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COMPANY

About

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Careers

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Partners

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HELP CENTER
PRODUCTS

PRODUCTS

Base Platform

Automate your paid campaigns and drive more revenue

MetaMatch

Create advertising audiences using 10+ data sources

Web Personalization

Deliver personalized experiences for every website visitor

DETAILS

Integrations

Get more out of your existing tech stack

Trust & Compliance

Show your CISO we take security very seriously too

FEATURES

Audience Targeting

Increase your audience match rates

Campaign Automation

Spend less time launching campaigns

Campaign Experimentation

Run campaign experiments at scale

Lead Enrichment

Enrich leads with verified business data

Revenue Optimization

Optimize your campaigns to revenue

Web Personalization

Increase conversions on your website

THE REAL ROI OF METADATA

MARKETING OS
BY ROLE

Demand Gen

Work more effectively

Marketing Leader

Eliminate wasted ad spend

Finance

Drive more efficient growth

PRICING
RESOURCES

LEARN

Resource Library

Binge our best content in one place

Demand Gen U

Listen to our weekly podcast

Blog

Learn new strategies and tactics

DEMAND

Watch sessions from our annual event

Case Studies

See how B2B marketers use Metadata

DEMAND Community

Join our growing Slack community

ROI Study

See the real ROI of Metadata

Playbooks

Get access to campaign playbooks

COMPANY

COMPANY

About

Read our founder’s story

Careers

Find your dream job

Partners

Apply to our partner program

HELP CENTER
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The Marketing OS


METADATA INCREASES CONVE|

Metadata makes every marketing dollar work harder and gets you a seat at the
revenue table.

TAKE PRODUCT TOUR
SEE THE REAL ROI

The Marketing OS


METADATA AUTOMATES CAM|

Metadata makes every marketing dollar work harder and gets you a seat at the
revenue table.

WATCH PRODUCT TOUR
SEE THE REAL ROI
The Marketing OS


MAKE EVERY MARKETING DOLLAR COUNT

Metadata eliminates wasted spend, increases conversion, and optimizes campaigns
to revenue.

WATCH PRODUCT TOUR
SEE THE REAL ROI



$5M

Pipeline created
We can finally focus on strategy, creativity, and driving more revenue, instead
of getting bogged down by task-oriented, time-consuming work."
READ THE CASE STUDY

MEGAN BOONE

Senior Director of Revenue Marketing, ThoughtSpot


$8M

Pipeline created
“Metadata not only gave me the platform to optimize my budget and target the
right people, but an extended team that I could rely on.”
READ THE CASE STUDY

CARLOS TOBON

Head of Demand Generation, Eightfold.ai


$6M

Pipeline created
“Without Metadata, we simply couldn’t execute the volume of campaigns and tests
which in turn compound over time to make our MQL creation as efficient as it is
today.”
READ THE CASE STUDY

ANDREW RACINE

Head of Global Demand Generation, Fivetran


B2B MARKETERS ARE TASKED WITH THE IMPOSSIBLE RIGHT NOW

Less budget. Smaller team. Too much low-value work. We get it, we’re B2B
marketers too. You need to make the most of what you have and improve
performance – at the same time.

LEARN MORE



YOU CAN'T WASTE TIME DOING LOW-VALUE WORK ANYMORE

From building audiences to running campaign experiments to optimizing everything
to revenue – Metadata automates all of this.

TARGETING

AUTOMATION
EXPERIMENTATION
PERSONALIZATION
ENRICHMENT
OPTIMIZATION
TARGETING


AUTOMATION

EXPERIMENTATION

PERSONALIZATION

ENRICHMENT

OPTIMIZATION




AUDIENCE TARGETING

Increase audience match rates and be confident you’re reaching the right people
across paid channels.

 * Test multiple variables against each other
   Launch unique campaign experiments using variables like audiences, ads, and
   offers.
 * Experiment and learn rapidly
   Get real insight into what your audience actually wants and immediately apply
   new learnings.
 * Spend more on what performs the best
   Automatically reallocate your remaining budget and double down on the
   top-performing experiments.

LEARN HOW



CAMPAIGN AUTOMATION

Use one tool to run your paid campaigns on Facebook, Instagram, LinkedIn, and
Google Ads.

 * Spend less time launching campaigns
   Build your campaigns from the same screen in Metadata without logging into
   native ad channels.
 * Increase your team’s capacity
   Save your team from having to manually launch, manage, and optimize
   campaigns.
 * Stretch your marketing dollars further
   Set automated rules so you can get the most out of your budget and not worry
   about overspending.

