strategy, builds on Playboy’s existing ventures into the metaverse. In 2021, the group dropped its first NFT collection, tapping into its decades-spanning archive of photography and artwork. Later that year, the “Rabbitar” avatars were released, with 11,953 of the 3D rabbit character NFTs put on sale. According to NFT marketplace OpenSea, the total trading volume of the collection had reached 2,779 ETH at the time of writing, the equivalent of more than $4.5 million. NFT Revolution PLAYBOY IS TURNING ITS CLASSIC CENTERFOLDS INTO NFTS Iconic lifestyle and entertainment magazine brand Playboy announced today that it will launch digital collectibles in the form of blockchain-based non-fungible tokens (NFTs), via a partnership... NewsTechnology 3 min read Andrew HaywardApr 6, 2021Apr 6, 2021 Create an account to save your articles. Although access to the MetaMansion should be possible even for users who don’t hold a Rabbitar, Suman said it won’t be possible to access all the “cool places” without one. No more details were available about when exactly the MetaMansion will open its doors, but Suman confirmed that “the plan is this year.” Taking a broader look at the picture for media brands entering the metaverse, Suman said she would tell skeptics in traditional media to take a “deeper look” at what the industry has to offer. “A lot of things are changing and evolving in real-time, and I think it’s too soon to have a verdict,” she said. “There’s a real opportunity for storytelling that is not traditional. To me, that’s what’s interesting.” STAY ON TOP OF CRYPTO NEWS, GET DAILY UPDATES IN YOUR INBOX. Your EmailGet it! Copy linkIPFSIPFS RECOMMENDED NEWS * NFT ROYALTIES ARE 'NOT GOING AWAY ON SUPERRARE': CO-FOUNDER JON PERKINS Creator royalties, or a lack thereof, on NFT marketplaces have been the niche's biggest talking point of late. For SuperRare though, the decision to pay creators was already made five years ag... NewsNFTs 3 min read Andrew AsmakovFeb 27, 2023Feb 27, 2023 Create an account to save your articles. * FTX ‘MOST PROJECTS ARE NOT GOING TO MAKE IT’ : DOODLES CEO At one point, the acronym WAGMI–short for “we’re all going to make it”–was commonly used on crypto Twitter as a way to express optimism towards various projects. Echoing comments from other We... NewsNFTs 3 min read André BeganskiFeb 25, 2023Feb 25, 2023 Create an account to save your articles. * ADIDAS TO 'SCOPE OUT' TOKEN-GATED SNEAKER DROPS, SAYS WEB3 LEAD Adidas' Web3 ambitions may soon include the inclusion of a cryptocurrency. But it won't be as simple as just adding a payments plugin. "We've talked about it, but I don't know if that's really... NewsNFTs 2 min read Liam J. KellyFeb 25, 2023Feb 25, 2023 Create an account to save your articles. 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