LEARN HOW



CAMPAIGN EXPERIMENTATION

Automate multivariate experimentation and scale your best performing campaigns.

 * Test multiple variables against each other
   Launch unique campaign experiments using variables like audiences, ads, and
   offers.
 * Experiment and learn rapidly
   Get real insight into what your audience actually wants and immediately apply
   new learnings.
 * Spend your budget on what performs the best
   Automatically reallocate your remaining budget and double down on the
   top-performing experiments.

LEARN HOW



WEB PERSONALIZATION

Deliver personalized experiences in real-time and increase conversion on your
website.

 * Launch new changes in minutes, not weeks
   Quickly build and push new experiences to personalize copy, images, layouts,
   and CTAs.
 * Trigger unique experiences for every audience
   Deliver different types of experiences for new vs. returning visitors,
   different industries, or specific personas.
 * Learn what drives more engagement and conversion
   Let Metadata uncover which on-page elements perform the best so you can
   deliver more relevant experiences.

LEARN HOW



LEAD ENRICHMENT

Enrich every converted lead from your paid campaigns with up to 20 verified
business attributes.

 * Increase form conversion rates
   Whether you’re using landing pages or native forms – require fewer form
   fields without sacrificing lead quality.
 * Match personal emails to business profiles
   Let prospects use personal addresses and enrich every converted lead with
   their business profile.
 * Get quality leads from native lead gen forms
   Make it easier on your prospects and let them fill out pre-filled native
   forms in as few clicks as possible.

LEARN HOW



REVENUE OPTIMIZATION

Automatically optimize your campaigns using opportunity data from your CRM, not
ad channels.

 * Measure what matters most to you
   Get more flexibility and select which key performance indicators you (and
   your boss) are interested in.
 * Be ruthlessly efficient with your spend
   Reallocate your budget across channels based on what’s driving pipeline and
   revenue – automatically.
 * Get real-time reporting without spreadsheets
   Automate campaign reporting across all of your paid channels using a single
   tool.
   

LEARN HOW



GET BACK TO DOING THE WORK THAT MATTERS MOST

Metadata frees B2B marketers from low-value work so you can spend more time on
the big things like strategy, creativity, and driving revenue.

SEE WHAT OUR CUSTOMERS SAY

BEFORE METADATA

 * Wasting time and resources doing low-value work
 * Finding excuses to avoid running marketing experiments
 * Building new campaigns and rebuilding them in every channel
 * Wondering what’s actually working and where to spend your budget
 * Having people and agencies manually optimize your campaigns


AFTER METADATA

 * Focusing on high-value work they could never find time for
 * Experimenting at scale and doubling down on what’s working
 * Launching and running your paid campaigns from one platform
 * Reallocating your paid media budget on the fly and stretching it further
 * Optimizing your campaigns to pipeline and revenue, automatically


EFFICIENT GROWTH WITHOUT THE BLOATED TECH STACK

Your campaigns are automatically optimized using actual CRM data and the right
KPIs from your tech stack. Give your marketing team more time back so they don’t
feel like mindless operators of apps.

SEE OUR INTEGRATIONS




WHAT WE'VE BEEN UP TO LATELY

HOW TO BUILD A PAID MEDIA STRATEGY IN A DOWN ECONOMY


READ MORE

WHY RUNNING ADS NATIVELY DOESN’T CUT IT FOR DEMAND GEN MARKETERS


READ MORE

METADATA VS. 6SENSE


READ MORE


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Helpful content. No pitch slaps. The type of emails you actually look forward
to.

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The No-BS Marketing OS.

BOOK A DEMO

PRODUCTS

Base Platform MetaMatch Web Personalization Pricing Integrations

FEATURES

Audience Targeting Campaign Automation Campaign Experimentation Lead Enrichment
Revenue Optimization Web Personalization

BY ROLE

Demand Gen Marketing Leader Finance

COMPANY

About Why Metadata Careers Partners


RESOURCES

Resource Library Blog Demand Gen U DEMAND DEMAND Community Case Studies
Playbooks Metadata vs. 6sense Metadata vs. Ad Channels Forrester Total Economic
Impact™ Study

TRUST

Trust & Compliance Terms of Use Privacy Policy GDPR Policy Cookie Policy Do Not
Sell My Personal Information

CONTACT

Help Center support@metadata.io sales@metadata.io 415-231-2211

© Copyright 2023 Metadata. All rights reserved.


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